Butterfly SZN

Today on The Label, we chat about: 

01:08 - Start of Interview

01:30 - How should you be showing up on social? Why you should have a community.

02:49 - Why we offer free resources. (And you should too.)

04:00 - What should you focus on right now?

Book our services: www.itscreativelabel.com/contact

Get connected with us!

www.itscreativelabel.com

Instagram:

@creative.label 

@itsurdestinee

@aisha

YouTube: https://www.youtube.com/channel/UCyDVTyjigycz17xYTN7Qj_A

Pinterest: https://www.pinterest.com/creativelabell/

Facebook: https://www.facebook.com/itscreativelabel/ 

Today on The Label, we chat about: 

01:00 - How to Show Up When You Don’t Know What to Say

03:30 - How is Aisha feeling? Thoughts on everything.

05:58 - Why everyone needs grace right now.

07:59 - Why this time is different. Des’ thoughts.

10:30 - What does it mean to “Show Up?”

11:25 - Are you exploiting the situation to look like a “good person?”

12:37 - How is Creative Label helping their clients respond?

15:50 - What is Creative Label’s Purpose?

19:27 - When speaking up, what is helpful to share? What is not helpful?

23:00 - How do you feel about the looting and violence? Is it justified?

26:29 - Trevor Noah’s Response 

28:25 - My audience is mainly white. How can I educate my community?

30:20 - Why is it #BlackLivesMatter? Why not #AllLivesMatter?

34:00 - How can we talk with our kids about what’s going on?

35:40 - What did we learn from the Amy Cooper incident?

40:00 - How to change, have grace with yourself.

40:55 - Personal stories, what is offensive? Are you saying racist things on accident?

48:08 - “For a black girl…”

49:22 - Should companies show racial diversity in their marketing content?

Book our services: www.itscreativelabel.com/contact

Get connected with us!

www.itscreativelabel.com

Instagram:

@creative.label 

@itsurdestinee

@aisha

YouTube: https://www.youtube.com/channel/UCyDVTyjigycz17xYTN7Qj_A

Pinterest: https://www.pinterest.com/creativelabell/

Facebook: https://www.facebook.com/itscreativelabel/

Today on The Label, we chat about: 

00:30 - We made wagers to hold ourselves accountable, Aisha’s punishment

02:20 - Does Des have to get Aisha’s name tattooed on her?

04:38 - Getting disorganized to get organized

07:00 - What qualifies as a side hustle, Des’ accountability program

08:55 - How to join the accountability group?

12:48 - Who is Melissa Clayton?

14:10 - How did Melissa get started in the Pinterest world? (Start of Interview)

16:25 - What is Pinterest?

17:35 - Why should you be on Pinterest as a business?

19:55 - How to utilize it for a product-based business.

20:56 - Why keywords are so important.

22:25 - What keywords should you use?

22:58 - Example: Buying and engravable alcohol bottle.

24:08 - How to optimize keywords?

26:00 - Pinterest Management, should you do it on your own?

26:55 - How often should you post?

28:15 - Should you schedule your posts?

29:33 - What are the most common mistakes people make on Pinterest?

31:40 - Should you spend time checking all of the links you pin?

33:56 - How Aisha Went Viral

35:40 - How to make money on Pinterest

37:40 - How to grow your list and why you should have one!

41:30 - Should you run ads or grow organically?

43:40 - Why you should create evergreen content

44:13 - Split-Testing

44:55 - How many graphics should you create per post?

46:15 - What books do you recommend?

48:10 - How to connect with Melissa Clayton

Book our services: www.itscreativelabel.com/contact

Get connected with us!

www.itscreativelabel.com

Connect with Melissa Clayton: @iammelissaclayton

Instagram:

@creative.label 

@itsurdestinee

@aisha

YouTube: https://www.youtube.com/channel/UCyDVTyjigycz17xYTN7Qj_A

Pinterest: https://www.pinterest.com/creativelabell/

Facebook: https://www.facebook.com/itscreativelabel/ 

Today on The Label, we chat about: 

00:57 - Favorite Social Media Feuds

04:10 - Influencers Going Crazy On IG Live

06:50 - Diplo VS The Jonas Brothers

08:57 - How did social media influence the 2016 election?

11:10 - Elizabeth Warren Fighting with Big Tech

11:55 - What’s Facebook’s role and responsibility in the 2020 election?

12:40 - How does Facebook Fact-Check work?

13:20 - Why won’t Facebook Fact-Check politicians? 

15:05 - How Adriel Hampton Protested Against Facebook’s Ad Policy

16:51 - How could Joe Biden do a better job on social media?

17:55 - Bernie Sanders & Andrew Yang’s thoughts on Big-Tech and Social Media Policies.

20:10 - How does Donal Trump utilize social media and view Facebook’s Cryptocurrency?

Voter Registration Link: https://www.usa.gov/register-to-vote

Book our services: www.itscreativelabel.com/contact

Apply For Our Internship: https://itscreativelabel.com/intern/

Apply For Our Project Manager Position: https://itscreativelabel.com/dpm/

Connect with Rachel on Instagram: @themrspedersen

https://www.instagram.com/themrspedersen/

Get connected with us!

www.itscreativelabel.com

Instagram:

@creative.label 

@itsurdestinee

@aisha

YouTube: https://www.youtube.com/channel/UCyDVTyjigycz17xYTN7Qj_A

Pinterest: https://www.pinterest.com/creativelabell/

Facebook: https://www.facebook.com/itscreativelabel/ 

Today on The Label, we chat about: 

01:25 - What are we watching right now?

02:05 - The Real Housewives of Beverly Hills 

07:50 - How to get the most out of OfferUp

08:58 - Who is Rachel Pedersen?

11:30 - How did Creative Label connect with Rachel Pedersen?

13:40 - Why you should raise your revenue and target the “Affluent”

15:30 - Why it’s okay if you’re losing small clients right now

16:50 - What makes a company thrive during a recession?

18:25 - Why now is the most important time to build your community

19:04 - How to add more value for your audience?

20:40 - How should leaders show up right now?

21:55 - How to curate a positive news feed?

23:15 - What should businesses be creating right now?

24:50 - What 3 books does Rachel Pedersen recommend everyone should read?

Book our services: www.itscreativelabel.com/contact

Apply For Our Internship: https://itscreativelabel.com/intern/

Apply For Our Project Manager Position: https://itscreativelabel.com/dpm/

Connect with Rachel on Instagram: @themrspedersen

https://www.instagram.com/themrspedersen/

Get connected with us!

www.itscreativelabel.com

Instagram:

@creative.label 

@itsurdestinee

@aisha

YouTube: https://www.youtube.com/channel/UCyDVTyjigycz17xYTN7Qj_A

Pinterest: https://www.pinterest.com/creativelabell/

Facebook: https://www.facebook.com/itscreativelabel/ 

Other mentions in this episode:

Book - No B.S. Marketing to the Affluent: No Holds Barred, Take No Prisoners, Guide to Getting Really Rich 3rd Edition

Book - Big Magic

Book - Never Split the Difference: Negotiating As If Your Life Depended On It

Book - The One Minute Millionaire: The Enlightened Way to Wealth

Today on The Label, we chat about: 

03:19 - Bio Audit Example #1 ( @coach.iliana_elite_strength )

04:10 - When is it right to use a profile pic for your business account?

04:36 - What should be in your business description?

05:50 - Should you use abbreviations of your accolades? 

09:20 - How should you write your IG Bio?

10:50 - When is it a good idea to change your Instagram Handle?

13:26 - What should be you Call-To-Action?

17:26 - Bio Audit Example #2 ( @drzenmd )

18:10 - What makes a good IG Handle / URL?

18:30 - Should you put a trademark in your bio?

20:57 - Should you list your services as line items in your bio?

24:00 - Setting up your call-to-action and Linktree.

Book our services: www.itscreativelabel.com/contact

Apply For Our Internship: https://itscreativelabel.com/intern/

Apply For Our Project Manager Position: https://itscreativelabel.com/dpm/

Get connected with us!

www.itscreativelabel.com

Instagram:

@creative.label 

@itsurdestinee

@aisha

YouTube: https://www.youtube.com/channel/UCyDVTyjigycz17xYTN7Qj_A

Pinterest: https://www.pinterest.com/creativelabell/

Facebook: https://www.facebook.com/itscreativelabel/

Today on The Label, we chat about: 

03:50 - Checking in with Des and Aisha

04:45 - Instagram Bio Audits: What To Know

06:50 - Real-Time Example Audit

09:25 - How to Set Up Your IG Bio Category

11:00 - What should make it into your IG Bio?

12:00 - Should you use a Linktree?

16:00 - The Biggest Missed Opportunity...Highlights

17:10 - How to develop a following for their target audience?

20:00 - How to create more shareable content.

21:45 - How could a podcast help you?

23:27 - Creative Label is Hiring

Book our services: www.itscreativelabel.com/contact

Apply For Our Internship: https://itscreativelabel.com/intern/

Apply For Our Project Manager Position: https://itscreativelabel.com/dpm/

Get connected with us!

www.itscreativelabel.com

Instagram:

@creative.label 

@itsurdestinee

@aisha

YouTube: https://www.youtube.com/channel/UCyDVTyjigycz17xYTN7Qj_A

Pinterest: https://www.pinterest.com/creativelabell/

Facebook: https://www.facebook.com/itscreativelabel/ 

Today on The Label, we chat about: 

02:05 - What is your city known for?

03:20 - Why did Aisha get an Apple Watch?

07:30 - How to stay positive on social media?

08:40 - Why we joined a Mastermind, our business school for entrepreneurs.

12:00 - Who is Cayla Craft?

16:30 - Why should you focus on improving your whole life, not just your business?

19:20 - Why you shouldn’t mindlessly scroll social media.

22:40 - How to check in with yourself?

24:27 - How do you find out what the highest version of yourself is?

27:00 - Should you be “going hard” and showing up on social right now?

30:30 - What is “Toxic Positivity?”

35:30 - What can you learn from your emotions?

37:30 - What book does Cayla Craft recommend to everyone?

40:25 - How are YOU battling the negativity on social media?

Book our services: www.itscreativelabel.com/contact

Check out Cayla’s Book: The Habit of Leading Yourself: A One Year Guide to Becoming Unstoppable

Connect with Cayla on Instagram: @cayla.craft

https://www.instagram.com/cayla.craft/

Get connected with us!

www.itscreativelabel.com

Instagram:

@creative.label 

@itsurdestinee

@aisha

YouTube: https://www.youtube.com/channel/UCyDVTyjigycz17xYTN7Qj_A

Pinterest: https://www.pinterest.com/creativelabell/

Facebook: https://www.facebook.com/itscreativelabel/ 

Today on The Label, we chat about: 

04:20 - How can people make going live on IG fun and create engagement?

06:30 - When is it a good idea to change my Instagram username?

09:50 - Does Creative Label have brand ambassadors?

11:05 - How can you pivot and create a campaign specific to people in quarantine?

13:50 - How to turn your in-person events into thriving virtual events?

16:48 - Do I need separate accounts for your business and personal life?

20:54 - Should my business account be my logo or my personal picture?

Book our services: www.itscreativelabel.com/contact

Get connected with us!

www.itscreativelabel.com

Instagram:

@creative.label 

@itsurdestinee

@aisha

YouTube: https://www.youtube.com/channel/UCyDVTyjigycz17xYTN7Qj_A

Pinterest: https://www.pinterest.com/creativelabell/

Facebook: https://www.facebook.com/itscreativelabel/ 

Today on The Label, we chat about: 

01:05 - Why building a community helps you know what to pivot to in your business

02:30 - How can you give back to your community and position yourself as the go-to person when the economy opens back up?

03:30 - Is it too late to pivot your business?

05:05 - How to be creative in the virtual space

07:10 - What is the next wave of problems to solve? What trends to follow?

08:30 - What time of year is good to launch a product?

09:24 - Why now is the BEST time to build community!

10:35 - How to Make Your Community Trust You

13:15 - Why is teaching and educating people on your subject so important?

15:20 - Pivot Example - How A Ceramics Brand Launched in the Pandemic

Book our services: www.itscreativelabel.com/contact

Get connected with us!

www.itscreativelabel.com

Instagram:

@creative.label 

@itsurdestinee

@aisha

YouTube: https://www.youtube.com/channel/UCyDVTyjigycz17xYTN7Qj_A

Pinterest: https://www.pinterest.com/creativelabell/

Facebook: https://www.facebook.com/itscreativelabel/