Butterfly SZN

Today on The Label, we chat about: 

03:00 - Have you tried Acroyoga?

05:00 - Should you have multiple social media accounts for different areas of your business?

07:45 - How to use multiple accounts to cross-promote.

08:20 - Are email lists mandatory? How to Maximize Your List.

11:15 - How to provide value to your audience.

12:15 - Should I do a virtual event or are they oversaturated?

13:50 - How to make your Virtual Event stand out?

15:00 - How to get people to opt into your events and give you their email addresses?

18:15 - How to use Zoom for a Launch Party

Follow us: @creative.label 

Book Our Services: www.itscreativelabel.com 

Today on The Label, we chat about: 

01:39 - What do you do if Influencers are speaking negatively against your brand?

02:50 - Checking In with Des & Aisha

07:42 - How should you respond if you go viral for something negative?

08:20 - How to respond if you are actually at fault for the negative response.

09:50 - How Deva Curl SHOULD HAVE responded

10:20 - How is Amazon dealing with the PR of overwhelming demand? 

12:55 - How do you keep your community up-to-date on your solution to the problem?

14:20 - How do you build your community?

15:30 - Perfect Example, How TheMorning Toast Builds Their Community Through Facebook Groups

16:50 - How do you handle people’s bad experiences? What do you give them?

18:05 - How do you handle bad PR if it’s NOT your fault? Hilary Clinton’s Example

20:40 - When should you take legal action to defend your brand?

Follow us: @creative.label 

Book Our Services: www.itscreativelabel.com 

Today on The Label, we chat about: 

00:30 - The Toilet Paper Shortage & People In Panic Mode

06:22 - Intro to DevaCurl

07:15 - Des’ Experience Using Deva Curl

10:45 - influencer Fall Out #divadamage

12:15 - How Influencers Impact Your Brand 

13:30 - Who is Shay Jiles ( @theprinceandthep )

14:50 - Beginning of Interview

16:09 - How did Shay Jiles get Involved with Deva Curl?

18:00 - What did her Influencer Contract look like?

19:15 - When did she realize there was a problem with the product?

23:40 - What harmful chemicals are in Deva Curl?

26:15 - What symptoms did she have?

29:15 - What responsibility did you feel as an influencer to call out a bad product?

33:40 - The biggest flaw of business and influencer relationships.

36:45 - How has Deva Curl responded?

38:06 - What happened when Des used Deva Curl?

40:45 - Why are people jumping from one bad product to another?

42:15 - Why doesn’t Shay Jiles do hair product sponsorships anymore?

45:30 - What should you look for in an Influencer Partnership?

47:55 - What is the moral obligation of an Influencer?

50:15 - Do you think about why you follow accounts?

52:15 - What hair products does Shay Jiles recommend right now?

56:50 - Interview After-Thoughts

Follow us: @creative.label 

Book Our Services: www.itscreativelabel.com 

Follow Shay Jiles: @theprinceandhtep

Today on The Label, we chat about: 

00:30 - How are we working from home?

03:20 - How is COVID-19 affecting events?

08:15 - What is the Woman On Fire Summit and who is Sandra Chuma?

10:40 - Why is it important for us to talk about the effects of the pandemic?

12:45 - Why did we decide to proactively postpone the Women On Fire Summit?

15:30 - Why is it important to have a team when putting on a large event?

17:30 - How did we tell our speakers the event was postponed?

19:00 - How do you tell all of the people who have already bought tickets to your event and event sponsors?

21:25 - What do you do when you postpone but can’t give a solid date to vendors and attendees?

23:00 - The Importance of Staying Engaged with Your Community

26:30 - How do you keep clients calm?

29:00 - How to keep a good professional relationship with open communication?

31:15 - What goes into a press release about postponing an event?

35:00 - What are the key messages to send to your attendees?

38:45 - 5 THINGS TO MAKE SURE YOU HAVE IN YOUR PRESS RELEASE

41:00 - Tailoring your message to the audience

42:10 - How to stay motivated through large trials

Follow us: @creative.label 

Book Our Services: www.itscreativelabel.com 

Today on The Label, we chat about: 

01:05 - Biggest Social Media Pet Peeves

02:50 - What makes you look inauthentic on social media?

06:00 - Should people still do unboxing?

08:40 - Do you ever use a “blogger voice?”

10:30 - What should you do if your Instagram gets hacked?!

13:00 - Why You Should Have Multiple Instagram Accounts

14:00 - What to Do If Instagram Goes Down On Launch Day & Why to Have An Email List

16:30 - Why You Should Be Using Instagram’s Question Stickers

17:50 - How to Properly Use the Swipe Up or Link In Bio Feature

19:30 - Is There a Right Way to Do A Giveaway?

Follow us: @creative.label 

Book Our Services: www.itscreativelabel.com 

Today on The Label, we chat about: 

20:20 - Big Super Bowl Takeaways  

20:40 - Hulu and Tom Brady’s Genius Commercial

24:35 - Parick Mahomes and Demi Lavoto Calling Their Shot with Old Tweets

26:00 - Trump Running Presidential Campaigns During the Super Bowl

26:55 - NFL Taking a Stance On Police Brutality 

29:35 - Snickers Controversial “Fixing The World” Commercial 

30:50 - The Turbo Tax Dancing Leg Commercial 

33:40 - How Hulu Maximized The Super Bowl Ad

36:10 - Facebook’s Super Bowl Ad

37:00 - Coronavirus - How Social Media Platforms Have Handled It

40:40 - Instagram Releases What You Should Know About Their Algorithm 

42:30 - How Often Does Instagram Change The Algorithm

45:00 - Why Does Instagram Sometimes Think You’re A Bot?

46:20 - Does The Type of Account Effect Instagram Ranking (Business or Personal)

48:25 - Does The Instagram Feed Favor Videos Over Photos?

49:55 - Do “Comment Pods” Work For Long Term Success  

52:45 - Why Won’t Instagram Go Back to A Chronological Feed

53:45 - Do You Get More Engagement if There Are More “Likes” In The First 30 Minutes

54:50 - What Qualifies As A Comment (Real Engagement)

57:15 - One Instagram Algorithm Hack You Need to Implement Right Now

Follow us: @creative.label 

Book Our Services: www.itscreativelabel.com 

Today on The Label, we chat about: 

05:50 - What is an MLM? (Multi-Level Marketing)

07:20 - Why is it called “Pyramid Selling?” 

08:40 - What’s the difference between a “Pyramid Scheme” and an MLM?

10:45 - Why are “Pyramid Schemes” illegal and why does the FTC advise against joining an MLM?

12:30 - Can you ever run out of people to recruit?

16:30 - Why do MLM’s sell a lifestyle?

20:20 - Even with negative press, why are MLM’s still growing so rapidly?

22:00 - What strategies are people using to successfully market for their teams?

24:00 - Are you marketing to make your buyers the “hero” of their own story?

25:25 - Are multi-level marketers actually running “their own” business?

28:00 - What’s the difference between a network marketer and an Influencer?

32:00 - Is success in an MLM realistic or does it just attract “Get Rich Quick” people?

35:00 - Aisha’s bad experience with an eyelash MLM?

40:10 - An Influencer grows their own brand, a network marketer grows someone else’s brand.

42:45 - Why are Influencers making the jump to Multi-Level Marketing?

45:05 - Are all salespeople shysters?

46:00 - How do MLM’s prepare you for owning your own business?

48:45 - Monat Example - Do you actually retire or are you just selling the lifestyle?

52:20 - Why should you get people onto an email marketing campaign? How does that work?

55:30 - Who are MLM’s good for?

Follow us: @creative.label 

Book Our Services: www.itscreativelabel.com 

Today on The Label, we chat about: 

00:30 - Creative Label Updates

02:40 - Why are Influencers jumping into Multi-Level Marketing?

06:00 - Who is Astrid Bavaresco?

07:00 - What is an MLM?

09:10 - How did Astrid get started with Monat?

12:00 - Why would anyone join an MLM if they’re already successful?

14:00 - Can you be successful in an MLM without having a large following?

17:45 - Why is there a stigma around Network Marketing?

22:45 - Should people start with just the products or jump straight into the business?

25:00 - Have you ever had someone join just because they’re a fan?

31:20 - How to strategically post a balance of your real-life and your business on Instagram.

35:00 - What is the average pay for a Monat rep?

39:45 - Does Monat work with ethnic and curly hair?

44:00 - How important are before and after photos?

Connect with Astrid Bavaresco: @astridbavaresco

Follow us: @creative.label 

Book Our Services: www.itscreativelabel.com

Today on The Label, we chat about: 

2:20 - 2020 Goals

2:45 - Kim Kardashian & Viral Moments of the Week

4:38 - The Royals, Should You Feel Bad For Them?

9:30 - How Do You Create Healthy Boundaries?

15:00 - Most Embarrassing Moment

21:05 - Why Does Your Brand Suck and What Can You Do About It?

21:30 - Is Your Brand Consistent and What Does Your Brand Look Like?

24:00 - Logo Redesign Examples, Mistakes to Avoid

26:45 - How to Ask For Feedback On Your Logo

27:55 - Is Your Personal Brand Separate from Your Professional Brand?

29:55 - Are You Being Intentional?

30:55 - Is It Okay to Post the Same Topics Over and Over?

32:55 - *THINGS YOU SHOULD DO*

33:00 - Stop Trying to Do It All Alone!

33:45 - Clearly Define Who’s Helping With Each Element of Your Business

35:55 - What if You Can’t Afford to Hire a Team?

Follow us: @creative.label 

Book Our Services: www.itscreativelabel.com 

Des and Aisha of Creative Label talk about social strategy and how to adjust to Instagram with no "likes". 

Follow us: @creative.label 

Book Our Services: www.itscreativelabel.com