BuzzStream Digital PR and Link Building Podcast

BuzzStream Digital PR and Link Building Podcast

By BuzzStreamBusinessMarketing
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BuzzStream Digital PR and Link Building Podcast episodes

  • Top Digital PR Secrets for Success in Australia with Ellie Sumner

    In this episode of the BuzzStream Podcast, host Vince Nero chats with Ellie Sumner, Digital PR Manager at Prosperity Media, about the nuances of doing Digital PR in Australia.

    ⏰ Timestamps:
    00:00:45 - Why did Ellie move to Australia for digital PR?
    00:05:00 - Was digital PR in Australia just traditional link building before?
    00:06:27 - How does Ellie define digital PR?
    00:07:50 - Is digital PR shifting toward brand awareness and expertise?
    00:08:28 - What lessons did Ellie carry from traditional PR to digital PR?
    00:09:25 - Why are case studies important in Australian digital PR?
    00:11:37 - Is digital PR in Australia doing the journalist's job?
    00:14:00 - What platform does Ellie use for surveys in Australia?
    00:14:54 - Does Australia’s limited media landscape make ideation harder?
    00:17:45 - How does Ellie sell the value of digital PR to Australian clients?
    00:21:20 - How does Ellie decide who gets an exclusive pitch?
    00:23:50 - What happens after offering an exclusive?
    00:25:30 - Do you need to understand Australian culture to pitch effectively?
    00:28:00 - How does Ellie ensure journalists are still active and relevant?
    00:29:30 - What’s it like building relationships with journalists in Australia?
    00:31:14 - How many pitches does Ellie send for a typical campaign?
    00:33:12 - What metrics does Ellie report to clients for digital PR?
    00:34:13 - How receptive are journalists to unlinked mention requests?
    00:35:45 - What are the biggest challenges in Australian digital PR?
    💻 Check out the full post: https://bit.ly/4eYHZeQ
    🤝 Our website: ⁠https://www.buzzstream.com⁠
    🌎 Follow us on X / @buzzstream
    ✉️ Subscribe to the newsletter: https://www.buzzstream.com/newsletter/

    37 min
  • The SECRET to Successful Hero Content in Digital PR

    Is hero content dying?

    Not according to Amber Carnegie, Creative Lead from UK-based digital PR agency Verve Search.

    Hero campaigns are evolving.

    They're not just one piece of content anymore. Instead, they're campaigns that tag various business groups, such as social, paid, and brand.

    Or as Amber put it, "Hero campaigns have changed quite a lot in terms of the digital PR space... they can’t just be one thing anymore. They have to be supported by an entire strategy.”

    I had an excellent chat with Amber about how you can and should utilize hero content to drive your digital PR campaigns.


    ⏰ Timestamps:

    00:00:00 - Welcome to the BuzzStream Podcast
    00:00:35 - Meeting Amber Carnegie and Content Ideation
    00:02:09 - Understanding Hero Campaigns
    00:02:21 - Evolution of Digital PR and Hero Campaigns
    00:06:36 - Challenges and Strategies in Digital PR
    00:11:54 - Relevancy and Audience Insights
    00:14:12 - Digital PR for Small Businesses and Startups
    00:16:37 - Coordinating Across Business Teams
    00:21:00 - SEO Benefits of Hero Campaigns
    00:21:54 - Integrating Blog Content and SEO Strategy
    00:22:57 - Technical SEO and Digital PR Challenges
    00:23:29 - Structuring Effective Digital PR Campaigns
    00:26:13 - Holistic Approach to Digital PR and SEO
    00:27:47 - Reactive and Proactive Content Strategies
    00:36:17 - Updating and Maintaining Hero Campaigns
    00:40:37 - Leveraging Data for Continuous Improvement
    00:43:19 - Conclusion and Final Thoughts
    🔎 Check out the full post: https://bit.ly/4fSnIbM

    🤝 Our website: ⁠https://www.buzzstream.com⁠

    🌎 Follow us on X / @buzzstream

    ✉️ Subscribe to the newsletter: https://www.buzzstream.com/newsletter/

    45 min
  • Master Digital PR with Olivia Lott's PROVEN Strategies

    In this episode of the BuzzStream Podcast, host Vince Nero interviews Olivia Lott, a renowned freelance digital PR expert.

    Olivia shares insights from her journey from journalism to digital PR, emphasizing the importance of tailoring outreach and avoiding generic ‘spray and pray’ tactics.
    They discuss practical advice for personalizing pitches, leveraging existing client content, and efficiently managing outreach campaigns.
    Olivia also offers specific tips for different industries, based on her extensive experience, to help PR professionals produce standout results. This episode is packed with actionable strategies and industry wisdom.
    00:00:00 - Intro
    00:01:29 - Olivia Lott's Journey from Journalism to Digital PR
    00:04:07 - Tailoring Your Digital PR Approach
    00:06:01 - The Debate: Spray and Pray vs. Targeted Outreach
    00:12:13 - Personalization in Digital PR
    00:17:37 - Balancing Budget and Quality in Campaigns
    00:20:22 - Building Effective Digital PR Strategies
    00:23:14 - Connecting Data to Action in PR
    00:24:03 - Building Your PR Toolkit
    00:26:08 - SEO-First Approach in Digital PR
    00:33:05 - Editorial Outreach Tactics
    00:41:54 - Tailoring PR Strategies to Different Industries
    00:46:23 - Conclusion and Final Thoughts
    🔎 Check out the full post: https://bit.ly/4fMjC4Z
    🤝 Our website: ⁠https://www.buzzstream.com⁠
    🌎 Follow us on X / @buzzstream
    ✉️ Subscribe to the newsletter: https://www.buzzstream.com/newsletter/

    48 min
  • Unpacking Siege Media's New Digital PR Approach w/ Ross Hudgens

    In this episode of the BuzzStream Podcast, host Vince Nero welcomes Ross Hudgens, CEO of Siege Media, to discuss the concept of product-led digital PR.

    Timestamps:
    00:00:00 - Intro
    00:00:59 - Introducing Ross Hudgens and Digital PR Outreach
    00:01:41 - Navigating Google's Algorithm Updates
    00:03:34 - The Shift in Link Building Strategies
    00:05:37 - Product-Led Digital PR: A New Approach
    00:10:35 - Leveraging First-Party Data for SEO
    00:18:28 - The Impact of Company Size on Data Reports
    00:23:03 - Frequency of Reports: Monthly, Quarterly, or Annually?
    00:24:59 - Potential Pitfalls and How to Avoid Them
    00:26:37 - Leveraging Blogs and Websites for Brand Awareness
    00:27:44 - Pitching Process and Market Validation
    00:30:09 - Importance of Data and Story in Digital PR
    00:34:22 - Effective Link Building Strategies
    00:36:49 - The Role of Design in SEO and Link Building
    00:39:12 - Advanced Internal Linking Techniques
    00:40:57 - Conclusion and Final Thoughts
    ⭐️Resources Mentioned
    https://www.surveymonkey.com
    https://www.surveymonkey.com/collect/audience/calculator/preview
    https://ahrefs.com
    https://www.keysearch.co
    https://positional.com
    https://zyppy.com/seo/internal-links/seo-study/
    https://www.orbitmedia.com/blog/blogging-statistics/
    🔎 Check out the full post: https://www.buzzstream.com/blog/product-led-digital-pr-podcast/
    🤝 Our website: ⁠https://www.buzzstream.com⁠
    🌎 Follow us on X / @buzzstream
    ✉️ Subscribe to the newsletter: https://www.buzzstream.com/newsletter/

    42 min
  • The Art of Re-Pitching Digital PR Campaigns w/ Bekki Ramsay of Mojo Mortgages

    Join Vince Nero on the BuzzStream Podcast as he chats with Bekki Ramsay, Digital PR Manager at Mojo Mortgages.

    They delve into the nuances of re-angling and repurposing existing content, the importance of internal data, and effective outreach strategies.
    Bekki shares invaluable tips on collaborating across departments, leveraging social media for digital PR campaigns, and engaging with journalists.
    ⏰ Timestamps:
    00:00 - Intro
    00:08 - Introducing Bekki Ramsay
    00:23 - Engaging with the Audience
    00:44 - Bekki's Background and Expertise
    03:09 - Mojo Mortgages Overview
    05:39 - Campaign Insights and Data Utilization
    13:35 - Re-pitching and Re-angling Strategies
    16:14 - Leveraging Open Rates and Keywords
    19:59 - Client Communication and Campaign Management
    21:13 - The Importance of Genuine Outreach
    21:58 - Collaborating for Campaign Success
    23:22 - Effective Use of Data in PR
    24:06 - Finding and Pitching to New Journalists
    27:18 - Leveraging Competitor Insights
    30:55 - Personalized Expert Commentary
    35:46 - Integrating Social Media in PR
    41:54 - Concluding Thoughts and Final Tips
    💻 Check out the full post: https://www.buzzstream.com/blog/re-pitching-digital-pr-podcast/
    🤝 Our website: ⁠https://www.buzzstream.com⁠
    🌎 Follow us on X / @buzzstream
    ✉️ Subscribe to the newsletter: https://www.buzzstream.com/newsletter/

    46 min
  • Why BRAND Is The New SEO with Alex Johnson

    Discover the intersection of branding and SEO in this insightful episode of the BuzzStream Podcast. Host Vince Nero sits down with Alex Johnson, founder of The Grit Group, to discuss how the evolving landscape of digital PR and Google's updates are reshaping branding and SEO strategies.

    Alex shares his journey and perspectives on:
    - Building genuine value and aligning SEO strategies with company missions.
    - Navigating the challenges of defining and communicating a brand identity.
    - Embracing "selfless marketing" to uphold brand integrity in a competitive market.
    And much more.
    Time Stamps:
    00:00:00 - Welcome to the BuzzStream Podcast
    00:00:19 - The Importance of Quality Swag
    00:01:27 - Branding in SEO: A Crucial Connection
    00:02:32 - Alex Johnson's Journey in SEO and Branding
    00:03:44 - Challenges in Defining and Building a Brand
    00:04:24 - The Path of Least Resistance in Branding
    00:06:52 - The Evolution of Red Ventures
    00:12:10 - Gaming the System vs. Building True Value
    00:20:10 - The Future of SEO and AI's Impact
    00:24:38 - The Overlap Between Branding and PR
    00:27:23 - The Value of Brand in SEO
    00:27:34 - Real-Life Example: DirecTV's Brand Strategy
    00:29:39 - Three Levels of Strategy
    00:30:26 - Connecting Actions to Company Mission
    00:32:42 - Challenges in Selling Ideas Internally
    00:36:01 - Cultivating Agency Workflow
    00:37:45 - Leadership and Agency Dynamics
    00:45:38 - The Importance of Story in Branding
    00:50:50 - Cautionary Tales in SEO
    00:53:55 - Concluding Thoughts and Farewell
    🔎 Check out the full post
    https://bit.ly/4dX7LQi
    🤝 Our website:
    https://www.buzzstream.com
    ✉️ Subscribe to the newsletter:
    https://www.buzzstream.com/newsletter/
    🌎 Follow us on X / @buzzstream
    #Branding #SEO #DigitalPR

    56 min
  • PR Insider Thea Chippendale Shares Freelance PR SECRETS

    In this episode, Vince Nero sits down with Thea Chippendale, the mind behind the PR Insider newsletter, to discuss her journey from agency life to freelance success.

    Thea shares her experiences with viral moments, including her famous Tinder dress story, and offers practical advice on navigating the freelance PR world.
    Learn about effective time management techniques, avoiding burnout, and the importance of community and networking.
    Thea also provides tips on self-marketing, managing client relationships, and leveraging emotions for viral campaign success. Tune in for invaluable insights into traditional and digital PR, freelancing, and maintaining a positive mindset in the industry.
    00:00:00 - Intro
    00:00:53 - Thea Chippendale's Viral Moments
    00:04:04 - From Viral Sensation to PR Professional
    00:06:05 - Navigating the Freelance PR World
    00:06:08 - Balancing Traditional and Digital PR
    00:10:28 - Building a Support Network as a Freelancer
    00:13:49 - Managing Costs and Tools in Freelance PR
    00:16:54 - Avoiding Burnout and Staying Organized
    00:21:03 - Marketing Yourself as a Freelance PR
    00:22:14 - Marketing Yourself as a PR Professional
    00:23:15 - The Importance of Being a Nice Person
    00:24:11 - Identifying and Avoiding Red Flag Clients
    00:27:22 - Securing and Managing Ideal Clients
    00:29:27 - Essential Skills for Freelancers
    00:32:14 - The PR Insider Newsletter
    00:37:59 - Finding Inspiration for Creative Campaigns
    00:41:57 - The Emotional Element in Viral Campaigns
    00:44:16 - Conclusion and Final Thoughts
    Links mentioned in the video:
    https://www.theprinsider.com/
    https://www.linkedin.com/posts/thea-chippendale-84349612b_ive-been-freelance-for-officially-a-year-activity-7224301757567246336-nVIq
    https://www.linkedin.com/posts/thea-chippendale-84349612b_an-hbo-intern-accidentally-sent-a-mass-blank-activity-7067399394823688192-bUMB
    https://www.notion.so/
    https://www.stayinsession.com/
    https://designtaxi.com/
    https://lbbonline.com/
    https://www.famouscampaigns.com/
    https://riseatseven.com/work/the-future-gamer-game/
    🔎 Check out the full post
    https://bit.ly/3Y5T8nT
    🤝 Our website:
    https://www.buzzstream.com
    🌎 Follow us on X: @buzzstream
    ✉️ Subscribe to the newsletter:
    https://www.buzzstream.com/newsletter/
    📢 Subscribe to our Podcast:
    On Spotify: https://open.spotify.com/show/1DYD9Id...
    On Apple: https://podcasts.apple.com/us/podcast...

    46 min
  • Earning Media with Britt Klontz and Jaclyn Lambert of We Earn Media

    In this episode of the BuzzStream Podcast, host Vince Nero interviews Britt Klontz and Jaclyn Lambert, digital PR consultants and hosts of the We Earn Media podcast.

    The discussion covers crucial aspects of the digital PR landscape, including the industry's shift from traditional link-building to digital PR, journalists' challenges, strategies for creating impactful campaigns, and the importance of relationship-building in securing media coverage.
    They also touch on the value of unlinked mentions and media placements in SEO. Jaclyn and Britt share tactical advice on subject lines, personalization, and leveraging different PR tactics to achieve both SEO and branding goals.
    Timestamps:
    00:00:00 Welcome to the BuzzStream Podcast
    00:00:07 Introducing Our Guests: Britt Klontz and Jaclyn Lambert
    00:01:51 The State of Digital PR
    00:03:11 Challenges in the Media Landscape
    00:07:21 Effective Follow-Up Strategies
    00:12:21 Content Ideation and Quality Pitches
    00:18:01 Diverse Tactics in Digital PR
    00:20:13 Strategic Approaches in PR
    00:25:19 Experimenting with Traditional Link Building
    00:26:14 The Value of In-House Teams
    00:26:42 Freelancing and Client Goals
    00:27:29 PR vs. SEO: Client Perspectives
    00:28:43 Evolving PR Strategies
    00:29:48 Quality Over Quantity in PR
    00:31:47 Digital PR's Role in SEO
    00:35:13 The Value of Media Placements Beyond Backlinks
    00:41:11 Tactical Advice for Small Brands
    00:42:50 Personalization in PR Pitches
    00:45:51 Building Relationships with Journalists
    00:49:52 Conclusion and Final Thoughts
    Links mentioned in the video:
    We Earn Media Podcast - https://weearnmedia.com

    Vada Communications (Britt Klontz) - https://vadacommunications.com

    Jaclyn Lambert PR Consulting - https://jaclynlambert.com
    🔎 Check out the full post
    https://bit.ly/3XI3A4C
    🤝 Our website:
    https://www.buzzstream.com
    🌎 Follow us on X: @buzzstream
    ✉️ Subscribe to the newsletter:
    https://www.buzzstream.com/newsletter/

    52 min
  • Creative Digital PR Content That Works with Darren Kingman

    Join Vince Nero, host of the BuzzStream Podcast, as he talks with Darren Kigman, founder of Root Digital, about creative content.

    They explore the art of “creative” content and share strategies for creating impactful digital campaigns in areas where data may be scarce.
    This episode explores building content assets that attract journalists, leveraging early trends, and the methodology behind high-value link-building campaigns.
    Timestamps:
    00:00 - Welcome to the BuzzStream Podcast
    00:07 - Introducing Darren Kigman of Root Digital
    00:55 -The Concept of First Mover Content
    01:39 - Chat GPT Statistics Post: A Case Study
    05:00 - Methodology and Research for Content Creation
    07:09 - Challenges and Pitfalls in Digital PR
    09:05 - Identifying and Leveraging Trends
    12:15 - Creative Methodologies in Digital PR
    15:16 - Analyzing and Repurposing Content
    20:12 - Feasibility and Execution of Unique Campaigns
    25:45 - The State of Digital PR Campaigns
    28:40 - The Rise of Digital PR
    29:13 - Digital PR for Small Sites
    29:48 - Creative Campaigns and Methodologies
    30:54 - Challenges for Small Brands
    33:07 - Pitching and Outreach Strategies
    36:33 - Interactive Content and Visual Storytelling
    40:10 - Cost and Feasibility in Campaigns
    45:25 - Validating Ideas and Target Audiences
    52:12 - Measuring Success and ROI
    55:58 - Conclusion and Final Thoughts
    🔗 Resources mentioned:
    ChatGPT Statistics - https://www.tooltester.com/en/blog/chatgpt-statistics/
    Hiring icks - https://rootdigital.co.uk/work/digital-pr-recruitment-campaign-hiring-icks/
    Lying on resumes - https://rootdigital.co.uk/work/american-digital-pr-survey-resume-lies/
    Best digital pr examples - https://rootdigital.co.uk/resources/best-digital-pr-link-building-campaigns/
    Average UK salary - https://rootdigital.co.uk/work/content-marketing-average-uk-salary-case-study/
    Living With Dementia - https://rootdigital.co.uk/work/digital-pr-living-with-dementia-photography/
    Science of scare - https://www.moneysupermarket.com/broadband/features/science-of-scare/
    🔎 Check out the full post
    https://bit.ly/3B7eolk
    🤝 Our website:
    https://www.buzzstream.com
    🌎 Follow us on X (Twitter)
    @buzzstream
    ✉️ Subscribe to the newsletter:
    https://www.buzzstream.com/newsletter/

    58 min
  • Tips for Digital PR on a Small Budget with Amelia Selby

    In this episode, BuzzStream's Vince Nero chats with Amelia Selby, Head of PR at SEO Travel, about creative ways to get PR results on a limited budget.

    Whether you're a startup or a small business, this episode is packed with actionable tips.


    Timestamps: 

    00:00 - Intro
    00:27 - Welcome Amelia Selby, Head of PR at SEO Travel
    02:08 - What makes SEO Travel unique?
    03:32 - The 100% profit-giving business model at SEO Travel
    05:00 - How to do PR for smaller, less-known brands
    06:43 - The importance of being quick and offering unique insights
    08:15 - Providing anecdotal stories and sparking emotion in your pitches
    10:00 - Finding free PR opportunities and platforms
    12:00 - Building media relationships and targeting freelancers
    14:16 - Creating content hubs for SEO-driven PR
    17:00 - Tactics for low-budget PR clients: evergreen content and newsjacking
    19:12 - Leveraging free data to build a narrative
    22:00 - Creating data-driven PR campaigns on a budget
    24:05 - Scraping data with free tools
    28:30 - Media databases vs. building your own media lists
    32:40 - Differences between pitching UK, US, and international media
    38:00 - Free tools and resources for PR and data
    41:00 - How to turn data into a PR narrative


    🔎 Check out the full post
    https://bit.ly/3XGB0C9

    🤝 Our website:
    https://www.buzzstream.com

    🌎 Follow us on X:
    @buzzstream

    ✉️ Subscribe to the newsletter:
    https://www.buzzstream.com/newsletter

    50 min

About BuzzStream Digital PR and Link Building Podcast

From the publisher's feed

Join host Vince Nero as he interviews link building, SEO, and digital PR experts to bring you tips and tricks for better coverage and rankings.