In this special episode of the Higher Ed Pulse, Mallory Willsea invites Aaron Blau, VP of Education at Primacy, to talk about all things March Madness. The excitement of March Madness extends beyond just the games, potentially impacting enrollment, marketing, and branding efforts in significant ways. From the visibility boost for lesser-known institutions to the strategies for leveraging athletic success in marketing campaigns, Aaron offers unique insights, blending his passion for college athletics with deep industry knowledge. 

Key Takeaways:

• March Madness' Impact on Brand Visibility: March Madness offers unparalleled national visibility, particularly for underdog schools that manage to pull off big upsets, significantly impacting their brand recognition and interest levels. But is that impact just a flash-in-the-pan?
• Athletics and Enrollment Marketing: Discussion on how athletic success can be leveraged in marketing strategies to enhance enrollment efforts, including connecting athletic content with alumni outcomes and academic achievements.
• Future of College Athletics: Aaron shares his predictions on the evolving landscape of college athletics.

Related Links:

https://www.insidehighered.com/opinion/blogs/call-action/2024/03/12/how-all-institutions-can-capitalize-march-madness
https://www.insidehighered.com/news/business/revenue-strategies/2024/03/21/betting-big-sports-help-balance-budget
https://www.forbes.com/advisor/education/online-colleges/does-march-madness-performance-drive-college-application-rates/

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