In this podcast Shane Hastie, Lead Editor for Culture & Methods, spoke to Shannon Mason, Laureen Knudsen and Steve Wolfe about a wide range of topics from agile marketing to using data effectively to drive strategy, to organisation incentives and neuroscience.

Why listen to this podcast:

• While there are differences in the application of agile ideas in different domains, the principles apply across the board

• An effective agile environment produces good data for executive decision making

• To be able to use the data effectively the culture needs to support psychological safety

• Agile adoption forces organisations to confront dysfunctional practices

• The shift from seeing oneself as the individual contributor to part of a collective group who achieve success together is very hard

• Define your ways of working so they work with how people’s brains work, and there is no single process which works for everyone or every area of the organisation

More on this: Quick scan our curated show notes on InfoQ https://bit.ly/2rtRc9m

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