<p>David Kidder, four-time founder and author of The Startup Playbook, discusses his new obsession with helping scaled companies adopt startup principles. His work in this area has led to a new company, Bionic, as well as a new book titled "New To Big." </p>

David Kidder, four-time founder and author of The Startup Playbook, discusses his new obsession with helping scaled companies adopt startup principles. His work in this area has led to a new company, Bionic, as well as a new book titled "New To Big."

<p>David Kidder, four-time founder and author of The Startup Playbook, discusses his new obsession with helping scaled companies adopt startup principles. His work in this area has led to a new company, Bionic, as well as a new book titled "New To Big."&nbsp;</p>

Can Big Companies Incubate Startups?

AdExchanger Talks is an advertising and marketing technology podcast from AdExchanger, the leading voice in ad tech. Listen in as AdExchanger's award-winning editorial team, led by Managing Editor Allison Schiff, interviews industry leaders and explores the issues and trends that matter to brand marketers, ad agencies, publishers, media companies and technology providers.

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Can Big Companies Incubate Startups?

Can Big Companies Incubate Startups?

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