Butterfly SZN

Tune into this candid episode as our hosts chat about vaginas and jeans! Of course, some marketing and branding tips are sprinkled in there as well. In this episode, our hosts Des and Aisha are joined by Kym Gold. Kym is a co-founder of the wildly successful clothing line True Religion and new home decor line Style Union Home. Kym shares some incredible tips for how entrepreneurs can fulfill their target markets’ needs and how you can measure success as a businesswoman! (**Spoiler, yes we can build some incredibly financially successful businesses, AND have fulfilling close relationships too!)

03:40 How has branding changed over the years?

06:00 Making denim for curvy women and the first maternity jeans.

08:15 Making denim for pregnant women.

09:15 How do you know what your target market wants?

14:00 Understanding your client and designing to solve their problems!

16:30 How do you not worry about competitors and copy cats?

21:15 What is your new brand Style Union Home?

23:15 How has your mom become part of your Home Decor line?

27:15 What is the key to success?

30:30 What is the biggest thing you’ve learned marketing your new brand?

35:00 How do you make your brand different from what’s already out there?

37:00 What are some favorite books you recommend?

Connect with Kym on Instagram: @kym.gold

Check out Kym’s book Gold Standard:

https://www.amazon.com/Gold-Standard-Rock-World-Empire/dp/1634501284

And these other books mentioned: 

The Power of Habit by Charles Duhigg

https://www.amazon.com/Power-Habit-What-Life-Business/dp/081298160X

The Four Agreements by Don Miguel Ruiz

https://www.amazon.com/Four-Agreements-Practical-Personal-Freedom/dp/1878424319

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Get connected with us!

www.itscreativelabel.com

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@creative.label 

@itsurdestinee

@aisha

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Today, your hosts Des and Aisha are joined on the podcast by their good friend Lori Harder! Lori is a speaker, author, and among other entrepreneurial businesses has now created her own alcohol brand called Lite Pink! In this episode, they dive into the idea of creating an alcohol brand without any previous experience, creating a physical product, and building a community around it! Tune in to hear more about this heart-centered brand, and the faith that has gone into creating it in the first place. Of course, with some life updates and a very special announcement mixed in!

02:50 Des’ life updates, and a tragic makeup- toilet incident.

09:00 Aisha’s life update, and being on COVID Watch.

11:00 What are Instagram Badges?

13:00 How you can make money with Instagram Badges?

17:20 Do you know about BravoCon?

19:00 Bravo is releasing “The Real Housewives” wine!

20:00 Meet our next guest, Lori Harder!

23:20 What made you want to start your own alcohol brand?

27:00 How do you know when it’s time to close a chapter of your life and grow to the next?

29:20 If you had all the time and resources in the world what would you do?

33:00 The vision does not come all at once.

34:00 Special Announcement!

39:40 How did you come up with the name Lite Pink?

45:00 What was the process like creating your own alcohol?

47:15 What was the experience like working with Creative Label?

50:05 How to know when you need to take your time with a decision, and when to make a quick choice and move forward.

51:30 How did you initially build a community? 

57:00 How did you get your community involved in the process of creating Lite Pink?

01:01:20 What advice would you give to someone pitching to investors?

01:03:20 What is the value of investing in marketing?

01:05:50 What are your top favorite books? What are you reading right now?

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Connect with Lori on Instagram: @loriharder

https://www.instagram.com/loriharder/?hl=en

Sign up to be the first to get your hands on Lite Pink:

https://litepink.com/

Check us out in this Yahoo Finance Podcast Article:

https://www.yahoo.com/lifestyle/20-podcasts-listening-110400074.html

Check out The Big Leap by Gay Hendricks

https://www.amazon.com/Big-Leap-Conquer-Hidden-Level/dp/0061735361

Book our services: www.itscreativelabel.com/contact

Apply For Our Internship: https://itscreativelabel.com/intern/

Get connected with us!

www.itscreativelabel.com

Instagram:

@creative.label 

@itsurdestinee

@aisha

YouTube: https://www.youtube.com/channel/UCyDVTyjigycz17xYTN7Qj_A

Pinterest: https://www.pinterest.com/creativelabell/

Facebook: https://www.facebook.com/itscreativelabel/ 

Hello BIG GOALS, I’d like you to meet STRATEGY!  In this episode, our hosts Des and Aisha dive into how to pitch yourself, stand out in your industry, and create a strategy so you can achieve even your biggest of goals! Also, there is a possibility one of our hosts is allergic to Bath and Bodyworks candles. More updates on that, changes in the industry, and actionable business tips to come!

01:45 Exciting news! Check out our NEW podcast art!

04:40 What is your life update?

08:10 We hired a new assistant!

11:00 Remodeling for a home office!

13:00 Do you have a hobby outside of work?

17:30 Yelps new feature for businesses accused of racist behavior.

23:15 New updates to celebrate Instagram’s 10th birthday!

26:30 What these Instagram facts can tell you about reaching YOUR audience!

27:30 What are our business goals?

29:40 How do we build a strategy? 

34:00 How to stand out when pitching yourself!

36:50 Meeting the inventor of the QR code on a flight to LA.

38:00 How we pitched ourselves to Forbes 30 Under 30!

40:30 How to showcase your work on Instagram!

………………………………….

Book our services: www.itscreativelabel.com/contact

Apply For Our Internship: https://itscreativelabel.com/intern/

Get connected with us!

www.itscreativelabel.com

Instagram:

@creative.label 

@itsurdestinee

@aisha

YouTube: https://www.youtube.com/channel/UCyDVTyjigycz17xYTN7Qj_A

Pinterest: https://www.pinterest.com/creativelabell/

Facebook: https://www.facebook.com/itscreativelabel/ 

Today’s episode is from a takeover IG Live for Create & Cultivate! We dive into how to set up clear, concise, and consistent branding! As well as how to pitch your product or service and when you know you’re ready for PR! 

Today on The Label, we chat about: 

01:44 - What does your branding look like? Is it consistent?

04:35 - Do you have social proof? How do we know that you’re real?

05:29 - Do you have Social Media?

07:45 - What should I have in my bio?

12:17 - What does your content look like?

15:00 - Is it possible to transition your content and not confuse consumers?

15:45 - What is the problem you are solving for your consumer? What’s your STORY?

18:43 - Finding a story angle that is relevant!

22:00 - How to sell a service vs a product!

24:50 - A Press Kit vs a One Sheet (and what you’ll need!)

29:40 - Creating a Look Book! What is a Look Book? 

30:57 - How can you make the user experience with purchasing your products/services complimentary to the times we’re in?

32:55 - Headshots and visuals can make or break a deal!

35:10 - How do you like to consume content? Don’t be afraid to incorporate VIDEO!

38:00 - When do you know you’re ready for PR?

39:15 - Do you have systems in place? How are you going to keep up?

Book our services: www.itscreativelabel.com/contact

Apply For Our Internship: https://itscreativelabel.com/intern/

Get connected with us!

www.itscreativelabel.com

Instagram:

@creative.label 

@itsurdestinee

@aisha

YouTube: https://www.youtube.com/channel/UCyDVTyjigycz17xYTN7Qj_A

Pinterest: https://www.pinterest.com/creativelabell/

Facebook: https://www.facebook.com/itscreativelabel/

Today on The Label, we chat about: 

01:17 - Life updates with Des and Aisha.

03:12 - How to avoid decision fatigue.

06:40 - Is all PR good PR? Would you still buy from Wayfair?

09:56 - Is Kanye West above bad PR?

10:36 - How Kanye uses the bad press to boost sales.

11:58 - What can we learn from August Alsina’s situation with Jada Pinkett Smith?

14:08 - How are brands using meme accounts to make their products go viral.

Book our services: www.itscreativelabel.com/contact

Get connected with us!

www.itscreativelabel.com

Instagram:

@creative.label 

@itsurdestinee

@aisha

YouTube: https://www.youtube.com/channel/UCyDVTyjigycz17xYTN7Qj_A

Pinterest: https://www.pinterest.com/creativelabell/

Facebook: https://www.facebook.com/itscreativelabel/ 

Today on The Label, we chat about: 

01:00 - How have we been recharging?

02:34 - We did a collab with “Create and Cultivate” 

04:00 - What’s new with Aisha’s world?

08:58 - How is Des’ accountability group going?

14:19 - What makes this interview different and why we didn’t stick with P.R.?

17:39 - START OF INTERVIEW

18:00 - Who is Pauleanna Reid? 

20:42 - How did Creative Label get connected with Pauleanna?

23:28 - How do you define “purpose” and how can people find theirs?

25:17 - Why is press important to your business and brand?

25:53 - What is your Market Value? Are you in the Top 5? 

26:17 - How does Pauleanna help Influencers with their P.R. and coach them to success?

28:21 - Where does Ghostwriting come into play when working with brands?

29:04 - What do you believe about manifestation and rituals?

30:36 - What should people be focusing on RIGHT NOW?

31:20 - What she learned sitting in Drake’s driveway. “You can’t be what you can’t see.”

34:13 - Why is local press important? Who should you be pitching first?

36:18 - Example: Why you should never overlook “small” platforms.

37:45 - What are the 3 things NOT TO DO when you’re pitching yourself?

38:54 - What should be in your media kit?

40:02 - Does your business have the infrastructure to take on 100 new clients?

41:40 - What has the pandemic taught us as business owners and leaders?

43:09 - How to make your Email Subject Line stand out.

44:32 - How to find the writer’s direct contact info?

46:43 - Are you following up the right way?

47:29 - How to use Twitter to get yourself featured.

49:43 - Make sure you’re building relationships with the gatekeepers AND the journalist.

52:14 - When does free work make sense?

55:29 - How to connect with Pauleanna Reid?

56:45 - What books do you recommend?

58:40 - Why you need to be following Pauleanna on Instagram.

Book our services: www.itscreativelabel.com/contact

Connect with Pauleanna Reid on Instagram: 

https://www.instagram.com/pauleannareid/

Get connected with us!

www.itscreativelabel.com

Instagram:

@creative.label 

@itsurdestinee

@aisha

YouTube: https://www.youtube.com/channel/UCyDVTyjigycz17xYTN7Qj_A

Pinterest: https://www.pinterest.com/creativelabell/

Facebook: https://www.facebook.com/itscreativelabel/ 

Today on The Label, we chat about: 

01:30 - Who are the founders of Creative Label?

03:47 - What are 10 ways to be an ally in the workplace?

03:53 - #1 Allyship is not a noun; it’s a verb.

05:40 - How can you have allyship as one of your core values?

06:17 - #2 Actively seek knowledge, even if it makes you uncomfortable.

08:25 - #3 When you have privilege, equality can feel like oppression.

09:53 - What is privilege? 

10:50 - What are examples of micro-aggressions?

12:34 - #3 Continued, How can equality feel like oppression? #AllLivesMatter

15:42 - #4 True Allyship is valuing impact over attention. (ACTION STEPS)

17:06 - What is an example of taking the attention of the movement and focusing on yourself?

19:18 - What do you do as a white person when you feel like you’re in a no-win situation? 

21:51 - #5 Fighting against racial injustice is a matter of life and death, not a social media trend.

25:07 - #6 Take Action. What does that look like?

27:00 - Should you refer to people as “black” or “African American?”

29:32 - BIPOC, What does it mean? Do acronyms take away from learning?

31:38 - #7 Speaking up does not have to be confrontational.

33:41 - #8 Support diversity in the workplace.

36:44 - #9 It’s okay to make mistakes or be unsure.

38:40 - #10 Racism is not political. It’s a human rights issue.

41:10 - What is systemic racism?

44:17 - Where do we start as we move forward? How to approach any taboo topic.

46:32 - Why you should find organizations to contribute to in your own community.

47:03 - What are some of the big brands you feel are showing up well right now?

Book our services: www.itscreativelabel.com/contact

Visit the Blog:

10 Tips on How to Be An Ally In The Workplace

Get connected with us!

www.itscreativelabel.com

Instagram:

@creative.label 

@itsurdestinee

@aisha

YouTube: https://www.youtube.com/channel/UCyDVTyjigycz17xYTN7Qj_A

Pinterest: https://www.pinterest.com/creativelabell/

Facebook: https://www.facebook.com/itscreativelabel/

Today on The Label, we chat about: 

02:18 - How often should I go live on Instagram? How to repurpose content.

04:40 - How IG Live drives DM’s and why that’s important.

06:00 - Instagram announces the next stages of IGTV Monetization, what does it mean for you?

08:30 - What will ads look like on IGTV?

09:37 - How is ad revenue calculated and how often will creators get paid?

12:19 - Should you hurry to be early to the IG LIve Train?

15:53 - How often to people attempt to hack Aisha’s account?

17:22 - Where do you start if you want to rebrand?

20:15 - How do I get sponsors for my podcast?

22:05 - What is an affiliate sponsorship?

22:40 - When should you NOT have sponsors?

26:00 - Why you shouldn’t work with a sponsor that you don’t actually endorse and use personally?

Book our services: www.itscreativelabel.com/contact

Get connected with us!

www.itscreativelabel.com

How Much to Charge for a Commercial Spot On Your Podcast

Instagram:

@creative.label 

@itsurdestinee

@aisha

YouTube: https://www.youtube.com/channel/UCyDVTyjigycz17xYTN7Qj_A

Pinterest: https://www.pinterest.com/creativelabell/

Facebook: https://www.facebook.com/itscreativelabel/

Today on The Label, we chat about: 

02:00 - Aisha’s morning routine to get out of a funk.

03:45 - Instagram Update: You can now save your IG Lives to IGTV

06:00 - How to create a background for your IG Lives

10:08 - How to prevent overwhelm and create more content.

13:17 - What’s Creative Label’s content strategy?

14:52 - Example, how we repurpose our IG Lives

16:10 - Should Twitter enable audio tweets?

18:39 - TikTok is being sued for sharing user’s biometric data.

19:19 - The Fashion Law, why brands are going more bland and how that affects copyrights.

22:04 - Ghostwriters, why are their identities a secret?

Book our services: www.itscreativelabel.com/contact

Get connected with us!

www.itscreativelabel.com

Instagram:

@creative.label 

@itsurdestinee

@aisha

YouTube: https://www.youtube.com/channel/UCyDVTyjigycz17xYTN7Qj_A

Pinterest: https://www.pinterest.com/creativelabell/

Facebook: https://www.facebook.com/itscreativelabel/

Today on The Label, we chat about: 

00:23 - How did Creative Label Honor #BlackOutTuesday

05:34 - Beginning of Q&A Portion

09:00 - Why you shouldn’t use the hashtag #BlackLivesMatter for #BlackOutTuesday

11:00 - What is #AmplifyMelanatedVoices?

12:43 - How do all 3 hashtags work together?

14:19 - How can we use our services to elevate other’s voices? When it makes sense?

17:18 - How to be sensitive to how we use email lists?

19:28 - How to support creators of color?

21:00 - How can mental health professionals show up right now?

24:00 - How can you frame your message as a white person wanting to help the black community?

29:32 - Why you shouldn’t post your conversations with your black friends as content to show you’re “helping.”

32:00 - Should you make your donation amounts public?

33:39 - How to avoid “White Savior Complex”

35:49 - What is “Privilege?”

39:08 - How to build diversity in your business and why it’s important.

43:28 - How people with influence can and should boost other important voices

46:33 - It’s not about you. #AmplifyMelanatedVoices

48:25 - Did posting black squares on Instagram actually make a difference?

51:42 - How do you balance sharing what you’re doing and not appearing to do it just “for show?”

54:27 - Should you wait to post until after #AmplifyMelanatedVoices on the 7th?

1:02:35 - What are credible resources we can share right now?

1:06:55 - Is it inappropriate for a white person to create their own group of resources?

1:10:55 - What do you do when you don’t know what to say?

1:14:06 - Should you say “black” or African American?

1:18:00 - How can businesses give back to the African American community right now while remaining sensitive?

1:19:30 - What does privilege look like?

Book our services: www.itscreativelabel.com/contact

Get connected with us!

www.itscreativelabel.com

Instagram:

@creative.label 

@itsurdestinee

@aisha

YouTube: https://www.youtube.com/channel/UCyDVTyjigycz17xYTN7Qj_A

Pinterest: https://www.pinterest.com/creativelabell/

Facebook: https://www.facebook.com/itscreativelabel/