When we think of maximising profit, we don't necessarily think ethical. But new research shows 88 per cent of Australians expect their money to be invested ethically. 

And there is a growing movement in the worlds of finance and advocacy arguing that making money and doing good don't have to be mutually exclusive.

So, what makes an investment ethical?  How do you make sure the companies you're investing in are actually doing what they say? And how much might you need to participate in this growing marketplace?