The Rock Fight: Outdoor Industry & Adventure Sports Commentary

Can More Outdoor Sports Go Mainstream? Plus: Topo Surges & Back To School Predictions!


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Today on the show the Monday boys, Producer Dave and outdoor industry insider Eoin Comerford, join Colin to talk about the following topics:

  • Back to school predictions! Reports are coming in that tariffs are impacting early back to school shopping. What does this mean for the second biggest shopping season of the year? (07:20)
  • In a recent interview, Topo Athletic founder Tony Post reveals the secrets behind the trail running footwear brands big 2024 growth. Is Topo poised to take the trail running shoe championship belt? (12:40)
  • Wolverine has launched a made in the USA work boot. Is this the beginning of a wave of loud domestically made product launches? (21:46)

After last weeks edition of TrailCon, an industry strategist posited that trail running is poised to go mainstream. For today's main topic the boys talk about what 'going mainstream' means to the outdoor industry in 2025 and what trail running being mainstream would actually look like. (27:33)

For The Parting Shot we saunter back over to pickleball corner as Colin takes umbrage with a recent survey. (52:47)

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The Rock Fight: Outdoor Industry & Adventure Sports CommentaryBy Rock Fight, LLC

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