Protein is having a moment—and the food industry is racing to keep up. From fortified pizza crusts to high-protein snacks and cereals, this once-simple nutrient has become a powerful marketing force shaping what ends up on our plates. For the dairy sector, long known for naturally high-quality protein, this shift presents both opportunity and challenge.

In this second episode, we go deeper with industry experts from Lactanet and uncover how dairy producers can strategically respond to rising demand, adapt to new milk pricing structures, and position themselves in an increasingly protein-focused marketplace.