Business Owner Elevation Podcast

As a business owner, we want our target audience's attention and address their concerns through our products and services. But how can we do that? Where should we start? Where can we find our target audience?

In today's show of Business Owner Elevation, I will be sharing with you how to capture your audiences' attention and the importance of creating your specific demand. The importance of getting your audiences' attention is getting in front of them with your solution (your products or services) to their frustrations. Sit back and relax as I enlighten you with these important things that will help you and your business to the next level. Enjoy!

Here are a few insights you'll hear in today's podcast show

• How to grab your audiences' attention to your product or service
• The importance of knowing where your audience is
• Targeting your audiences' needs and concerns
• Groups: As one of the places that you can interact with your audience
• Creating a specific demand for your
• Creating content around the frustrations of your audience

Success Quotes

"Find out where your audience are."

"It's a matter of getting in front of your audience."

"I understood my audience but I showed up where the audience were."

"As a business owner, you simply just have to know where your audience are because perhaps you're not going to attract millions of people looking at your content but perhaps you only need to attract the attention of a hundred people, a thousand people, maybe even 10."

"If you want to capture demands, fix a specific but genuine problem."

"As a small business owner, you need to fix a specific genuine problem. You shouldn't be trying to fix everything else."

"If you show up where your audience is, you've captured attention, your message can become confusing when you start offering multiple and just so many different things...and people won't look at you as a specialist, they'll simply look at you as a generalist."

"If you really want to capture demand, go one inch wide, one mile deep on the frustrations around the problem that you fix."

Resources

Book Your Appointment With Leon Now!

FREE PDF!!! - Guerilla Method

VORTEX

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"Try not to become a man of success. Rather become a man of value." - Albert Einstein

Become a man of value rather than a man of success. As a business owner, you have to give focus on the value of your offers and the value that you can give to your clients. Your clients are after the value of your service/products that might be the solution to their problems.

In today's show, I will be sharing with you some of my experiences as a business owner, some tips that I share with you to improve your sales confidence, and some of the problems that you may encounter or you encountered that resulted in low sales confidence. Relax and enjoy!

Here are a few insights you'll hear in today's podcast show

• The importance of being a man/woman of value
• Reasons why business owners feel low sales confidence
• Steps that you can work around in increasing your sales confidence
• Different advice that you can keep to improve your sales confidence

Success Quotes

"Try not to become a man of success. Rather become a man of value." - Albert Einstein

'When you're selling, it doesn't matter about you. All that matters when you're selling is what the value means to the person who is going to buy from you."

"Your own fears are one of the biggest factors when it comes to sales."

"You can't see the picture when you're in the frame." -Les brown

"Selling is serving"

"If you want to get better at sales, have a script."

"Don't put the weight of your problems and the world on your shoulders just to get the next sale."

Resources

Book Your Appointment With Leon Now!

Books recommended by Leon:

Sell or Be Sold: How to Get Your Way in Business and in Life by Grant Cardone

Books authored by Brian Tracy

Secrets of Closing a Sale by Zig Ziglar

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Self-worth is important to everyone. It is accepting who you are and knowing your value. It is also very important to business owners, knowing the best value of themselves. Always acknowledge the best of who you are and stop comparing yourself to other people because we are unique individuals with different backgrounds and stories.

In today's show, I will discuss with you why realizing your self-worth is important in helping your business to the next level. I will shed some light on some tips to increase your self-worth and how it can help you as a business owner. Enjoy!

Here are a few insights you'll hear in today's podcast show

• Self-worth and Business: How is it related?
• How do you know that you have low self-worth?
• Some reasons why people have low self-worth
• How to increase your self-worth?
• The advantage of realizing your self-worth

Success Quotes

"If you're not selling, your business isn't growing."

"To be yourself in a world that is constantly trying to make you something else is the greatest accomplishment." - Ralph Waldo Emerson

"Self-worth is all about accepting who you are, knowing your worth, and what you bring."

"Successful people have fear, successful people have doubts, and successful people have worries. They just don't let these feelings stop them." - T. Harv Eker

"I can change where I am, I can change what I do. I've just got to be willing to keep going for what it is that I want."

"Comparison is the thief of joy."

"Stop comparing your chapter 4 in your life to somebody's chapter 12."

"Acknowledge the good things about you."

"If your business isn't fun and you're not having fun, you're in the wrong business."

Resources

Book Your Appointment With Leon Now!

Free Ads Strategy Application

Secrets of the Millionaire Mind: Mastering the Inner Game of Wealth

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Having a unique approach to your marketing strategy can help your business to move to the next level. Marketing isn't just marketing at all if you don't know your audiences' problems and concerns. Identifying the needs of your audience will make them stick to you in the end. A perfect pitch or message to them addressing their problems is another thing that you must work on and also identifying your niche will be a big help to your business.

In today's show, this is going to be a very interesting one for all of you because I will be more direct about the outcome of marketing strategies that you can execute on your business to go to the next level. Some of the areas that I will be discussing are all about marketing, a pitch that can call your target audiences' attention, your niche, and a whole lot more.

Here are a few insights you'll hear in today's podcast show

• Understanding marketing and how it can be executed
• Different problems that you may or already experiencing in your business
• Key steps in fixing the problems in your business
• The importance of niching in business
• Blue Ocean as a marketing strategy
• A perfect pitch that will get your target audience's attention
• How to hook people that can result to creating more leads
• How confident selling can bring your business to the next level
• Becoming a trusted advisor to your clients and prospects
• The importance of qualifying your audience

Success Quotes

'You need to be able to take a different approach to marketing so the overwhelm drops away."

"You must focus on one target market."

"Your message is what connects the frustrations and therefore the results that people want to achieve because your message needs to hook people in, so that they understand what to expect."

"In order to create a lead flow pipeline, you need to have your marketing ready in advance."

"Repurpose content that is specifically designed to hook people not just general content, not just helpful content, not just educational content, but actually content that both educates people but creates empathy in the message."

"Selling is both an art and a skill that you can get better at."

"To become confident in selling is to understand well what is the structure, what is the script and what is the flow you need to have when you're selling to a person."

Resources

Book Your Appointment With Leon Now!

Free Ads Strategy Application

Connect with Leon

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Loneliness, a word that can affect you in so many ways such as, depression, anxiety, feeling of being alone - business owners are not exempted. But what does loneliness really mean and how can it impact us and affect our business?

In today's show, I will be discussing with you how to overcome loneliness. You must do something to overcome loneliness, like knowing your life's purpose, your worth, surrounding yourself with positive people, and other things that you can to overcome loneliness. Give yourself a chance to be happy, enjoy!

Here are a few insights you'll hear in today's podcast show

• What is loneliness?
• How loneliness can impact your business and you as a person
• 5 Steps that you can in overcoming loneliness
• The importance of doing what makes you feel happy and alive
• Surround yourself with optimistic people or whom you share the same vision
• How your relationship with people impacts you in your business and as a person
• How your habits and distractions can be a result of loneliness
• Getting yourself a mentor that will help you as a person and as a business owner

Success Quotes

"The most terrible poverty is loneliness, and the feeling of being unloved." -Mother Teresa

"When you're going through the process of growing your business, and you're not quite hitting the mark where you want to be, it can compound the feeling of loneliness."

'I used to think the worst thing in life was to end up all alone. It's not. The worst thing in life is to end up with people that make you feel alone." -Robin William

'When we're feeling lonely, usually it's because we're skipping the things or reducing the amount of things that make us feel alive."

"If you have people in your life that don't serve you, they're not good for you."

"Prioritize who you want in your life."

"Your business success will be driven by the success and the love that you find in your life."

"The more honest you are with yourself, the more you'll get out of life and the less lonely you'll feel."

"It's my life, I can create it the way that I want it to, so long as I'm honest with myself."

"If you're in the frame, you can't see the picture."

"A season of loneliness and isolation is when the caterpillar gets its wings. Remember that next time you feel alone." - Mandy Hale

Resources

Book Your Appointment With Leon Now!

Free Ads Strategy Application

Atomic Habits by James Clear

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Different online tools are essential for business. Online tools that can be used in different tasks needed in your business. It is best to be familiar with those online tools that will serve their purpose and can make work more efficient for you and your team.

Grab a pen and prepare a paper because, in today's show, I will be sharing with you different online tools that will allow you to go to the next level. Enjoy!

Here are a few insights you'll hear in today's podcast show

• How tools can give you leverage
• Different online tools that you can use in your business
• How to extend your reach using paid ads

Success Quotes

"Tools are a big factor in terms of gaining leverage."

'You network is your net worth."

'The tools will be the differentiator to the success of how much leverage you have in your business."

'It's great having different tools for different jobs, if you can connect them all to work together in different ways and probably ways that you hadn't even imagined."

Resources

Book Your Appointment With Leon Now!

Free Ads Strategy Application

Connect with Leon

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FOMO means the fear of missing out. Are you a business owner who is feeling this right now? Or unconsciously feeling it? What should you do to prevent this?

There are different factors why we feel, FOMO. And that could be the result of distractions that we let in control of us and impede happiness. In today's show, I will share with you what really FOMO means, the key points why we feel FOMO, and the preventive measures that we should take. Enjoy!

Here are a few insights you'll hear in today's podcast show

• The four key points that you have to remind of
• How does FOMO (fear of missing out) really start and how does it affect us?
• Different distractions that hinder your happiness
• What to do to prevent FOMO?
• The importance of appreciating the things that you have

Success Quotes

'If you have this fear of missing out, what you probably need to do is check yourself out."

"When you are about to make a purchase or if you are including FOMO in your marketing, just be clear, what are you trying to trigger."

"Happiness has got to come internally, it has to come from your internal motivation."

'You have many things to be happy for."

"As a business owner, you have to look at what you are being triggered by."

'Focus on the good and you will feel good."

"The more you can come from a place of gratitude, the more you can appreciate what's actually going on in your life."

"The more you express gratitude, the more you actually open to receive abundance."

"Happiness consists more in conveniences of pleasure that occur every day than in great pieces of good fortune that happen but seldom." - Benjamin Franklin

Resources

Book Your Appointment With Leon Now!

Free Ads Strategy Application

Connect with Leon

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If you are a business owner who wants to maximize the reach of your business and looking for other means to expand leads, this is the right place for you. In today's show, together we'll explore the opportunities on google ads. Google ads for business is another strategic plan that you can consider. Saying the right script to your targeted audience, calling in the right audience, and the products or services that you offer, are some of the important things that you have to prepare for. Google ads for business is another means of how you can expand your business' reach.

Here are a few insights you'll hear in today's podcast show

• The advantages of doing google ads over other social media platforms
• Benefits of google ads in marketing your business
• The best practices that you can do in google ads
• Google ads will let you manage your budget and your campaigns
• How Google ads can widen the reach of your business

Success Quotes

"A lot of the times when you have a lead generation or sales problem it's because you're not getting enough people seeing your offers and what you're putting out there."

'If you're a business owner and you're serious about growing your business, don't just think that social media is the answer to everything that you're doing."

"Remember, you can get your ads in front of your target audience because you can target those popular videos, as long as they are monetized"

Resources

Book Your Appointment With Leon Now!

3 Keys to Successful Campaigns - Training

Google Ads

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A lot of social media applications are rampantly used right now. One of the social media applications that are a hit right now is, Clubhouse. This application is only available on the Apple app store as of the moment. It lets people connect with each other and also listen and talk about important matters that will all help you to reach success in life, business, and a lot more. This is also an example of a social media application where you can learn from different people, real-time, as they conduct their live streams.

Here are a few insights you'll hear in today's podcast show

• The Clubhouse interface and other features you'll expect
• Different rooms in Clubhouse moderated by significant people
• Advantages of using Clubhouse in your business
• The connection that you can create in Clubhouse

Success Quotes

"It's raw and it's real."

"If you're already on it, you're already ahead of the game.:

'Hold your own events on the app, invite other speakers that will help you get more prominence that will expose you to other people's following, other people's audiences."

"This app is all about you getting exposure."

Resources

Book Your Appointment With Leon Now!

Clubhouse

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Setting our goals is very important especially to business owners. Your goals are the things or events that we want to achieve in our lives and in business. But sticking to our goals is different. Sticking to our goals requires consistency, discipline, and motivation.

I have got some great ideas that I would like to share with you in today's show. Stick to this show and enjoy!

Here are a few insights you'll hear in today's podcast show

• A deeper understanding of sticking to your goals
• The 8 Steps on how to stick to your goals
• Managing your schedule adjusted to your life
• The importance of having a partner that will give encouragement and being in a supportive community environment
• Setting your goals that is relevant to your vision in life and business
• Fuel yourself by always checking your progress

Success Quotes

'If you don't adjust your weekly schedule to allow you to achieve your goals, to set yourself up to achieve your goals, you're going to set yourself up for failure."

"A goal is not always meant to be reached; it often serves simply as something to aim at." - Bruce Lee

'Having a target is critical to your business success."

"The more you program and compound the interest of programming yourself and visualizing it, the more likely is that you are going to achieve the very thing that you set out to do."

'The great danger for most of us lies not in setting our aim too high and falling short, but in setting our aim too low, and achieving our mark." - Michelangelo

"If you shoot for the moon, if you fall short you'll at least land amongst the stars."

Resources

Book Your Appointment With Leon Now!

David Brailsford

James Clear

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