Tobacco has been part of human history for millennia, but what if science could rewrite its future?

In this episode, Dr. James Murphy, Director of Research & Science at British American Tobacco, walks us through the data, debates, and decisions behind BAT’s global shift from cigarettes to safer, smokeless alternatives. We talk about nicotine, regulation, Pakistan’s strategic role, and whether the world is truly ready to say goodbye to cigarettes for good

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