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From Expression Engine to WordPress, Rob Howard has built his WordPress agency as a flagship for larger agencies to source work to.

Unqualified customers are the biggest threat to the early days of building a business. Also known as bad product fit, when we're offering something to the wrong customer, the whole relationship is setting off on the wrong foot.

When you're offering your WordPress work to a customer that already gets it, in this case, other agencies, so much more can go right rather than wrong.

We'll explore building an agency, hiring, and we'll throw in purchasing MasterWP for good measure.

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