Business Owner Elevation Podcast

Are you feeling guilty not having to take yourself or your family to a holiday or not taking down time? Do you feel like taking a time off or going on holiday is just an interference to your usual day-to-day work? And  is it even part of your plans or priority? You are missing a lot of things!

This is one of the common mistakes that people or even business owners take for granted, taking downtime or having a holiday. In today’s episode of Business Owner Revelation, I will be telling you all why taking a downtime or a holiday is essential for business owners. What should you take into consideration when you are out and about experiencing new things and be able to bond with your family.

So, stay tuned and enjoy!

Here are a few insights you’ll hear in today’s podcast show

Key things that I want you to remember why you need to take a downtime or a holiday

• Taking down time is something that forces you to have future pulls or something that pulls you to the future.
• Taking a time off will also help you test your business, your systems, your functions, and how it operates while you are away.
• Experiences. You will gain so much when you go out for a holiday. With those experiences, you learn how to look at things in a different way, different light, and your social skills will strengthen because of different interactions with people. We should find the positive in what we are doing.
• Problem solving. Taking a downtime involves planning. This will even help you structuring your days, yourself. Do not forget that you also need to find something that will entertain you.
• Mindset. A nourishing mindset. Taking a downtime will recharge you. Go find what suits you.

Success Quotes

“It is important for you to be aware of what works for you”

“Any type of holiday or downtime that helps you be a better version of yourself.”

“You find positive in what you’re doing.”

“The downtime is key because it tests your business.”

“If you don’t take up these opportunities or just do these things these become the things that you’ll regret.”

“Those pressures are going to fade away but the memories and the time that you can spend with people are the things that you’ll remember or you’ll regret if you don’t do them.”

Resources

Have you taken your business beyond your wildest dreams and goals? If your answer is NO, join me into into an 8-week coaching programme - Certainty in Crisis  

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Welcome to another episode of Wednesday evening, Visionary Marketing with Leon Streete! Today our topic will focus on how to become relevant to your audience and get them to follow and buy from you. It’s all about audience building, creating your niche and defining your ideal client avatar.

Before you spend a lot of money in ads, you have to understand your niche's emotional drivers, so that your message is not diluted in the market. 

Enjoy!

• Finding your niche and understanding your niche's emotional drivers. (...a look at  how Facebook outgrew MySpace)  
• How to define your Ideal Client Avatar? 
• How to make your messages point to clients who are cold, warm or hot? (...and for them to ultimately claim, “That message is for me.”)  
• A client’s story - From 100k in debt to doing 1.7 million dollars in sales.

"Whenever you're marketing it is understanding the psychology of your audience."

"When people are cold to you the critical thing is for them to see that to understand where they are, even if they've never heard of you."

"People might not like you when they're warm to your message, but if they trust you, people will buy from you."

"Don't fall for the trap of "I need more visibility". You're just creating noise and you're not relevant to people because what can happen is, you expand a lot of money, a lot of time and you end up with the results that aren't worthy of the effort that you put in."

Find out more of Chet Holmes’ Customer Buying Pyramid through his book -  The Ultimate Sales Machine: Turbocharge Your Business with Relentless Focus on 12 Key Strategies

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Welcome to another Livestream episode of Good Morning Business Owners happening every Sunday morning at 8:30 am. Today we are going to be discussing a very sensitive topic - CHANGE. 

Have you labeled people or even yourself, that they or you will never change? What happens if the people you are labeling are close to you, someone in your family? There are so many success stories proving that people can change, but sometimes not everybody is ready to change.

There are patterns and structures that are controlling your life, unconscious stuff that’s going in on you that has become a habit and because of these, you fail to recognize that the problem is YOU.

Listen on as I share with you insights and steps to take in order to move on and affect the change in another person and more importantly, you. 

Enjoy!

• The Conscious vs the Unconscious - Why do we inherently get different programs, patterns, and structures that become a habit?
• Are you willing to change? Are you willing to allow a person to actually change?
• Is labeling yourself and others your default? What happens when those people are your family or friends or clients? 
• Three famous examples of stories of change - from being convicted of a crime, living in a van for months, from being sentenced to 8 years in prison, to what these three people have become who they are now.
• A story of a man who viewed the world at 50 the same as he did at 20 and wasted 30 years of his life. 
• Things that you must accept or be aware of to be on the road of change.
• Steps that you can do to keep from sabotaging yourself?

"Until you make the unconscious conscious, it will direct your life and you will call it fate." - Carl G. Jung

"The way you do something is the way that you do anything." - Simon Sinek

"Change is possible but it's not always available to everybody."

"Sometimes when people change, family doesn't want to see, and pulls them back down. We need to give people space so they can change." - Magdalena

"There are people who have shown that change is possible but not everybody is ready to change."

 "If you haven't changed, then you simply have wasted life."

"Feelings and emotions come from  what you've learned in the past, as a child, as a baby and if you are parented with love."

"If your thinking and feeling are equal to your environment, you'll never change."

Have you taken your business beyond your wildest dreams and goals? If your answer is NO, join me into into an 8-week coaching programme - Certainty in Crisis 

Psychology of the Unconscious by Carl G. Jung

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Do you have ideas about a business that you want to launch but it remained just an idea? For so long? In short you haven’t taken action on it - you have procrastinated on that idea instead of already making sales from that idea. A lot of people are into this situation and they suffer. When you don’t make that decision, the more it adds to depression, anxiety and stress.    

Welcome to another livestream episode of Wednesday Evenings with Leon and today we will talk about launching campaigns and ideas faster in your business. We’re going to kick procrastination ass, kick overthinking ass and I am going to share with you three key lessons from three success stories that I will present. Don’t wait for your product to be perfect, just launch it!  

Enjoy listening! 

• Imagine having to sit on an idea for 14 months without any action? Stop over thinking!
• Story #1 - Richard Bronson, the story of Virgin Airlines (...it started with a $29.00 ticket) . 
• Lesson No. 1 - Compelling Reason to Start (...What is it that will move you to take action?)
• Story #2 - Leon Streete, the story of how he launched his first webinar in October 2016
• Lesson 2 - Have a goal (...opportunities vs goals)
• Story#3 - Kevin Plank, the story of a fitness apparel company, Under Armour
• Lesson 3 - Start Selling (Don't wait for your product to be perfect.)

"When you don't make a decision, you fall into depression or you fall anxiety or you fall into overwhelm, you fall into more stress." 

"Now more than ever is a perfect time for you to have a compelling reason to start."

"When you're in the zone of "I need to get things done", just execute, worry about whether it's perfect afterwards."

"Sometimes opportunities will come but you’ve got to be clear, does that opportunity fit the goal of where you want to go."

"You have to simply start selling, you can't hang around and wait for things to be perfect."

If you need help growing your business in uncertain times, join:

Certainty in Crisis - an 8-week coaching program 

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Have you ever wondered what’s missing in your business, why you remain stuck and having no progress despite knowing that you did your very best and did all the logical things that are available to you? Have you stepped back and gone deeper to search for the answers? Could it be that the problem is YOU and your subconscious? It could be that you have programmed some habits when you were child based on the kind of authority or the significant people in your life and which carried on to your unconscious mind and up in your conscious mind. 

The topic for this episode of Good Morning Business Owners, which by the way happens every Sunday mornings, can give you some answers that've been boggling you regarding the success of your business. If you become aware of yourself, the more it will be easy for you to work on the problems and make the changes. 

Enjoy!

• Leon’s story and why his first business failed?
• Success is just a tip of the iceberg but below the iceberg are the hard work, the failure, setbacks, persistence and so much more. 
• The truer image of what success is all about.
• Do you know that habits, resisting change, emotions, personal beliefs, cultural beliefs are part of your subconscious mind? 
• Not getting the results you want? Chances are that you've got unconscious and subconscious problems going on.

"If you think about success and habits that lead you to success, if you don't understand what's going with your subconscious mind, you will resist change no matter how much consciously you believe what needs to be done."

"If you're going through challenges in your life and you're not achieving the results you want, it's usually because you've got unconscious and subconscious problems going on."

"The more you become aware, the more you can work on it."

• Need help growing your business in uncertain times, book in for a call at: https://www.leonstreet.com/apply
• The 7 Habits of Highly Effective People by Stephen Covey
• High Performance Habits: How Extraordinary People Become That Way by Brendon Burchard

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Welcome to another live stream episode of Wednesday Evenings with Leon! Today I am going to talk about the most powerful persuasion tool that you can use to market your business. I will also be telling stories about entrepreneurs who I’ve helped, one having zero sales in six months to getting her first sales by just following my advice.  What am I talking about - STORIES! Stories invoke emotions, it invokes culture and it invokes so much of what makes us human. It is important that the message you want to come across must tell a story, it must have a narrative.

Enjoy listening! 

• What is the most POWERFUL form of persuasion known to man?
• Why Stories? (because it is effective, they inspire, they teach, they influence…)   
• Learn the 3-part structure of how you should tell your story. 
• How to turn testimonials into your stories? 
• If you want to grow your business in the next 90 days, Leon will be launching a new program, which is an 8-week coaching program plus online courses, the gates are open!

"One of the main reasons stories are so good is that they are one of the most powerful forms of persuasion known to humans." 

"You're waiting for something to be perfect, but actually there are more people out there who need information not to be perfect, but to be more powerful, authentic and filled with the value they need to help them go to the next level.”

"Focus all of your efforts not on creating something that's perfect right now, but on creating an offer that people can buy right now."

"The more that you get into understanding how to use stories in your business, the more that you will actually sell and connect with your audience."

The Hero's Journey: Joseph Campbell on His Life and Work by Joseph Campbell

Certainty in Crisis - an 8-week coaching programme

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Being in business is a lonely place especially when you are going through difficult times. There is a mix of emotions running through you like shame, embarrassed or your ego being bruised. Frustration, fear and depression also sets in, but it can be a massive lesson in life that will give you the experience to come out stronger. When you’re tested emotionally and spiritually, you are tested with your level of innovation, with how you cope.  You won't truly know until you go through something difficult and then it becomes a wakeup call.

In this episode of Good Morning Business Owners with Leon, you will learn how to deal with difficult circumstances as he shares to the listeners his own business failure, what was his expectation of failure and  how he was able to innovate. 

Enjoy listening! 

• Failure vs. Expectation (...why Leon’s business failure became a rude awakening?)
• What are the signs to know what route to take
• Experience vs. Perception 
• The seven basic emotions and how you can come to terms with your feelings
• Learn Leon’s basic approach in handling difficult times 

"I guess when you are in business quite often your ego, your internal protection system, it does not set up for failure in that way, especially if you haven't really hit it hard before."

"My expectations of what failure were nowhere  near close to what I went through because I have always been positive." 

"Speaking to other business owners was important because that actually helped me through the time just to see what opportunities, what things I haven't considered and just advise."

"When you're faced with difficult times it's usually because you did not believe how things would turn out, you didn't think it would turn out bad."

"When you have gone through difficult times, what I would say to you, it kind of wakes you up."

"What things are actually like - you won't truly know until you go through something difficult."

"By putting yourself in a compromising situation, you are setting yourself for the good, the bad and the ugly."

"As soon as you drop all the bullshit, all of your creatives, your energy, the answers come to you." 

"You need to love yourself and respect yourself, as well. You need to put yourself first because if you are a business owner, without you, you probably have no business."

Need help growing your business in uncertain times, book a call here

Book: Awaken The Giant Within by Anthony Robbins - 

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In this episode of Marketing Wednesdays with Leon, you will learn how to attract the right audience and get them to your own niche. If you are in the business of selling and you are not transacting money, you actually don’t have a business. It is important that you get your messages across to your target audience in order for them to buy into your idea of products and services. Many business owners’ messages are created in a professional context, they read well, but they don’t entice, they're even boring.  Listen up and learn how to avoid costly mistakes on time, effort and money.  

Enjoy!

• An Overview: The four steps on how to attract more qualified clients.
• How to overcome the problem of choosing the right target audience and niche 
• Discover a great tip on how to look for an ideal client 
• How to construct a message that attracts and connects with your audience
• How to persuade people about the idea of your products and services

"When you identify your niche and you get it right, honestly the results can be pretty much groundbreaking."

"Once you're using the right strategy, it will take you in the right direction and you will be able to grow a business and prove to be an exciting and successful time."

"If your audience is looking to get beyond the problem, get beyond the symptoms of the core problem they are going  through, you need to inject emotion, you need to be and speak  where they're at right there."

"Marketing is all about persuading people about an idea and the idea is about your products and services."

"When you use a message and you put integrity into it, you can use the persuasion for the right reasons."

"If you're in business, selling is what business is all about and if you're not transacting money, you do not have a business, you have a hobby of less."

"A script is there to help you build structure and then you add personality as you have more experience of selling."

• Need help growing your business in uncertain times, book in for a call
• 8 week program, Certainty in Crisis and group coaching, Vortex Mastermind

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Dealing with toxic people is very hard, all the more when the toxic people around you are close to you, like family or close friends.  They are really close to you, you don't even acknowledge that there is something bad going on and so you put up with these things to accept their kind of behavior towards you.

In this episode of Good Morning Business Owners, Leon is going to share with you the steps that you can do on how to deal with toxic people and assert yourself. 

Enjoy!

• Leon shares his personal experiences with toxic people during his younger years. (... and how he dealt with it?)
• Is the feedback about the business or they are using the business as a way to get at you to communicate 
• Find out the steps that you can do on how to deal with toxic people
• What are the 3 good things that you can take out being with toxic people
• Exercises that you can do to get to the bottom of the toxicity around you
• The book, “10-Second Philosophy: A Practical Guide to Releasing Your Inner Genius” by Derek Mills (...The P.E.R.F.E.C.T. Life Standards System)

"In your house, you wanna have a household where you feel safe, you feel comfortable, you feel that things are great."

"I secluded myself because I thought that it is the best way to handle this."

"You stop putting up with things, and that becomes the new comfort zone and because it becomes the new comfort zone, that is now affecting you because you are lowering your standards to accept that type of behavior or input from people around you who are toxic."

"When you are dealing with people who are close or in  the family or very close friends but you are not able to articulate or communicate clearly, it can be a problem because sometimes you might be allowing the behavior, you might be the one that's putting up with things and therefore that's what allowing them to keep being the toxic person around you."

"You can take yourself out of the situation so that you see for what it is and you don't take what's happening to you too, personally."

"Be mindful because sometimes we don't see things because we accept things and so therefore when we accept them,  we stop seeing them for what they are."

"The more that you're in the right space, you're living from a place of love, you're living from a place of your vision and putting something good out into this world, the more that you're gonna get at that."

If you need help in growing your business, click here.

The 10-Second Philosophy: A Practical Guide to Releasing Your Inner Genius by Derek Mills

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Do you get frustrated when running Facebook ads and not getting to your target audience? Are you spending a lot on Facebook ads but you are not getting leads and generating conversions? The reality is that a lot of initial Facebook Ads budgets can be lost if you do not know how to get more leads and people responding to your call of actions. Facebook is a huge marketplace and building an audience who will become responsive to your message is very crucial. 

In this episode, you will learn 5 steps in order to get more leads with Facebook ads, specifically for business owners. This is one episode you will not want to miss.

Enjoy!

• Get an overview of Facebook ads
• What are the three elements of Facebook Ads
• How to set up the right budget for your Facebook Campaigns
• The easy step by step on how to set up an Ad Account 
• Pixel (What is a pixel)
• What are Saved Audiences and Custom Audiences
• Find out what is a custom conversion and the types of conversion categories
• Discover the 3 campaign objective categories
• What are the types of campaign objectives
• How you can tailor messages to audiences who have visited your page

"Facebook is a marketplace and so your ads have to build an audience who will become responsive to your message."

"Without the Facebook pixel, you have no data running against your ads and Facebook would not be able to give you a full picture of how to improve your ads, how to get more conversions." 

"When you run a conversion campaign,  Facebook specifically put your ads in front of people who are most likely to convert."

"In a nutshell, retargeting is the ethical way to stalk people online."

"Let that conversation continue flow so that people maintain the interest up until the point that they take the action you want them to take."

"Lifestyle works best because people want to connect with people in this day and age. They want realness."

FREE Marketing Training

Link for the minimum budget for Facebook Ads

Ad account creation

Create a Facebook page for your business

Pixel Activation

Breakthrough Advertising by Eugene M. Schwartz

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