As the government reopens, the Trump administration introduces a new solution to the American housing crisis—the 50 year mortgage. The idea is getting hammered from the right and the left alike but gets support from at least one person: economist and Bloomberg Opinion contributor Allison Schrager. Can this new concept take some pressure off of struggling first-time homebuyers or will it be yet another white whale in an increasingly impossible financial game? Max and Stacey pick Allison’s brain to find out.

Also, Amanda Mull joins in the studio to talk about her new Businessweek cover story on Ulta, which she dubs the " Home Depot of the beauty industry.” While other retailers are struggling, Ulta is thriving as the largest beauty store in America. Does all this success ultimately come down to the so-called “lipstick effect?” Amanda explains.

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