On this episode of The Label podcast, our hosts Aisha and Des are joined by the Founder of Powerhouse Women, Lindsey Schwartz! As Lindsey has built an incredible community of women that support each other in pursuing their big ideas, it only seemed fitting to talk about how to build a loyal community. In this episode, we dive into the difference between having a following and having a community, as well as how to know what your community wants so you can build offerings around their needs! Tune in to hear how Lindsey calculates when to take risks in her business, and the power of linking arms with others that have different talents and gifts than your own!

00:50 How did Powerhouse Women get started?

05:30 Why is it important to have a loyal community?

09:30 What is the difference between having a following and a community that is engaged?

15:00 Was it your plan to monetize the community you created from the beginning?

19:00 The importance of getting feedback of what your community wants!

20:30 How do you know what to take a risk on in your business?

25:20 How we made the leap to hire our 2nd employee. 

29:15 What are your new goals for the growth of Powerhouse Women?

31:20 What tips would you give to business owners wanting to build a community?

36:30 What is a book everyone should read?

 

Connect with Lindsey on Instagram @llindseyschwartz

And the Powerhouse Women Community @powerhouse_women

Check out these books mentioned in the episode:

Lindsey’s book Powerhouse Woman

https://www.amazon.com/Powerhouse-Woman-Fulfill-Purpose-Powerful/dp/099812124X

And The Big Leap by Gay Hendricks

https://www.amazon.com/Big-Leap-Conquer-Hidden-Level/dp/0061735361

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Welcome to The Label’s first episode of 2021! In this episode, our hosts Aisha and Des are giving a rundown of some important things to look out for and include in your marketing strategies for 2021! We’re talking shareable content, upcoming shop features, and lifestyle components to brands. Do you have plans to create more video content this year? Are you utilizing text message marketing? Does your brand show inclusivity and diversity? Tune in for our predictions and ways you can uplevel your marketing strategy going into this new year!

02:00 Shareable content that needs to be part of your marketing strategy!

03:40 Our first Lifestyle updates of 2021!

04:15 My experience trying Olaplex hair care products.

10:00 What do we need to know about shareable content in 2021?

13:30 How you can include educational and informational content in your marketing plan!

15:00 How can we make sure the captions of our posts are clear and easy to understand?

17:15 Will social platforms adopting e-commerce features eliminate influencers out of the equation? 

21:00 How can you incorporate the shop feature into your marketing strategy?

24:00 What is the difference between an influencer and a content creator?

25:00 How you can evolve like big brands who are adding a lifestyle component!

27:20 Is audio as important as video?

30:00 What to know about the new audio platform, Clubhouse!

34:00 Are you doing text message marketing?

39:20 Does your brand foster inclusivity and diversity?

41:10 When will we be able to get back to in-person events?

 

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We’re back with more Industry Updates! In this episode of The Label podcast, our hosts Aisha and Des talk about ways to set personal and business goals for the future, the new social media app you need to check out, and how audio is king! Speaking of audio being King, beyond dishing the details of the new audio-only, invite-only social media platform Clubhouse, we also talk about Prince Harry and Meghan Markle’s new podcast! Tune in to hear about goals, upcoming social media apps and features, and what you can expect from Us in the new year!

01:10 Using One Note to get organized and set goals for the new year!

02:30 What are you manifesting in the new year?

04:10 How did you do with your goal to create and keep boundaries?

07:00 What books are you currently reading?

09:00 Tik Tok’s year in review - top videos!

10:30 Instagram’s new features for Reels and Stories!

11:00 Will you be shadowbanned if you share your Tik Tok videos to Reels?

13:00 What is this new social media app Clubhouse?

16:25 Is Twitter copying Clubhouse?

18:45 What you can expect from Us on Clubhouse in 2021!

21:00 How might the American’s With Disabilities Act affect how companies interact digitally?

24:15 What is our marketing strategy going into 2021?

25:00 The next big Spotify deal: Prince Harry and Meghan Markle’s new Podcast!

28:30 Apple is planning to release a car by 2024!

 

Check out this book mentioned in the podcast:

The Road Less Stupid by Keith J. Cunningham

https://www.amazon.com/Road-Less-Stupid-Keith-Cunningham/dp/0984659269

Check out this previous Label episode about podcasting mentioned in this episode:

https://thelabelpodcast.libsyn.com/answering-your-most-popular-podcasting-questions-with-danny-hoefelmann

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We’re back with more Industry Updates! Our hosts, Aisha and Des, dive into everything from new Instagram features to Pinterest partnering with NAACP to create an Inclusion Advisory Council! In this episode, we see the contrast of large businesses moving forward to becoming more inclusive like Pinterest and on the flip side, Facebook is being accused of spying on users through our cameras! Tune in to hear more about these businesses that you likely have an icon for on your cell phone! 

04:30 Falling down deep dives rabbit holes!

06:50 New Instagram features: vanish mode and alerts for story screenshots!

11:20 How are social media platforms using your data? 

15:20 Pinterest partners with NAACP!

19:40 Is Facebook watching their users through cameras?

22:15 Instagram is testing new features for stories!

 

Text POD to 310-982-2662 to join our text community or ask any questions about the podcast!

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We have Editor and chief Lisa Sugar of PopSugar on the podcast today! Lisa is the founder and President of PopSugar, a digital media company and trusted resource for women of all ages and backgrounds. She’s also the author of Power Your Happy: Work Hard, Play Nice & Build Your Dream Life. In this episode, our hosts Des and Aisha dive in with Lisa about how she’s built and pivoted PopSugar over the past 15 years. Especially with the challenges this year has thrown all of us! Tune in to not only find out how to maneuver the challenges of life and entrepreneurship but use them as an opportunity to grow and make the world better! 

03:16 How did PopSugar get started?

06:05 Was it your love of Pop Culture that influenced how you got started?

11:20 Creating what you wish already existed! The power of solving your own problem.

15:15 Was there ever a time that you wanted to print a magazine vs digital?

17:40 How do you forecast Gen-Zers consuming media?

22:05 What pivots have you had to take in 2020 with PopSugar?

28:35 How did you handle pushback from followers who didn’t like the news component or politics?

31:40 PopSugar has highlighted Diversity and Black Culture long before the movement of this year. What sparked that?

34:50 How sis you start the various different extensions of the PopSugar brand?

39:30 Creating PopSugar playground after listening to the experiences Millennials want!

42:20 Are there any books or podcasts that attribute you being so malleable as an entrepreneur?

Connect with Lisa on Instagram @lisapopsugar

https://www.instagram.com/lisapopsugar/?hl=en

And on Twitter @lisasugar

Check out Lisa’s book!

Power Your Happy: Work Hard, Play Nice & Build Your Dream Life

https://www.amazon.com/Power-Your-Happy-Build-Dream-ebook/dp/B01DJZWAF0

Take a look at these books mentioned in the episode:

Daisy Jones and the Six by Taylor

https://www.amazon.com/Daisy-Jones-Taylor-Jenkins-Reid/dp/1524798622

Maybe You Should Talk to Someone by Lori Gottlieb

https://www.amazon.com/Maybe-You-Should-Talk-Someone/dp/1328662055

………………………………….

Book our services: www.itscreativelabel.com/contact

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Get connected with us!

www.itscreativelabel.com

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@creative.label 

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Facebook: https://www.facebook.com/itscreativelabel/ 

We’re back with this week’s industry updates! We talk about some DO’s you can apply to your business from leveraging your social media presence to marketing like Dunkin’ Donuts! Of course, with the do’s we have to also talk about the don’ts from brands like Sunday Riley. Tune in to hear the updates we have for you on Tik Tok, YSL condoms, and fake review scams!

01:10 Do you have early access to creating 3 minute Tik Tok videos?

03:00 Does rapper Boosie have a good argument for suing Mark Zuckerberg?

05:50 Notes we can take from Dunkin’ Donuts new Sugar Plum Macchiato!

07:40 Why does YSL sell condoms?

10:50 Leveraging social presence: Logan Paul boxing Floyd Mayweather.

16:00 Sunday Riley’s fake review scam!

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We made Forbes 30 Under 30! In this episode, our hosts Aisha and Des talk about what it was like after applying for Forbes, what it felt like to get the news, and recognizing moments and people that have made an impact on how their business has grown! Des and Aisha previously recorded an episode all about their strategy applying to be considered for Forbes 30 Under 30 in the Marketing and Advertising category. This episode is the follow up on what happened after the application and what its taken to grow their business to the point of being recognized in that category! Tune in to get a behind the “highlight reel” look at how these powerhouses have grown their business and key things that can help you propel your business forward. 

00:40 We made Forbes 30 Under 30!!!

02:10 First reaction to getting the Forbes 30 Under 30 news.

05:00 Ok, we applied, what happens next?

08:40 Set goals that scare you!

11:00 Sharing the tough times in business, beyond the highlight reel.

13:20 Shifts that have grown our business along the way.

15:25 People that have believed in us, and made a difference in our business!

19:40 The speaking engagement that propelled us forward.

23:40 The power of Mentors and Masterminds!

27:50 Getting clear on messaging and our ideal client as our agency has grown.

36:40 It takes a village!

38:15 What is your next goal?

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Book our services: www.itscreativelabel.com/contact

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Get connected with us!

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@creative.label 

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We’re back with more industry updates from virtual Santa visits to what is Michael B. Jordan doing on Only Fans! In this episode, we talk about these industry updates including how you can take advantage of Pinterest’s new feature to capture emails. Following the updates, we’re joined by our podcast editor, and founder of The Good in Media, Danny Hoefelmann! Danny has built his podcast and custom video business around the mission of helping amplify the voices of people who are putting out GOOD in the world. We dive into all your most asked podcasting questions! Tune in for what hosts should focus on from the start, down to the nitty-gritty of what podcast equipment you should use and how to measure the success of your podcast. 

02:00 Industry Updates: Search Engine Optimization on Instagram!

04:20 Do you know what happens to President’s social media accounts when they are elected?

07:30 Does Twitter have the ability to censor President Trump’s tweets? 

10:00 What is Snapchat copying from Tik Tok?

11:30 How Sam’s Club is going virtual with Santa visits!

13:15 How to take advantage of Pinterest’s DIY Zoom classes to capture emails!

15:40 Is Only Fans going PG-13?

17:40 How Michael B. Jordan “using his body for good” on Only Fans.

21:15 Meet The Podcast King, Danny Hoefelmann!

23:15 How did you get started with podcasting?

25:10 How depression turned into this company, The Good in Media.

27:30 Is it too late or saturated to start a podcast?

30:00 What about monetizing and measuring the success of your podcast?

33:50 How much time should people dedicate to their podcast?

37:45 Being transparent about our podcast! 

39:45 Rapid-fire ALL things podcasting!

44:00 What’s the best microphone podcast hosts should get?

46:40 Which kind of episodes are better: solo or guest interviews?

52:25 What does the video component add to your podcast?

55:10 What are your thoughts on transcriptions?

58:30 What books are you reading right now and why?

 

Connect with Danny on Instagram: @thegooddanny

And @thegoodinmedia

Check out this book: Extreme Ownership by Jocko Willink and Leif Babin

https://www.amazon.com/Extreme-Ownership-U-S-Navy-SEALs/dp/1250067057

………………………………….

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Today’s podcast guest is the fabulous Ronne Brown! Ronne is an author, speaker, mom of 4, and direct saleswoman turned entrepreneur! In this episode, Ronne talks about her love of connecting with other women whether it be in person, or online through social media. As you tune in, it doesn’t take long to see that Ronne has built a community because of the value she shares, and how she genuinely cares about the women she serves! Listen in for ways you can show up authentically, add value, and monetize the value you consistently give your audience!   

01:00 How will Creative Label University help grow my business?

06:15 Industry Updates: Zoom Thanksgiving and Beyonce’s partnership with Peleton!

10:10 The power of Social Media and how you think!

15:20 What we can learn from the study results of Tik Tok’s algorithm.

19:15 Meet today’s guest, Ronne Brown!

21:00 What is the Girl CEO brand?

23:00 How did you REALLY grow your business? 

26:15 If you never contradict yourself, you’re never really growing.

30:40 How did you grow your Social Media following?

33:10 How often do you go live on social media?

36:00 What should you have in place if you want to build an online community?

39:30 What value are you offering your community?

43:40 How did you start making money on IG Live?

47:00 How do you add value and invest in your community?

52:15 What books are you reading right now?

 

Connect with Ronne on Instagram: @ronnebrown

https://www.instagram.com/ronnebrown/?hl=en

And @girlceoinc

https://www.instagram.com/girlceoinc/?hl=en

 

Check out these books mentioned in this episode:

Crack the Funding Code by Judy Robinett

https://www.amazon.com/Crack-Funding-Code-Investors-Startup-ebook/dp/B07CSD4N56

 

Influence: The Psychology of Persuasion by Robert B. Cialdini

https://www.amazon.com/Influence-Psychology-Persuasion-Robert-Cialdini/dp/006124189X

 

Battlefield of the Mind by Joyce Meyers

https://www.amazon.com/Battlefield-Mind-Winning-Battle-Your/dp/0446691097

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Does your target audience know what you do and what you’re selling? As a business owner, do you know in detail who your target audience is and what problems you solve for them? In this episode, our hosts Des and Aisha talk about questions you can ask yourself to make sure you are clear in your messaging, and connect with your consumer through your story so you can make more money! Of course, there are also life and industry updates from a $250 bottle of tequila, to what we are learning from lockdown!

01:30 Life Updates!

07:00 What we’re learning from Tesla creating their own Tequila.

10:40 The benefit of creating a lifestyle around your brand.

13:20 What can we expect as TikTok continues to grow?

19:30 What new features are in the works for YouTube?

24:20 How can we prepare as businesses for 2021?

25:50 Does your target audience understand what you do and what you’re selling?

27:30 How you can be CLEAR in your messaging of who your target audience is!

29:15 Questions to ask yourself to understand your target audience and their pain points.

33:00 How you can make sure you’re marketing is being heard!

36:00 How to join our FREE Masterclass to give you the tools to roadmap your story, be s

 

Text CLU 310-982-2662 to join our FREE Masterclass on Saturday, November 21st, 2020!

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Get connected with us!

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