Thanks to MAINGEAR for speeding up everything for us. Check out the VYBE line that’s making up the core of Matt’s new studio -- and use code CREATE for a free additional year of warranty on desktops: https://maingear.com/ref/656/

Join Our Patreon: https://www.patreon.com/thecreateunknown

This week’s episode opens with a dive into “the jakes”, a weird bit of bathroom slang coined by none other than…Cormac McCarthy? As usual, our niche historical ramblings lead us to talk about a major modern problem…why doesn’t anyone care about ANYTHING?

From there, Kevin reflects on the daunting time and cost of his novel Sleep Warrior. Why spend years on something that might never pay off? In such a detached world, is caring even worth it?

Next we dig into the shockingly difficult psychology behind caring. If dopamine makes the IDEA of success feel as good as the real thing, how do you stay motivated to finish? Plus, we get a little “Lieber Lore” that might explain Kevin’s ongoing pursuit of new creative ventures.

To cap it off, Matt tells a story from South America about meeting strangers, seizing the moment, and why you need to stop waiting for movie-like “meet cutes” instead of creating your own stories.

Thanks as always to our incredible patrons, we’ll be back next week!

You love anime. You love tea. Get 10% off your order with code CREATE at The Dragon's Treasure: https://www.thedragonstreasure.com/

Buy our T-shirts: https://www.thecreateunknown.com/store/

Join our Discord to talk with artists, creators, and fans of the finer things in online life: http://discord.gg/tcu

Apple: http://bit.ly/TheCreateUnknownApple

Spotify: http://bit.ly/TheCreateUnknownSpotify

Google Podcasts: http://bit.ly/TheCreateUnknownGooglePodcasts

CREDITS:

Hosts: Kevin Lieber and Matt Tabor

Executive Producer: Ben Webster

Editor: Spencer Vann

"Created in the Unknown" theme by Basswaite: https://linktr.ee/Basswaite

Theme by Mega Drive → http://megadrivemusic.com

Opening Animation: Kidmograph

City Animation: Eric Langlay

"The Create Unknown" is produced by Unknown Media.

CONNECT WITH US:

» Chat with us on DISCORD: https://discord.gg/qAQV3Jw

» Follow us on TWITTER: http://twitter.com/createunknown

» Follow us on INSTAGRAM: http://instagram.com/thecreateunknown

» Follow us on FACEBOOK: http://facebook.com/thecreateunknown

» View our website: https://thecreateunknown.com

Learn more about your ad choices. Visit podcastchoices.com/adchoices

Thanks to MAINGEAR for speeding up everything for us. Check out the VYBE line that’s making up the core of Matt’s new studio -- and use code CREATE for a free additional year of warranty on desktops: https://maingear.com/ref/656/

Join Our Patreon: https://www.patreon.com/thecreateunknown

Matt kicks this week’s episode off by expressing his deep LOATHING the concept of “writers block.” Is it a real phenomenon, or just an excuse people use to avoid the real issues in their work?

After that, Kevin explains his experience with a similar phenomenon he likes to call “story stumbling.” While you might think it’s pretty similar to writer's block, there’s a key difference that will help you understand how to unlock more of your untapped potential.

Then we shift the conversation to another common myth: should creators only work when inspiration strikes? Is this what actually separates professionals from dabblers? Are your best ideas waiting for the stars to align, or are they just waiting for you to get off your lazy butt and commit?

Finally, we dive into the things that really keep creators sharp. We even touch on “the yips,” a real but rare loss of skill that has some pretty stark differences from writer’s block.

Big thanks to our Patrons, we’ll be back soon!

You love anime. You love tea. Get 10% off your order with code CREATE at The Dragon's Treasure: https://www.thedragonstreasure.com/

Buy our T-shirts: https://www.thecreateunknown.com/store/

Join our Discord to talk with artists, creators, and fans of the finer things in online life: http://discord.gg/tcu

Apple: http://bit.ly/TheCreateUnknownApple

Spotify: http://bit.ly/TheCreateUnknownSpotify

Google Podcasts: http://bit.ly/TheCreateUnknownGooglePodcasts

CREDITS:

Hosts: Kevin Lieber and Matt Tabor

Executive Producer: Ben Webster

Editor: Spencer Vann

"Created in the Unknown" theme by Basswaite: https://linktr.ee/Basswaite

Theme by Mega Drive → http://megadrivemusic.com

Opening Animation: Kidmograph

City Animation: Eric Langlay

"The Create Unknown" is produced by Unknown Media.

CONNECT WITH US:

» Chat with us on DISCORD: https://discord.gg/qAQV3Jw

» Follow us on TWITTER: http://twitter.com/createunknown

» Follow us on INSTAGRAM: http://instagram.com/thecreateunknown

» Follow us on FACEBOOK: http://facebook.com/thecreateunknown

» View our website: https://thecreateunknown.com

Learn more about your ad choices. Visit podcastchoices.com/adchoices

Thanks to MAINGEAR for speeding up everything for us. Check out the VYBE line that’s making up the core of Matt’s new studio -- and use code CREATE for a free additional year of warranty on desktops: https://maingear.com/ref/656/

Join Our Patreon: https://www.patreon.com/thecreateunknown

This week we kick things off with a deep dive on milk that somehow spirals into dental disasters, and ultimately lands on the worst Wi-Fi on earth. From there, we wrestle with a big question: why does so much modern storytelling feel like a photocopy of a photocopy?

Along the way, we discover how even polishing canoe tacks or serving wings can spark better ideas than bingeing another show.

We also talk about the unmatched importance of just saying “yes” when it’s easier to say “no,” the newfound affordability of having real experiences, and how small decisions can snowball into entire chapters of your life. As we wrap up, we’re reminded that the things you think are mundane might actually be your best stories.

Thanks for listening, and big thanks to our patrons. We’ll be back!

You love anime. You love tea. Get 10% off your order with code CREATE at The Dragon's Treasure: https://www.thedragonstreasure.com/

Buy our T-shirts: https://www.thecreateunknown.com/store/

Join our Discord to talk with artists, creators, and fans of the finer things in online life: http://discord.gg/tcu

Apple: http://bit.ly/TheCreateUnknownApple

Spotify: http://bit.ly/TheCreateUnknownSpotify

Google Podcasts: http://bit.ly/TheCreateUnknownGooglePodcasts

CREDITS:

Hosts: Kevin Lieber and Matt Tabor

Executive Producer: Ben Webster

Editor: Spencer Vann

"Created in the Unknown" theme by Basswaite: https://linktr.ee/Basswaite

Theme by Mega Drive → http://megadrivemusic.com

Opening Animation: Kidmograph

City Animation: Eric Langlay

"The Create Unknown" is produced by Unknown Media.

CONNECT WITH US:

» Chat with us on DISCORD: https://discord.gg/qAQV3Jw

» Follow us on TWITTER: http://twitter.com/createunknown

» Follow us on INSTAGRAM: http://instagram.com/thecreateunknown

» Follow us on FACEBOOK: http://facebook.com/thecreateunknown

» View our website: https://thecreateunknown.com

Learn more about your ad choices. Visit podcastchoices.com/adchoices

Thanks to MAINGEAR for speeding up everything for us. Check out the VYBE line that’s making up the core of Matt’s new studio -- and use code CREATE for a free additional year of warranty on desktops: https://maingear.com/ref/656/

Join Our Patreon: https://www.patreon.com/thecreateunknown

This week, we kick things off with a story that almost feels too strange to be real. What do a Price Is Right model, a mountain-climbing husband and a CIA operation all have in common? You’re going to want to find out.

That story leads us straight into the bigger question on Kevin’s mind: why does so much modern storytelling feel stuck on identity? Naturally, that triggers a deep dive into what Kevin calls the “identity paradox.” Why is it that we’re culturally obsessed with identity on paper, yet identity-driven stories rarely break through in a meaningful way?

Along the way, we explore why films like Rocky and The Green Book succeed where others don’t, and how great storytelling can utilize identity in a way you wouldn’t expect.

Big thanks to all our listeners and patrons for supporting the show—we’ll be back soon!

You love anime. You love tea. Get 10% off your order with code CREATE at The Dragon's Treasure: https://www.thedragonstreasure.com/

Buy our T-shirts: https://www.thecreateunknown.com/store/

Join our Discord to talk with artists, creators, and fans of the finer things in online life: http://discord.gg/tcu

Apple: http://bit.ly/TheCreateUnknownApple

Spotify: http://bit.ly/TheCreateUnknownSpotify

Google Podcasts: http://bit.ly/TheCreateUnknownGooglePodcasts

CREDITS:

Hosts: Kevin Lieber and Matt Tabor

Executive Producer: Ben Webster

Editor: Spencer Vann

"Created in the Unknown" theme by Basswaite: https://linktr.ee/Basswaite

Theme by Mega Drive → http://megadrivemusic.com

Opening Animation: Kidmograph

City Animation: Eric Langlay

"The Create Unknown" is produced by Unknown Media.

CONNECT WITH US:

» Chat with us on DISCORD: https://discord.gg/qAQV3Jw

» Follow us on TWITTER: http://twitter.com/createunknown

» Follow us on INSTAGRAM: http://instagram.com/thecreateunknown

» Follow us on FACEBOOK: http://facebook.com/thecreateunknown

» View our website: https://thecreateunknown.com

Learn more about your ad choices. Visit podcastchoices.com/adchoices

Thanks to MAINGEAR for speeding up everything for us. Check out the VYBE line that’s making up the core of Matt’s new studio -- and use code CREATE for a free additional year of warranty on desktops: https://maingear.com/ref/656/

Join Our Patreon: https://www.patreon.com/thecreateunknown

This week, Kevin takes on a deceptively simple subject – boredom. Why do some people feel trapped by it, while others barely experience it at all? And is boredom really the enemy, or could it be the hidden spark behind creative breakthroughs?

To really understand all this, we dive into a few studies that actually link boredom to lack of success, and we figure out how working toward something, whether it’s a book, a project, or just daily progress, can flip the script.

After that, Kevin exposes us to the frightening power of “shower thoughts,” the perilous dangers of digital distraction, and how negative thinking can LITERALLY DAMAGE YOUR BRAIN.

If you’ve listened to The Create Unknown before, you’ll know that the guiding light that has driven us through 260 episodes and seven years of careful creative exploration is to make something and mean something. But what does it MEAN to MEAN something? Well, to round things out this week, Kevin finds the answer.

Big thanks to our listeners and patrons for making it all possible, we’ll see you next week!

You love anime. You love tea. Get 10% off your order with code CREATE at The Dragon's Treasure: https://www.thedragonstreasure.com/

Buy our T-shirts: https://www.thecreateunknown.com/store/

Join our Discord to talk with artists, creators, and fans of the finer things in online life: http://discord.gg/tcu

Apple: http://bit.ly/TheCreateUnknownApple

Spotify: http://bit.ly/TheCreateUnknownSpotify

Google Podcasts: http://bit.ly/TheCreateUnknownGooglePodcasts

CREDITS:

Hosts: Kevin Lieber and Matt Tabor

Executive Producer: Ben Webster

Editor: Spencer Vann

"Created in the Unknown" theme by Basswaite: https://linktr.ee/Basswaite

Theme by Mega Drive → http://megadrivemusic.com

Opening Animation: Kidmograph

City Animation: Eric Langlay

"The Create Unknown" is produced by Unknown Media.

CONNECT WITH US:

» Chat with us on DISCORD: https://discord.gg/qAQV3Jw

» Follow us on TWITTER: http://twitter.com/createunknown

» Follow us on INSTAGRAM: http://instagram.com/thecreateunknown

» Follow us on FACEBOOK: http://facebook.com/thecreateunknown

» View our website: https://thecreateunknown.com

Learn more about your ad choices. Visit podcastchoices.com/adchoices

Thanks to MAINGEAR for speeding up everything for us. Check out the VYBE line that’s making up the core of Matt’s new studio -- and use code CREATE for a free additional year of warranty on desktops: https://maingear.com/ref/656/

Join Our Patreon: https://www.patreon.com/thecreateunknown

This week, Kevin dives DEEP into storytelling, product creation, and creative independence. We kick things off with a deceptively simple question: can moral clarity actually make a story more compelling? Kevin critiques the rise of moral relativism, and the monumental challenge of making villains sympathetic without erasing their menace. From Thanos to Hannibal Lecter, he explores why clear stakes and unapologetic villainy often leave the strongest impressions.

After that, we get a peek behind the curtain on the progress of his book Sleep Warrior, and Kevin does some careful reflection reflecting on the balance between planning and improvisation. Drawing on Brandon Sanderson’s free novel-writing course, we talk about the differences between outlining and discovery writing, and the shocking strength of writing for yourself rather than chasing trends.

Kevin also opens up about his work with Curiosity Box and Ink Factory. He walks us through the journey from concept to product, highlighting some inventive and popular designs like the “assassin’s water bottle.” From engineering to packaging to shipping, he reveals the hidden complexities of bringing original ideas to life, and why revenue diversification is increasingly vital for today’s creators.

Finally, Kevin touches on creation versus imitation, giving fans tangible value, and how thoughtful product design can support the artists we love.

Big thanks to listeners for joining us—we’ll see you next week, and stay tuned for Matt’s return!

You love anime. You love tea. Get 10% off your order with code CREATE at The Dragon's Treasure: https://www.thedragonstreasure.com/

Buy our T-shirts: https://www.thecreateunknown.com/store/

Join our Discord to talk with artists, creators, and fans of the finer things in online life: http://discord.gg/tcu

Apple: http://bit.ly/TheCreateUnknownApple

Spotify: http://bit.ly/TheCreateUnknownSpotify

Google Podcasts: http://bit.ly/TheCreateUnknownGooglePodcasts

CREDITS:

Hosts: Kevin Lieber and Matt Tabor

Executive Producer: Ben Webster

Editor: Spencer Vann

"Created in the Unknown" theme by Basswaite: https://linktr.ee/Basswaite

Theme by Mega Drive → http://megadrivemusic.com

Opening Animation: Kidmograph

City Animation: Eric Langlay

"The Create Unknown" is produced by Unknown Media.

CONNECT WITH US:

» Chat with us on DISCORD: https://discord.gg/qAQV3Jw

» Follow us on TWITTER: http://twitter.com/createunknown

» Follow us on INSTAGRAM: http://instagram.com/thecreateunknown

» Follow us on FACEBOOK: http://facebook.com/thecreateunknown

» View our website: https://thecreateunknown.com

Learn more about your ad choices. Visit podcastchoices.com/adchoices

Thanks to MAINGEAR for speeding up everything for us. Check out the VYBE line that’s making up the core of Matt’s new studio -- and use code CREATE for a free additional year of warranty on desktops: https://maingear.com/ref/656/

Join Our Patreon: https://www.patreon.com/thecreateunknown

This week, we’re tackling a question that feels more urgent than ever: what happens when culture fragments into a million tiny bubbles?

We start with the rise of “parochial bubbles,” the niche communities where creativity once thrived like Seattle’s grunge scene or LA’s metal bands, and we ask what happens when the internet erases the isolation that made them possible. Is hyper-specialization the new “scene,” or does it leave us with nothing truly shared?

From there, we take a good, long look at reboots, and how they MIGHT be our last common language. Superman, Batman, and Star Wars aren’t just franchises – they’re cultural life rafts in a sea of hyper-segmentation. Why do we continue to cling to stories from the past, and what does that say about us now?

We also unpack the paradox of choice in everything from entertainment to dating and beyond. With infinite options at our fingertips, are we actually less satisfied than when we all rushed home to watch Cheers or MASH together?

We round things off by asking the big question that’s been on OUR minds: what does all this mean for creators? Should you go all-in on your niche, or try to reach everyone? What happens to storytelling when there’s no longer a shared morality, or even a shared frontier?

Big thanks to all our listeners and patrons for supporting the show. We’ll see you next week!

You love anime. You love tea. Get 10% off your order with code CREATE at The Dragon's Treasure: https://www.thedragonstreasure.com/

Buy our T-shirts: https://www.thecreateunknown.com/store/

Join our Discord to talk with artists, creators, and fans of the finer things in online life: http://discord.gg/tcu

Apple: http://bit.ly/TheCreateUnknownApple

Spotify: http://bit.ly/TheCreateUnknownSpotify

Google Podcasts: http://bit.ly/TheCreateUnknownGooglePodcasts

CREDITS:

Hosts: Kevin Lieber and Matt Tabor

Executive Producer: Ben Webster

Editor: Spencer Vann

"Created in the Unknown" theme by Basswaite: https://linktr.ee/Basswaite

Theme by Mega Drive → http://megadrivemusic.com

Opening Animation: Kidmograph

City Animation: Eric Langlay

"The Create Unknown" is produced by Unknown Media.

CONNECT WITH US:

» Chat with us on DISCORD: https://discord.gg/qAQV3Jw

» Follow us on TWITTER: http://twitter.com/createunknown

» Follow us on INSTAGRAM: http://instagram.com/thecreateunknown

» Follow us on FACEBOOK: http://facebook.com/thecreateunknown

» View our website: https://thecreateunknown.com

Learn more about your ad choices. Visit podcastchoices.com/adchoices

Thanks to MAINGEAR for speeding up everything for us. Check out the VYBE line that’s making up the core of Matt’s new studio -- and use code CREATE for a free additional year of warranty on desktops: https://maingear.com/ref/656/

Join Our Patreon: https://www.patreon.com/thecreateunknown

This week, we’re asking a deceptively simple question: how should creators consume? We revisit the balance between watching, reading, and listening versus actually making. Is it possible to create without first consuming? Or does avoiding influence make your work stronger?

Through stories of building a comedy library on Netflix DVDs, discovering hidden techniques in books, and even the ripple effect of early YouTube creators like AVGN, we explore why consumption in service of creation can be the most powerful tool of all.

Along the way, we dive deep into the tricky territory of originality, subconscious influence, and the role of “craft” in any art form. Is originality just remixing what’s already there? And how do you know when you’re ready to stop studying and finally publish?

Big thanks to our listeners and patrons for being here—we’ll see you next week!

You love anime. You love tea. Get 10% off your order with code CREATE at The Dragon's Treasure: https://www.thedragonstreasure.com/

Buy our T-shirts: https://www.thecreateunknown.com/store/

Join our Discord to talk with artists, creators, and fans of the finer things in online life: http://discord.gg/tcu

Apple: http://bit.ly/TheCreateUnknownApple

Spotify: http://bit.ly/TheCreateUnknownSpotify

Google Podcasts: http://bit.ly/TheCreateUnknownGooglePodcasts

CREDITS:

Hosts: Kevin Lieber and Matt Tabor

Executive Producer: Ben Webster

Editor: Spencer Vann

"Created in the Unknown" theme by Basswaite: https://linktr.ee/Basswaite

Theme by Mega Drive → http://megadrivemusic.com

Opening Animation: Kidmograph

City Animation: Eric Langlay

"The Create Unknown" is produced by Unknown Media.

CONNECT WITH US:

» Chat with us on DISCORD: https://discord.gg/qAQV3Jw

» Follow us on TWITTER: http://twitter.com/createunknown

» Follow us on INSTAGRAM: http://instagram.com/thecreateunknown

» Follow us on FACEBOOK: http://facebook.com/thecreateunknown

» View our website: https://thecreateunknown.com

Learn more about your ad choices. Visit podcastchoices.com/adchoices

Thanks to MAINGEAR for speeding up everything for us. Check out the VYBE line that’s making up the core of Matt’s new studio -- and use code CREATE for a free additional year of warranty on desktops: https://maingear.com/ref/656/

Join Our Patreon: https://www.patreon.com/thecreateunknown

This week Kevin is flying solo to unpack the big question many creatives wrestle with: what happens when your passion becomes your job?

We kick off the episode by talking about the video that stopped Kevin in his tracks: “I tried to follow my passion for art, but now I'm 32 and unemployed” by Kamikaze Shortbus. That makes us wonder – what does it really mean to be an “artist,” and why does that label often feel so…uninspired?

Next we explore the tension between being a “true” creative and working for someone else, and how Pierre Bernard from Conan O'Brien’s team walked that tightrope so seamlessly. Is it still your art if you're just executing someone else's vision? Or is it something else entirely?

We also break down why creative skills are often undervalued, why some of the most artistically gifted people perform terribly in school, and why it’s so difficult to measure creativity compared to more quantitative talents.

To round things out, Kevin shares his own experience with curbing his own passions, his paradoxical revolution against the corporate cubicle, and how he balances those two sides of his brain out to make something and MEAN something.

If you're an artist, creative, or anyone who's felt conflicted about turning what you love into what you do, this one's for you.

Big thanks to our listeners and patrons, Matt will be back soon!

You love anime. You love tea. Get 10% off your order with code CREATE at The Dragon's Treasure: https://www.thedragonstreasure.com/

Buy our T-shirts: https://www.thecreateunknown.com/store/

Join our Discord to talk with artists, creators, and fans of the finer things in online life: http://discord.gg/tcu

Apple: http://bit.ly/TheCreateUnknownApple

Spotify: http://bit.ly/TheCreateUnknownSpotify

Google Podcasts: http://bit.ly/TheCreateUnknownGooglePodcasts

CREDITS:

Hosts: Kevin Lieber and Matt Tabor

Executive Producer: Ben Webster

Editor: Spencer Vann

"Created in the Unknown" theme by Basswaite: https://linktr.ee/Basswaite

Theme by Mega Drive → http://megadrivemusic.com

Opening Animation: Kidmograph

City Animation: Eric Langlay

"The Create Unknown" is produced by Unknown Media.

CONNECT WITH US:

» Chat with us on DISCORD: https://discord.gg/qAQV3Jw

» Follow us on TWITTER: http://twitter.com/createunknown

» Follow us on INSTAGRAM: http://instagram.com/thecreateunknown

» Follow us on FACEBOOK: http://facebook.com/thecreateunknown

» View our website: https://thecreateunknown.com

Learn more about your ad choices. Visit podcastchoices.com/adchoices

Thanks to MAINGEAR for speeding up everything for us. Check out the VYBE line that’s making up the core of Matt’s new studio -- and use code CREATE for a free additional year of warranty on desktops: https://maingear.com/ref/656/

Join Our Patreon: https://www.patreon.com/thecreateunknown

Today’s episode dives into the uncomfortable cost of success, and the strange, often isolating lives it creates.

We start with Paul Reubens, better known as Pee-wee Herman, and his calculated decision to fully disappear into his character. Why would someone abandon their identity just to stay famous? And, perhaps more importantly, what does that do to a person over time?

From there, we look at other creatives caught between the ceaseless conflict between public persona and private self. Creatives like Larry David, for instance, who canceled a documentary about his real life the day before its release.

Then we dive into a story that’s honestly a little hard to believe. We talk about how Dilbert became a global hit thanks to a forgotten letter, somebody’s death, and a traffic jam. Does success have anything to do with talent, or is it just…luck?

Either way, success comes with its fair share of trade-offs. For today’s example, we explore just how much normalcy someone like Michael Jackson had to give up to even EXIST in public.

And finally, we turn inward: can creators truly enjoy art the same way their audiences do? What happens when consuming becomes competing? And how do you know if you’re preparing too long before you finally hit “publish”?

Big thanks to all our listeners and patrons for being here with us—we’ll see you next week.

You love anime. You love tea. Get 10% off your order with code CREATE at The Dragon's Treasure: https://www.thedragonstreasure.com/

Buy our T-shirts: https://www.thecreateunknown.com/store/

Join our Discord to talk with artists, creators, and fans of the finer things in online life: http://discord.gg/tcu

Apple: http://bit.ly/TheCreateUnknownApple

Spotify: http://bit.ly/TheCreateUnknownSpotify

Google Podcasts: http://bit.ly/TheCreateUnknownGooglePodcasts

CREDITS:

Hosts: Kevin Lieber and Matt Tabor

Executive Producer: Ben Webster

Editor: Spencer Vann

"Created in the Unknown" theme by Basswaite: https://linktr.ee/Basswaite

Theme by Mega Drive → http://megadrivemusic.com

Opening Animation: Kidmograph

City Animation: Eric Langlay

"The Create Unknown" is produced by Unknown Media.

CONNECT WITH US:

» Chat with us on DISCORD: https://discord.gg/qAQV3Jw

» Follow us on TWITTER: http://twitter.com/createunknown

» Follow us on INSTAGRAM: http://instagram.com/thecreateunknown

» Follow us on FACEBOOK: http://facebook.com/thecreateunknown

» View our website: https://thecreateunknown.com

Learn more about your ad choices. Visit podcastchoices.com/adchoices