Call Me CEO: Moms Building Businesses, a Woman's guide to Balancing it All

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What if your business plan was based on your cycle, not just your schedule? In this episode of Call Me CEO, we’re talking to Reema Kithani, founder of The Hira Collective — a holistic practitioner app directory built with the female body and energy in mind. Reema shares how she launched this Canada-based company by rejecting hustle culture and honoring natural rhythms instead. We talk launching a tech platform with intention, syncing work with your menstrual phases, and why rest is not a reward — it’s a strategy.

What You’ll Learn:

• How to use your cycle as a business strategy
• The behind-the-scenes of launching a holistic tech platform
• Why burnout isn’t the price of success
• The difference between masculine and feminine business models
• How The Hira Collective is connecting clients to holistic practitioners across Canada

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Hey there, fellow summer survivors!

It’s Camille from "Call Me, CEO,” and I've got something fun to spice up your sun-soaked days. It’s part of our “Summer Sanity Savers” series, dedicated to keeping that pesky “I’m bored” monster at bay! Let’s dive into an exciting boredom-busting adventure with three magical bins that can transform your home into a summer haven.

Say Hello to the Boredom Buster Bin!

This is where the magic begins! Think of it as your secret weapon against mid-summer boredom. Fill it with easy-peasy activities—coloring books, sticker pads, a deck of UNO cards, and maybe some madly lovable Mad Libs. How about adding a “Time for Us” journal? It’s something I whipped up on Amazon for parents and kids to unleash their creativity together.

Next Up: The Busy Box

When you need some ‘me-time,’ this box is your go-to. Stock it with puzzles, Legos, or some awesome kinetic sand for sensory fun. Rotate those goodies weekly to keep things fresh. And here’s a fun project—punch-needle crafts to create adorable characters and landscapes. It’s like introducing your kids to the zen of crafting!

Let’s Not Forget the Backyard Fun Bin!

For outdoor adventures, this bin is a must-have. Toss in some chalk, bubbles, water balloons, and squirt guns. Maybe a bug-catching kit for your little explorers? This bin screams “go outside and play!” Perfect for when the kids have a case of cabin fever and need to get those wiggles out.

Keep It Fresh, Keep It Fun

The trick is all in the accessibility and the element of surprise. Let your kiddos pick one bin at a time, and swap out the toys regularly to keep their interest piqued. Remember, treasures from the Dollar Store are your best friends in this game of rotation!

Wrapping Up the Fun!

These bins are your summer superheroes, swooping in to save the day from boredom blues. With them, you’ll have a bit more time to breathe, relax, and even enjoy that coffee while it’s hot.

I’d love to see how you set up your bins! Share your fun creations by tagging me on Instagram at @callmeceopodcast or @camillewalker.co. Found this post helpful? Spread the joy! Share it with another mom who’s ready for a calmer, cooler summer. Remember, sharing is caring, and I’m thrilled to have you on this journey. Until next time, stay sane and enjoy the sun!

Connect with Camille:

•  Website: CamilleWalker.co
•  Instagram: @camillewalker.co
•  More Episodes: Call Me CEO Podcast

 Email: [email protected]

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In this episode of Call Me CEO, we’re joined by the wonderful Susie Spikol — a naturalist, mom, and now a published author who didn’t let age stop her from chasing her dream. Susie shares her journey of falling in love with nature, raising a family, and then finally stepping into her dream of writing and sharing her passion with the world — at the age of 50! We dive into the magic and healing power of nature, the fears and logistics behind writing your first book, and why it’s never too late to chase the calling that’s always been inside you.

What You’ll Learn:

• Why nature can be the ultimate therapist
• What inspired Susie to finally write her book
• The steps she took to publish her first book at 50
• How to balance big dreams with motherhood
• Practical tips for aspiring authors

Susie's Website: https://susiespikol.com/ 

Instagram: https://www.instagram.com/susiespikol 

LinkedIn: https://www.linkedin.com/in/susie-spikol-53500a238/ 

Facebook: https://www.facebook.com/susie.spikolfaber/ 

Connect with Camille:

•  Website: CamilleWalker.co
•  Instagram: @camillewalker.co
•  More Episodes: Call Me CEO Podcast
•  Email: [email protected]

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In this unique episode of 'Call Me CEO,' host Camille Walker is joined by her 14-year-old daughter Jayne. Together, they explore Jayne's experiences growing up with a stay-at-home working mom. Camille's career has evolved from blogging and live cooking shows to podcast hosting and business coaching. They discuss early memories, the impact of Camille's flexible schedule, and the lessons Jayne has learned. Jayne shares her views on school motivation, summer classes, and potential future careers. The episode concludes with thoughts on starting a business together and the value of family planning meetings.

Connect with Camille:

•  Website: CamilleWalker.co
•  Instagram: @camillewalker.co
•  More Episodes: Call Me CEO Podcast

 Email: [email protected]

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Are you ready to take your business to the next level but feel overwhelmed by the systems, processes, and team structure needed for sustainable growth? In this episode, I sit down with Nicole Powell, CEO of Halcon Marketing Solutions, to discuss the essential steps entrepreneurs must take to build an infrastructure that supports scale without burnout.

In this episode, we cover:
 The biggest mistakes business owners make when trying to scale
 How to create systems that streamline operations and free up your time
 The power of delegation and hiring the right support
 The role of marketing and brand positioning in long-term growth

Whether you're just starting or looking to refine your existing business model, Nicole shares actionable strategies that will help you build a foundation for long-term success.

 FREE RESOURCE: Ready to reclaim your time and build a business that works for you? Grab my Ultimate Time Audit & Productivity System here  camillewalker.co/timeaudit

Nicole's Website:  https://www.halconmarketing.com/ 

Facebook:  https://www.facebook.com/halconmarketing 

LinkedIn:  https://www.linkedin.com/in/nicole-powell-brand/

Instagram:  https://www.instagram.com/halconmarketing/  

Connect with Camille:

•  Website: CamilleWalker.co
•  Instagram: @camillewalker.co
•  More Episodes: Call Me CEO Podcast
•  Email: [email protected]

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In this solo episode of Call Me CEO, host Camille Walker shares one of her favorite sanity-saving strategies for summer—creating themed days of the week to help keep things fun and predictable for both you and your kids. If you’ve ever heard “What are we doing today?” for the hundredth time before 9 a.m., this one’s for you.

Camille walks through five simple but creative day themes that can bring structure without feeling rigid:

• Make it Monday – craft, build, bake, or create together
• Try it Tuesday – check out a new park, recipe, or local adventure
• Water Wednesday – cool down with sprinklers, splash pads, or a DIY car wash
• Thoughtful Thursday – teach kindness with simple service or gratitude activities
• Free-for-All Friday – let the kids take the lead and enjoy a chill day on their terms

This approach gives your week a rhythm that kids can look forward to and participate in. Plus, it takes some of the mental load off of you as a mom trying to fill those long summer days. Camille also encourages listeners to customize the themes to fit their own family vibe and share their favorite ideas online!

Themed summer days have been one of my favorite ways to keep summer manageable, intentional, and most importantly—fun. Whether you follow this exact model or create your own, I hope this gives you a framework that brings a little more peace and play to your home.

And if you have your own fun theme ideas, I’d love to hear them! Come say hi on Instagram @CallMeCEOPodcast or drop me a note over at CamilleWalker.co.

Also—don’t forget! Our Mom In Mind Summit is coming this September. If you’re a mom navigating the balance of home, life, and business, you won’t want to miss it. We’re diving into conversations that support your mindset, your routines, and your goals—with expert speakers who get the season of life you’re in.

Here’s to a summer full of connection, creativity, and a whole lot of grace. You’ve got this, mama! 

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Have you been caught in the trap of believing you need thousands of followers to build a profitable business? Kelly Leardon, CEO of Walk Like Warriors, shatters this myth by revealing how she built a thriving coaching practice with fewer than 1,000 Instagram followers and consistently sells out her programs through genuine connection rather than viral marketing.

The landscape of online business has dramatically shifted since the "golden age" of social media between 2020-2023. Today's successful entrepreneurs aren't those with the flashiest reels or largest follower counts—they're the ones who nurture authentic relationships and deliver exceptional results. Kelly walks us through her journey from fractional Director of Operations to business coach, describing the pivotal moment when she received DMs from women seeking her guidance despite her tiny following of just 100 people.

What sets Kelly's approach apart is her unflinching commitment to serving her audience with substantial, educational content rather than chasing viral moments. She explains why one follower who discovers you through a personal recommendation is worth a thousand from a viral post, and how to build launch strategies that don't depend on massive audiences. For entrepreneurs who struggle with time management (especially those with ADHD tendencies), Kelly shares her innovative "Time Mastery" system, complete with color-coding and themed days that accommodate women's multifaceted thinking styles.

Whether you're just starting your business journey or feeling frustrated by slow follower growth, this episode provides refreshing permission to focus on depth rather than breadth. Kelly's multi-five-figure launches with a modest following demonstrate that when you obsess over your audience's success and create products that truly transform lives, conventional metrics become irrelevant. Her practical insights on nurturing waitlists, crafting effective launch sequences, and balancing work with family life offer a sustainable path to building a business you genuinely love.

Ready to algorithm-proof your business and build success that doesn't depend on social media whims? Grab your notebook and dive into this conversation that might forever change how you measure your business success.

Website: https://walklikewarriors.com/  

Connect with Kelly:

Instagram: http://instagram.com/Walk_Like_Warriors  

YouTube (launching in February): https://www.youtube.com/@Walk_Like_Warriors 

Connect with Camille:

•  Website: CamilleWalker.co
•  Instagram: @camillewalker.co
•  More Episodes: Call Me CEO Podcast

 Email: [email protected]

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Struggling with screen time this summer? You’re not alone—and you’re not doing it wrong. In this episode of Call Me CEO, Camille shares how to create a screen strategy that empowers both you and your kids. It’s not about cutting out screens entirely—it’s about choosing purposeful, educational, and calming tech options that support your family’s rhythm and sanity.

Camille walks you through:

• Her favorite educational apps like Simply Piano and Duolingo
• A brilliant screen-free option with her podcast 5-Minute Meditations for Kids
• How to build emotional connection with the Time for Us Journal on Amazon
• Her proven Screen Freeze Program to reset habits and reduce tech tension

It’s time to ditch the guilt and lead your family like the CEO you are—with calm, clarity, and intention.

 What You’ll Learn:

• How to shift from screen guilt to screen strategy
• Kid-friendly educational apps that actually teach skills
• Easy screen-free alternatives that support emotional regulation
• Tips for anchoring tech use with connection
• Tools for resetting screen habits at any time

 Links & Resources Mentioned:

•  5-Minute Meditations for Kids Podcast
  → Listen on Spotify
•  Simply Piano & Simply Series
  → Available in the App Store & Google Play
•  Duolingo Language App
  → duolingo.com
•  Time for Us Parent-Child Journal
  → Available on Amazon –  Volume 2 Link 
• Volume 1: Time For Us
•  Screen Freeze Program
  → Get the Reset – Link

 Weekly Newsletter for moms who lead like CEOs
→ Subscribe: FREE MOM BALANCE PLAYBOOK


Connect with Camille:

•  Website: CamilleWalker.co
•  Instagram: @camillewalker.co
•  More Episodes: Call Me CEO Podcast

 Email: [email protected]

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What happens when a family of savvy couponers discovers the world of online deals and affiliate marketing? Sandy Walton and Kathy Parsons, sisters and co-owners of Sassy Saves, transformed their money-saving expertise into a thriving digital business that now supports multiple families.

Starting just before the pandemic hit, their timing couldn't have been better. As the world locked down and online shopping surged, these sisters built a structure that allowed them to share deals around the clock. "During COVID, we just saw our business take off," they explain. Between them, they're raising 11 children while managing a team that includes family members spanning multiple generations—from parents to siblings to in-laws.

Their journey wasn't without challenges. From navigating complex family dynamics to experiencing burnout, the Sassy Saves team learned valuable lessons about setting boundaries and supporting each other. "We all suffer from burnout. We take turns," Sandy shares candidly. "Whenever Kathy's having a moment, she calls me and says 'I give up today, we're done.' And I'm like 'no, we can do this.'" This support system has proven crucial to their sustained success.

What truly sets them apart is their unwavering consistency. For five years straight, they haven't missed a single day of posting deals. This dedication, combined with their intimate knowledge of what constitutes a genuinely good deal, has earned them a loyal following across multiple platforms. They've mastered the delicate balance of creating urgency around deals without misleading their audience, maintaining integrity in an industry where trust is everything.

For those interested in affiliate marketing, their advice is refreshingly honest: know your value, be prepared to work extremely hard before seeing significant returns, and understand that social media platforms are businesses. "If you don't have your number in your mind, then it's not worth your time," they emphasize, highlighting the importance of valuing yourself and your work appropriately.

Ready to start saving money with expert guidance? Follow Sassy Saves on Instagram @SassySaves or join their popular Facebook groups like "Good Golly" and "Freaking Insane Deals" to discover incredible offers curated by this remarkable family team.

Resources:

Sassy Saves website: https://sassysaves.com/ 

The Ultimate Time Audit & Productivity System (Freebie)
Grab it here: TIME AUDIT WORKBOOK

How to Hire Your First VA for $27
Get it now: GROWTH CHEATSHEET

Discover Your WHY – Free 5-Day Workshop
Sign up for free here: DISCOVER YOUR WHY

Listen & subscribe here: APPLE SPOTIFY

Top 100 Mompreneur Podcasts: https://podcast.feedspot.com/mompreneur_podcasts/ 

Connect with Sassy Saves:

Facebook - https://www.facebook.com/share/g/15iZffjcWe/ 

IG - https://www.instagram.com/sassysaves?igsh=MXZsdGs5MDhvbGhnZg== 

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Feeling overwhelmed by your never-ending to-do list? You don’t have to do everything to run a successful business. The key to scaling without burnout is delegation—but where do you start?

In this episode, I’ll walk you through:
 What tasks you should delegate first
 How to find the right Virtual Assistant for your business
 The systems and tools that make delegation seamless
 How to set up your VA for success so they help your business grow

 Get My $27 Hiring a VA Cheatsheet:
I’ve made hiring your first (or next) VA super simple. Download my Hiring a VA Cheatsheet for just $27 and get a step-by-step roadmap to hiring confidently and growing your dream team.  Grab it here!

Resources Mentioned:
 Hiring a VA Cheatsheet – Get it for just $27
60 Days to VA Program – My trained Virtual Assistants are ready to help!

Let’s Connect:
 Instagram: @camillewalker.co
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