A sizzle reel is your ticket to standing out in a crowded digital landscape. In this episode, Shirlee breaks down exactly how to craft a powerful 1-2 minute video that grabs attention, showcases your expertise, and makes your audience take action. Learn the essential elements of a sizzle reel, from crafting the perfect hook to highlighting your value proposition and demonstrating transformation. Whether you’re an entrepreneur, a service-based business, or a thought leader, this episode will guide you through creating a reel that not only looks great but also gets results.

Keywords
sizzle reel, video, branding, marketing, value proposition, transformation, call to action

Key takeaways

• A sizzle reel is a short video that showcases who you are, what you do, and the transformation you provide.
• A sizzle reel doesn't have to be flashy or highly produced, but it should answer key questions and make an irresistible offer.
• Key ingredients for the perfect sizzle reel include the hook, value proposition, understanding the struggle, highlighting the transformation, and including a clear call to action.
• It's important to communicate your value proposition quickly, clearly, and concisely.
• Show that you understand your audience's struggles and offer solutions.
• Highlight the transformation that is possible when working with you.
• Include a clear call to action to guide viewers on the next steps.

Create your own sizzle reel

• Join Camera Confident Academy to learn how to make one on your own
• ⁠DM/Connect with Shirlee on LinkedIn⁠ to see if you're a good fit for us to do it for you as a Camera Confident Production

• NEW MASTERCLASS - Discover the Signature Brand Video That Gets Clients to Hire, Trust, and Remember You
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Veteran national news anchor Kevin Newman reveals how to create genuine intimacy on camera. Drawing from his extensive experience at the helm of top broadcasts in both Canada and the United States, Kevin shares practical strategies for building deep connections with your audience. You’ll learn how to frame stories effectively, overcome camera jitters, and centre yourself before going live. Kevin also dives into how vulnerability enhances communication and offers insights into the evolving role of storytelling in the digital age. Whether you’re an entrepreneur or a content creator, Kevin’s advice will help you communicate with authenticity and impact.

Keywords
Kevin Newman, news anchor, journalism, communication, storytelling, camera confident, framing stories, building community, vulnerability, social media, entrepreneurship, authenticity

Key Takeaways

• Framing stories is essential for building community and effective communication.
• Being camera confident requires strategies for centering oneself and focusing on the message.
• Communication is an act of intimacy that requires vulnerability and authenticity.
• Social media has changed the landscape of communication, requiring a focus on creativity and understanding of different platforms.
• Storytelling is still crucial in a digital age, allowing for deeper connections with audiences.
• Entrepreneurs should believe in themselves, communicate their passion, and be willing to take risks.

Chapters
00:00 Introduction and Background
08:56 Communication as an Act of Intimacy
19:22 The Impact of Social Media on Communication
27:03 The Changing Landscape of Media
38:42 Believe in Yourself: Communication Tips for Entrepreneurs

• NEW MASTERCLASS - Discover the Signature Brand Video That Gets Clients to Hire, Trust, and Remember You
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Why is focusing on one or two social media platforms more effective than trying to be everywhere? Discover how understanding your audience on each platform allows you to tailor your messaging in a way that resonates way more than if you post the same thing in multiple places. Different platforms have their own expectations and trends, and you can really maximize your impact by focusing your efforts where your ideal clients spend their time. Shirlee explains how prioritizing meaningful interactions and messaging over chasing vanity metrics is a winning formula.

Keywords:
social media, platforms, audience, message, authenticity, engagement, ideal client

Key takeaways:

• Focus on one or two social media platforms instead of trying to be everywhere.
• Understand the audience on each platform and tailor the message accordingly.
• Choose a platform where your ideal clients hang out and engage with them authentically.
• Prioritize message and connection over vanity metrics.

• NEW MASTERCLASS - Discover the Signature Brand Video That Gets Clients to Hire, Trust, and Remember You
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Ready to up your social media game? Dawn Ferguson, the queen of social media strategy for big brands like Forever21 and Fabletics, dishes on how purpose-driven entrepreneurs can build a killer brand online. Get the scoop on cracking the algorithm, mastering Instagram and using video to creating what she calls an "aspirational lifestyle." Plus, learn how to turn followers into clients with a smart bridge offer and when it’s time to bring in the pros to handle your social media. This episode is packed with everything you need to level up your online presence!

Keywords

social media, brand building, purpose-driven entrepreneur, algorithm, support, experts, Instagram, LinkedIn, video content, aspirational lifestyle, bridge offer, outsourcing

Takeaways

• Understand the algorithm and invest in support and experts to optimize social media strategies.
• Focus on Instagram and LinkedIn for brand building as a purpose-driven entrepreneur.
• Leverage video content to connect with the audience and showcase an aspirational lifestyle.
• Use a bridge offer to convert followers into clients and offer deeper value before making a paid offer.
• Consider outsourcing social media tasks as the business grows.
• Using Video Content to Connect with the Audience
• Creating an Aspirational Lifestyle and Bridge Offer

Chapters

00:00 Introduction
02:23 Dawn's Journey in Social Media
03:21 Understanding the Algorithm and Investing in Support
05:20 Leveraging Instagram and LinkedIn for Brand Building
12:11 Creating an Aspirational Lifestyle and Bridge Offer
17:05 Monetizing Social Media as an Entrepreneur
26:24 The Importance of Showing Your Face on Social Media
32:59 Outsourcing Social Media Tasks as the Business Grows
35:17 Final Thoughts

• NEW MASTERCLASS - Discover the Signature Brand Video That Gets Clients to Hire, Trust, and Remember You
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Eye contact is a critical part of establishing trust with your ideal clients, especially when you're on camera. It creates a connection and makes the person feel valued and listened to. But let's be real: looking into the camera lens can be challenging and uncomfortable. In this episode, Shirlee breaks down some techniques to help you master this essential skill, even if you think you already have!

Keywords

eye contact, camera, trust, connection, on-camera impact, engaging content

Takeaways

• Eye contact is crucial for building trust with your audience, especially on camera.
• Looking into the camera lens is not the same as looking someone in the eye, but it can be mastered with practice.
• Picture the lens as a best friend and have a conversation with it.
• Look away occasionally to mimic real-life communication.
• Watch your videos back to ensure you're making a connection with the lens.

Connect with Shirlee

• Watch on YouTube⁠
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• ⁠Follow/Connect on LinkedIn⁠
• Attend Shirlee's next free training - DM the word VISIBLE on ⁠Instagram!⁠

⁠Join the wait list for Camera Confident Academy⁠

• NEW MASTERCLASS - Discover the Signature Brand Video That Gets Clients to Hire, Trust, and Remember You
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Shirlee shares her top five ways to use ChatGPT to elevate business communication, messaging, and content creation. ChatGPT and other AI platforms are an entrepreneur's secret weapon to uncover the best podcasts and media outlets to pitch, develop and refine magnetic messaging, and craft engaging social media content. This episode is packed with insights on enhancing communication and productivity using the power of AI.

Keywords:

ChatGPT, communication, messaging, content creation, business, visibility, social media, client communications, organization, productivity

Key takeaways:

• Discover how ChatGPT can help businesses get visible by researching and pitching to podcasts and media outlets.

• Learn to refine magnetic messaging and create engaging social media content with ChatGPT.

• Find out how ChatGPT assists in crafting client communications and organizing tasks to improve productivity.

• Understand why ChatGPT is a powerful tool for enhancing communication and messaging in the digital business world.

Resources:

Download the Elevator Pitch Prompts⁠

WATCH: ⁠Crush Your Next TV Appearance

Join ⁠Camera Confident Academy⁠⁠ - DM Shirlee on Instagram

Connect with Shirlee

•Watch on YouTube⁠

•⁠Follow on Instagram⁠

•⁠Follow/Connect on LinkedIn⁠

•Attend Shirlee's next free training - DM the word VISIBLE on ⁠Instagram!⁠

• NEW MASTERCLASS - Discover the Signature Brand Video That Gets Clients to Hire, Trust, and Remember You
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• Follow/Connect on LinkedIn⁠
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Whether you're a seasoned media pro or you're looking to break into the spotlight, you won't want to miss this episode! From getting clear on your goals to nailing your magnetic messaging, crafting compelling pitches and effectively following up, to getting camera ready, Shirlee takes you through the five key steps to landing 3 speaking gigs in 30 days. 

Key Takeaways

• Setting clear goals and objectives is crucial for booking visibility opportunities.
• Nailing magnetic messaging is essential to attract and convert dream clients.
• Crafting compelling pitches tailored to each opportunity increases the chances of success.
• Effective follow-up is important to ensure pitches are seen and considered.
• Getting camera ready and preparing for appearances is key to making a strong impression.
• Aligning opportunities with business goals and target audiences is essential for success.

Resources:

Download the Elevator Pitch Prompts⁠

WATCH: ⁠Gatekeeper Secrets to Booking Your Next TV Spot⁠

Join ⁠Camera Confident Academy⁠⁠

Connect with Shirlee

• Watch on YouTube⁠
• ⁠Follow on Instagram⁠
• ⁠Follow/Connect on LinkedIn⁠
• Attend Shirlee's next free training - DM the word VISIBLE on ⁠Instagram!⁠

• NEW MASTERCLASS - Discover the Signature Brand Video That Gets Clients to Hire, Trust, and Remember You
• Subscribe on YouTube⁠
• Follow/Connect on LinkedIn⁠
• ⁠Follow on Instagram⁠

Diana Sofia, a subconscious reprogramming and mindset coach, joins Shirlee to discuss why so many entrepreneurs struggle with self-doubt and fear when it comes to public speaking and being on camera.

Through methods like Rapid Resolution Therapy®, hypnotherapy, EFT/tapping, and neurolinguistic programming, she clears limiting beliefs and rewires the subconscious mind to feel more at ease and natural in these situations.

Diana and Shirlee talk about the challenges of being authentic on camera and strategies to handle the pressure to be perfect on social media.

Keywords: camera confidence, overcoming fear, building confidence, public speaking, subconscious mind, limiting beliefs, rewiring, authenticity, social media, consistency, repetition, visualization, communication skills

Takeaways

• Clearing limiting beliefs and rewiring the subconscious mind can help entrepreneurs feel more at ease and confident in front of the camera.
• Consistency and repetition on social media are important for building trust and connecting with potential clients, even if the engagement metrics don't reflect immediate success.
• Authenticity is key on camera, and imperfections can actually make a person more relatable and engaging.
• Visualization exercises can help individuals practice and improve their communication skills, even when they don't have the opportunity to record videos in real life.

Chapters

00:00 Introduction

01:48 Understanding the Fear of Being on Camera

06:03 Clearing Limiting Beliefs and Rewiring the Subconscious Mind

13:08 Overcoming Blocks and Embracing Authenticity

19:18 Navigating Social Media and the Pressure to be Perfect

26:25 The Power of Consistency and Repetition

35:46 Using Visualization to Improve Communication Skills

38:36 Conclusion

Follow Diana on Instagram

Connect with Shirlee

• ⁠Watch on YouTube⁠

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• Attend Shirlee's next free training - DM the word VISIBLE on ⁠Instagram!⁠

⁠Join Camera Confident Academy⁠

• NEW MASTERCLASS - Discover the Signature Brand Video That Gets Clients to Hire, Trust, and Remember You
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In part 2 of her interview with Simon Ostler, former Executive Producer and Managing Editor of Global Television News, Shirlee discusses everything from how to prepare for a TV appearance, how to promote yourself or your business without sounding sales-y. We tackle everything from what to do after landing a media opportunity, to preparing for the appearance, to promoting yourself naturally during the interview, to leveraging the earned media for further exposure. You'll learn all about the importance of perseverance, adaptability, and compelling storytelling in securing media coverage.

Keywords: media pitching, news outlets, audience engagement, local media, expert voice, storytelling, character-driven stories, social media presence, media relationships, hooks for media pitches, following up on pitches, media coverage, newsrooms, communication, phone calls, social media, visuals, video content, preparation, promotion, earned media, storytelling

Takeaways

• Providing visuals and video content can enhance your chances of securing media coverage
• After landing a media opportunity, gather key information about the appearance and be prepared
• Promote yourself naturally during the interview without making it obvious
• Record and leverage the earned media for further exposure
• Perseverance, adaptability, and compelling storytelling are key to securing media coverage

Follow Simon Ostler on LinkedIn

Follow Simon on Instagram

Connect with Shirlee

• ⁠Watch on YouTube⁠
• ⁠Follow on Instagram⁠
• ⁠Follow/Connect on LinkedIn⁠
• Attend Shirlee's next free training - DM the word VISIBLE on ⁠Instagram!⁠
• ⁠Join Camera Confident Academy⁠

• NEW MASTERCLASS - Discover the Signature Brand Video That Gets Clients to Hire, Trust, and Remember You
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Shirlee interviews Simon Ostler, former executive producer and managing editor at Canadian TV network Global News about what it REALLY takes to land an appearance on a TV show.

In part 1 of this extensive interview, Simon shares insights on how businesses can pitch to the media and gain exposure and how to build relationships and trust with the media gatekeepers. Shirlee and Simon highlight the importance of positioning yourself as an expert and problem solver for the media, rather than solely promoting your business.

Learn tips on finding the right media outlets to pitch to, building relationships with journalists, and using social media effectively. He cautions against pitching on topics that one is not truly knowledgeable about and emphasizes the need for trust and authenticity in media pitches so you can secure media coverage and unlock new audiences.

Keywords: media pitching, news outlets, audience engagement, local media, expert voice, storytelling, character-driven stories, social media presence, media relationships, hooks for media pitches, following up on pitches, media coverage, newsrooms, communication, phone calls, social media, visuals, video content, preparation, promotion, earned media, storytelling

Takeaways

• Pitching to the media can help businesses reach a large and engaged audience and build trust within the community.
• Targeting local media outlets allows businesses to focus on specific communities and generate more traction.
• Positioning oneself as an expert and problem solver for the media increases the chances of getting media coverage.
• Building relationships with journalists and being authentic in pitches is crucial for success.
• Social media presence and content can serve as a video resume and help businesses get discovered by the media.
• Finding hooks and timely angles for media pitches increases the chances of getting media coverage.
• Following up on pitches can be done by offering exclusivity to one outlet at a time and being patient in the process. Be genuine in your approach when communicating with newsrooms
• Phone calls can be an effective way to get a response, but social media communication can also work

Connect with Shirlee

• ⁠Watch on YouTube⁠

• ⁠Follow on Instagram⁠

• ⁠Follow/Connect on LinkedIn⁠

• Attend Shirlee's next free training - DM the word VISIBLE on ⁠Instagram!⁠

• ⁠Join Camera Confident Academy⁠

• NEW MASTERCLASS - Discover the Signature Brand Video That Gets Clients to Hire, Trust, and Remember You
• Subscribe on YouTube⁠
• Follow/Connect on LinkedIn⁠
• ⁠Follow on Instagram⁠