This essay is inspired by the latest message from the citizen movement AVAAZ, certainly the most remarkable movement of its kind ever to have emerged. Avaaz has over 65 million members worldwide, and it is this sheer mass that gives it the clout it has. Personally, I think anyone committed to creating a win-win world that works for all (nature included) should consider joining. Avaaz is at work all over the world and its messages (newsletters) are always very powerful.

The latest one is no exception. According to scientists, we only have 8 years left to cut carbon emissions by more than half to avoid a global environmental collapse. But there's a way to do it. A team at Harvard University has calculated that any nonviolent cause that mobilizes 3.5% of a population can reach a tipping point that guarantees social transformation. Now, the Avaaz movement alone has over 67 million members - not far from 1% of the world's population, which is simply staggering for a recently created citizen movement.

But time is running out, and the business community seems almost immune to changing their sacred moto, "Buy, buy, buy .... anything, but buy" and governments are for the most part, as we saw at the Glasgow conference, very soft on the issue. IT'S WE, THE MOBILIZED CITIZENS, WHO WILL MAKE A DIFFERENCE...

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