Shop Talk looks at the real costs and pitfalls of a brand deciding to invest at least $10 million on a Super Bowl TV spot. Caught My Eye reports that a passenger on a cruise line was charged 47K for flu treatment and insurance does not want to cover. Also, have you heard of “ducking”? It’s. Jeep thing and has turned into a profitable business for an astute entrepreneur. Nolan Bushnell, founder of Atari and Chuck E. Cheese, is our Business Birthday.

We’re all business. Except when we’re not.

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