“We are all self-conscious, I’m just the first to admit.” Kanye West said that in his 2004 hit song, ‘All Falls Down’ which explores societies’ heightened obsession with materialism. The fact that the songs’ message is more relevant today than it was back then, speaks volumes about us as people. Before I go any further, I understand that there are those saints who have detached themselves from the need for material possessions, good on you for doing so, but this episode of for the rest of us mere mortals like myself who can’t help it. Flexing is a big part of our lives, that transcends the financial realm. There are many aspects of yourself that you can flex, I mean, how else with the haters know you are living your best life? We love to be seen, we love to show off, it’s just the way we work and spoiler alert, I don’t think there is anything inherently wrong with celebrating yourself. Maybe that’s just the marketer in me, trying to justify our high levels of materialism. I believe that the dilemma lies in the 'why' and 'how', doesn’t make sense yet? Don’t worry it will, press play.