Butterfly SZN

By Aisha Marshall

In Butterfly Season we talk about past experiences that lead you to your next season. The greatest season yet.And on the way to finding your wings, you’ll encounter waiting and learn patience. You’

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FAQs about Butterfly SZN:

How many episodes does Butterfly SZN have?

The podcast currently has 224 episodes available.

Butterfly SZN episodes:

April 16, 2020 BONUS IG Live Q&A: Using Zoom to Build an Email List
Today on The Label, we chat about:

03:00 - Have you tried Acroyoga?

05:00 - Should you have multiple social media accounts for different areas of your business?

07:45 - How to use multiple accounts to cross-promote.

08:20 - Are email lists mandatory? How to Maximize Your List.

11:15 - How to provide value to your audience.

12:15 - Should I do a virtual event or are they oversaturated?

13:50 - How to make your Virtual Event stand out?

15:00 - How to get people to opt into your events and give you their email addresses?

18:15 - How to use Zoom for a Launch Party

Follow us: @creative.label

Book Our Services: www.itscreativelabel.com
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21min
April 13, 2020 Deva Curl Part 2: How To Fix Your Brand After A Nightmare Crisis
Today on The Label, we chat about:

01:39 - What do you do if Influencers are speaking negatively against your brand?

02:50 - Checking In with Des & Aisha

07:42 - How should you respond if you go viral for something negative?

08:20 - How to respond if you are actually at fault for the negative response.

09:50 - How Deva Curl SHOULD HAVE responded

10:20 - How is Amazon dealing with the PR of overwhelming demand?

12:55 - How do you keep your community up-to-date on your solution to the problem?

14:20 - How do you build your community?

15:30 - Perfect Example, How TheMorning Toast Builds Their Community Through Facebook Groups

16:50 - How do you handle people’s bad experiences? What do you give them?

18:05 - How do you handle bad PR if it’s NOT your fault? Hilary Clinton’s Example

20:40 - When should you take legal action to defend your brand?

Follow us: @creative.label

Book Our Services: www.itscreativelabel.com
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24min
April 06, 2020 The Downfall of Deva Curl And How Influencers Can Change Your Brand Overnight
Today on The Label, we chat about:

00:30 - The Toilet Paper Shortage & People In Panic Mode

06:22 - Intro to DevaCurl

07:15 - Des’ Experience Using Deva Curl

10:45 - influencer Fall Out #divadamage

12:15 - How Influencers Impact Your Brand

13:30 - Who is Shay Jiles ( @theprinceandthep )

14:50 - Beginning of Interview

16:09 - How did Shay Jiles get Involved with Deva Curl?

18:00 - What did her Influencer Contract look like?

19:15 - When did she realize there was a problem with the product?

23:40 - What harmful chemicals are in Deva Curl?

26:15 - What symptoms did she have?

29:15 - What responsibility did you feel as an influencer to call out a bad product?

33:40 - The biggest flaw of business and influencer relationships.

36:45 - How has Deva Curl responded?

38:06 - What happened when Des used Deva Curl?

40:45 - Why are people jumping from one bad product to another?

42:15 - Why doesn’t Shay Jiles do hair product sponsorships anymore?

45:30 - What should you look for in an Influencer Partnership?

47:55 - What is the moral obligation of an Influencer?

50:15 - Do you think about why you follow accounts?

52:15 - What hair products does Shay Jiles recommend right now?

56:50 - Interview After-Thoughts

Follow us: @creative.label

Book Our Services: www.itscreativelabel.com

Follow Shay Jiles: @theprinceandhtep
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1h 1min
March 23, 2020 COVID-19, Crisis Management At Its Finest
Today on The Label, we chat about:

00:30 - How are we working from home?

03:20 - How is COVID-19 affecting events?

08:15 - What is the Woman On Fire Summit and who is Sandra Chuma?

10:40 - Why is it important for us to talk about the effects of the pandemic?

12:45 - Why did we decide to proactively postpone the Women On Fire Summit?

15:30 - Why is it important to have a team when putting on a large event?

17:30 - How did we tell our speakers the event was postponed?

19:00 - How do you tell all of the people who have already bought tickets to your event and event sponsors?

21:25 - What do you do when you postpone but can’t give a solid date to vendors and attendees?

23:00 - The Importance of Staying Engaged with Your Community

26:30 - How do you keep clients calm?

29:00 - How to keep a good professional relationship with open communication?

31:15 - What goes into a press release about postponing an event?

35:00 - What are the key messages to send to your attendees?

38:45 - 5 THINGS TO MAKE SURE YOU HAVE IN YOUR PRESS RELEASE

41:00 - Tailoring your message to the audience

42:10 - How to stay motivated through large trials

Follow us: @creative.label

Book Our Services: www.itscreativelabel.com
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48min
February 17, 2020 Scenario: Your Instagram Gets Hacked, What Do You Do?
Today on The Label, we chat about:

01:05 - Biggest Social Media Pet Peeves

02:50 - What makes you look inauthentic on social media?

06:00 - Should people still do unboxing?

08:40 - Do you ever use a “blogger voice?”

10:30 - What should you do if your Instagram gets hacked?!

13:00 - Why You Should Have Multiple Instagram Accounts

14:00 - What to Do If Instagram Goes Down On Launch Day & Why to Have An Email List

16:30 - Why You Should Be Using Instagram’s Question Stickers

17:50 - How to Properly Use the Swipe Up or Link In Bio Feature

19:30 - Is There a Right Way to Do A Giveaway?

Follow us: @creative.label

Book Our Services: www.itscreativelabel.com
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24min
February 10, 2020 What IG Said About The Algorithm And Why It's Not True
Today on The Label, we chat about:

20:20 - Big Super Bowl Takeaways

20:40 - Hulu and Tom Brady’s Genius Commercial

24:35 - Parick Mahomes and Demi Lavoto Calling Their Shot with Old Tweets

26:00 - Trump Running Presidential Campaigns During the Super Bowl

26:55 - NFL Taking a Stance On Police Brutality

29:35 - Snickers Controversial “Fixing The World” Commercial

30:50 - The Turbo Tax Dancing Leg Commercial

33:40 - How Hulu Maximized The Super Bowl Ad

36:10 - Facebook’s Super Bowl Ad

37:00 - Coronavirus - How Social Media Platforms Have Handled It

40:40 - Instagram Releases What You Should Know About Their Algorithm

42:30 - How Often Does Instagram Change The Algorithm

45:00 - Why Does Instagram Sometimes Think You’re A Bot?

46:20 - Does The Type of Account Effect Instagram Ranking (Business or Personal)

48:25 - Does The Instagram Feed Favor Videos Over Photos?

49:55 - Do “Comment Pods” Work For Long Term Success

52:45 - Why Won’t Instagram Go Back to A Chronological Feed

53:45 - Do You Get More Engagement if There Are More “Likes” In The First 30 Minutes

54:50 - What Qualifies As A Comment (Real Engagement)

57:15 - One Instagram Algorithm Hack You Need to Implement Right Now

Follow us: @creative.label

Book Our Services: www.itscreativelabel.com
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1h 4min
January 27, 2020 Part 2: Is it a Pyramid Scheme Or Is It Not? What You Need To Know About MLM
Today on The Label, we chat about:

05:50 - What is an MLM? (Multi-Level Marketing)

07:20 - Why is it called “Pyramid Selling?”

08:40 - What’s the difference between a “Pyramid Scheme” and an MLM?

10:45 - Why are “Pyramid Schemes” illegal and why does the FTC advise against joining an MLM?

12:30 - Can you ever run out of people to recruit?

16:30 - Why do MLM’s sell a lifestyle?

20:20 - Even with negative press, why are MLM’s still growing so rapidly?

22:00 - What strategies are people using to successfully market for their teams?

24:00 - Are you marketing to make your buyers the “hero” of their own story?

25:25 - Are multi-level marketers actually running “their own” business?

28:00 - What’s the difference between a network marketer and an Influencer?

32:00 - Is success in an MLM realistic or does it just attract “Get Rich Quick” people?

35:00 - Aisha’s bad experience with an eyelash MLM?

40:10 - An Influencer grows their own brand, a network marketer grows someone else’s brand.

42:45 - Why are Influencers making the jump to Multi-Level Marketing?

45:05 - Are all salespeople shysters?

46:00 - How do MLM’s prepare you for owning your own business?

48:45 - Monat Example - Do you actually retire or are you just selling the lifestyle?

52:20 - Why should you get people onto an email marketing campaign? How does that work?

55:30 - Who are MLM’s good for?

Follow us: @creative.label

Book Our Services: www.itscreativelabel.com
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59min
January 20, 2020 Why Influencers Are Turning To Monat for Income
Today on The Label, we chat about:

00:30 - Creative Label Updates

02:40 - Why are Influencers jumping into Multi-Level Marketing?

06:00 - Who is Astrid Bavaresco?

07:00 - What is an MLM?

09:10 - How did Astrid get started with Monat?

12:00 - Why would anyone join an MLM if they’re already successful?

14:00 - Can you be successful in an MLM without having a large following?

17:45 - Why is there a stigma around Network Marketing?

22:45 - Should people start with just the products or jump straight into the business?

25:00 - Have you ever had someone join just because they’re a fan?

31:20 - How to strategically post a balance of your real-life and your business on Instagram.

35:00 - What is the average pay for a Monat rep?

39:45 - Does Monat work with ethnic and curly hair?

44:00 - How important are before and after photos?

Connect with Astrid Bavaresco: @astridbavaresco

Follow us: @creative.label

Book Our Services: www.itscreativelabel.com
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49min
January 13, 2020 Why Does My Brand Suck?
Today on The Label, we chat about:

2:20 - 2020 Goals

2:45 - Kim Kardashian & Viral Moments of the Week

4:38 - The Royals, Should You Feel Bad For Them?

9:30 - How Do You Create Healthy Boundaries?

15:00 - Most Embarrassing Moment

21:05 - Why Does Your Brand Suck and What Can You Do About It?

21:30 - Is Your Brand Consistent and What Does Your Brand Look Like?

24:00 - Logo Redesign Examples, Mistakes to Avoid

26:45 - How to Ask For Feedback On Your Logo

27:55 - Is Your Personal Brand Separate from Your Professional Brand?

29:55 - Are You Being Intentional?

30:55 - Is It Okay to Post the Same Topics Over and Over?

32:55 - *THINGS YOU SHOULD DO*

33:00 - Stop Trying to Do It All Alone!

33:45 - Clearly Define Who’s Helping With Each Element of Your Business

35:55 - What if You Can’t Afford to Hire a Team?

Follow us: @creative.label

Book Our Services: www.itscreativelabel.com
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40min
December 03, 2019 Instagram "Likes" Are Gone, It's Time To Adjust Your Social Strategy
Des and Aisha of Creative Label talk about social strategy and how to adjust to Instagram with no "likes".

Follow us: @creative.label

Book Our Services: www.itscreativelabel.com

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21min

FAQs about Butterfly SZN:

How many episodes does Butterfly SZN have?

The podcast currently has 224 episodes available.