Sign up to save your podcasts
Or
Share Busting marketing's addiction to misleading, real-time dashboards with emerging new models
Share to email
Share to Facebook
Share to X
Share to email
Share to Facebook
Share to X
Or
Busting marketing's addiction to misleading, real-time dashboards with emerging new models
The marketing industry is trapped with the wrong measurement indicators for actual business growth. IAG’s former Marketing Effectiveness Lead, Matt Daniell, says “attribution models, short-term response campaigns and other crap” is confusing everyone. He joins Executive Editor Paul McIntyre, Ali Tilling, VML Y&R chief strategy officer, TrinityP3’s MD Nathan Hodges and Mal Dale at The Readership Works on the new mindset starting to emerge in measurement.
See omnystudio.com/listener for privacy information.
See omnystudio.com/listener for privacy information.
View all episodes
By Mi3 & iHeart Podcasts AustraliaThe marketing industry is trapped with the wrong measurement indicators for actual business growth. IAG’s former Marketing Effectiveness Lead, Matt Daniell, says “attribution models, short-term response campaigns and other crap” is confusing everyone. He joins Executive Editor Paul McIntyre, Ali Tilling, VML Y&R chief strategy officer, TrinityP3’s MD Nathan Hodges and Mal Dale at The Readership Works on the new mindset starting to emerge in measurement.
See omnystudio.com/listener for privacy information.
See omnystudio.com/listener for privacy information.
More shows like Mi3 Audio Edition
View all
Mumbrellacast
1 Listeners
Mamamia Out Loud
590 Listeners
Equity Mates Investing Podcast
63 Listeners
Biz
19 Listeners
Squiz Today
47 Listeners
The Morning Edition
82 Listeners
The Quicky
117 Listeners
News Club
18 Listeners
Uncensored CMO
36 Listeners
FEAR & GREED | Business News
10 Listeners
We Don't Have Time For This
72 Listeners
Chanticleer
18 Listeners
The Fin
19 Listeners
15 Minutes with the Boss
6 Listeners
Prof G Markets
1,127 Listeners