The Holmes Report sits down with Weber Shandwick chief digital officer Chris Perry and X Practice EMEA/APAC president Hugh Baillie to discuss how data and analytics are reshaping the PR industry in general, and Weber Shandwick in specific. In a wide-ranging conversation with Arun Sudhaman, the duo also discuss Weber Shandwick's new 'We Solve' positioning, and why this doesn't indicate a departure from PR's traditional storytelling strengths.