Kerri Buschel, Director of Experience, Marketing, and Insights at WorkSafeBC.

With a storyteller like Kerri Buschel leading the charge, it is no surprise that WorkSafeBC is a leader in innovation when it comes to qualitative research. From online discussion boards to interviews to focus groups, Kerri talks about how WorkSafeBC uses qualitative research to understand the problem, the population, and their barriers to action.

Heather Devine, Head of the BC Behavioural Insights Group (BC BIG).

BC BIG has played a major role in the development of UBC’s Advanced Professional Certificate in Behavioural Insights as well as almost every other BI initiative in BC. There’s quite literally no one better to talk to about BI in BC than Heather Devine. Heather and I also chat about how BIG started and how BI works as part of a larger toolkit for changing behaviour.

Sasha Tregebov, Director of BIT Canada.

The Behavioural Insights Team (BIT) is the original “nudge unit” and Sasha Tregebov has overseen a number of BIT projects, from “What Works Cities” to the creation of BIT Canada. “Calling DIBS” couldn’t ask for a better first guest. To kick this series off, Sasha and I talk about about the value of BI and the challenges of problem discovery.