BuzzStream Digital PR and Link Building Podcast

BuzzStream Digital PR and Link Building Podcast

By BuzzStreamBusinessMarketing
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BuzzStream Digital PR and Link Building Podcast episodes

  • International Digital PR Tips for Success with Hana Montgomery

    Ready to optimize your global outreach strategy?

    In this video, Vince explores advanced international outreach techniques with Shout Bravo's Hana Montgomery to help you engage your audience more effectively and get better results from your outreach campaigns.


    This episode covers:

    • Building personalized and scalable outreach campaigns that resonate.
    • Using smart tools to track and manage outreach performance.
    • How to optimize follow-up strategies to increase response rates.


      • [00:00:00]: Intro

      [00:00:37]: "What cool content have you seen recently?"

      [00:02:30]: "Can we learn what not to do from some content?"

      [00:02:35]: "How is Google's recent update and AI changing the way you work?"

      [00:05:46]: "What’s your approach to creating content that gets noticed?"

      [00:06:32]: "How should people think about international pitching?"

      [00:09:02]: "Do you need international clients to pitch globally, or is content enough?"

      [00:10:04]: "Do links from different countries matter for SEO?"

      [00:11:01]: "What mistakes have you made with international pitching, and what can we learn?"

      [00:14:25]: "How do you usually pitch content? Do you use press releases?"

      [00:16:07]: "Do you personalize your outreach emails?"

      [00:18:38]: "How do you handle translations for pitches?"

      [00:21:18]: "How can people stay on top of trends and ideate for other countries?"

      [00:24:41]: "Do agencies overlook international pitching strategies?"

      [00:26:22]: "What’s your take on involving clients in the ideation process?"

      [00:29:49]: "What universal themes have you noticed when pitching in different countries?"

      [00:36:22]: "Do you use media databases for international prospecting?"

      [00:40:09]: "Any advice for new parents on work-life balance?"



        🔎 Check out the full post: https://bit.ly/3XnpslL

        🤝 Our website: ⁠https://www.buzzstream.com⁠

        🌎 Follow us on X / @buzzstream

        46 min
      • Traditional PR vs Digital PR with Georgia Gadsby March

        In this episode of the BuzzStream podcast, Vince Nero sits down with Georgia Gatsby March, co-founder and PR director of Unearth PR, to explore the intersection of traditional and digital PR, and how to get the best of both worlds.

        Join the conversation as Georgia shares insights on:

        - The importance of brand building and reputation in PR.

        - How traditional PR techniques can enhance digital PR outreach.

        - Tips for building genuine relationships with journalists to secure quality coverage.

        And much more.


        Time Stamps:

        Intro [00:00:00]

        Intro

        Digital PR Inspiration
        [00:00:56] What is the coolest piece of digital PR that you've seen recently?

        Defining Traditional PR
        [00:02:25] Can you define traditional PR in your experience?

        Role of Brand Building in Digital PR
        [00:03:49] Does brand building and brand awareness play into digital PR, or is it just not at the forefront?

        Traditional vs. Digital PR
        [00:04:23] Where do you draw the line between traditional and digital PR? When does it become digital PR?

        Approaching Product-Focused Campaigns
        [00:06:20] How do you approach product-focused campaigns in digital PR vs. traditional PR?

        Bottom Line Discussions in PR
        [00:08:30] Are discussions about the bottom line common in traditional PR?

        KPIs in PR
        [00:08:48] What do KPIs look like for traditional PR vs. digital PR?

        Steering KPIs Towards Digital
        [00:10:49] Do you try to steer traditional PR KPIs towards digital metrics?

        Shift Towards Digital PR
        [00:11:39] Is the industry shifting more towards digital PR, and why?

        Reasons for Shifting to Digital PR
        [00:13:00] Is the shift towards digital PR driven more by monetary reasons or because traditional PR is less effective?

        Pitch Process Insights
        [00:14:28] What can digital PRs learn from traditional PRs in the pitch process?

        Personalizing Emails in PR
        [00:17:00] What does personalizing an email look like in traditional PR?

        Using and Managing Media Lists
        [00:19:26] Do you always use a media list when you do outreach, and how do you manage it?

        Targeting and Building Audiences
        [00:21:38] How do you target and build relevant audiences for your media list in PR?

        Strength of Digital PR Connections
        [00:26:00] Is a digital PR only as strong as the connections they've made?

        Handling Expert Quote Requests
        [00:29:20] How do you handle expert quote requests in both digital and traditional PR?

        Learning from Traditional PR's Quote Strategies
        [00:30:20] What can digital PRs learn from traditional PRs in the expert quote commentary strategy?

        Ideation Process in PR
        [00:32:31] What can digital PRs learn from traditional PRs in the ideation process?

        Adapting Ideas to PR Pieces
        [00:36:36] How do you determine what to extract from an idea when adapting it to your PR piece?

        Avoiding Diluted Links
        [00:37:45] What are your tips for avoiding diluted links when using click tracking software?

        Handling Misleading Open Rate Data
        [00:38:55] How do you mitigate misleading open rate data, especially with Apple's privacy updates?

        Future of Digital PR
        [00:40:42] Where do you see the future of digital PR heading?

        🔗Links mentioned in the video:

        - Unearth PR: unearthpr.co.uk

        - Follow Georgia Gatsby PR on Twitter: @georgiagatsbyPR

        - Connect with Georgia on LinkedIn: https://uk.linkedin.com/in/georgiagadsby


        🔎 Check out the full post: https://bit.ly/4dYMaHr

        🤝 Our website: https://www.buzzstream.com

        🌎 Follow us on X:@buzzstream

        ✉️ Subscribe to the newsletter:

        https://www.buzzstream.com/newsletter/

        📢 Subscribe to our Podcast: https://open.spotify.com/show/1DYD9IdKbALuWtlCs1IJVI

        45 min
      • A Deep Dive Into Digital PR Strategies with Nicole DeLeon

        In this insightful podcast episode, learn how to navigate the world of digital PR with Nicole DeLeon, founder of North Star Inbound.

        From innovative content strategies to understanding the nuances of pitching across different markets, Nicole shares her expertise on what makes digital PR successful locally and globally.


        Cool Content Seen Lately [00:02:14] What's a cool piece of content you've seen lately?

        Scrollytelling in Digital PR [00:04:34] Have you ever seen a brand pull off a scrollytelling or parallax piece for digital PR?

        Effectiveness of Infographics [00:07:58] What are your thoughts on the effectiveness of infographics?

        Using AI Tools in Campaigns [00:09:14] How have you used MidJourney or other AI tools in your campaigns?

        Differences in U.S. vs. Worldwide Digital PR [00:11:07] What do you feel is the biggest difference in the U.S. digital PR scene versus worldwide?

        International Content Translation [00:13:45] Can you just take content and translate it into a different language for international pitching?

        Universal Acceptance of Digital PR [00:14:45] Do you feel like digital PR is universally accepted as a strategy worldwide?

        Digital PR in the U.S. [00:17:45] Is this the time to go all in on digital PR in the US?

        UK vs. US Digital PR Mindset [00:19:45] How is the mindset in the UK different when it comes to digital PR?

        Universal Practice of Digital PR [00:20:00] Is digital PR accepted as a practice universally?

        Pitching in UK vs. US [00:22:59] Do you do a lot of pitching in the UK vs US?

        Pitch Process Differences [00:23:13] Is the pitch process different for UK vs US?

        Selecting Media Contacts [00:24:42] How do you select media contacts during your outreach process?

        Integrating Digital PR with Products [00:29:03] Can you talk about integrating your digital PR campaign with the rest of the product?

        Digital PR and Product Launches [00:30:53] How would you integrate digital PR with a product launch?

        SEO-Led Approach Benefits [00:31:38] What are the benefits of an SEO-led approach?

        Storytelling with Data [00:35:41] How do you approach storytelling with data?

        Alternative Data Sources [00:39:35] Besides proprietary data, what are other data sources that make sense?

        Using Survey Platforms for Data [00:40:09] Do you leverage survey platforms for data?

        Outreach Markets [00:42:43] How do you think about outreach markets?

        Validating Media Contacts [00:46:49] Do you validate/confirm your media database?


        🔎 Check out the full post

        https://bit.ly/3vx2K0n
        🤝 Our website:
        https://www.buzzstream.com
        🌎 Follow us on X
        / @buzzstream
        ✉️ Subscribe to the newsletter: https://www.buzzstream.com/newsletter/
        📢 Subscribe to our Podcast:

        On Spotify: https://open.spotify.com/show/1DYD9IdKbALuWtlCs1IJVI

        On Apple: https://podcasts.apple.com/us/podcast/buzzstream-podcast/id1737236314


        52 min
      • Navigating Affiliate Links in Digital PR with Will Waldron

        Are you curious about how to navigate the tricky world of digital PR, especially when dealing with affiliate links?

        In today's BuzzStream podcast, Vince Nero chats with Will Waldron, Senior PR Strategist at Connective 3, about strategies for working around the challenges posed by affiliate links in your PR efforts.
        Join as we explore:
        The impact of affiliate links on SEO and how to mitigate their effects.
        Strategies for content ideation that avoid affiliate pitfalls.
        Tips for pitching to freelancers versus in-house journalists.
        And much more.
        Time Stamps:
        0:00 - Intro
        00:01:29 - What's a cool piece of content you've seen recently?
        00:03:01 - How do you apply interesting PR ideas to your clients?
        00:04:41 - What traditional PR skills have you applied to digital PR?
        00:06:27 - Have your traditional PR contacts translated to digital PR?
        00:07:53 - Is pitching to freelance journalists different from pitching to in-house journalists?
        00:10:58 - How do you help freelancers pitch your idea to their editors?
        00:14:23 - Why are affiliate links a problem for digital PR?
        00:17:18 - How can users identify affiliate links?
        00:18:42 - Have you ever asked a journalist to remove an affiliate link?
        00:20:21 - Do you consider affiliate links similar to no-follow links in terms of SEO value?
        00:22:02 - How do you report affiliate links' benefits to clients?
        00:24:49 - Does avoiding affiliate links start with content ideation?
        00:28:58 - How do you strategize to avoid getting affiliate links during outreach?
        00:31:00 - Is there a point where having too many affiliate partnerships makes outreach less effective?
        00:35:26 - How do you handle content relevancy when avoiding affiliate-heavy industries?
        00:39:16 - How do you shift the focus from quantity to quality when it comes to link-building?
        Links mentioned in the video:
        Connective 3: https://www.connective3.com
        Brighton SEO: https://www.brightonseo.com/
        🔎 Check out the full post on our blog:
        https://bit.ly/3yvDxW3
        🤝 Our website:
        https://buzzstream.com
        ✉️ Subscribe to the newsletter: https://buzzstream.com/newsletter/
        🌎 Follow us on X:
        @buzzstream

        44 min
      • Mastering SEO in Large Companies with Gus Pelogia

        Learning how to work with development teams at large companies can be challenging.

        Gus Pelogia provides insights into effectively managing SEO, focusing on aligning with established systems, mastering ticketing processes, strategic prioritization, and more.

        Join us as we explore:

        - The importance of adopting the company’s project management systems, like Jira, to streamline workflows with other teams.

        - Key techniques for writing clear, effective SEO tickets that meet system requirements and prevent delays.

        - Strategies for prioritizing initiatives to ensure completion and efficiency.

        - The significance of adapting to the client's preferred communication methods for smoother collaboration.

        - How to create a strong business case to gain stakeholder buy-in for new projects.

        - The benefits of working in sprints and involving multiple teams early in the project cycle.

        - The process of using A/B testing to quantify qualitative SEO changes and measure their impact.

        - Preparing for the complexities involved in seemingly simple changes and the importance of continuous learning and adaptation.


        00:00:00 - Intro

        00:00:50 - Transitioning from agency to in-house at Indeed: Navigating a product-focused environment.

        00:04:15 - Operations in large companies like Indeed: Insights for those in agencies or smaller companies.

        00:10:35 - Quantifying qualitative SEO changes, like adding author bios.

        00:12:37 - Tools used for SEO A/B testing.

        00:13:47 - Setting guidelines and goals before testing.

        00:15:31 - Making the case for qualitative SEO changes to the dev team.

        00:21:26 - Steps for running a digital PR campaign.

        00:23:32 - Creating timelines for projects.

        00:27:39 - Managing numerous pages: Context from Indeed.

        00:28:29 - Key questions agencies should ask when onboarding with large companies.

        00:31:37 - Adjusting communication of SEO tasks in a large company.

        00:33:09 - Impactful SEO changes made at Indeed.

        00:37:31 - Considering conversions in SEO changes.

        00:41:01 - Insights on the latest Helpful Content update.

        00:43:34 - Staying on top of Google updates and deciding on necessary actions.


        🔎 Check out the full post: https://bit.ly/3SGxYKW


        🤝 Our website: https://www.buzzstream.com


        🌎 Follow us on X: @buzzstream


        📢 Subscribe to our Podcast:


        On Spotify: https://open.spotify.com/show/1DYD9IdKbALuWtlCs1IJVI

        On Apple: https://podcasts.apple.com/us/podcast/buzzstream-podcast/id1737236314

        52 min
      • How to Generate Creative Content Ideas With Abi Bennetts

        In this episode of the BuzzStream Podcast, Vince Nero chats with Abi Bennetts, the Digital PR Director at PropellerNet.

        They discuss creating engaging content for seemingly "boring" industries and the importance of relevancy, as well as share invaluable tips for successful digital PR campaigns.

        ⭐️ Key Takeaways:
        1. Dive Deep into Subtopics and Pain Points: Explore the subtopics and specific services your client offers to find interesting content angles.
        2. Use the "Three Whys" Framework: Ensure content relevancy by asking why it’s interesting, why now, and why your brand.
        3. Validate Ideas Rigorously: Conduct thorough validation, including preliminary data checks and team reviews, before pitching to clients.
        4. Be Prepared to Pivot: If initial data doesn’t support your idea, pivot and communicate honestly with clients about alternative approaches.
        5. Connect to Broad, Engaging Topics: Link niche topics with broader, popular themes to make the content more engaging.
        6. Leverage Existing Content: Repurpose existing content on the client’s website for new campaigns to ensure consistency and ease of approval.
        7. Engage with the Industry Community: Share your work on platforms like Twitter and LinkedIn to get feedback and contribute to industry growth
        ⏰ Timestamps:
        [00:00:25] Is your Work in PRgress Newsletter still around?

        [00:02:29] What is the most boring industry?

        [00:04:36] What is a boring industry you’ve worked on?

        [00:06:12] Is the easiest solution to create content in a tough industry taking a step out of the main industry?

        [00:08:40] Are you digging into the subtopics or sub-services that a brand offers to when ideating?

        [00:09:45] Do you ask clients for pain points or is that part of your research when taking on a new client?

        [00:11:42] Can you walk us through your Spotify Playlist idea?

        [00:14:24] How do you prevent yourself from ideating too far out of the core offering of a site?

        [00:17:01] The Three Whys

        [00:17:55] How does relevancy differ when pitching a quote vs content?

        [00:20:11] How do you talk to a client who thinks they can create content about anything because their customer is “everyone”?

        [00:22:06] What if the brand doesn’t have any brand guidelines?

        [00:24:24] Can you talk through some other strategies that you might have for coming up with content in a tough industry?

        [00:26:54] How many bad ideas do you come up with?

        [00:28:15] How do you validate whether an idea will work?

        [00:29:42] Do you do any postmortem on a project?

        [00:33:17] How do you determine “hot topics” to connect a brand to?

        [00:35:14] Is your typical approach a few pitchable assets and then supplement with expert commentary?

        [00:37:03] How did you go about finding topics to put on your newsletter?

        [00:40:25] How do you take a cool idea you’ve found, and do it for your client or your site?

        [00:42:30] Why is it beneficial to publicize the coverage and the great content you create on your socials?

        🛠️ Links and Resources Mentioned:
        You can find Abi Bennetts on X (https://x.com/AbiBennetts) or LinkedIn (https://www.linkedin.com/in/abibennetts710/)
        - The Grapevine by Iona Townsley: https://weareheroine.com/the-grapevine-newsletter/
        - PR Insider by Thea Chippendale: https://www.theprinsider.com/
        - Visual Capitalist - https://www.visualcapitalist.com/
        - Famous Campaigns - https://www.famouscampaigns.com/
        - Also Asked - https://alsoasked.com/
        - Answer the Public - https://answerthepublic.com/
        - The Pudding - https://pudding.cool/
        - Cloudhiker - https://cloudhiker.net/
        #BuzzStreamPodcast #DigitalPR #ContentMarketing #AbiBennetts #PropellerNet #MarketingStrategies #SEO #PublicRelations #ContentCreation #MarketingTips

        47 min
      • Defining Content Relevance in Digital PR With Digitaloft's James Brockbank

        I sat down with James Brockbank, founder of Digitaloft, at their Digital PR Summit in Manchester to discuss content relevance in digital PR.

        Join us as James shares his expertise in:
        - Understanding Google's patents and their integration into digital PR.
        - Analyzing the relevancy of PR campaigns and links.
        - Tactical advice for content ideation and maintaining relevance in digital PR.
        And much more.
        Time Stamps:
        00:00:00 - Introduction
        00:01:20 - Digital PR Relevancy Problem
        00:08:46 - Defining Digital PR

        00:11:18 - Broad Topic/News Sites

        00:13:35 - Analyzing Topical Authority

        00:17:58 - SEO vs Marketing
        00:25:05 - Understanding Google's Algorithm

        00:26:13 - Analyzing Link Profiles

        00:36:00 - Ideation Process at Digitaloft
        00:47:40 - Addressable Market
        00:52:31 - Narrow Scope Projects
        Links Mentioned in the Video:
        - Google's Natural Language Understanding Tool: https://cloud.google.com/natural-language/docs/basics

        - IBM Watson API - https://developer.ibm.com/components/watson-apis/

        - Google's Quality Rater Guidelines - https://services.google.com/fh/files/misc/hsw-sqrg.pdf- Digitaloft- https://digitaloft.co.uk/

        - James' LinkedIn - https://www.linkedin.com/in/james-brockbank/

        - James' X profile - https://x.com/BrockbankJames

        🔎 Check out the full post:
        https://bit.ly/4bCDRj2
        🤝 Our website:
        https://www.buzzstream.com
        📫 Join our mailing list
        https://www.buzzstream.com/newsletter/
        🌎 Follow us on X / @buzzstream

        56 min
      • Getting a Job in SEO with Nick LeRoy

        In this new podcast, Nick LeRoy, owner of SEOjobs.com, discusses what it takes to get a job in SEO in 2024.

        In this video, you'll learn:
        - Skills needed to succeed in SEO and link building today.
        - The evolution of the SEO job market
        - How and where to learn SEO if you're just starting out
        And much more.
        Time Stamps:
        00:00:00 - Intro
        00:01:36 - Why did you launch seojobs.com?
        00:05:03 - Has the job market for link builders changed in the past few years?
        00:06:32 - Is SEOjobs international or just US-based?
        00:07:24 - Do UK link builders use the term digital PR instead of link building?
        00:07:50 - Do larger brands also shift towards a digital PR link building approach?
        00:09:14 - Do larger clients naturally get links due to their brand recognition?
        00:14:20 - How has the skill set for new link builders changed?
        00:16:28 - Where should people find trustworthy information about SEO when they are just starting out?
        00:17:11 - How do beginners build a reliable toolkit for SEO?
        00:21:21 - Should beginners start with an in-house role or an agency role?
        00:24:10 - Where do you go to find quality SEO information and how do you verify it?
        00:31:13 - How do you maintain a work-life balance with your various responsibilities?
        00:34:23 - How do you manage stress from Google core updates and AI developments?
        00:38:20 - Is SEO a career you would recommend to someone interested in the field?
        🛠️ Links mentioned in the video:
        Nick's site: https://nickleroy.com/
        Learning SEO: learningseo.io
        SEO for Lunch Newsletter: seoforlunch.com
        SEO Roundtable: seoroundtable.com
        Search Engine Land: searchengineland.com
        Search Engine Journal: searchenginejournal.com
        SEO Jobs board: https://www.seojobs.com
        💻 See the full post: https://bit.ly/3VYUalX
        🤝 Our website:
        https://www.buzzstream.com
        🌎 Follow us on X
        / @buzzstream
        📢 Subscribe to our Podcast:
        On Spotify: https://open.spotify.com/show/1DYD9IdKbALuWtlCs1IJVI
        On Apple: https://podcasts.apple.com/us/podcast/buzzstream-podcast/id1737236314

        44 min
      • Mastering Subject Lines with Helena Maniglia from Reboot Online

        Welcome to the BuzzStream podcast!

        In this episode, Vince Nero chats with Helena Maniglia, Head of Digital PR at Reboot Online.

        Dive into the world of crafting effective subject lines for your digital PR campaigns with insights from Helena's comprehensive study.


        Timestamps:

        00:00:00 - Intro

        00:01:07 - Can you lay out the methodology for your study?

        00:02:35 - Are those headline types primarily what you all send at Reboot?

        00:03:22 - What industries did you send to?

        00:04:05 - Why do you think subject lines with questions have had a 13 percent lower open rate than headlines without questions?

        00:04:43 - Could you give us an example of a question subject line?

        00:06:29 - So, if I were writing a post about, say, the 10 best beaches in the UK, what would a subject line question be?

        00:08:30 - Why do you think open rates weren't impacted by subject lines with keywords like data, study, or survey?

        00:09:34 - Did you test anything like including the word "exclusive"?

        00:10:24 - Are there any other keywords besides "survey" or "data" that people should avoid?

        00:11:37 - Can you clarify what you mean by a listicle subject line?

        00:13:28 - Why do you think buzzwords helped open rates?

        00:14:48 - Using our beaches example, are you saying it would make sense to try to find some type of event or buzzword that you can kind of tie that to?

        00:16:20 - Is it better to tie these keywords or buzzwords in the ideation stage, or do you find it doesn't really matter?

        00:18:34 - What subject line do you use for a feeler email?

        00:19:53 - Do you recommend brainstorming lots of potential subject lines before choosing the best?

        00:20:52 - Is that in Slack or do you have a formalized process?

        00:21:18 - Can you expand on what it means to tailor the headline to a journalist?

        00:22:52 - How far do you get into personalizing per journalist?

        00:24:28 - Is personalization more about understanding the journalist's preferences?

        00:24:57 - Do you feel like there's ever a time when you should definitely personalize vs not?

        00:26:35 - Are there tips that you have for speeding up personalization?

        00:28:34 - Why is the subject line word length so important?

        00:32:06 - Any final thoughts on the study?

        00:33:52 - Did you ever experiment with putting the website name in the subject line?

        00:35:06 -How do you feel about RE: or FWD: as a subject line tactic?


        ▶️View the full post online: https://bit.ly/3Xf63Fg

        📚 Resources Mentioned:

        - Reboot's Case Study: https://www.buzzstream.com/blog/reboot-case-study/

        - Reboot Online: https://www.rebootonline.com/us/

        🎙 Follow Helena Maniglia:

        - LinkedIn: https://www.linkedin.com/in/helenamaniglia

        - Twitter: https://x.com/helenamlemos


        🔗 Stay Connected:

        - Follow BuzzStream: https://x.com/buzzstream

        📫 Subscribe to our newsletter:

        https://mailchi.mp/buzzstream/buzzstream-email-signup

        👍 If you found this video helpful, please like, share, and subscribe for more digital PR tips and strategies!

        38 min
      • Mastering Reactive Digital PR with Mark Rofe

        This podcast episode explores reactive PR with digital PR expert Mark Rofe.

        Join us as Mark delves into:
        🔥 The Warren Buffet approach to PR and finding the sweet spot for reactive PR pitching.
        🔥 Strategies for planned and unplanned reactive PR.
        🔥 Tips for high-quality, relevant pitches tailored to journalists' interests.

        And much more.
        Some major takeaways for me are:
        1. Reactive PR can be divided into planned (e.g., holidays, scheduled events) and unplanned (e.g., unexpected company layoffs, natural disasters) components. Prepare for both types to maximize opportunities.
        2. High-media-interest topics are likely to get more coverage but are also more competitive. Low-media-interest topics might yield fewer but more targeted placements.
        3. The window of opportunity can be very short, sometimes just a few hours. Being plugged into real-time updates and having pre-prepared comments can help.
        4. For planned events, prepare different potential comments in advance and get pre-approval from clients. This allows you to react instantly when the event occurs.
        5. Create a list of journalists who have covered similar stories in the past. This list should be updated regularly to account for their roles or beats changes.
        6. Focus on sending high-quality, relevant pitches rather than mass emailing. Tailor your pitches to the journalists’ interests and recent work to increase the chances of coverage.
        7. To ensure that the comments or insights you provide are authoritative and relevant, ask, “Would I (or your client) be comfortable talking on TV about this topic?”
        8. Include relevant keywords in your email subject lines and comments. This increases the likelihood that journalists will find your past pitches when searching for sources on similar topics in the future.
        Time Stamps:
        00:00:00 - Introduction
        00:01:41 - Differentiating Newsjacking and Reactive PR
        00:03:45 - The Role of Reactive PR in Your Toolkit
        00:07:01 - Observing a Drop-Off in Pitch Read Rates
        00:08:20 - Explaining the Reactive PR Matrix
        00:10:40 - Media Interest Levels and Coverage Impact
        00:14:30 - Scaling Reactive PR Approaches
        00:16:48 - Workflow for a Reactive PR Approach
        00:19:03 - Tools for Monitoring New Trends in Reactive PR
        00:20:57 - Building a Mini Newsroom
        00:23:17 - Timeframe for Formulating Ideas and Pitches
        00:24:54 - Building a Target List of Journalists
        00:26:31 - Identifying Authority Topics
        00:28:55 - Validating Prospects Before Pitching
        00:32:15 - Formulating Lists Ahead of Time vs. On the Fly
        00:35:00 - Assessing Relevance and Authority for Pitches
        00:37:53 - Importance of Where and How You Reach Out
        00:40:24 - Inspiration Behind Creating a Digital PR Course
        00:42:34 - Sourcing Ideas and Inspiration for the Newsletter
        Links mentioned in the video:
        Digital PR Newsletter: https://digitalprnewsletter.com
        Digital PR Course: https://digitalprcourse.com
        🔎 Check out the full post
        https://bit.ly/4bFBtce
        🤝 Our website:
        https://www.buzzstream.com
        🌎 Follow us on X
        /@buzzstream
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        On Spotify: https://open.spotify.com/show/1DYD9IdKbALuWtlCs1IJVI
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        46 min

      About BuzzStream Digital PR and Link Building Podcast

      From the publisher's feed

      Join host Vince Nero as he interviews link building, SEO, and digital PR experts to bring you tips and tricks for better coverage and rankings.