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“YOU are your business. Therefore, you’ve got to make sure that you’re doing the best that you can for your own wellbeing.”
— Rachel Letham
Should self care actually be a part of your business plan?
The short answer: YES.
My guest is Rachel Letham, a positive mindset and self care coach who helps successful-yet-stuck female business owners and stressed-out, ambitious moms achieve professional growth and personal balance.
The goal? Building businesses that feel as good on the inside as they look on the outside!
Rachel helps her clients prioritize their self care and wellbeing, because you just can’t build an empire while burnt out. “It doesn’t matter whether you’re a solo business owner or running a team. If your business effectively is YOU, and you’re behind it, there is only a certain amount that you can keep doing and keep maintaining… before certain things give,” Rachel says.
By identifying your true needs and finding the right balance of structure and flexibility, you’ll be able to take care of business while ALSO taking care of yourself.
In this episode, you’ll learn how to identify and build boundaries around your self care non-negotiables and build your biz without sacrificing yourself in the process!
Hit play and find a new way to work! In this episode, you’ll learn:
Subscribe now and never miss a single episode!
About Rachel Letham: Rachel Letham is a UK-based certified positive mindset and self care coach. She works with ambitious business professionals who seek clarity, purpose, direction, and balance.
Highlights:
00:33 Intro
01:26 Meet Rachel Letham
04:21 Redefine the hustle + grind
05:50 Impact of wellbeing on biz
07:25 Ebbs + flows
08:28 Self care non-negotiables
11:48 Balance structure + flexibility
14:03 Wants v. shoulds
18:19 Integrating your non-negotiables
22:51 Vision board success
30:10 The Christy Questions
Please remember to subscribe, rate, and review!
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Rachel Letham
https://www.rachellethamcoaching.com
https://thevisionboardcourse.teachable.com/p/enroll
https://www.facebook.com/rachellethamcoach
https://www.pinterest.ca/rachelletham
Instagram: @rachelletham, @selfcaresurvivalkit
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Become biz besties with your subscribers + convert them to clients organically with my brand new freebie How To Write Emails That Sell plus 20 Must Read Newsletter Ideas. This is the most value packed freebie I’ve ever created and I can’t wait for you to get your hands on it!
https://christy-cegelski.ck.page/26510b4993
CONNECT WITH CHRISTY ON INSTAGRAM: https://www.instagram.com/christycegelski
“These days, there’s no loyalty at a job. They use you as long as they need you, and then you’re gone. If you have your own customer base… they’re not all going to fire you at once.”
— Steven Cegelski
Quitting your 9-to-5 and launching your own biz can feel pretty scary. Doing it when your partner is ALSO running their own business? Even scarier!
But when it works, being part of a power couple is fabulously fulfilling!
My guest for this episode is Steve Cegelski, serial entrepreneur and owner of the full-service water treatment company Clear Chem. He also happens to be my husband.
Relationships between two self-employed people have their own unique challenges, quirks, and bonuses. This episode is all about navigating entrepreneurial couplehood (I’m looking at you, Beyonce and Jay-Z!).
From sharing workspaces to switching states, corporate structures to consistency, we share our biggest challenges and lasting lessons. Tune in for a behind-the-scenes breakdown of how each of us built our biz — and why entrepreneurial households actually have a leg up on those still working for others!
Hit play and find a new way to work! In this episode, you’ll learn:
Subscribe now and never miss a single episode!
About Steven Cegelski: Steven Cegelski is the owner of Clear Chem, a full-service water treatment company that creates customized water treatment programs tailored to each customer's specific needs and budget.
Highlights:
00:33 Intro
02:25 Meet Steven Cegelski!
05:33 Steven’s entrepreneurial journey
10:07 Doomsday scenarios + back-up plans
12:50 Starting a entrepreneurial household
14:49 Sharing workspaces
17:54 Consistency is key
18:49 No loyalty in the job world
20:21 The Christy Questions (+ where they came from!)
Please remember to subscribe, rate, and review!
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GUEST OR OTHER LINKS
https://clearchemwt.com
https://www.linkedin.com/in/stevencegelski
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Become biz besties with your subscribers + convert them to clients organically with my brand new freebie How To Write Emails That Sell plus 20 Must Read Newsletter Ideas. This is the most value packed freebie I’ve ever created and I can’t wait for you to get your hands on it!
https://christy-cegelski.ck.page/26510b4993
CONNECT WITH CHRISTY ON INSTAGRAM: https://www.instagram.com/christycegelski
“The online world is so flooded. I teach that you should build that brand foundation first, before you even worry about social media.”
— Taylor Daniels
I’ve heard your requests, and now I’m delivering — this episode is all about best practices for growing your biz using Instagram! My guest for today is Taylor Daniels, brand strategy coach and Instagram expert extraordinaire.
In 2019, Taylor was running a virtual assistant agency and noticed a lot of clients were requesting help in standing out on their socials in a saturated market. She also noticed that a lot of them weren’t putting in the effort to build their brand.
She found herself teaching them how to up their Insta game and build a solid brand foundation... two things which happened to be her specialties. In 2020, she became a coach.
Taylor is a genius at leveraging social media and is one of the few people using Instagram the right way, in my opinion.
“Instagram is a tool to bring people into your space. It’s a place to connect and then bring people into your sales funnel — your email list or Facebook group,” Taylor says. “Yeah, you can close clients on Instagram, but it should be more used as a driving force to get people into YOUR community. And then you can show up in your community every day with warm, hot leads that are ready for you to nurture them.”
Hit play and find a new way to work! In this episode, you’ll learn:
> The biggest misconceptions entrepreneurs have about using Instagram as a business tool
> How many times per week you should be posting (it’s probably less than you think!)
> Best practices for boosting meaningful and authentic engagement
Subscribe now and never miss a single episode!
About Taylor Daniels
Taylor Daniels helps online service providers take their businesses from side hustle to sold the f*ck out. She offers guidance on brand strategy and marketing, and a big part of what she teaches is how to use Instagram to build your business.
Highlights:
02:16 Meet Taylor Daniels
04:36 Instagram as part of brand strategy
06:11 Foundation over details
07:17 Stop sweating vanity metrics
08:22 When + how to post
10:02 Instagram as a driving force
11:26 Show up authentically
12:53 Seriously, stop sweating metrics!
14:52 Niche down + reach out
17:27 Detach from the outcome
21:09 Follow/unfollow game
23:17 Stay focused
27:49 The Christy Questions
Please remember to subscribe, rate, and review!
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TAYLOR DANIELS
https://www.instagram.com/itstaydaniels_llc
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HOW MUCH CAN YOU GET DONE-IN-A-DAY? You might be surprised! Work with me for a Done-In-a-Day session + walk away with a brand new, optimized email sequence or landing page! Let’s take your copy from ho-hum to HELL YES!
https://christycegelski.com/hire-me
CONNECT WITH CHRISTY ON INSTAGRAM:
https://www.instagram.com/christycegelski
“I knew it would help me… get a pulse on who my audience was.”
— Sara Vartanian
Does your lead magnet need a glow-up? It may be time for you to consider going high-touch.
This week’s guest is Sara Vartanian, an incredible launch strategist and copywriter who happens to be one of my besties! Sara has been featured in Forbes and shared her amazing skills in countless popular online programs, so I know you’re going to love what she shares in this episode!
Here’s the scoop: Sara has a really unconventional approach to creating lead magnets — she calls it the Unscalable Lead Magnet Method. It was through this method that Sara was able to land her first few long-term clients… and generate over $75k in revenue.
I’m going to let you know right now — this definitely isn’t your typical PDF freebie!
This conversation is a no-nonsense, no-filter look at the good, bad, and ugly of lead magnets. From lack of focus to bloated value, you’re going to find out in detail where most typical lead magnets go wrong. And after you learn why your freebies aren’t giving you the conversions you crave, you’ll discover how to create lead magnets that’ll position you as your niche’s newest genius unicorn (and earn you some jaw-dropping social proof).
Basically, this is a mini-masterclass you’re not going to want to miss! So hit play and find a new way to work!
In this episode, you’ll learn:
> The common issues plaguing conventional lead magnets — and why they often fall flat.
> How to create super-personalized lead magnets that deliver real value to your audience (and your own biz).
> How to eventually scale your unscalable lead magnet.
Subscribe now and never miss a single episode!
About Sara Vartanian: Sara Vartanian is a content strategist, copywriter, and happy introvert. She helps introverted entrepreneurs stand out (and show up) with words, so they can make their audience feel deeply seen and heard — while they stay home in their comfy pants.
Highlights:
01:58 Meet Sara Vartanian.
05:14 Accidental copywriter + imposter syndrome.
07:25 Where magnets go wrong.
10:21 The Unscalable Lead Magnet Method.
15:16 The results.
17:56 Social proof + two-way value.
19:51 Unscalable lead magnets + transformation.
24:02 How to resonate.
25:30 Scale+ repurpose.
28:44 Building relationships.
29:51 Keep it simple + low-pressure.
33:25 The List Playbook.
34:19 The Christy Questions
Please remember to subscribe, rate, and review!
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https://www.saravartanian.com
https://www.instagram.com/saravartanian
https://www.facebook.com/saravartaniansocial
The List Playbook: https://www.saravartanian.com/list-playbook
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HOW MUCH CAN YOU GET DONE-IN-A-DAY? You might be surprised! Work with me for a Done-In-a-Day session + walk away with a brand new, optimized email sequence or landing page! Let’s take your copy from ho-hum to HELL YES!
https://christycegelski.com/hire-me
CONNECT WITH CHRISTY ON INSTAGRAM:
https://www.instagram.com/christycegelski
“You can’t think your way into a new state of being. You have to actually get out there and do something.”
— Alexa Martin
Wonder whether working with a coach is all it’s hyped up to be? Then this episode is for you!
Alexa Martin is a mindset and life coach who helps her clients break up with their phones and fall in love with their lives, but she wasn’t always a believer in the power of coaching.
In fact, Alexa resisted the idea of working with a coach for a long time... even while actively working on personal development!
When a nagging voice in her head wouldn’t stop wondering how much more she could achieve with a little help, she decided to go for it.
Her experience flipped the script.
Real transformation requires action items and accountability. “Working with coaches is honestly what really, really changed the game for me,” Alexa says. “You’re not going to change your life by listening to another podcast. You’re not going to change your life by reading another book.”
Not only has Alexa been working with coaches ever since, but her experience inspired her to launch her own coaching career!
In this convo, we talk about how Alexa went from studying math at MIT to helping people get unstuck in their lives, why you need to let go of the hustle mindset, and the book that first lit the fire inside her!
Hit play and find a new way to work! In this episode, you’ll learn:
Subscribe now and never miss a single episode!
About Alexa Martin: Alexa Martin is a mindset and life coach who teaches people how to break up with their phones and show up for their lives.
Highlights:
00:34 Intro
01:24 Meet Alexa Martin
02:10 Getting over resistance + moving into action
06:38 Showing up for yourself first
11:21 Recognize + shift your energy
13:29 What do you believe about yourself?
15:48 Becoming “the phone girl”
17:28 Separate yourself from your biz
20:59 Rediscover yourself
24:35 The Christy Questions
Please remember to subscribe, rate, and review!
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Alexa Martin
https://www.alexakmartin.com
Instagram: @alexakmart
Chasing Excellence: A Story About Building the World's Fittest Athletes by Ben Bergeron
https://www.amazon.com/Chasing-Excellence-Building-Fittest-Athletes
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Become biz besties with your subscribers + convert them to clients organically with my brand new freebie How To Write Emails That Sell plus 20 Must Read Newsletter Ideas. This is the most value packed freebie I’ve ever created and I can’t wait for you to get your hands on it!
https://christy-cegelski.ck.page/26510b4993
CONNECT WITH CHRISTY ON INSTAGRAM: https://www.instagram.com/christycegelski
“The stories we tell ourselves lay out how everything goes for us, and certainly our perspective on it.”
— Amy Collins
This week’s episode is the second half of my interview with copywriter Amy Collins!
If you missed out on last week’s episode, I definitely recommend checking it out. We dive deep into the psychology of storytelling in sales copy (and why you should be having a LOT more fun with your brand emails)!
This week, we focus on the stories that we tell OURSELVES.
(Hello, imposter syndrome??)
How you talk to yourself shapes the way you feel about yourself... and how you make decisions. Holding onto limiting beliefs can keep you from trying new things and stepping out of your comfort zone.
And if you’re an entrepreneur or freelancer, this can have a MAJOR impact on your growth and revenue!
“If you’re going through your day thinking ‘I’m not ready for this client project’ or ‘I’m not capable of pulling this off,’ well, you’re putting yourself in a position to maybe not pull it off,” Amy says. “We create our own reality… what we tell ourselves absolutely dictates how we see the world.”
Tune in for a no-holds-barred conversation about mindset work, anxiety, CBT, family patterns, lizard brain stuff, microdosing, and so much more!
Hit play and find a new way to work! In this episode, you’ll learn:
Subscribe now and never miss a single episode!
About Amy Collins: Amy Collins is a copywriter known for writing anecdote-driven, personality-packed copy that helps people connect with their audience and build brand loyalty.
Highlights:
00:34 Intro
01:38 How internal narratives affect us
04:44 Mindset work
07:11 Dealing with anxiety attacks
09:28 Tools for rewriting your narratives
14:33 Microdosing
22:50 Working through trauma
27:56 The Christy Questions
38:25 Rude But Charming newsletter
Please remember to subscribe, rate, and review!
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Amy Collins
https://www.therealamycollins.com
https://www.therealamycollins.com/rbc
Instagram: @thereal_amycollins
Excuses Begone! How to Change Lifelong, Self-Defeating Thinking Habits by Dr. Wayne W. Dyer
https://www.hayhouse.com/excuses-begone-1
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Become biz besties with your subscribers + convert them to clients organically with my brand new freebie How To Write Emails That Sell plus 20 Must Read Newsletter Ideas. This is the most value packed freebie I’ve ever created and I can’t wait for you to get your hands on it!
https://christy-cegelski.ck.page/26510b4993
CONNECT WITH CHRISTY ON INSTAGRAM: https://www.instagram.com/christycegelski
“The most important thing is not so much what you share, it’s how you’re able to tie that into your CTA, but also how it is going to relate to your audience.”
— Amy Collins
How often do I get to record an episode that talks about both copywriting tips and erotic novels?
My guest Amy Collins is a copywriter who specializes in copy infused with attention-grabbing anecdotes and captivating brand stories. (And as someone who’s worked as an Uber driver, stand-up comic, novelist, and wine wholesaler, Amy definitely knows a good story!)
Why is storytelling SO effective when it comes to boosting conversions or growing brand loyalty? The answer is pure Psych 101. Our brains are hardwired to identify and apply meaning to patterns all around us — every time we hear a story, we unconsciously look for patterns we can relate to.
Long ago, this survival mechanism helped our ancestors avoid chowing down on poisonous berries.
Today, it helps people create content that makes brands feel irresistibly relatable and authentic.
The trick is sharing the right story and tying it to your CTA.
“That creates a sense of understanding, it creates meaning, it creates a sense of connection, which is what we’re really talking about in the end,” Amy says. “Whether we’re talking about just getting along with people or creating a good life or we’re talking about sales, at the end of the day we want authentic connection.”
In this conversation, we dive into why the right story is your most powerful tool... and why you should be having a LOT more fun with your emails!
Hit play and find a new way to work! In this episode, you’ll learn:
Subscribe now and never miss a single episode!
About Amy Collins: Amy Collins is a copywriter known for writing anecdote-driven, personality-packed copy that helps people connect with their audience and build brand loyalty.
Highlights:
00:34 Intro
01:35 Meet Amy Collins
02:22 Amy’s career journey
06:44 Integrating creative pursuits
08:02 Manage time not energy
11:11 Pattern recognition & stories
13:40 Why does it work?
14:57 How to use stories effectively
17:11 Storytelling guidelines
20:21 Have more fun with emails!
Please remember to subscribe, rate, and review!
---------------------------
Amy Collins
https://www.therealamycollins.com
https://www.therealamycollins.com/rbc
Instagram: @thereal_amycollins
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Become biz besties with your subscribers + convert them to clients organically with my brand new freebie How To Write Emails That Sell plus 20 Must Read Newsletter Ideas. This is the most value packed freebie I’ve ever created and I can’t wait for you to get your hands on it!
https://christy-cegelski.ck.page/26510b4993
CONNECT WITH CHRISTY ON INSTAGRAM: http
“The seller doesn’t really have the power… the buyer now has all the power.”
— Julie Gohring
When I say “salesperson,” what pops into your head? Was it a stereotypical slimy car salesman? Was it a pushy timeshare agent?
When it comes to those “Most Trusted Professions” lists, salespeople generally tend to fall at the bottom — and that can be blamed on the old paradigm for selling. This sales style can be seen in movies like National Lampoon’s Vacation: pushy, aggressive, and often kinda sleazy!
In a post-Covid world, people definitely crave more meaning and connection — and that translates into wanting to buy from people that they trust and relate to. They also have access to a ton of information at their fingertips, so they’re a LOT better informed than customers 20 years ago.
It’s definitely time for a mindset shift around sales!
Feminine leadership and sales coach Julie Gohring teaches the new paradigm for selling, one built on connection and inclusion rather than fear and lack.
“Selling is really an exchange between two people. That’s all it is,” Julie says. “To sell means to give… I always connected selling to a chance to connect with someone — a chance to get to know someone and be curious about what they’re like. And also maybe be able to help them get something that they want.”
Hit play and find a new way to work! In this episode, you’ll learn:
Subscribe now and never miss a single episode!
About Julie Gohring: Julie Gohring is a feminine leadership and sales coach who has sold everything from cookies to clothing to pharmaceuticals. She believes that taking a feminine approach to sales can make the process much easier — and feel less sleazy.
Highlights:
00:33 Intro
01:11 Meet Julie Gohring
07:11 Costa Rica synchronicity story
12:13 The old paradigm
15:36 The new paradigm
17:07 Vibe v. fear
19:07 Mindset shifts
22:20 Origin of business practices
23:35 Nordstroms story
27:03 What feminine selling looks like
30:58 Main role in sales conversations
32:07 Let go of expectations & set intentions
35:26 Pre-call plan sheets
37:15 Quality over quantity
45:22 The Christy Questions
Please remember to subscribe, rate, and review!
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Julie Gohring
https://sellingisfeminine.com
Instagram: https://www.instagram.com/sellingisfeminine
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HOW MUCH CAN YOU GET DONE-IN-A-DAY? You might be surprised! Work with me for a Done-In-a-Day session + walk away with a brand new, optimized email sequence or landing page! Let’s take your copy from ho-hum to HELL YES!
https://christycegelski.com/hire-me
CONNECT WITH CHRISTY ON INSTAGRAM: https://www.instagram.com/christycegelski
If you think that you’ll be able to scale your biz effectively without a team, then you really need to listen to this episode of Captivate + Convert!
It’s true that most entrepreneurs launch without even having a partner, let alone a team. In those early days of building your empire, you get used to wearing all the hats, taking on all of the responsibility… and having all of the control.
But here’s the thing about solopreneurship — as your biz grows and you take on more tasks and longer hours, you’re inevitably going to burn out. And you will NOT be providing your greatest, zone-of-genius value!
So, how do you take the first steps toward building out your dream team?
My guest today is Emily Milling, head honcho of the fabulous podcast production agency The Ultimate Creative.
Over the last year and a half, Emily transformed The Ultimate Creative from a one-woman show to a thriving ensemble, bringing on a copywriter, a podcast editor, and an online business manager to help her shift from an 80-hour work week to an 80-hour work MONTH.
In this convo, she spills the good, the bad, and the rad of her hiring process — and how she built a team that she loves!
Hit play and find a new way to work! In this episode, you’ll learn:
Subscribe now and never miss a single episode!
About Emily Milling: Emily Milling is the founder and CEO of The Ultimate Creative, a podcast production agency based out of Toronto. When she’s not leading her amazing team, you can find her crackin’ yolks with her comedy troupe, Big Chick Energy Sketch, or making horror movies with her partner.
Highlights:
00:32 Intro
02:17 Meet Emily Milling
03:55 Valeska Griffiths
06:33 Gabe Rudyk + Kallai Plummer
07:14 Knowing it’s time to build a team
09:03 Importance of processes
10:13 Subcontractors v. employees
14:14 Financial + time commitments
18:55 Elbow injury story
21:37 OBMs
25:53 Humans v. automation
28:18 What would Emily do differently?
30:06 Have realistic financial expectations
34:29 Melissa Houston
35:33 The Christy Questions
Please remember to subscribe, rate, and review!
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Emily Milling
https://theultimatecreative.com
https://emilymilling.com
Instagram: @emily.milling
Melissa Houston
https://www.melissahoustoncpa.com/think-like-a-cfo-podcast
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HOW MUCH CAN YOU GET DONE-IN-A-DAY? You might be surprised! Work with me for a Done-In-a-Day session + walk away with a brand new, optimized email sequence or landing page! Let’s take your copy from ho-hum to HELL YES!
https://christycegelski.com/hire-me
CONNECT WITH CHRISTY ON INSTAGRAM: https://www.instagram.com/christycegelski
“What people do find is that they find themselves… who they are and how they show up.”
— Kathleen Oh
We’re raised to believe that happiness is like an equation — if you achieve X, Y, and Z, you’re going to live happily ever after.
But if you’re living in the real world, you already know that it doesn’t work that way.
Integration coach, breathwork facilitator, and psychedelic guide Kathleen has worked with financially thriving six- and seven-figure entrepreneurs — people who seem from the outside to have their sh*t together.
But as Kathleen says, having the car, the house, and the investments doesn’t mean that they’re happy or feel connected to their inner truths — or even their own authentic wants and needs.
“I think what microdosing does is really turns it around and acts as a mirror,” Kathleen says. “Those things that you want, you can be and become and create from the inside out.”
This is the second of a two-part interview series. In Part 1, we talked about Kathleen’s background, how microdosing actually works, and the political history of psychedelics. In this episode, we dig into the juicy outcomes Kathleen’s entrepreneur clients experience — and why we need to rethink what “success” means to us.
Hit play and find a new way to work! In this episode, you’ll learn:
NOTE: this podcast episode is for educational purposes only.
Subscribe now and never miss a single episode!
About Kathleen Oh: Kathleen Oh is an internal family systems informed integration coach, breathwork facilitator, and psychedelic educator and guide. She helps her clients peel away the layers that keep their inner landscapes unfamiliar and strange.
Highlights:
00:34 Intro
03:19 Kathleen’s clients
08:06 What is success?
09:13 White colonial patriarchy + capitalism
12:00 Client outcomes
15:10 Less fear + more consistency
17:55 Richness + time
19:42 The Christy Questions
Please remember to subscribe, rate, and review!
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Kathleen Oh
https://coachkathleenoh.com
Tiktok: https://www.tiktok.com/@coachkathleenoh
Spotify: https://open.spotify.com/user/4quyosivqob8qhr9cqqhj657w (@CoachKathleenOh)
Instagram: https://www.instagram.com/therealcoachoh
Dr. Rosales Meza
https://www.drrosalesmeza.com
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HOW MUCH CAN YOU GET DONE-IN-A-DAY? You might be surprised! Work with me for a Done-In-a-Day session + walk away with a brand new, optimized email sequence or landing page! Let’s take your copy from ho-hum to HELL YES!
https://christycegelski.com/hire-me
CONNECT WITH CHRISTY ON INSTAGRAM: https://www.instagram.com/christycegelski
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