Thanks to MAINGEAR for speeding up everything for us. Check out the VYBE line that’s making up the core of Matt’s new studio -- and use code CREATE for a free additional year of warranty on desktops: https://maingear.com/ref/656/

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This week we dig into what it really means to survive on YouTube long-term, and what happens when the grind that built a channel starts pushing back.

We kick things off with a little departure, though, by wondering where gaming is actually headed, whether Kevin’s traditional controllers are quietly becoming a generational artifact, and why some hyped technologies never quite stick.

From there, the conversation turns to a question many veteran creators eventually face: what does “retiring” even mean on YouTube? After more than a decade of independence, what options are left? Is the platform truly different from traditional media, or does it come with the same hard choices in the end?

We talk about the physical and mental toll of constant creation, the harsh reality of aging into injuries and responsibilities, and why scaling up a channel might actually make life HARDER instead of easier. When you hire help, are you buying your freedom? Or are you signing up to become a full-time manager?

We also confront the tension between audience expectations and human limits. Why do creators get treated like they should perform forever, on demand? And why do educational channels, in particular, seem trapped between staying independent and meeting impossible standards? Well, there are a lot of branching paths, but by the end we map out the real ways forward for any full-time content creator.

Big thanks to our patrons, we’ll be back soon!

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CREDITS:

Hosts: Kevin Lieber and Matt Tabor

Executive Producer: Ben Webster

Editor: Spencer Vann

"Created in the Unknown" theme by Basswaite: https://linktr.ee/Basswaite

Theme by Mega Drive → http://megadrivemusic.com

Opening Animation: Kidmograph

City Animation: Eric Langlay

"The Create Unknown" is produced by Unknown Media.

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