Captivate + Convert with Christy Cegelski

“With psilocybin slowing down the thought to allow for the feeling, it gives more choice around the action.”

—  Kathleen Oh

This episode of Captivate + Convert is going to take you on a journey.

Or should I say “trip?”

My guest is Kathleen Oh, an integration coach, breathwork facilitator, and psychedelic guide. 

Full disclosure: I’ve been working with her for a while now and she is PHENOMENAL at what she does!

And part of what she does is help her clients unpack their limiting beliefs, connect with their inner landscape, and develop greater clarity... through microdosing psilocybin mushrooms.

“What psilocybin does is it works on receptors in the brain that are the emotional receptors, the serotonin receptors, similar to what an antidepressant is,” Kathleen explains. “But an antidepressant is actually capping those receptors so that the emotion doesn’t become too out of unbalance. What psilocybin is doing is pushing into new space, new thought, and new experience.”

Why am I talking about microdosing on a podcast about entrepreneurship? Because when it comes to the stressful reality of running your own business, conversations about self care, mental health, and emotional wellbeing are just as legit as conversations about social selling and marketing strategy.

So hop into the episode, keep an open mind, and get ready to learn everything you ever wanted to know about magic mushrooms!

Hit play and find a new way to work! In this episode, you’ll learn:

• Why psychedelics have such a bad rep despite their amazing healing potential
• The lowdown on microdosing and how it can be used for mental and emotional wellness 
• Where to find free support, guidance, and education for microdosing 

NOTE: this podcast episode is for educational purposes only.

Subscribe now and never miss a single episode!

About Kathleen Oh: Kathleen Oh is an internal family systems informed integration coach, breathwork facilitator, and psychedelic educator and guide. She helps her clients peel away the layers that keep their inner landscapes unfamiliar and strange.

Highlights:‌ ‌

00:33  Intro

02:43  Meet Kathleen Oh

05:24  Trauma, near death + awakenings

08:37  History + politics behind psychedelic messaging

15:27  How microdosing works

19:25  Trauma in the body

22:20  Microdosing + guidance

29:18  It’s an ongoing process

31:36  About Part 2

Please remember to subscribe, rate, and review!

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Kathleen Oh

https://coachkathleenoh.com 

Tiktok: https://www.tiktok.com/@coachkathleenoh 

Spotify: https://open.spotify.com/user/4quyosivqob8qhr9cqqhj657w (@CoachKathleenOh)

Instagram: https://www.instagram.com/therealcoachoh 

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HOW MUCH CAN YOU GET DONE-IN-A-DAY? You might be surprised! Work with me for a Done-In-a-Day session + walk away with a brand new, optimized email sequence or landing page! Let’s take your copy from ho-hum to HELL YES!

https://christycegelski.com/hire-me 

CONNECT WITH CHRISTY ON INSTAGRAM: https://www.instagram.com/christycegelski

“Always keep your ear to the ground, so that you are aware of how people are responding to your brand.”

—  Tiffany Ingle

You can’t scroll your Instagram or Facebook feed for more than a minute without running into an entrepreneur posting about their signature, 4-step framework that’s going to transform your biz — or even your life!

What IS a signature framework?? And should you create one for your own business?

My guest for this episode, brand voice strategist Tiffany Ingle, is here to spill the beans on exactly what a signature framework is, how to develop a sellable one, and why building an aligned framework will set you and your offers apart from your competition.

Sounds great, right? But there’s more — creating your signature framework will actually simplify EVERYTHING about your brand strategy, from marketing to offer creation!

“When you’re thinking about creating a framework, you first want to consider what you’re doing right now,” Tiffany says. “Think about what’s working for you internally, and then figure out what’s working well for your existing clients. Get on the phone with them — find out what parts of the process are really resonating with them.”

In this episode, Tiffany shares how to build a framework, when to roll it out, and whether you should share it publicly!

Hit play and find a new way to work! In this episode, you’ll learn:

• What it means to create a “framework” in your business — and why a good framework will become the spine of your brand
• The importance of being flexible and treating your framework as a living thing
• Whether you should focus on process or outcomes when it comes to your framework

Subscribe now and never miss a single episode!

About Tiffany Ingle: Tiffany Ingle is a brand voice strategist and conversion copywriter, a mom of three young kids, and host of the Authenticity is Addictive podcast. 

Highlights:‌ ‌

00:33  Intro

01:22  Meet Tiffany Ingle

03:43  The MLM intro

06:13  Shift to freelance writing

08:12  Entrepreneurship & motherhood

10:35  Pandemic & online courses

12:25  What is a framework & why have one?

14:22  How do you develop a framework?

17:30  Be flexible & responsive

18:44  Process or outcomes? 

20:34  Share it publicly?

23:28  Lead magnets & templates

24:36  Tiffany's CRAVE Framework

30:42  Outsourcing with a framework

32:15  The Christy Questions

37:01  Find Tiffany

Please remember to subscribe, rate, and review!

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Tiffany Ingle

https://tiffanyaingle.com

https://tiffanyaingle.com/aia

Instagram: https://www.instagram.com/tiffanyaingle

https://www.linkedin.com/in/tiffanyaingle

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HOW MUCH CAN YOU GET DONE-IN-A-DAY? You might be surprised! Work with me for a Done-In-a-Day session + walk away with a brand new, optimized email sequence or landing page! Let’s take your copy from ho-hum to HELL YES!

https://christycegelski.com/hire-me 

CONNECT WITH CHRISTY ON INSTAGRAM: https://www.instagram.com/christycegelski

“Your FAQ is going to arm you with talking points. It establishes a foundation of who you are, how you work, what your expectations are, and what people’s expectations of you should be.”

—  Cathlyn Melvin

How much time do you spend thinking about your FAQs? Or, how about this: do you even have an FAQ section on your website?

After my interview with copywriter and editor Cathlyn Melvin, I will be adding one ASAP!

For many of us, FAQs are a totally overlooked element of our websites. But when handled correctly, your FAQs can become a secret weapon that will vet your prospects BEFORE your discovery calls and help you manage challenging client interactions with ease! 

I bet that got your attention!

FAQs used to be a simple way to get ahead of customer service questions, but they’ve begun to take on new roles. “Recently, it’s switched to being really sales-focused, where we’re getting ahead of objections and we’re increasing the Know, Like, and Trust before people get on the call with us,” Cathlyn says. They can also be used to shape the provider-client relationship!

Cathlyn uses her FAQs to give potential clients the opportunity to understand her process, services, and working relationships right off the bat, so that prospects that aren’t a good fit can opt out of booking a call — and prospects that ARE can get even more excited about working with her!

By outlining who you are, how you work and how you expect to be treated BEFORE your discovery calls, you set up the foundation for your biz relationships on YOUR terms.

And that is priceless!

Hit play and find a new way to work! In this episode, you’ll learn:

• The types of things that you should really consider including in your FAQs
• How FAQs differ from and overlap with contracts 
• Where you should be referencing your FAQs when engaging with prospects (hint: not just on your FAQ page!)

Subscribe now and never miss a single episode!

About Cathlyn Melvin: Cathlyn Melvin is a copywriter, editor, and advocate for mission-driven businesses. She specializes in copywriting and editing websites, e-newsletters and other email sequences, blogs/articles, and ebooks.

Highlights:‌ ‌

00:33  Intro

01:19  Meet Cathlyn Melvin

03:26  Prepping clients with FAQS

06:32  Where to keep FAQs

07:30  FAQ objectives

08:49  Setting ground rules

11:55  Contracts v. FAQs

14:33  Why Cathlyn started using FAQs

16:34  Christy’s client story

19:45  How many FAQs?

24:33  FAQ tips

29:52  The Christy Questions

Please remember to subscribe, rate, and review!

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Cathlyn Melvin

https://www.rightcatcreative.com 

Instagram: https://www.instagram.com/cathlynmelvin 

Twitter: https://twitter.com/cathlynmelvin 

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HOW MUCH CAN YOU GET DONE-IN-A-DAY? You might be surprised! Work with me for a Done-In-a-Day session + walk away with a brand new, optimized email sequence or landing page! Let’s take your copy from ho-hum to HELL YES!

https://christycegelski.com/hire-me 

CONNECT WITH CHRISTY ON INSTAGRAM: https://www.instagram.com/christycegelski

“We get to make our own rules.”

—  Deanna Seymour

You started your biz with the goal of building a better, more fulfilling life for yourself, based on what YOU want. So why would you put up with anything less while growing your empire?

Deanna Seymour is a graphic designer who’s ditched all the blueprints and traditional advice and built up her business her way, on her own terms (check out her website to see what I mean!). Example: Deanna just finished a six-week long sabbatical from social media — widely considered a no-no when it comes to building your biz!

Deanna doesn’t just march to the beat of her own drum, she built that drum from scratch! 

In this episode, Deanna talks about how to be authentic online with integrity, how to effectively promote your business on social media without burning out, and how she’s become a successful entrepreneur with ADHD.

This conversation is frank, candid, and 100% no-holds-barred, so if you’re looking for real-deal advice on how to build a business that works for you, you’ll want to dig right in!

Hit play and find a new way to work! In this episode, you’ll learn:

• Deanna’s unique approach to creating amazing offers based on having fun, not what you think you’re *supposed* to do 
• Why your Instagram Stories don’t have to be perfect — and how they can be your greatest source of connections
• Why you might want to think twice before signing up for that online course you’ve been eyeing

Subscribe now and never miss a single episode!

About Deanna Seymour: Deanna Seymour is a graphic designer, wife, mom of two, and a recovering perfectionist. She hosts the Imperfect Party podcast and creates fully custom, scroll-stopping, on-brand graphics for her clients’ social media.

Highlights:‌ ‌

00:34  Intro

02:07  Meet Deanna Seymour

05:46  What she’s doing differently

11:10  Online courses + their marketing

17:56  Authenticity

21:57  Keeping it “real”

28:16  Instagram Stories

29:26  Social media expectations

32:41  Facebook groups

34:25  Happy hours + content mapping

36:11  Stay connected to your own socials

39:24  What feels good for you?

42:00  Emotional labor + comparisons

47:32  Marketing Made Un-Sleazy

50:46  The Christy Questions

1:03:27  Find Deanna

Please remember to subscribe, rate, and review!

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Deanna Seymour

https://deannaseymour.com 

https://deannaseymour.com/sleazy 

Instagram: https://www.instagram.com/imperfectparty 

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HOW MUCH CAN YOU GET DONE-IN-A-DAY? You might be surprised! Work with me for a Done-In-a-Day session + walk away with a brand new, optimized email sequence or landing page! Let’s take your copy from ho-hum to HELL YES!

https://christycegelski.com/hire-me 

CONNECT WITH CHRISTY ON INSTAGRAM: https://www.instagram.com/christycegelski

“The VIP offer has revolutionized my business... It has helped me take control over my calendar.”

—  Kristin Macintyre

Have you been noticing a LOT of online service providers offering up fabulous-sounding VIP Days lately? Are you thinking about getting in on it and offering your own VIP offer — but aren’t sure what to include or how to sell it?

Then you’re going to want to listen to this episode!

My guest, Kristin Macintyre, is the reigning queen of VIP days. In fact, Kristin has actually discontinued most of her services and switched her copywriting business to a VIP-offer-only model!

And she is THRIVING.

“What is a VIP Day? It really is just a service that has three particular qualities to it,” Krisitin says. “Then you can take those qualities and create an offer that meets those qualities, but it can look like SO many different things!”

What are those three qualities? You’re going to have to tune in to find out!

In this episode, Kristin talks about the key ingredients of a VIP offer, her journey from teaching composition to college students to writing copy, and how the VIP Intensive offer changed Kristin’s business!

Hit play and find a new way to work! In this episode, you’ll learn:

• How to structure a VIP offer so that you can deliver top-tier service without overwhelming yourself
• How Kirstin and I set up our respective VIP offers — and what goes into them 
• Whether your VIP should be an entry point or an upsell — and where to start your pricing

Subscribe now and never miss a single episode!

About Kristin Macintyre: Kristin Macintyre is an entrepreneur and conversion copywriter. She whips up copy that connects, communicates, and converts, with a whole lotta strategy and a pinch of personality — aka the good stuff.

Highlights:‌ ‌

00:35  Intro

02:20  Meet Kristin Macintyre

03:30  From English teacher to copywriter

08:44  Learning v. taking action

10:30  The MFA experience

11:50  3 qualities of a VIP offer

14:23  VIP Day v. VIP Intensive

16:53  Done-in-a-Day

18:25  High-ticket or entry point?

20:37  VIP Intensive impacts

21:59  Goodbye, proposals + discovery calls!

23:48  Talking money, honey!

27:52  Find what works for you

28:51  Demonstrate value

30:02  Non-service VIP Days

33:40  VIP Day repeat clients + Disney

38:16  Delivering the final product

40:09  The Christy Questions

48:12  Find Kristin

Please remember to subscribe, rate, and review!

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Kristin Macintyre

https://macintyrecopy.com 

Instagram: https://www.instagram.com/kristin.macintyre 

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HOW MUCH CAN YOU GET DONE-IN-A-DAY? You might be surprised! Work with me for a Done-In-a-Day session + walk away with a brand new, optimized email sequence or landing page! Let’s take your copy from ho-hum to HELL YES!

https://christycegelski.com/hire-me 

CONNECT WITH CHRISTY ON INSTAGRAM: https://www.instagram.com/christycegelski

“Most of us who’ve been in business have 8 to 10 people we know that we could get into a group.”

—  Jessica Terzakis

Have you been thinking about creating and selling an online course? Then you’re going to want to meet Jessica Terzakis.

Jessica helps service-based entrepreneurs of all kinds monetize their expertise through creating fabulous online courses and group programs, letting them smash their 1:1 revenue ceiling and make a bigger impact.

Jessica is a firm believer that you should definitely consider launching a group program before you even think about creating an online course. 

“I think the marketing for online courses is glittery, it’s sparkly — it’s really sexy, isn’t it? It’s like ‘create your course, launch it, and make seven figures’” Jessica says. “I’m not bashing online courses… I think it’s just that they’re a very advanced solution for a business owner.”

This episode takes an honest look at everything you need to know about launching your digital program — from pricing to saturation to marketing. 

If you want to learn all about the good, the bad, and the ugly about online courses and get the goods on how (and when) to build out your successful group coaching program, then this episode is for you!

Hit play and find a new way to work! In this episode, you’ll learn:

• How to create a unique group program that stands out from the pack (with real examples)
• Why online program pricing has dropped over the last few years — and why an engaged email list is VITAL
• Why the beta launch formula is going to become your secret weapon

Subscribe now and never miss a single episode!

About Jessica Terzakis: Jessica Terzakis is a curriculum creator, small business advisor, and the program director for Terzakis And Associates. She loves collaborating with entrepreneurs that are experts in their field and transforming their knowledge into value-packed, exciting content.

Highlights:‌ ‌

00:33  Intro

01:43  Meet Jessica Terzakis

05:03  Courses v. group programs

06:55  High-ticket pricing v. volume

08:22  Find your 8-10

12:02  ‘Set it & forget it’ myth

13:25  When to launch

17:18  How to be unique

24:05  Unique touch examples

25:25   ‌Embrace beta launches

29:02  Freebie

31:56  Transparency

33:33  Setting your pricing

39:28  ‌The Christy Questions

Please remember to subscribe, rate, and review!

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Jessica Terzakis

https://terzakisandassociates.com

Instagram: https://www.instagram.com/jessica_terzakis, https://www.instagram.com/terzakis_associates 

Twitter: https://twitter.com/terzakissmbiz 

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HOW MUCH CAN YOU GET DONE-IN-A-DAY? You might be surprised! Work with me for a Done-In-a-Day session + walk away with a brand new, optimized email sequence or landing page! Let’s take your copy from ho-hum to HELL YES!

https://christycegelski.com/hire-me 

CONNECT WITH CHRISTY ON INSTAGRAM: https://www.instagram.com/christycegelski

Today's episode is a little different...


When I started sharing that I was working with someone to heal some of the hormonal and metabolic issues I'd been struggling with (and my results) I got a lot of questions about what I was doing, how it worked, and why.

So, I thought, what better way to address all the questions than to dedicate an entire podcast episode to the subject? And of course, I had to interview the woman who's helping to change my life and my health!

As it turned out, we had so much to talk about, I ended up dedicating TWO entire podcast 
episodes to the subject!


Last week's episode was all about Meghann's own incredible 'behind the business' story of healing from food and exercise addiction, recovering from a traumatic brain injury that ended her career, and how she became a health coach.


If you haven't listened to Part One, seriously - go back! It's an unbelievable journey she's been on!


In today's episode (Part Two) we're talking about how my life has changed since I cut out sugar and switched to a high-fat, low-carb diet.


I'm sharing my personal experience, what it's like to work with Meghann and complete her program, and of course, my results (so far.)  


We also dive into some common FAQs around keto and specific questions people asked me on Instagram, like:


✓ What the ketogenic lifestyle is and isn’t — and who can get the most benefits from a low-carb, high-fat diet
✓ What it means to deal with Leaky Gut Syndrome, what it can lead to, and how to treat it
✓ The huge role that mindset and accountability play in successfully reaching your health goals

Subscribe now and never miss a single episode!

About Meghann Hempel: Meghann Hempel is a certified health coach and personal trainer who specializes in low-carb, high-fat nutrition and the ketogenic lifestyle. She firmly believes that we have the ability to heal ourselves through food, wellness, and lifestyle changes.

Highlights:‌ ‌

00:32  Intro

02:03  Benefits & results

03:57  Why does it work?

06:26  Leaky gut syndrome

09:01  Biggest ketogenic misconceptions

13:00  Sticking with it & results

19:09  Will you miss foods?

23:47  Accountability & mindset

31:04  The Christy Questions

34:50   ‌Challenging clients

39:46  Find Meghann

Please remember to subscribe, rate, and review!

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https://www.brainbodyandbeyondllc.com 

https://linktr.ee/brainbodybeyond 

Instagram: https://www.instagram.com/Meghann.Alice 

Instagram: https://www.instagram.com/brainbodybeyond 

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HOW MUCH CAN YOU GET DONE-IN-A-DAY? You might be surprised! Work with me for a Done-In-a-Day session + walk away with a brand new, optimized email sequence or landing page! Let’s take your copy from ho-hum to HELL YES!

https://christycegelski.com/hire-me 

CONNECT WITH CHRISTY ON INSTAGRAM: https://www.instagram.com/christycegelski

“I’m in the clear now. I’m feeling like a human and I’m ready to take on the world.”

—  Meghann Hempel

Certified health and lifestyle coach and personal trainer Meghann Hempel has the kind of inspiring ‘behind the business’ story that could be turned into a bestselling book. 

And we’re going to explore it all on the Captivate + Convert podcast!

Prior to changing the lives of her clients (including me!), Meghann dealt with her own unhealthy relationship to food — which started at the age of just nine years old, when she was prescribed psychiatric medications which led to major weight gain, increased appetite, and food obsessions.

At 16, she became a fitness addict, binging on food and then over-exercising.

It wasn’t until she weaned herself off of her prescription meds that she was able to find the clarity and energy to start building her career….

… and that’s when her eating disorder got truly serious.

This episode is the first of a two-part interview with Meghann. This chapter explores Meghann’s journey from overmedicated child to zombified young mom to healed healer. From rock-bottom bulimia to traumatic brain injury, Meghann has overcome some serious challenges — tune in now to hear her incredible story!

Hit play and find a new way to work! In this episode, you’ll learn:

• How prescription meds affected Meghann’s lifestyle and eating habits — and how long it took her to recover
• How a traumatic brain injury forced Meghann to shift her career path
• The real lowdown on food addiction, triggers, and food sobriety

Subscribe now and never miss a single episode!

About Meghann Hempel: Meghann Hempel is a certified health coach and personal trainer who specializes in low-carb, high-fat nutrition and the ketogenic lifestyle. She firmly believes that we have the ability to heal ourselves through food, wellness, and lifestyle changes.

Highlights:‌ ‌

00:33  Introduction

04:22  Meet Meghann Hempel

05:55  Meds & bulimia

07:53  Pregnancy & depression

09:21  Getting off the meds

10:37  Finding her path... & getting derailed

13:34  Discovering the ketogenic lifestyle

15:42  TBI

19:18  Triggers & food sobriety

22:45  Working with clients

26:27  Why we eat

27:21  Food addiction ‌

29:41  Sick of diets

33:57  Why keto & primal?

38:00  Food choices

Please remember to subscribe, rate, and review!

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Meghann Hempel

https://linktr.ee/brainbodybeyond 

Instagram: https://www.instagram.com/Meghann.Alice 

https://www.penguinrandomhouse.com/books/189611/anatomy-of-an-epidemic-by-robert-whitaker 

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HOW MUCH CAN YOU GET DONE-IN-A-DAY? You might be surprised! Work with me for a Done-In-a-Day session + walk away with a brand new, optimized email sequence or landing page! Let’s take your copy from ho-hum to HELL YES!

https://christycegelski.com/hire-me 

CONNECT WITH CHRISTY ON INSTAGRAM: https://www.instagram.com/christycegelski

“My business is my activism, because it’s a legacy that I’ll leave for my children.”

—  Tamika Auwai

We’ve made it to the first anniversary of the Captivate + Convert podcast!

Over the past year, I’ve had the opportunity to talk to some amazing guests who have shared some legit tips and biz-building strategies across a range of disciplines, including brand building, copywriting, SEO, and more.

Honestly? When I first launched the podcast, I wasn’t sure how long it would last.

Let me tell you — producing a weekly show isn’t easy, especially for someone with no prior background in podcasting.

But despite all the uncertainty and overwhelm… Captivate + Convert has managed to consistently rank in the top 5% of business podcasts! (Thank you to everyone who has left a review or a five-star rating!)

Along with the juicy tidbits shared by my super interesting guests, many of you have told me that you love the Christy Questions segment.

In this episode, I share the history behind The Christy Questions, along with some of the top Christy Questions highlights from the last year.

You’ll hear about how copywriter Licia Morelli rocks her multi-passionate approach to writing...

You’ll learn why entrepreneur Kaley Sparling didn’t leverage her platform as a former Mrs World when launching her biz...

You’ll discover how a family tragedy led Sara Vartanian to go full-time in her business...

… and much more.

Hit play and find a new way to work! In this episode, you’ll learn:

• Why the right messaging will actually resonate more than a big name
• Where to draw the line when it comes to what you share as a personal brand 
• How to meld your activism and your business

Subscribe now and never miss a single episode!

Highlights:‌ ‌

00:33  Happy anniversary!

02:06  About The Christy Questions

04:04  Licia Morelli & doing all the things

10:51  Kaley Sparling & the right story

17:10  Cara Alwill & privacy

21:47  Rob Marsh & Kira Hug on the spot 

33:42  Sara Vartanian & leaving her job

39:10  Tamika Auwai & activism

43:50  Outro

Please remember to subscribe, rate, and review!

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https://www.instagram.com/liciamorelli 

https://www.instagram.com/kaleysparling 

https://www.instagram.com/thechampagnediet

https://www.instagram.com/thecopywriterclub 

https://www.instagram.com/saravartanian 

https://www.instagram.com/orishacreative 

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HOW MUCH CAN YOU GET DONE-IN-A-DAY? You might be surprised! Work with me for a Done-In-a-Day session + walk away with a brand new, optimized email sequence or landing page! Let’s take your copy from ho-hum to HELL YES!

https://christycegelski.com/hire-me 

CONNECT WITH CHRISTY ON INSTAGRAM: https://www.instagram.com/christycegelski

“We have to do a lot of showing in our stories, with examples… not just telling people.”

—  Brenna McGowan

We all know the importance of having a strong call-to-action… but everything that comes before your CTA needs to be just as powerful!

This week’s episode is a blast from the past — it’s an episode that covers a pretty important topic when it comes to copywriting and marketing: storytelling. 

My guest for this episode, Brenna McGowan, is a legit genius when it comes to transitioning from your story to your sell — the one step that so many marketers seem to stumble on. 

Brenna and I have a great conversation about what happens when you niche down (it’s not what you’d expect!), what *really* connects you with your ideal clients, and how to effectively weave storytelling into the copy you write for your biz website and emails.

As a major bonus, we also answer the age-old question when it comes to nurturing emails: quantity or quality?

Hit play and find a new way to work! In this episode, you’ll learn:

• Brenna’s amazing Segue framework to help you effortlessly sell through your emails and captions
• The biggest mistakes that people make when writing their copy — and what to do instead 
• How to identify the stories that will help you sell... and the stories that are a little bit TMI!

Subscribe now and never miss a single episode!

About Brenna McGowan: Brenna McGowan is an award-winning email copywriter and content strategist who helps the words that sounded so good in your head come out even better on the page. She has worked alongside some of the biggest names in the space and has a knack for helping clients tell everyday stories that fill up their programs and jack up their open rates...to over 50%!

Highlights:‌ ‌

00:33  Introduction

03:24  Meet Brenna McGowan

08:38  The copywriter journey

09:33  Niching down

12:27  Biggest copy mistakes

15:45  Share the right story

17:21  Story transitions

18:48  Choosing your stories

23:30  ‌The Segue framework

27:15  Segue example

29:10  Illustrations + preempting objections

33:38  Injecting personality ‌

34:37  Quality or quantity?

41:46   ‌Repurposing content

43:07  Dream assignment & challenges

48:59  Boundaries

51:07  Imposter syndrome

54:07  ‌Anxiety

Please remember to subscribe, rate, and review!

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https://brennamcgowan.co/resources 

https://www.instagram.com/brennamcgowanco

https://www.facebook.com/brennamcgowanco 

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MY FREEBIE: need link

HOW MUCH CAN YOU GET DONE-IN-A-DAY? You might be surprised! Work with me for a Done-In-a-Day session + walk away with a brand new, optimized email sequence or landing page! Let’s take your copy from ho-hum to HELL YES!

https://christycegelski.com/hire-me