In examining international competition between the U.S. and rivals like China, we tend to think of two types of power—military and economic. How large and advanced is our military compared to others? Are we overly reliant on other countries for resources like oil and microchips? But there’s a third, less commonly thought of type of power that is crucial to America’s role in the world order. We might call it our reputation or our cultural dominance. The Chinese government calls it “discourse power.” 

In China’s view, America has come to dominate the international system in part by controlling the narrative around governance, norms, and values. For China to gain control in the international order, then, it’s not enough for their economy or military to grow to either match or surpass ours. They have to secure discourse power—one that favors Chinese Communist Party values and their approach to security and human rights. In particular, they see the digital realm as an opportunity to tilt the balance in China’s favor. So what does this look like in practice?

Evan is joined by Kenton Thibaut, a senior resident China fellow at the Atlantic Council’s Digital Forensic Research Lab, where she leads China-related research and engagements. See her paper on discourse power and her new article in Foreign Affairs on whether China can swing Taiwan’s election.