The Small Business School Podcast

Buy Back Your Time: What Most Entrepreneurs Get Wrong


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In this episode of Small Business School, Staci breaks down key lessons from Buy Back Your Time by Dan Martell and shares what most entrepreneurs are missing when they try to apply it. If you’ve ever felt stretched too thin, stuck doing low-value tasks, or unsure when to hire, this conversation will shift how you think about time, money, and scaling your business.

Staci dives into the three most powerful concepts from the book then challenges them with a financial lens that most business owners overlook. Because buying back your time isn’t just a mindset shift…it’s a numbers game!

Key topics covered:

  • Why your time is your most expensive asset and how to use it wisely
  • The mistake most entrepreneurs make when hiring too late
  • Why you need to build capacity before you scale
  • The truth about delegation (and why doing everything yourself is costing you growth)
  • Why cash flow and not revenue should guide your hiring decisions
  • How to actually calculate your “buyback rate” and ROI on your time
  • The hidden stress trade-offs of outsourcing too quickly
  • Why speed in business can cost you more than it earns
  • How to delegate properly so your business doesn’t break as you grow

Buying back your time isn’t just about freedom, it’s about building a business that can actually afford the life you want.

Staci's Links:
Instagram. Website.

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The Small Business School PodcastBy Staci Millard

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