For this episode, David is joined by Bryan Adams, the founder of PH Creative and his new company Happy Dance. He is recognized as an expert in developing an employer brand that attracts the most talented people. 

David and Bryan discuss how to design and shape the right culture for your business and the type of workers it needs. 

To explore how to get unstuck on your mission, put your purpose into practice and convert your ideas into impact book a discovery call with David here https://calendly.com/david-peoplewithpurpose/30min

KEY TAKEAWAYS

• Be clear about your employer brand. 
• Ignore the noise, design, shape and nurture a culture that works for your business.
• To attract people who are a genuinely good fit. Be 100% honest about what your employees can expect.
• There's no such thing as a good or bad culture. There's just a good or bad match for an individual. Hire people who want what you offer.
• Connect the macro purpose of the organization with the personal purpose of the individual.
• Embrace and work with the fact that the best people will learn from you and move on after a few years. 
• A small business with a more compelling story and better culture can easily outcompete much bigger companies and attract the best people.
• Your employer brand needs to continually evolve.
• Be honest about where your culture is now and aspirational when it comes to developing it for the future.

BEST MOMENTS

‘People are the only competitive advantage left in business.’

‘Connecting what a business needs and what a person (employee)  wants, that's the magic.’

‘Every organization has an employer brand, whether they know it or not.’

GUEST AND EPISODE RESOURCES

https://www.happydance.love

https://www.linkedin.com/in/bryanadams1

Bryan Adams books - https://www.amazon.co.uk/stores/Bryan-Adams/author/B00Y0GVFWM

ABOUT THE SHOW

People with purpose make a difference. Imagine a world where more people can just get their purpose out of them, into a plan and then actually make it happen. What a world that would be - People everywhere finding meaning and harnessing that to bring inspiration and energy to each and every day, changing lives for the better. But no one ever achieved anything on their own - we all have something unique to bring and that means we all have to play our part - if we want to go far, we have to go together and lead or serve towards a vision of the world we want to see. Everyone has a story to tell, and this show is where these stories come to life.

ABOUT THE HOST

David Roberts is a highly regarded CEO, mentor, and investor with 30 years of experience across multiple sectors. As an intrapreneur and entrepreneur, David has bought, grown, started and sold several businesses, working with values-driven start-ups, award-winning SMEs, and multinational corporations on strategies for service excellence, leadership, and profitable growth. David’s passion is for purpose and creating an environment where everyone can succeed, through building teams that get things done, execute on their mission with passion, deliver exceptional service and really make a difference.

ARTWORK CREDIT

Penny Roberts - https://www.instagram.com/penpennypencils

CONTACT METHODS

LinkedIn - https://www.linkedin.com/in/david-roberts-nu-heat/

Facebook - https://www.facebook.com/DavidRobertsPeopleWithPurpose

David’s Facebook - https://www.facebook.com/dave.roberts.5076798

Instagram - https://www.instagram.com/davidcroberts_/

Email - [email protected]

Today, David continues on from last Friday´s episode by sharing 3 things you can do to stop yourself from becoming stuck. He explains how doing this enables you to fulfil your full potential and become a transformational leader.

To explore how to get unstuck on your mission, put your purpose into practice and convert your ideas into impact book a 30-minute discovery call with David here https://calendly.com/david-peoplewithpurpose/30min

KEY TAKEAWAYS

• Everyone, even great leaders, can end up feeling stuck.
• If you really want to do something you will find a way and get unstuck.
• Sometimes it is your patterns of behaviour that are stopping you from making progress. 
• David explains how to recognise negative patterns of behaviour and change them.
• You have to keep refreshing your skill set.
• Instead of asking how can I get this done? Try asking who can get this done. This will enable you to keep momentum and overcome skill gaps.
• Holding on to beliefs that no longer serve you can unlock some form of transformation.
• Regularly challenge your limiting beliefs e.g. the market is shrinking and replace it with a more optimistic and inspiring way of looking at the situation.

BEST MOMENTS

‘Disrupt that pattern, develop that skill and challenge that belief.’

‘Even the great leaders feel stuck.’

‘Inside the word belief is the word lie.’

‘Ask the question who can I be? instead of focusing on who you´re not.’

EPISODE RESOURCES

Last Friday´s podcast - https://podcasts.apple.com/gb/podcast/calm-48-why-we-need-transformational-leaders/id1610709739?i=1000664077216

ABOUT THE SHOW

People with purpose make a difference. Imagine a world where more people can just get their purpose out of them, into a plan and then actually make it happen. What a world that would be - People everywhere finding meaning and harnessing that to bring inspiration and energy to each and every day, changing lives for the better. But no one ever achieved anything on their own - we all have something unique to bring and that means we all have to play our part - if we want to go far, we have to go together and lead or serve towards a vision of the world we want to see. Everyone has a story to tell, and this show is where these stories come to life.

ABOUT THE HOST

David Roberts is a highly regarded CEO, mentor, and investor with 30 years of experience across multiple sectors. As an intrapreneur and entrepreneur, David has bought, grown, started and sold several businesses, working with values-driven start-ups, award-winning SMEs, and multinational corporations on strategies for service excellence, leadership, and profitable growth. David’s passion is for purpose and creating an environment where everyone can succeed, through building teams that get things done, execute on their mission with passion, deliver exceptional service and really make a difference.

ARTWORK CREDIT

Penny Roberts - https://www.instagram.com/penpennypencils

CONTACT METHODS

LinkedIn - https://www.linkedin.com/in/david-roberts-nu-heat/

Facebook - https://www.facebook.com/DavidRobertsPeopleWithPurpose

David’s Facebook - https://www.facebook.com/dave.roberts.5076798 

Instagram - https://www.instagram.com/davidcroberts_/

Email - [email protected]

For this episode, David is joined by Charlotte Housden, an organisational psychologist, and the author of the book Swim, Jump, Fly, which is a guide to changing your life. 

She and David discuss how people can identify what they want to change in their lives, prepare for that change and enjoy the results.

To explore how to get unstuck on your mission, put your purpose into practice and convert your ideas into impact book a discovery call with David here https://calendly.com/david-peoplewithpurpose/30min

KEY TAKEAWAYS

• If you are not ready for change, no matter what you do, the change you are planning will not happen.
• Some people blame external factors for the fact that they are stuck in life others believe that they are 100% in control of every aspect of their life. Charlotte coaches both types of people.
• When planning change, it is just as important to understand and protect the things that you like and want to keep in your life.
• Go back in your mind to a place and time when you were happiest.
• You have more control than you think you do.
• Learn to let go of the things you do not have control over.

BEST MOMENTS

‘When we're thinking about making shifts, we have to be ready for change.’

‘They were running away from the pain rather than running towards a delight.’

‘The bit that needed to shift wasn’t the what I did, it was the how I did it.’

‘The book is both light and deep.’

EPISODE RESOURCES

https://www.amazon.co.uk/Swim-Jump-Fly-Guide-Changing/dp/1399930044/

modules/sb/behavioralchangetheories/behavioralchangetheories6.html

https://www.linkedin.com/in/charlottehousden/

https://charlottesheridan.co.uk/

https://www.swimjumpfly.com/

ABOUT THE SHOW

People with purpose make a difference. Imagine a world where more people can just get their purpose out of them, into a plan and then actually make it happen. What a world that would be - People everywhere finding meaning and harnessing that to bring inspiration and energy to each and every day, changing lives for the better. But no one ever achieved anything on their own - we all have something unique to bring and that means we all have to play our part - if we want to go far, we have to go together and lead or serve towards a vision of the world we want to see. Everyone has a story to tell, and this show is where these stories come to life.

ABOUT THE HOST

David Roberts is a highly regarded CEO, mentor, and investor with 30 years of experience across multiple sectors. As an intrapreneur and entrepreneur, David has bought, grown, started and sold several businesses, working with values-driven start-ups, award-winning SMEs, and multinational corporations on strategies for service excellence, leadership, and profitable growth. David’s passion is for purpose and creating an environment where everyone can succeed, through building teams that get things done, execute on their mission with passion, deliver exceptional service and really make a difference.

ARTWORK CREDIT

Penny Roberts - https://www.instagram.com/penpennypencils

CONTACT METHODS

LinkedIn - https://www.linkedin.com/in/david-roberts-nu-heat/

Facebook - https://www.facebook.com/DavidRobertsPeopleWithPurpose

David’s Facebook - https://www.facebook.com/dave.roberts.5076798 

Instagram - https://www.instagram.com/davidcroberts_/

Email - [email protected]

In this episode, David talks about becoming a transformational leader. Being someone who can recognise a issue that is bigger than them, then motivate and guide others so that the problem can be solved by working together. He explains how stepping up and taking on the right challenge benefits both you and others.

To explore how to get unstuck on your mission, put your purpose into practice and convert your ideas into impact book a discovery call with David here https://calendly.com/david-peoplewithpurpose/30min

KEY TAKEAWAYS

• If there is something you passionately care about you will be amazed by what you can do.
• It is not unusual for entrepreneurs to experience the feeling of getting stuck or that they have reached their limits.
• When you feel that you are feeling limited by your external environment and are stuck, it is up to you to push yourself and step things up.
• Look for something you feel passionate about. When you do that, you will stay motivated and fully meet the challenge of leading others to solve the problem.

BEST MOMENTS

‘Either consciously or unconsciously you choose the limit.’

‘Transformational leaders have a massively important role to play in creating more transformational leaders.’

‘Transformational leadership can be a way to live.’

ABOUT THE SHOW

People with purpose make a difference. Imagine a world where more people can just get their purpose out of them, into a plan and then actually make it happen. What a world that would be - People everywhere finding meaning and harnessing that to bring inspiration and energy to each and every day, changing lives for the better. But no one ever achieved anything on their own - we all have something unique to bring and that means we all have to play our part - if we want to go far, we have to go together and lead or serve towards a vision of the world we want to see. Everyone has a story to tell, and this show is where these stories come to life.

ABOUT THE HOST

David Roberts is a highly regarded CEO, mentor, and investor with 30 years of experience across multiple sectors. As an intrapreneur and entrepreneur, David has bought, grown, started and sold several businesses, working with values-driven start-ups, award-winning SMEs, and multinational corporations on strategies for service excellence, leadership, and profitable growth. David’s passion is for purpose and creating an environment where everyone can succeed, through building teams that get things done, execute on their mission with passion, deliver exceptional service and really make a difference.

ARTWORK CREDIT

Penny Roberts - https://www.instagram.com/penpennypencils

CONTACT METHODS

LinkedIn - https://www.linkedin.com/in/david-roberts-nu-heat/

Facebook - https://www.facebook.com/DavidRobertsPeopleWithPurpose

David’s Facebook - https://www.facebook.com/dave.roberts.5076798 

Instagram - https://www.instagram.com/davidcroberts_/

Email - [email protected]

For today´s episode, David is joined by Todd Holzman, a former coach of IBM's top executives who has worked with the likes of Honeywell and McKinsey. He has taught world leaders leadership at Harvard and runs its global consultancy. Today, Todd helps the leaders of household names to transform their cultures and their business results.

Todd shares some of the most important lessons he has learned in the process of doing this.

To explore how to get unstuck on your mission, put your purpose into practice and convert your ideas into impact book a discovery call with David here https://calendly.com/david-peoplewithpurpose/30min

KEY TAKEAWAYS

• Your ability to make a difference is intricately connected to your ability to influence others.
• Leadership is fundamentally about connecting with and mobilizing people to confront and deal with problems and opportunities.
• Remember, if you are part of the problem, you can be a part of the solution.
• People fall into bad habits and end up regularly sabotaging themselves and their projects. Chris explains how to recognise and deal with this.
• Fear is usually what is behind bad outcomes.
• Analysing the language you use will tell you why you are struggling to progress.
• Most people hold back too much.
• Learn to share important information that others may not particularly want to hear in a palatable way that does not isolate others. Chris explains how in the episode.
• Companies want people to speak up, be honest and stop working in silos or tribes.

BEST MOMENTS

‘How you lead in any kind of scenario in life is going to be heavily influenced by psychology.’

‘People are wired to avoid discomfort or exert control or a passive-aggressive combination of the two.’

‘Candour is an essential feature of leadership.’

ABOUT THE SHOW

People with purpose make a difference. Imagine a world where more people can just get their purpose out of them, into a plan and then actually make it happen. What a world that would be - People everywhere finding meaning and harnessing that to bring inspiration and energy to each and every day, changing lives for the better. But no one ever achieved anything on their own - we all have something unique to bring and that means we all have to play our part - if we want to go far, we have to go together and lead or serve towards a vision of the world we want to see. Everyone has a story to tell, and this show is where these stories come to life.

ABOUT THE HOST

David Roberts is a highly regarded CEO, mentor, and investor with 30 years of experience across multiple sectors. As an intrapreneur and entrepreneur, David has bought, grown, started and sold several businesses, working with values-driven start-ups, award-winning SMEs, and multinational corporations on strategies for service excellence, leadership, and profitable growth. David’s passion is for purpose and creating an environment where everyone can succeed, through building teams that get things done, execute on their mission with passion, deliver exceptional service and really make a difference.

ARTWORK CREDIT

Penny Roberts - https://www.instagram.com/penpennypencils

CONTACT METHODS

LinkedIn - https://www.linkedin.com/in/david-roberts-nu-heat/

Facebook - https://www.facebook.com/DavidRobertsPeopleWithPurpose

David’s Facebook - https://www.facebook.com/dave.roberts.5076798 

Instagram - https://www.instagram.com/davidcroberts_/

Email - [email protected]

In David Roberts´ 47th episode of his CALM leadership series, he looks at how to create a win-win in a sale, or a relationship. How to provide your buyers with something that helps them on a human level, while delivering business improvements. He covers how to identify those needs and business improvements.

To explore how to get unstuck on your mission, put your purpose into practice and convert your ideas into impact book a discovery call with David here https://calendly.com/david-peoplewithpurpose/30min

KEY TAKEAWAYS

• Nobody is really happy when they have given their time or money and gotten back less in return, over the long term. That is why creating a win-win is important.
• Win-wins create trust and long-term partnerships.
• Delivering a personal win while improving business results for your customer is the golden ticket. It is the type of sale that is a big win.
• You need to meet the human needs of each buyer, e.g. a wish to impress and be promoted or less stress.
• Delivering better business results for the buyer like better productivity or reduced costs is a big motivator for potential buyers.
• User buyers are looking for reliability and improvements in productivity.
• Ask open questions and build rapport to work out what each type of buyer is looking for.
• Never guess what wins each buyer is looking for.
• When you demonstrate that you look for a win-win potential buyers trust you and buy repeatedly.

BEST MOMENTS

‘They might want to stay in power, achieve a promotion...get more time for leisure or less stress.’

‘There will be perhaps a stronger connection to a personal win for the coach than for a business result.’

‘If there is a business result and a personal win, you're into that golden ticket territory.’

‘Are you in a win-win with all of those buying influences?’

ABOUT THE SHOW

People with purpose make a difference. Imagine a world where more people can just get their purpose out of them, into a plan and then actually make it happen. What a world that would be - People everywhere finding meaning and harnessing that to bring inspiration and energy to each and every day, changing lives for the better. But no one ever achieved anything on their own - we all have something unique to bring and that means we all have to play our part - if we want to go far, we have to go together and lead or serve towards a vision of the world we want to see. Everyone has a story to tell, and this show is where these stories come to life.

ABOUT THE HOST

David Roberts is a highly regarded CEO, mentor, and investor with 30 years of experience across multiple sectors. As an intrapreneur and entrepreneur, David has bought, grown, started and sold several businesses, working with values-driven start-ups, award-winning SMEs, and multinational corporations on strategies for service excellence, leadership, and profitable growth. David’s passion is for purpose and creating an environment where everyone can succeed, through building teams that get things done, execute on their mission with passion, deliver exceptional service and really make a difference.

ARTWORK CREDIT

Penny Roberts - https://www.instagram.com/penpennypencils

CONTACT METHODS

LinkedIn - https://www.linkedin.com/in/david-roberts-nu-heat/

Facebook - https://www.facebook.com/DavidRobertsPeopleWithPurpose

David’s Facebook - https://www.facebook.com/dave.roberts.5076798 

Instagram - https://www.instagram.com/davidcroberts_/

Email - [email protected]

For today’s episode, David is joined by Ashlie Marshall, the Chief Financial Officer of Tier Level Digital Marketing. As a child, she and her family moved regularly. An experience that shaped who she is today, helping her to develop resilience and the ability to respond proactively and positively to uncertainty.

She explains how she stays organized and thrives even when things don´t go smoothly. As well as sharing why she opted for a people-first leadership style and how taking that approach has fed into her success.

To explore how to get unstuck on your mission, put your purpose into practice and convert your ideas into impact book a discovery call with David here https://calendly.com/david-peoplewithpurpose/30min

KEY TAKEAWAYS

• Crap happens you have no control over a lot of things. Accept this and prepare yourself to make informed decisions.
• Take a breath, look at the bigger picture and manage things calmly.
• Put your people first. Invest in them and if they fail pick them up and equip them to succeed next time.
• When you develop your team, much of the burden of running your business is lifted from your shoulders.
• Always do the right thing by other people, even when it is hard.
• Word-of-mouth referrals are a huge source of new business. Ashlie explains how to leverage that.
• Reach out to clients and speak to them. This massively grows your understanding of what they need.

BEST MOMENTS

‘My business counterpart says that my brain is like a waffle, and everything has a box.’

‘Not having a knee-jerk reaction to anything is important.’

‘I encourage you to fight for it.’

‘Commit? Make a decision, know what side of that fence you're on and commit to it.’

GUEST RESOURCES

https://www.tierlevel.com/
https://podcasts.apple.com/us/podcast/c-suite-chicks/id1739866465
https://www.linkedin.com/in/ashliemarshall

ABOUT THE SHOW

People with purpose make a difference. Imagine a world where more people can just get their purpose out of them, into a plan and then actually make it happen. What a world that would be - People everywhere finding meaning and harnessing that to bring inspiration and energy to each and every day, changing lives for the better. But no one ever achieved anything on their own - we all have something unique to bring and that means we all have to play our part - if we want to go far, we have to go together and lead or serve towards a vision of the world we want to see. Everyone has a story to tell, and this show is where these stories come to life.

ABOUT THE HOST

David Roberts is a highly regarded CEO, mentor, and investor with 30 years of experience across multiple sectors. As an intrapreneur and entrepreneur, David has bought, grown, started and sold several businesses, working with values-driven start-ups, award-winning SMEs, and multinational corporations on strategies for service excellence, leadership, and profitable growth. David’s passion is for purpose and creating an environment where everyone can succeed, through building teams that get things done, execute on their mission with passion, deliver exceptional service and really make a difference.

ARTWORK CREDIT

Penny Roberts - https://www.instagram.com/penpennypencils

CONTACT METHODS

LinkedIn - https://www.linkedin.com/in/david-roberts-nu-heat/

Facebook - https://www.facebook.com/DavidRobertsPeopleWithPurpose

David’s Facebook - https://www.facebook.com/dave.roberts.5076798 

Instagram - https://www.instagram.com/davidcroberts_/

Email - [email protected]

In this episode, which is the 46th in David´s CALM leadership series, David continues to take a deeper look at influence. Today, he covers how to deeply understand your customers' needs so you can tailor what you offer to fully meet them. Particularly when you are dealing with a complex sale where there are different buyer influences in play because the decision whether to buy does not rely on a single individual.

He explains how to draw up a buying influencers chart and how to work out whether the buyers are in growth, in trouble, even keel or overconfident mode.

To explore how to get unstuck on your mission, put your purpose into practice and convert your ideas into impact book a discovery call with David here https://calendly.com/david-peoplewithpurpose/30min

KEY TAKEAWAYS

• Influencing as part of a selling process is a core skill for leaders as well as for a salesperson.
• Create a strategy for making the sale.
• Work out who has the most influence when it comes to deciding whether they buy or not.
• Pull together the information each person will want to know before being in a position to agree to the sale.
• Look for your strengths and identify any red flags that might stop someone from agreeing to the sale.
• You need to look at things from the perspective of the buyers. Don´t dismiss their worries as being silly, prepare to address them instead.
• Listen to the language the buyer uses. It tells you whether they are in growth mode and ready to buy.

BEST MOMENTS

‘All influences and influencers in the sale they must be sold to.’

‘You're looking for ways to meet the needs that the customer has got.’

‘They need to believe that you and what you're offering can bridge that gap.’

‘As you go through a sales process, what you're looking to do is to create Win-Win’

ABOUT THE SHOW

People with purpose make a difference. Imagine a world where more people can just get their purpose out of them, into a plan and then actually make it happen. What a world that would be - People everywhere finding meaning and harnessing that to bring inspiration and energy to each and every day, changing lives for the better. But no one ever achieved anything on their own - we all have something unique to bring and that means we all have to play our part - if we want to go far, we have to go together and lead or serve towards a vision of the world we want to see. Everyone has a story to tell, and this show is where these stories come to life.

ABOUT THE HOST

David Roberts is a highly regarded CEO, mentor, and investor with 30 years of experience across multiple sectors. As an intrapreneur and entrepreneur, David has bought, grown, started and sold several businesses, working with values-driven start-ups, award-winning SMEs, and multinational corporations on strategies for service excellence, leadership, and profitable growth. David’s passion is for purpose and creating an environment where everyone can succeed, through building teams that get things done, execute on their mission with passion, deliver exceptional service and really make a difference.

ARTWORK CREDIT

Penny Roberts - https://www.instagram.com/penpennypencils

CONTACT METHODS

LinkedIn - https://www.linkedin.com/in/david-roberts-nu-heat/

Facebook - https://www.facebook.com/DavidRobertsPeopleWithPurpose

David’s Facebook - https://www.facebook.com/dave.roberts.5076798 

Instagram - https://www.instagram.com/davidcroberts_/

Email - [email protected]

For this episode, David is joined by Ernesto Mandowsky an entrepreneur and author who now helps service businesses become seven-figure money machines. He and David discuss his story, including the role of having a vision and being open to what the universe is telling you. They cover overcoming negativity from others, staying focused, being brave, and taking consistent action.

To explore how to get unstuck on your mission, put your purpose into practice and convert your ideas into impact book a discovery call with David here https://calendly.com/david-peoplewithpurpose/30min

KEY TAKEAWAYS

• Put yourself out there and continuously pursue your purpose.
• Expose yourself to new things, so you can cross-pollinate and improve your business.
• Most people are so overwhelmed by the current state that they don't even give themselves the potential to listen to what's in front of them.
• Don´t accept the status quo - chase excellence.
• The CEO is the embodiment of the purpose or of what a company is trying to do.
• Look ahead and have the courage to experiment to futureproof your business.
• When you work smarter, when you feel good, having fun and creating results fast, you're in a flow. When you're in a flow, you're generating power within.
• Systemise as much as you can.
• Working in 90-day cycles keeps you focused and moving fast.

BEST MOMENTS

‘There's no right time. Anyone can start today.’

‘They can't even see the needle in the haystack, because the haystack is the size of Mount Everest.’

‘If you are not having fun along the way, you are a recipe for disaster.’

‘The work starts within.’

EPISODE RESOURCES

https://www.themilliondollarmachine.com

https://www.instagram.com/ernestomandowsky/

New Bee Book - https://www.amazon.co.uk/NewBee-Cross-Pollinating-Discovering-Passions-Creating/dp/B094Q3X29H

ABOUT THE SHOW

People with purpose make a difference. Imagine a world where more people can just get their purpose out of them, into a plan and then actually make it happen. What a world that would be - People everywhere finding meaning and harnessing that to bring inspiration and energy to each and every day, changing lives for the better. But no one ever achieved anything on their own - we all have something unique to bring and that means we all have to play our part - if we want to go far, we have to go together and lead or serve towards a vision of the world we want to see. Everyone has a story to tell, and this show is where these stories come to life.

ABOUT THE HOST

David Roberts is a highly regarded CEO, mentor, and investor with 30 years of experience across multiple sectors. As an intrapreneur and entrepreneur, David has bought, grown, started and sold several businesses, working with values-driven start-ups, award-winning SMEs, and multinational corporations on strategies for service excellence, leadership, and profitable growth. David’s passion is for purpose and creating an environment where everyone can succeed, through building teams that get things done, execute on their mission with passion, deliver exceptional service and really make a difference.

ARTWORK CREDIT

Penny Roberts - https://www.instagram.com/penpennypencils

CONTACT METHODS

LinkedIn - https://www.linkedin.com/in/david-roberts-nu-heat/

Facebook - https://www.facebook.com/DavidRobertsPeopleWithPurpose

David’s Facebook - https://www.facebook.com/dave.roberts.5076798 

Instagram - https://www.instagram.com/davidcroberts_/

Email - [email protected]

In this episode, the 45th in his CALM leadership series, David continues to look at the role influence plays in making sales. This time around, he looks at how to identify the 4 buyer types and which one the person in front of you is. Something that is especially important when you are trying to make a complex sale. A sale that involves more than one decision-maker saying yes to your product or service.

To explore how to get unstuck on your mission, put your purpose into practice and convert your ideas into impact book a discovery call with David here https://calendly.com/david-peoplewithpurpose/30min

KEY TAKEAWAYS

• There are four buying influence roles present in every complex sale.
• You need to know who fills each of the 4 key roles in the company you are selling to.
• The economic buyer looks at ROI, bottom line impact and price.
• Never assume the economic buyer is the most senior person involved in the purchasing decision.
• The user buyer is the person who is responsible for the process of your product or service that is being bought for. They are pivotal.
• The technical buyer is a gatekeeper, they can´t say yes, but they can say no.
• The coach acts as the guide for the sale.

BEST MOMENTS

‘Understand whose role is to give the final approval to buy.’

‘The user buyer is kind of pivotal even if they're not the final decision maker.’

‘Sometimes the technical buyer poses as the economic buyer.’

‘Without a coach … your ability to influence the outcome is going to be severely hampered.’

 

ABOUT THE SHOW

People with purpose make a difference. Imagine a world where more people can just get their purpose out of them, into a plan and then actually make it happen. What a world that would be - People everywhere finding meaning and harnessing that to bring inspiration and energy to each and every day, changing lives for the better. But no one ever achieved anything on their own - we all have something unique to bring and that means we all have to play our part - if we want to go far, we have to go together and lead or serve towards a vision of the world we want to see. Everyone has a story to tell, and this show is where these stories come to life.

ABOUT THE HOST

David Roberts is a highly regarded CEO, mentor, and investor with 30 years of experience across multiple sectors. As an intrapreneur and entrepreneur, David has bought, grown, started and sold several businesses, working with values-driven start-ups, award-winning SMEs, and multinational corporations on strategies for service excellence, leadership, and profitable growth. David’s passion is for purpose and creating an environment where everyone can succeed, through building teams that get things done, execute on their mission with passion, deliver exceptional service and really make a difference.

ARTWORK CREDIT

Penny Roberts - https://www.instagram.com/penpennypencils

CONTACT METHODS

LinkedIn - https://www.linkedin.com/in/david-roberts-nu-heat/

Facebook - https://www.facebook.com/DavidRobertsPeopleWithPurpose

David’s Facebook - https://www.facebook.com/dave.roberts.5076798

Instagram - https://www.instagram.com/davidcroberts_/

Email - [email protected]