Call Me CEO: Moms Building Businesses, a Woman's guide to Balancing it All

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What if marketing your business felt natural, authentic, and—dare we say—enjoyable? Mills Gray is on a mission to help service providers ditch the aggressive "bro marketing" tactics and build client journeys that feel good for everyone involved.

Drawing from 17 years of business ownership and her fascinating background as a scuba instructor, Mills brings a fresh perspective to marketing high-ticket services. Her approach is refreshingly simple: find marketing strategies you actually enjoy and focus there, rather than spreading yourself thin across every platform and tactic.

"The key to all of it is finding the thing that you really enjoy doing and also getting your marketing message right," Mills explains. Too often, we market from our expert perspective, five steps ahead of where our clients actually are. The result? Our messaging falls flat because we're not addressing the problems our clients recognize they have.

Mills walks us through creating a natural client journey that respects the relationship-building process. Comparing it to dating, she reminds us that rushing to sell is like proposing on the first date—it simply doesn't work. Instead, she recommends nurturing leads through value-driven content that helps potential clients get to know you before making a purchasing decision.

When it comes to lead magnets, Mills advocates for simplicity: "Don't get too bogged down. Do two hours max on your lead magnet and then just send the damn thing." She explains that cold audiences will give you seven minutes of their attention at most, so focus on quick wins rather than elaborate challenges.

For service providers struggling with pricing, Mills offers a refreshing perspective on valuing your time and expertise appropriately. She challenges the notion that lower prices lead to more sales, explaining that perception of value plays a crucial role in client decisions.

Whether you're just starting out or looking to elevate your existing business, this conversation will help you create marketing that aligns with who you are while effectively connecting with the clients you're meant to serve.

Resources:

Mills’ website: https://www.millsgray.com/  

The Ultimate Time Audit & Productivity System (Freebie)
Grab it here: TIME AUDIT WORKBOOK

How to Hire Your First VA for $27
Get it now: GROWTH CHEATSHEET

Discover Your WHY – Free 5-Day Workshop
Sign up for free here: DISCOVER YOUR WHY

The Mom Balance Playbook (Freebie for Managing the Mayhem)
Download here: MOM BALANCE PLAYBOOK

Hire a VA or start your VA business here: https://camillewalker.co/

5-Minute Meditations for Kids Podcast

Listen & subscribe here: APPLE SPOTIFY

Top 100 Mompreneur Podcasts: https://podcast.feedspot.com/mompreneur_podcasts/ 

Connect with Mills:

IG: https://www.instagram.com/mills_gray/ 

FB: https://www.facebook.com/MillaGray

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Ever feel like you're drowning in a sea of content creation? Constantly filming, writing captions, posting updates, and sending emails while wondering if there's a better way? You're not alone, and there absolutely is a solution.

The secret isn't creating more content—it's maximizing what you've already created through strategic repurposing. As a mom entrepreneur who's been podcasting for over four and a half years, I've developed a framework that has saved me countless hours while significantly boosting my visibility online.

This episode breaks down my exact content repurposing system, including the revolutionary "Domino Blueprint" that transforms one video into ten pieces of content with minimal effort. We explore why most people struggle with repurposing (hint: overthinking, perfectionism, and lack of systems) and how to overcome these obstacles. You'll discover why repetition isn't just acceptable but essential—most people only see about 10% of what you share anyway!

Whether you're just starting out or looking to streamline your existing content strategy, you'll walk away with actionable steps to implement immediately. I also share resources to help you audit your time, discover your "why," and access my complete repurposing playbook. The best part? You don't need to be everywhere all the time—you just need to show up strategically.

Ready to reclaim your time while expanding your reach? Grab your free Ultimate Time Audit and Productivity System from the link below, and start implementing the content repurposing strategies from this episode. Your family, your business, and your peace of mind will thank you! Subscribe for more practical business strategies designed specifically for moms building businesses without burning out.

If creating content is eating up all your time (and brain cells), this episode is for you.
Camille breaks down her no-stress strategy for turning ONE idea into 10+ posts—without living online or constantly reinventing the wheel.

You’ll learn:

• Why repurposing is the secret sauce of visibility
• How to turn a podcast or blog into a week of content
• Her favorite tool for making it effortless
• What to say, post, and share—without overthinking it

 Action Step: Take ONE piece of content and repurpose it into three new formats this week.

 Links mentioned:

• Discover Your Why
• Content Planner 

Connect with Camille:
 Website: CamilleWalker.co
Instagram: @camillewalker.co
Blog & Printables: MyMommyStyle.com

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Ever find yourself exhausted from the social media hamster wheel? That constant pressure to post, engage, and hustle—all while wondering if it's actually growing your business? You're not alone.

Meet Stefanie Gass, a podcast coach and seven-figure CEO who discovered a revolutionary path to business growth: abandoning social media entirely. When Stephanie hit rock bottom in her business, she made a courageous decision to follow a prophetic dream and start a podcast. What happened next defied conventional wisdom. She went completely dark on social platforms for two entire years and watched her business explode into multiple six figures solely through her podcast.

The secret? Understanding the fundamental difference between social media consumption and podcast listening. "Social media marketing doesn't work to grow your business because it's a five-second dopamine hit," Stephanie explains. "People aren't in the posture of learning." Contrast this with podcasting, where listeners deliberately choose to give you 15-30 minutes of their attention while driving, exercising, or completing tasks.

Throughout our conversation, Stefanie breaks down her exact framework for podcast success—from defining your "micro-micro niche" to crafting monetization strategies that match your audience size. Whether you're just starting out or looking to pivot your existing business model, she offers practical pricing benchmarks and validation techniques to build confidence. Most importantly, she shows how podcasting offers mothers the rare opportunity to build substantial businesses without sacrificing family time or falling prey to the constant content documentation trap.

Ready to reclaim your time while creating more impact and income? Stefanie's approach proves there's a better way than the social media hustle. Tune in to discover how long-form content could transform your business just like it did for her thousands of successful students. And if you're inspired to start your own podcast journey, grab Stefanie's free 5-day bootcamp using code CAMILLE at Stefaniegass.com/bootcamp.

Resources:

Get Stef's bootcamp for free: https://stefaniegass.com/camille

Stef’s website: https://stefaniegass.com/ 

The Ultimate Time Audit & Productivity System (Freebie)

Grab it here: TIME AUDIT WORKBOOK

How to Hire Your First VA for $27

Get it now: GROWTH CHEATSHEET

Discover Your WHY – Free 5-Day Workshop

Sign up for free here: DISCOVER YOUR WHY

The Mom Balance Playbook (Freebie for Managing the Mayhem)

Download here: MOM BALANCE PLAYBOOK

Hire a VA or start your VA business here: https://camillewalker.co/

5-Minute Meditations for Kids Podcast

Listen & subscribe here: APPLE SPOTIFY

Top 100 Mompreneur Podcasts: https://podcast.feedspot.com/mompreneur_podcasts/ 

Send us Fan Mail

Summer can feel like a beautiful, chaotic mix of sunscreen, snack time, and screentime negotiations. In this episode, Camille dives into how moms can create simple, flexible routines that bring peace — not pressure — into their homes. Learn real-life systems for handling the summer madness, why good enough is more than enough, and how to delegate without guilt.

Plus, get access to practical tools and printables from MyMommyStyle.com and learn how to work directly with Camille through her personal coaching programs at CamilleWalker.co.

What You’ll Learn in This Episode:

• How to create a soft summer routine that actually works
• Why letting go of “perfection” creates more joy
• Simple delegation strategies for kids and partners
• Tips for reclaiming your calm without losing the fun
• Tools and systems from MyMommyStyle.com you can start using today

Resources Mentioned:

• Free summer routine printables
• Coaching & Systems Support with Camille

Connect with Camille:
 Website: CamilleWalker.co
Instagram: @camillewalker.co
Blog & Printables: MyMommyStyle.com

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Have you ever wondered why all the mindset work in the world sometimes isn't enough to create the success you're seeking? The answer might be simpler – and more profound – than you think.

Kirsten Tyrrel discovered this missing piece after years of entrepreneurial ups and downs. Despite building multiple successful ventures and even reaching millionaire status, she hit emotional roadblocks that mindset tactics alone couldn't overcome. The breakthrough came when she realized success requires more than positive thinking – it demands a genuine emotional connection between mind and body.

"That is the magical key," Kirsten explains, "and it sounds so hokey and woo-woo, but it truly is." She shares how early in her journey, rather than asking for strategies from a successful mentor, she asked what being a millionaire felt like. That embodied feeling became more real than her current circumstances – and within three years, she had manifested her first million.

But the journey wasn't without challenges. After business setbacks and personal tragedy, including her father's unexpected death, Kirsten found herself unable to move forward despite knowing all the right mindset principles. The key to unlocking her progress came through physically processing emotions trapped in her body, not just understanding them intellectually.

This conversation dives deep into practical ways to develop emotional intelligence as an entrepreneur. You'll learn to identify your natural stress response, recognize when old stories are limiting your success, and discover how true freedom comes from healing emotional triggers rather than avoiding them. Kirsten also shares powerful insights for parent entrepreneurs on modeling emotional regulation.

Whether you're building a business while raising a family or seeking more sustainable ways to achieve your goals, this episode illuminates the crucial connection between emotional intelligence and entrepreneurial success. Take Kirsten's quiz at quizkirstentyrrel.com to discover your natural emotional response type and begin your journey toward greater alignment between your mind, body, and business ambitions.

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Discover the Ultimate Time Audit & Productivity System to Streamline Your Life and Business, Master Delegation, and Get More Done with Less Stress! 

Do you ever feel like there just aren’t enough hours in the day? You’re juggling life, business, and endless to-do lists—but somehow, it feels like nothing gets done.

It’s time to take back control of your schedule and finally achieve the balance you deserve.

With The Ultimate Time Audit & Productivity System, you’ll:

Discover where your time is really going (spoiler: it’s not where you think!).

Design a personalized productivity plan that works for YOU.

Learn the secrets of effective delegation to free up hours every week.

Take the first steps toward hiring a Virtual Assistant to handle the tasks you shouldn’t.

This is your roadmap to becoming the CEO of your life and business!

$27

https://academy.camillewalker.co/offers/E9aLFAVn/checkout

I’ve created the Hiring a VA Cheatsheet for just $27 to help you navigate the process with ease and confidence. This guide will show you:
 How to identify the right tasks to delegate
 How to find top-tier VA candidates that match your business needs
 How to effectively communicate your business goals to your VA
 The best practices for building a successful, long-term working relationship

Plus, you’ll get the Success Cheat Sheet—a quick reference to ensure you maximize your VA’s support and boost your productivity from day one.

 Ready to take the next step in your business? For only $27, you’ll get the tools to hire the perfect VA and start scaling your business like never before. 

Schedule a free call with Camille: https://calendly.com/callmeceopodcast/discovery-call-with-camille

Time Audit: https://camillewalker.myflodesk.com/i6jwnvbhcu 

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Marketing doesn't have to be a mystery, especially for busy moms building businesses. Sasha Fidenchuk pulls back the curtain on what actually works, sharing insights from her remarkable journey from corporate executive to successful entrepreneur and mother of two.

After building a six-figure spray tan business in just six months, then pivoting during the pandemic, Sasha discovered her true calling: helping other entrepreneurs achieve real growth through strategic marketing. Now as co-founder of Daring House with her husband, she's on a mission to bring big business strategies to small business owners who are changing the world.

Forget pretty logos and websites—they're not enough. The true power lies in understanding your customer data and creating marketing that resonates across channels. Sasha reveals the email marketing secrets that consistently generate 8-12x returns for her clients, including how to craft subject lines that spark curiosity and leverage social proof for maximum conversions. Her approach treats marketing not as isolated tactics but as an interconnected ecosystem that builds relationships before sales.

Beyond business strategy, Sasha offers a refreshing perspective on balancing motherhood and ambition. Like the ocean constantly shifting from tumultuous waves to serene stillness, women can embody fierce leadership and nurturing tenderness within minutes. This duality isn't a weakness but our superpower as entrepreneurial mothers.

Whether you're just starting your business journey or looking to level up your marketing approach, this conversation delivers actionable insights while affirming that you don't have to choose between success and presence with your family. You truly can have both—sometimes within the same five minutes!

Resources:

Sasha’s  Website: https://www.sashafedunchak.com/ 

                                https://daringhaus.com/  

The Ultimate Time Audit & Productivity System (Freebie)

Grab it here: TIME AUDIT WORKBOOK

How to Hire Your First VA for $27

Get it now: GROWTH CHEATSHEET

Discover Your WHY – Free 5-Day Workshop

Sign up for free here: DISCOVER YOUR WHY

The Mom Balance Playbook (Freebie for Managing the Mayhem)

Download here: MOM BALANCE PLAYBOOK

Hire a VA or start your VA business here: https://camillewalker.co/

5-Minute Meditations for Kids Podcast

Listen & subscribe here: APPLE SPOTIFY

Top 100 Mompreneur Podcasts: https://podcast.feedspot.com/mompreneur_podcasts/ 

Connect with Sasha:

Instagram: @sashafedunchak 
Tiktok: @sashadaring 

Connect with Camille: 

Follow Camille on Instagram: www.instagram.com/CamilleWalker.co
Follow Call Me CEO on Instagram: www.in<

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Time management isn't just another business skill—it's the cornerstone of thriving as a mom entrepreneur. Drawing from my experience juggling four children, multiple businesses, and the ever-present quest for personal fulfillment, this episode delivers actionable strategies to reclaim control of your schedule.

The game-changing approach we explore isn't about cramming more into each day. Instead, it's about strategic time-blocking that aligns with your natural rhythms and priorities. I share my personal framework: reserving Mondays and Fridays for family and self-care, while dedicating mid-week days to content creation, client work, and team management. This simple shift transforms scattered productivity into purposeful progress.

The MIT Rule (Most Important Tasks) revolutionizes how you approach each day by identifying just three high-impact priorities that deserve your undivided attention. Combined with the Pomodoro Technique and strategic delegation, these methods create breathing room in even the most chaotic schedule. I've helped countless women implement these systems, and the universal response is always: "Why didn't I start this years ago?"

Perhaps most importantly, we tackle the challenging skill of saying "no" without guilt—arguably the most underrated productivity hack for overwhelmed entrepreneurs. Remember that protecting your time isn't selfish; it's essential to showing up fully for what matters most. Which of these strategies will you implement first? Screenshot this episode, share it on Instagram, and tag me @camillewalkerco so I can cheer you on as you take back control of your time!

Episode Highlights:

• Time-blocking strategies for busy moms
• How to prioritize tasks with the 3 MIT Rule
• The power of delegation & automation in your business
• Learning to say NO without guilt
• Free Time & Energy Audit to help you get organized!

 Resources Mentioned:

• Download the FREE Time & Energy Audit: https://camillewalker.myflodesk.com/timeaudit
• Join my newsletter for weekly business & productivity tips: MyMommyStyle.com 
• Top 100 Mompreneur Podcasts: https://podcast.feedspot.com/mompreneur_podcasts/ 

 Let’s Connect!

• Instagram: @camillewalker.co
• Website: CamilleWalker.co
• MyMommyStyle.com
• Subscribe to Call Me CEO for more episodes!

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When you're the parent of growing children, finding pants that actually fit can feel like an impossible quest. One week they fit perfectly, and the next your child's ankles are suddenly exposed while the waist is swimming. It's a universal parenting frustration that Lauren, founder of Gili Guise, experienced firsthand with her tall, texture-sensitive son.

"I needed something that could get on and off easily, that could adjust with boys as they grow, whether they're tall and lanky or they're a little bit thicker," Lauren explains. After countless shopping trips ending in unworn clothes and wasted money, she took matters into her own hands. Drawing on her determination rather than fashion experience, Lauren designed pants that could extend in both length and waist, starting with a reasonably sized waistband instead of the oversized ones typical in adjustable children's clothing.

The name Gili Guise represents the entire family behind the brand—Greg (G), Indy (I), Lauren (L), and Ireland (I)—reflecting how deeply integrated family is in every aspect of the business. Lauren's children don't just model the clothes; they're actively involved in the design process, offering opinions on colors and patterns. This family-first approach has created clothing that truly works for kids, from the soft, durable denim to the tag-free construction that won't irritate sensitive skin.

Beyond creating practical children's clothing, Lauren has built a brand that empowers mothers to pursue their passions while still prioritizing family. She navigates the delicate balance of entrepreneurship and motherhood by working early mornings, during school hours, and late evenings, always ready to put down her work when her children need attention. "I want my daughter to know that there's opportunity for women to do whatever they want if they have the passion and drive to do it," she shares. Visit giliguise.com to discover clothing that grows with your child and supports a mom-founded business reimagining what children's fashion can be.

Resources:

Gili Guise Website: https://www.giliguise.com/ 

Hosting a Kids Rave Party called "Get GILI" hosted by GILi Guise in the Twin Cities.  https://mnkidrave.com  

The Ultimate Time Audit & Productivity System (Freebie)

Grab it here: TIME AUDIT WORKBOOK

How to Hire Your First VA for $27

Get it now: GROWTH CHEATSHEET

Discover Your WHY – Free 5-Day Workshop

Sign up for free here: DISCOVER YOUR WHY

The Mom Balance Playbook (Freebie for Managing the Mayhem)

Download here: MOM BALANCE PLAYBOOK

Hire a VA or start your VA business here: https://camillewalker.co/

5-Minute Meditations for Kids Podcast

Listen & subscribe here: APPLE SPOTIFY

Top 100 Mompreneur Podcasts: https://podcast.feedspot.com/mompreneur_podcasts/ 

Connect with Lauren:

Instagram: @giliguise - https://www.instagram.com/giligui

Send us Fan Mail

Amy Leclerc's journey from the glossy world of New York fashion publishing to franchise co-owner of Sit Still, a revolutionary children's hair salon concept, is a masterclass in career reinvention and entrepreneurial vision.

"I joke that every year it was a different apartment, a different job, a different boyfriend," Amy laughs, painting a vivid picture of her early New York career—a real-life "Devil Wears Prada" experience that taught her invaluable lessons about taking big swings in business. When motherhood brought her back to the Pacific Northwest, she spotted untapped potential during her son's first haircut at a local children's salon called Sit Still. The experience was unlike the primary-colored, cartoon-filled environments typically aimed at children: "Unlike the doctor's office or daycare, it was so cool... there was a retail shop selling Moroccan oil, irreverent t-shirts, temporary tattoos." That moment of discovery planted the seed for her next entrepreneurial chapter.

Drawing from her experience scaling Bar 3 fitness studios from a small operation to over 150 locations nationwide, Amy approached Sit Still's founder with a vision for national expansion. She shares candid insights about what makes franchising work: "Franchising at its best should feel like paint by numbers." This means creating detailed playbooks covering everything from training protocols to bathroom amenities—all the elements that create a consistent brand experience while allowing for local market adaptation.

Perhaps most compelling is Amy's philosophy on reimagining success as a working mother. Describing herself as "unemployable," she's designed a career that allows her to "play around with the Legos that are my schedule" to be present during her children's pivotal moments. "When your kids embark on middle school, high school... that's the time to be present. That is when the stakes are higher." Her story proves that entrepreneurship can create the freedom to align business success with personal values—a powerful reminder that we can design careers that serve our lives rather than the other way around.

Ready to reimagine what success looks like on your own terms? Amy's journey will inspire you to take those big swings while staying true to what matters most.

Resources:

Sit Still Kids: https://sitstillkids.com/ 

The Ultimate Time Audit & Productivity System (Freebie)

Grab it here: TIME AUDIT WORKBOOK

How to Hire Your First VA for $27

Get it now: GROWTH CHEATSHEET

Discover Your WHY – Free 5-Day Workshop

Sign up for free here: DISCOVER YOUR WHY

The Mom Balance Playbook (Freebie for Managing the Mayhem)

Download here: MOM BALANCE PLAYBOOK

Hire a VA or start your VA business here: https://camillewalker.co/

5-Minute Meditations for Kids Podcast

Listen & subscribe here: APPLE SPOTIFY

Top 100 Mompreneur Podcasts: https://podcast.feedspot.com/mompreneur_podcasts/ 

Connect with Amy:

LinkedIn: