BuzzStream Digital PR and Link Building Podcast

BuzzStream Digital PR and Link Building Podcast

By BuzzStreamBusinessMarketing
Download on the App Store

BuzzStream Digital PR and Link Building Podcast episodes

  • Traditional Link Building in 2024 with Linkpitch.io Aaron Anderson

    🚀 Dive deep into link building with Aaron Anderson from Linkpitch.io!

    I wanted to reach out to someone in the link building trenches to find out what works these days.
    Aaron shares his expert insights on what truly works in link building today amidst rapid industry changes, including the Helpful Content update and AI advancements.
    🔗 Main Takeaways:
    - Content should target those who have the power to link, not just your audience.
    - Freemium models in SaaS significantly enhance link-building potential.
    - Authenticity in outreach is crucial; never claim to have read something you haven't.
    - Quickly identifying and avoiding link farms is critical to successful link building.
    - Sites that overly promote "write for us" can be red flags.
    - The diversity of links from broken link building can be highly beneficial.
    - Consistency in link acquisition often outweighs the need for perfect link sources.
    - Risk assessment is key in choosing the right link building strategies.
    - Even in competitive SEO, link exchanges are alive and well, if used judiciously.
    🕒 Time Stamps:
    00:00:00 - Introduction and Background

    00:01:10 - What’s the best content approach you’ve seen lately?

    00:02:06 - What happens if a client wants links but has no content to pitch?

    00:04:03 - Is there a cost-benefit analysis for link building for SaaS companies building a freemium tool?


    00:04:47 - What is the link building strategy for a freemium tool?


    00:06:26 - How would you define content that’s valuable for pitching?

    00:08:20 - What do you think about content relevancy in link building?

    00:10:00 - What are some of the main reasons that you think link building fails?


    00:11:35 - What constitutes fake flattery in link building outreach?


    00:12:22 - How specific do you get when personalizing?

    00:13:31 - What does your workflow look like from start to finish of a link building campaign?

    00:15:05 - What do you look at when you're evaluating a site?

    00:15:38 - But wait, how do you how can you tell if a site is run by real people?

    00:17:19 - How do you feel about sites advertising “write for us”?

    00:18:08 - Has Helpful Content changed the way you build links?

    00:19:47 - Are you doing link insertion? 

    00:21:58 - Does Broken Link Building Work?

    00:22:56 - And Does Page Depth Matter?

    00:24:04 - What do you mean by relationship link building?

    00:24:43 - What’s Your Take on Link Exchanges?

    00:27:11 - Are you seeking out link exchanges in those cases?

    00:30:53 - How important is it to diversify your link strategy?

    00:33:14 - How do you approach a new client?

    00:35:54 - Do you think Google uses any quality or relevancy metric when looking at a backlink portfolio?

    00:37:38 - Do you always need content first before starting link building?

    00:00:40:01 - Is Your Podcast Let's Talk Link Building Still Going?

    00:40:53 - What are some of your biggest link building takeaways or tips from your podcast?

    For more insights and detailed discussions, check out the full transcript below.
    🔎 Read the Full Interview: https://bit.ly/3JZ9ubk🤝 Visit our website for more resources:
    https://www.buzzstream.com
    🌟 Follow us on social media / @buzzstream for updates and more tips!
    #SEO #LinkBuilding #DigitalMarketing

    43 min
  • The Power of Internal Linking with Positional's Nate Matherson

    Dive into the world of internal linking with Nate Matherson on today's episode as we explore his new SEO tool, Positional, and much more!

    Join us as we uncover the strategies behind effective internal linking, the launch of Positional, and insightful discussions from the latest episode of the Optimize podcast.
    Here's what we delve into:
    - The importance of internal linking in SEO and how it can significantly boost your site's traffic.
    - Tips on optimizing internal links without overdoing it and why not all links are created equal.
    - Insights into Positional's development, unique features, and how it streamlines the SEO and content marketing processes.
    And much more.
    Time Stamps:
    00:00:00 - Introduction
    00:01:23 - Icebreaker: What's a cool piece of content you've seen that's inspiring or super creative?
    00:02:45 - What can you tell us about your new SEO tool, Positional?
    00:06:25 - Does Positional have analytics capabilities?
    00:08:58 - Could you tell us more about Positional's internal linking tool?
    00:11:49 - What are some best practices for internal linking?
    00:16:55 - How many internal links should a user have to each page?
    00:18:32 - Does internal linking have a measurable effect on ranking?
    00:20:27 - What is PageRank sculpting?
    00:23:54 - What should digital PRs know about internal linking?
    00:25:24 - How did you ideate content for LendEDU?
    00:28:50 - How different is your link building strategy in the SaaS space?
    00:30:14 - How much traction do you get from LinkedIn these days?
    00:32:35 - Is LinkedIn something you recommend investing in for founders, CEOs, and leadership?
    Links mentioned in the video:
    Glenn Allsopp’s article on who controls search: https://detailed.com/google-control/
    Cyrus Shepard’s Study on Internal Linking: https://zyppy.com/seo/internal-links/seo-study/
    Nate’s LinkedIn: https://www.linkedin.com/in/natematherson/
    Nate’s Twitter: https://twitter.com/NateMatherson
    🏷️ #SEO #ContentMarketing #DigitalMarketing #linkbuilding #linkbuildingseo
    🔎 Check out the full post: https://bit.ly/4aYASBV
    🤝 Our website: https://www.buzzstream.com
    🌎 Follow us on X / @buzzstream

    36 min
  • Digital PR in the US vs UK w/ Will Hobson

    In this episode, we delve into the nuanced landscape of digital PR, comparing strategies between the U.S. and the UK.

    Our guest, Will Hobson from Rise at Seven, shares his expertise on how digital PR has evolved, leveraging storytelling for brand impact and the nuances of navigating the digital PR space in both regions.
    We explore the origins of digital PR, its importance beyond link-building, and how to measure the success of digital PR campaigns, even when they don't directly link back to SEO metrics.
    Join us as Will uncovers the critical differences in digital PR practices across the Atlantic. Will offers valuable insights for brands and agencies aiming to adapt and thrive in the ever-evolving digital realm.
    Whether leveraging trends, pitching with precision, or understanding the cultural context, this discussion is packed with actionable advice for elevating your digital PR strategy.
    Timestamps:
    00:00:00 - Intro
    00:01:15 - What is Digital PR?
    00:04:08 - Is it Digital PR if no links are involved?
    00:06:28 - Selling Digital PR
    00:09:30 - Differences between digital PR in the US vs UK
    00:12:49 - What can the US learn from the UK?
    00:14:13 - Do you communicate with in-house PR teams?
    00:16:18 - How to tailor stories to the market
    00:19:53 - Does reactive PR work in the US?
    00:22:20 - Local/regional projects in the US
    00:24:59 - Ideating for B2B brands
    00:28:12 - Setting expectations
    00:30:04 - Communicating conversions from digital PR campaigns
    00:31:55 - Using different tools in different locations?
    00:33:43 - Tips for agencies or brands thinking about pitching in the UK vs US
    00:35:01 - Tips for outreach strategies in the UK vs US
    00:36:38 - What do you mean by "story"?
    00:38:20 - Headlines equal story
    00:40:42 - How to leverage a trend for digital PR
    00:42:58 - Can you leverage trends for a tent-pole piece?
    00:44:55 - Tips for opening a new office in a new market
    00:46:05 - Recap
    Resources discussed:
    https://www.linkedin.com/in/hobsonwilliam/

    https://shop.royalmail.com/special-stamp-issues/spice-girls

    https://www.news18.com/news/buzz/lauren-ridloff-as-first-deaf-superhero-in-eternals-spikes-sign-language-searches-4425836.html

    https://nypost.com/2023/07/26/it-will-take-you-4-years-to-get-the-worlds-toughest-table/

    https://www.tiktok.com/@thep00lguy?lang=en

    https://meetglimpse.com/

    https://www.tiktok.com/@kybetravel/video/7326956321083903265

    https://riseatseven.com/

    🔗 For more insights and strategies, follow us and stay tuned for upcoming episodes dedicated to bridging the gap between traditional and digital PR, directly from industry experts.


    🔎 Check out the full post: https://bit.ly/3xQiwEv

    🤝 Our website:https://www.buzzstream.com

    🌎 Follow us on X/ @buzzstream

    📢 Subscribe to our Podcast:

    On Spotify: https://open.spotify.com/show/1DYD9IdKbALuWtlCs1IJVIOn

    Apple: https://podcasts.apple.com/us/podcast/buzzstream-podcast/id1737236314

    48 min
  • The Art and Strategy of Pitching to Journalists w/Hannah Smith

    Discover the art and strategy of email pitching to journalists in this insightful episode of the BuzzStream podcast, featuring Hannah Smith of Worderist.

    Vince Nero, BuzzStream's Director of Content Marketing, sits down with Hannah to dissect the nuances of personalization in pitches. Learn how to make your pitches irresistible to journalists by understanding what personalization truly means and when it's essential.
    In this episode, we dive into:
    -The debate over personalization in pitches: When is it necessary, and when could it be perceived as insincere or even counterproductive?
    - The significance of crafting pitches that journalists can quickly understand and see the relevance of, focusing on the story rather than fluff.
    - Strategies for ensuring your pitches are not only tailored but also packed with the essential details journalists need to write their stories efficiently.
    And much more.
    Time Stamps:
    00:01:28 - Should you personalize your emails?
    00:06:28 - Are there any instances you would personalize?
    00:07:05 - Does personalization and relevancy get confused sometimes?
    00:09:57 - Why is it bad to over-personalize emails?
    13:15 - What do you think makes a good story pitchable?
    00:21:20 - How do you ensure your ideas aren't lost from ideation to creation to pitching?
    00:24:12 - How do you ensure that the outreach team kind of captures the essence of a story?
    00:28:40 - How do you make sure a story will stand out?
    00:33:44 - What's the difference between assetless pitching and content led pitching?
    00:35:29 - How do KPIs or goals change for content-led vs asset-less?
    00:41:25 - What is your take on getting homepage links vs product page links vs content links?
    00:44:01 - How do you speak to clients when a digital PR campaign doesn't do what they thought it would do?
    00:49:46 - Are there industries where links matter more than others?
    Links mentioned in the video:
    HARO (Help a Reporter Out) now called Connectively: https://www.connectively.us/
    Qwoted: https://www.qwoted.com/
    JournalRequest on Twitter: https://twitter.com/journo_request?lang=en
    Muck Rack Study on Personalization: https://info.muckrack.com/state-of-journalism-2024
    Hannah posts: https://worderist.com/2024/02/02/the-pros-and-cons-of-hero-or-content-led-digital-pr/
    Hannah + Britt Klontz interview Surena Chande: https://worderist.com/2024/02/27/what-journalists-want-from-prs-highlights-from-our-free-workshop/
    🔎 Check out the full post: https://bit.ly/4agRZPl
    🤝 Our website:
    https://www.buzzstream.com
    🌎 Follow us on X
    / @buzzstream
    📢 Subscribe to our Podcast:
    On Spotify: https://open.spotify.com/show/1DYD9IdKbALuWtlCs1IJVI
    On Apple: https://podcasts.apple.com/us/podcast/buzzstream-podcast/id1737236314
    #DigitalPR, #linkbuilding

    53 min
  • Mastering Trends and Data Studies for Link Building w/ Brian Dean

    🎙️ Welcome to the BuzzStream Podcast Episode with Brian Dean! 🚀

    In this unmissable episode, Vince Nero, BuzzStream's Director of Content Marketing, sits down with the legendary Brian Dean, the skyscraper technique innovator and co-founder & CEO of Exploding Topics.


    Dive deep into the evolution of link building, using data studies and leveraging trending topics for digital PR and SEO success.


    🕒 Timestamps:

    • Introduction to the evolution of SEO strategies (00:00:00)
      • Brian Dean's writing style and ignoring Google algorithm updates (00:01:42)
        • Link building as a ranking factor (00:03:38)
          • Buying links - especially as a new site (00:06:41)
            • Digital PR and its increasing relevance (00:09:42)
              • Skyscraper Technique 2.0 - Adapting to the changing SEO landscape (00:11:23)
                • Harnessing the power of data studies for link building (00:14:41)
                  • How to find data providers for impactful studies (00:17:53)
                    • Tapping into trending topics for content strategy (00:19:09)
                    • Balancing between SEO myths and data-driven results (00:20:37)
                    • The importance of taking big swings in content creation (00:26:10)
                    • Why data studies are so powerful for links (00:28:15)
                      • Utilizing Exploding Topics for trend-based content planning (00:32:28)
                        • Exploding Topics for digital PRs (00:35:43)
                          • How to think about and pitch leverage zero search volume opportunities (00:38:22)
                            • The strategic advantage of early adoption in content creation (00:36:09)
                              • Traditional link building and Exploding Topics (00:40:43)
                                • Examples of passive link building with Exploding topics (00:41:47)
                                  • Riding out trends and picking up them before they peak (00:44:54)
                                    • The risks and rewards of stretching content relevancy (00:47:38)
                                      • Google and link relevancy (00:50:52)


                                        • Posts Referenced:

                                        Backlinko - https://backlinko.com/

                                        Exploding Topics - https://explodingtopics.com/

                                        Skyscraper Technique - https://backlinko.com/skyscraper-technique

                                        Skyscraper Technique 2.0 - https://backlinko.com/skyscraper-technique-2-0


                                        Get Press Every Month (Free Course) - https://www.semrush.com/academy/courses/mastering-digital-pr-course-with-brian-dean/


                                        B2B Content Marketing Report -

                                        https://backlinko.com/b2b-content-marketing-report


                                        BuzzSumo Partner Report -

                                        https://backlinko.com/content-study


                                        Page Speed study -

                                        https://backlinko.com/page-speed-stats


                                        Voice Search study - https://backlinko.com/voice-search-seo-study


                                        Clubhouse user stats - https://backlinko.com/clubhouse-users




                                        53 min

                                      About BuzzStream Digital PR and Link Building Podcast

                                      From the publisher's feed

                                      Join host Vince Nero as he interviews link building, SEO, and digital PR experts to bring you tips and tricks for better coverage and rankings.