My guest today is Scott Smith, founder, and CEO of Royal Legal Solutions based in Austin, Texas. I have been involved in so many questions in the legal and tax realm that I knew I HAD to have someone like Scott on the show. We chat about questions regarding business entities and taxes.

My guest today is Susan Baier, head honcho at Audience Audit, a company specializing in attitudinal audience segmentation research. We chat about how crafty businesses can harness the power of segmenting for better customer engagement.

Mary Ann Pruitt is the CEO and founder of two companies. One is PS Strategies, a marketing agency, and more recently, Mosaic, a media buying agency located in Anchorage, Alaska. Mary Ann and I are part of the same agency network, Agency Management Institute, and we work together to provide media buying services to Stitchcraft marketing clients. I've asked her to come on the show to give our listeners an introduction to media buying so that our crafty entrepreneurial listeners can utilize this tool in their marketing strategies.

Today we chat with Stacey Trock, who got her start in the industry with her company Fresh Stitches, a crochet subscription club featuring amigurumi patterns. In recent years, Stacey has focused her attention on marketing consulting and teaching. Stacey is also a designer and the author of three crochet books. At the most recent needle arts trade show, she offered a class on dealing with difficult customers which I thought would be a great podcast topic so we'll delve into that today.

In this quick solocast, Leanne Pressly shares her thoughts and experience on logo design for your brand and why it might be time for an update.

We invited Heidi Gustad to come on our show to talk about video production because this is one of those areas that is so underutilized and is often a source of fear for crafty entrepreneurs.

Today, we chat with Lori Highby about recent changes Google favoring SSL certification and encryption. We also give listeners action items for the new GDPR laws.

Today's guest, Julie MacDonald, is a longtime friend from the days when Leanne worked at Interweave Press. She asked Julie to come on the show to speak about print media in the digital age and to help our listeners evaluate that aspect of their marketing spend.

Kylie Gersekowski is the owner of Little Moo Designs located in South West Queensland Australia. Kylie started out her crafty career in crafts in 2009 which included making baby clothes and then in 2011 bespoke hobby horses. Her business evolved again and in 2014, with sewing designs for handbag and purse clutches made from combinations of leather and fabric and cork. In addition to selling bag patterns, Kylie also is a master at offering masterclasses and that's the subject of our episode today.

Today Leanne Pressly presents a solocast with content from the new online course, Magic Wand for Social Media. She covers different mistakes you might make with your social media and how to plan your social media program in 30 minutes per day.