We all know the burning sensation we get when eating chillies. Some can tolerate the heat, while others may be reaching for the milk carton.

Some people even actively choose to participate in chilli-eating competitions, seeking out the world’s hottest chillies, such as the Carolina Reaper.

The global hot sauce market has grown substantially in the last few years. It sits at around US$2.71 billion (A$3.68 billion), and is expected to grow to $4.38 billion (A$5.95 billion) by 2028.

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