BuzzStream Digital PR and Link Building Podcast

In this episode of the BuzzStream Podcast, Alice Walker Gibbons discusses the specifics of running a successful reactive PR service.Alice shares insights into Embryo's integrated services, including SEO-led and brand-led stories, creative campaigns, and the crucial role of reactive PR in their strategy. They discuss a successful reactive PR campaign relating to a norovirus outbreak, highlighting the importance of speed, content repurposing, and journalist relationships. Alice provides tactical advice for building a press office, creating evergreen content, and navigating client approvals for effective reactive PR execution. This episode offers a comprehensive look at ensuring a consistent stream of media coverage through proactive and reactive PR approaches.

⏰ Timestamps

[00:00:00] Intro

[00:01:18] Can you tell me a little about Embryo?

[00:02:52] Do you think reactive PR is something more common in the UK?

[00:04:39] Can you give us an example of a reactive PR campaign?

[00:07:35] Do you actively look for topics for reactive PR?

[00:08:43] Do you always need an existing piece of content (from a client) to pitch a reactive PR piece?[00:10:42] How do you (quickly) get to know a client/site's content that could be used for reactive PR?

[00:12:57] How do you pitch existing content?

[00:14:17] Are you actually copying and pasting the press release within the email?

[00:16:03] Are you attaching imagery as file attachments or linking to a Dropbox?

[00:17:52] Is reactive PR best as a supportive approach to other digital PR efforts?

[00:18:56] Can you tell me more about the proactive PR you do at Embryo?

[00:20:05] Do you strategize around industry events?

[00:20:59] Is newsjacking the same as reactive PR?

[00:22:24] Do you monitor news as a team?

[00:24:18] When do you loop the client into this to determine if they will go with it?

[00:25:51] What happens if a client is slow to respond or approve?

[00:27:40] Are there some industries where reactive PR works better?

[00:28:43] Is responding to #journorequests the same as reactive PR?

[00:29:51] How do you build relationships with journalists?

[00:31:18] Can you talk about how you break down targeting journalists for reactive campaigns?

[00:32:52] How do you find journalists?

[00:34:17] Do you reach out to journalists who cover breaking news?

[00:35:41] Can you explain what an "SEO journalist" is?

[00:37:52] What are the benefits of reactive PR?

💻 Check out the full post: https://www.buzzstream.com/blog/reactive-pr-strategy-podcast/

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Ian Howells, co-founder of Traffic Think Tank and seasoned SEO consultant, discusses the controversial topic of link buying, including its risks, benefits, and strategies. Ian shares insights from his years of experience, including the impact of Google's recent updates and the effectiveness of link purchasing in different scenarios. Whether you're an SEO newbie or a veteran, this episode offers valuable perspectives on navigating the complex link building (and buying) landscape.00:00 Welcome to the BuzzStream Podcast00:11 Introducing Ian Howes and Today's Topic01:08 The State of Link Buying in SEO02:33 Why People Still Buy Links04:20 Effective Link Buying Strategies07:31 Risks and Realities of Link Buying10:25 Defining Paid Links and Their Types14:45 Google's Approach to Link Manipulation23:17 Avoiding Risky Link Buying Practices27:54 Identifying Tangential Traffic Sources29:57 Impact of Helpful Content Update on Link Marketplaces35:52 Strategies for Building Links from Scratch42:28 Quality vs. Quantity in Link Building47:44 Common Pitfalls in Link Buying53:12 Concluding Thoughts and Best Practices💻 Check out the full post: ⁠https://www.buzzstream.com/blog/link-buying-podcast/🤝 Our website: ⁠⁠https://www.buzzstream.com⁠ ⁠🌎 Follow us on X / ⁠@buzzstream⁠ ✉️ Subscribe to the newsletter: ⁠https://www.buzzstream.com/newsletter/

In this episode of the BuzzStream podcast, host Vince Nero chats with Chris Panteli about measuring success and ensuring quality in link-building efforts. Chris is the co-founder of Linkifi and host of the Market Movers podcast. Tune in to understand the challenges of aligning client expectations with deliverables and the evolving nature of SEO and digital PR in today's competitive market.00:00 Welcome to the BuzzStream Podcast01:12 Defining Digital PR03:00 Challenges in Digital PR and SEO05:12 The Intersection of SEO and Digital PR14:29 Measuring Success in Digital PR19:27 Digital PR Strategies and Execution24:22 Leveraging Internal Data for Onboarding24:49 Reactive vs. Data-Led Campaigns27:03 Collaborating with SEO Teams29:53 The Value of Digital PR Links39:07 Competitive Analysis and Strategy42:11 Future of Link Building and Digital PR43:13 Conclusion and Final Thoughts💻 Check out the full post: ⁠https://bit.ly/4hXHofE🤝 Our website: ⁠⁠⁠https://www.buzzstream.com⁠⁠ ⁠🌎 Follow us on X / ⁠@buzzstream⁠ ✉️ Subscribe to the newsletter: ⁠⁠https://www.buzzstream.com/newsletter/

In this episode of the BuzzStream Podcast, host Vince Nero talks with James Congdon, former digital PR professional at Verve and current head of With Frontier, a recruitment agency.

00:00:00 – Intro
00:03:15 – How did you transition from PR to recruitment?
00:05:42 – How did you get into recruitment?
00:08:10 – What challenges did you face starting freelance work during the pandemic?
00:12:25 – How has the digital PR market evolved since COVID?
00:15:40 – What do entry-level digital PR roles look like today?
00:18:55 – What do you recommend for hiring in reactive situations?
00:22:30 – How do you structure a digital PR team?
00:26:05 – How do you break down roles within your digital PR team?
00:29:45 – Do you encounter pushback from journalists regarding digital PR?
00:33:20 – Do you incorporate testing in your hiring process?
00:36:50 – What does a test project for digital PR candidates typically involve?
00:40:15 – What qualifications or background do you look for when hiring digital PR professionals?
00:44:30 – How do you maintain relationships with freelancers in your team?

Join BuzzStream Podcast host Vince Nero as he interviews Jasper Morris, Sales Director at Profit Engine.

They dive deep into effective guest posting strategies, the ethics of buying links, and how to navigate the ever-changing SEO landscape.

Jasper shares insights into the impact of Google updates on link-building agencies, the importance of combining SEO with other marketing strategies, and the criteria for selecting quality sites for guest posts.

⏰ Timestamps:

00:00:00 - Intro

00:00:16 - Introducing Jasper Morris and Profit Engine

00:02:56 - The Evolution of Link Building

00:03:42 - Current Market Trends in Link Building

00:07:04 - Ideal Customers for Guest Posting

00:14:46 - Guest Posting Strategy and Site Evaluation

00:24:12 - The Rise of Paid Links in Blogging

00:25:29 - Digital PR and Travel Industry Insights

00:26:18 - Guest Posting Strategies and Author Bios

00:34:55 - The Ethics and Risks of Buying Links

00:41:04 - Link Marketplaces and Due Diligence

00:46:51 - Free vs. Paid Links: A Balanced Approach

00:48:52 - Wrapping Up: Final Thoughts and Social Media

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Want to go viral?

In this episode, Vince Nero discuss the innovative campaigns run by FinanceBuzz, a part of LaunchPotato, with Chris Lewis, head of digital PR at FinanceBuzz.

They focused on a viral project about fast food prices and inflation.

Chris shares insights on ideation, data gathering, outreach, and the invaluable lessons learned from both successful and failed campaigns, providing a comprehensive guide to aspiring digital PR professionals.

⏰ Timestamps

00:00:00 - Intro

00:00:25 - Introduction to FinanceBuzz and LaunchPotato

00:02:31 - Digital PR Strategies and Success Stories

00:02:57 - The Fast Food Prices vs Inflation Campaign

00:04:43 - Data Collection and Analysis

00:09:03 - In-House Production and Writing Process

00:11:24 - Outreach and Media Relations

00:13:33 - Adapting and Iterating Campaigns

00:21:04 - Personalizing Outreach Emails

00:23:07 - Balancing Personalization in Outreach

00:23:44 - The Role of Quotes in Pitches

00:24:56 - Ideation and Finding Compelling Campaign Ideas

00:27:45 - Validating and Evaluating Ideas

00:28:56 - The Importance of Flexibility in In-House Work

00:29:55 - Pitching and Validation Process

00:34:44 - Repurposing Successful Campaigns

00:39:00 - Embracing Failure and Learning

00:41:54 - Conclusion and Final Thoughts

💻 Check out the full post: https://bit.ly/3PzyPLN

In this episode of the BuzzStream Podcast, host Vince Nero discusses digital PR and its evolution with Sage Singleton, Director of Digital PR at Clearlink.

Join Vince Nero on the BuzzStream podcast as he hosts Ross Simmonds, founder of Foundation Marketing and author of 'Create Once, Distribute Forever.'

Host Vince Nero welcomes Peter Shankman, the original founder of HARO, to discuss how PRs can maximize the use of Source of Sources.

Vince Nero chats with Victoria Schmid, the Senior Digital PR and Influencer Marketing Specialist at Kuru Footwear, about being an in-house digital PR.