In this latest episode from our series recorded at the Cannes Lions International Festival of Creativity, Paul Holmes talks to Julianna Richter, the global CEO of Ogilvy PR, and the firm's chief creative officer, Lisa Bright, about big creative ideas, how agency and in-house professionals can bring an earned media mindset to creative campaigns, and how to ensure creativity runs through agencies and PR teams.

Cannes Series: Ogilvy on the creative earned media mindset

Formerly known as the Holmes Report‘s Echo Chamber, the PRovoke podcast brings insight and intelligence from the global PR industry. Featuring interviews, analysis and conversation, the weekly show is hosted by PRovoke Media editors Arun Sudhaman, Maja Pawinska Sims & Paul Holmes.

Business

Investing

Careers

Management & Marketing

Business News

Shopping

News

Marketing

In the latest podcast from our partners at PROI, we connected with PR agency founders from around the world who are embracing new technologies from artificial intelligence to virtual reality ,in which we discussed management and economic challenges.

Independent PR Leaders On Strategic Investment In Tech, Talent and More

Paul Holmes is joined by Alison Dasilva and Penny Kozakos from Zeno Group to discuss what stakeholders expect from corporations when it comes to controversial issues—and how new research can help companies address those expectations smartly in an era of increasing political polarization.

Does The ESG Backlash Require A Responsibility Reset?

Description Immerse yourself into an engaging and enlightening discussion about the stakeholder economy, sustainability, and dealing with changing corporate landscapes with the special guest, Lisa Gibby of Nestlé. This episode of Provoke Podcast, produced in conjunction with FGS, sheds light on the role of corporate affairs professionals amidst geopolitical upheaval, rising emphasis on ESG values, and the concept of shared value creation that Nestlé championed. Gain deep introspection into Nestlé’s approach towards maintaining corporate reputation while handling stakeholder criticism and balancing long-term business vision. Also get unique insights in how shared values and purpose influence corporate culture, impacting business purpose and social responsibility. The discussion lifts the veil on critical changes in the governance sector and highlights the importance of engaging thoughtfully with stakeholders in an increasingly consumer-centric world. Hear about Nestlé's consumer relationship strategy, importance of purpose-led initiatives, and the paradigm shift in public relations sector in this episode. The show concludes by discussing the intricate role of authenticity and effective communication in fostering corporate relationships and maintaining a positive corporate reputation. From Nestle's journey of becoming a warmer, authentic organization, to adapting strategies around carbon-neutrality, this episode provides a  comprehensive outlook on future challenges in sustainability, human rights, health, and harnessing AI for issue resolution and problem-solving.

Influence 100 Podcast: A Proactive Response To Polarization

In this edition of the PRovoke Media podcast, two senior leaders from one of Europe’s fastest-growing agency groups join Maja Pawinska Sims to talk about the evolving landscape for strategic communications in complex times. Team Farner executive chairman Roman Geiser and Lansons CEO Gordon Tempest-Hay discuss the rapid growth of the consultancy across Europe, its acquisition of Lansons last year, and their ambitions and plans for the future. The duo also look at how creative work and AI are impacting on the remit and impact of reputation management firms, and how clients’ needs from their comms advisors are changing, including during a pivotal election year.

Team Farner & The New Strategic Communications Landscape

KPMG corporate affairs chief Jane Lawrie joins the PRovoke Media podcast to discuss the intersection of artificial intelligence  and ESG, across such areas as performance evaluation, identifying future trends, and defining the roadmap for ESG reporting.
In conversation with PRovoke Media editor-in-chief Arun Sudhaman, Lawrie also discusses the future of AI as it relates to corporate affairs professionals, in terms of potential opportunities and threats, along with the reputation risks entailed for business.
The role of ESG in the context of ongoing political debates is also examined, alongside the emergence of 'green hushing' and its impact on transparent sustainability reporting.

Cannes Series: Ogilvy on the creative earned media mindset

Download our free app to listen on your phone