Conrad Hilton, the founder of Hilton hotels, took a lot of risks while building his empire. Despite numerous setbacks and challenges, he was able to forge a powerful company and establish hundreds of hotels across the world.

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In the 1990s, CBS was on a roller coaster. The TV network went from first to worst, leading to a buyout and a big change in programming. How did CBS navigate the difficult transition and emerge as America's most watched network?

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There's probably a location within an easy walk of where you are, but how did Starbucks become the omnipresent coffee shop? We look at the history of this famous chain.

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The clothing brand associated with preppy kids established itself early on in the 1980s but found itself floundering after focusing on more high-priced products. This is the story of how a brand nearly priced itself out of the market.

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Did the Pabst Blue Ribbon beer really win a blue ribbon prize at the Chicago World's Fair? And how did this award-winning brew become associated with cheap beer? How did hipsters revive and then abandon PBR?

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Those pesky Millennials are at it again. From mayo to diamonds, they're just killing off industries left and right. Where did that idea come from and is it valid?

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After a move to Durango, Colorado, Frank Crail had a tough decision ahead of him. Should he open up a chocolate factory, or a car wash? Lucky for chocaholics, he picked the sweeter route.

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It started off as a galoshes company and evolved into a brand that for many years was an integral component of basketball in the US. We look at the lay ups and smack downs Converse has experienced since 1908.

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Once it was the king of social media platforms but these days MySpace is nearly forgotten. How did the company go from being on top of the world to a punchline?

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This venerable company, whose trademarked name became the generic term for photocopiers, has been through a lot. We look at how some recent major changes have reshaped Xerox.

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