Roger Bennett, founder of the soccer-centric media company Men in Blazers, joins John to assess soccer’s American ascent ahead of the World Cup in Atlanta. He explains how the sport has quietly climbed to become the third most popular sport in the country, outlines the challenges and upside facing MLS, and breaks down why youth investment will determine whether the league can seize its moment. He also forecasts a World Cup–fueled surge in stateside fandom, and shares his outlook for Team USA.

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