Captivate + Convert with Christy Cegelski

“My service is a movement. And when you work with me, your brand will get a sustainable upgrade.”

—  Anna Rosa Parker

What do you do when you lose it all? 


You build it back up - even better than before!

My guest on this week’s episode of Captivate + Convert is Anna Rosa Parker, a copywriter and brand strategist who specialized in helping luxury travel and lifestyle brands update and perfect their brand messaging.

But when the pandemic hit, she lost every last one of her clients.

While this devastating setback could have caused her to give up on her business entirely, Anna took it as an opportunity to reimagine and rebuild her business by carving out a mission-driven niche for herself that allows her to work with eco-conscious clients who are looking to change the way they do business.

This isn’t your typical tips-and-tricks style episode but you’ll definitely walk away with some major inspiration — especially if you're starting over or feel ready for a change but you're not sure how to make it happen.

Hit play and find a new way to work! In this episode, you’ll learn:

>  When Anna realized she had an opportunity to pivot — and how finding the right community helped her make the change.

>  How Anna helps clients incorporate sustainability into their brand strategy and the way they do business.

>  The policy Anna incorporated to ensure that 10% of her income from each project helps the communities her clients serve — and how it perfectly aligns with her mission.

Subscribe now and never miss a single episode!

About Anna Rosa Parker: Anna Rosa Parker is a brand strategist and copywriter who helps luxury travel brands integrate sustainable practices into their businesses — and communicate that in their messaging.

Highlights:‌ ‌  

01:48  Meet Anna Rosa Parker  

03:08  Anna Rosa’s typical clients  

03:45  Pandemic, hospitality shutdown & NYC  

06:22  Lost clients + repositioning  

09:50  Making luxury fun + sustainable  

10:40  Alignment + client vetting  

12:47  Anna Rosa’s sustainability process  

14:10  The 10% policy  

15:43  Artist Inclusive community  

18:15  Building writing income  

20:10  Agency life  

22:17  ‌The Christy Questions  

30:47  Contact + download

Please remember to subscribe, rate, and review!

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https://www.dashofcopy.com  

https://www.dashofcopy.com/sustainableupgrade  

https://www.instagram.com/dashofcopy  

https://www.facebook.com/dashofcopy  

https://www.artistinclusive.com 

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LONG-FORM SALES PAGE NOT CONVERTING? OR MAYBE YOUR WEBSITE COPY NEEDS A LITTLE ZHUZH? 

MY DONE-IN-A-DAY SESSION IS THE QUICKEST (AND MOST COST-EFFECTIVE) WAY TO WORK WITH ME TO TAKE YOUR COPY FROM HO-HUM TO HELL YES! AND MAKE SURE IT’S OPTIMIZED FOR CONVERSIONS.

CLICK THE LINK BELOW TO LEARN MORE. ⬇︎

https://christycegelski.com/hire-me   

CONNECT WITH CHRISTY ON INSTAGRAM:   

https://www.instagr

People love taking quizzes. It’s why savvy biz owners use them as part of their marketing strategy — and why you should, too.   

This episode’s guest, Christen Schneider, is a legit authority on using quizzes for list-building and lead gen.  

Why are quizzes one of the most effective ways to build your list? As lead magnets, they definitely take more work to get through than the typical PDF download — but they’re also a LOT more engaging. 

“People like instant gratification and they like self-centered stuff,” Christen says. “We like to talk about ourselves. We like people to help us, specifically, and we like to think that it’s gonna be quick… the quiz doesn’t solve the problem for them, but it’s something they can look at right away.” 

Basically, quizzes are a high-converting lead magnet for broader-based audiences that ALSO offers the opportunity for segmentation (and that means more powerful follow-ups)!

But you can’t just throw together any old quiz. Want to create a high-impact quiz that grabs your audience’s interest and asks just the right questions? Christen breaks it all down and keeps it super simple and super practical in this episode (and yes, she DOES dive into the tech side of things). Let’s get started!

Hit play and find a new way to work! In this episode, you’ll learn:  

>  What micro-commitments are — and how you can build them into your marketing strategy.  

>  How to come up with a quiz topic aligned with your offer.  

>  How to create personalized automated follow-ups that help lead to next steps.  

Subscribe now and never miss a single episode!

About Christen Schneider: Through her marketing agency, Christen Schneider works with creative business owners and leadership teams to hone in on client-focused, story-driven, can’t-ignore marketing, with a focus on copywriting and tech. She is an authority on using quizzes for list-building and lead generation.

Highlights:‌ ‌  

01:37  Meet Christen Schneider

04:06  Why are quizzes so powerful?

06:02  Broader-based audiences

06:46  Deciding on a quiz topic

10:17  Quality v. quantity

10:56  Automated follow-ups

16:49  You don’t need a “cool” topic

18:20  The tech tools

23:20  Christen’s services

24:45  Paid or organic?

25:41  The Christy Questions  

Please remember to subscribe, rate, and review!

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https://www.christenschneider.com  

https://www.instagram.com/christenjschneider  

https://www.facebook.com/christenjschneider  

https://www.linkedin.com/in/christens  

NEED LINK TO THE FACEBOOK LIVE CHRISTEN MENTIONS

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HOW MUCH CAN YOU GET DONE-IN-A-DAY? You might be surprised! Work with me for a Done-In-a-Day session + walk away with a brand new, optimized email sequence or landing page! Let’s take your copy from ho-hum to HELL YES!  

https://christycegelski.com/hire-me 

CONNECT WITH CHRISTY ON INSTAGRAM: https://www.instagram.com/christycegelski

“Because of our experiences that are individual and unique to us, we have the ability to change people’s lives in a specific way.”

—  Erin Neuhardt

Today’s episode is all about being seen.

There’s a lot of advice out there about what you should be doing to gain visibility and exposure for your brand. And no wonder — the online world is flooded with creators and entrepreneurs all fighting to capture the attention of their ideal audiences.

But many of the people handing out advice on increasing brand visibility are delivering cookie-cutter, one-size-fits-all solutions. 

Visibility strategist and consultant Erin Neuhardt understands that difference matters.

As entrepreneurs and the faces of our brands, we are all unique: we have different offers, we have different strengths and weaknesses, and we’re comfortable showing up in different ways.

Erin helps her clients create visibility strategies that are in alignment with their goals and who they are as people — and she isn’t shy about spilling all of her greatest insights in this episode of Captivate + Convert!

Hit play and find a new way to work! In this episode, you’ll learn:

>  What visibility strategy actually means — and how it helps you grow your biz in a practical way

>  The 4 specific blocks that women have around visibility (and how to overcome them)

>   The most effective methods of increasing visibility — and why it’s SO important to understand your motivations first

Subscribe now and never miss a single episode!

About Erin Neuhardt

Erin Neuhardt is a visibility consultant who helps entrepreneurs, thought leaders, and coaches craft plans to increase their visibility by finding the right opportunities to reach their audiences in an authentic way — while remaining in alignment with their goals, personalities, and values. 

Highlights:‌ ‌

01:43  Meet Erin Neuhardt

04:39  Visibility strategy: what and why

06:00  Intentionality

07:18  Women + visibility

09:33  We don’t see the whole picture

12:16  Invisibility + safety 

13:48  Effective avenues to visibility

16:03  Building confidence

17:19  Pitching tips

20:41  Come from a place of service

22:43  Build momentum + receive

23:36  The Christy Questions

Please remember to subscribe, rate, and review!

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ERIN NEUHARDT

https://www.facebook.com/groups/visibilitygrowth 

https://www.linkedin.com/in/erin-neuhardt 

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CONNECT WITH CHRISTY ON INSTAGRAM: 

https://www.instagram.com/christycegelski

HOW MUCH CAN YOU GET DONE-IN-A-DAY? You might be surprised! Work with me for a Done-In-a-Day session + walk away with a brand new, optimized email sequence or landing page! Let’s take your copy from ho-hum to HELL YES!

https://christycegelski.com/hire-me 

“I actually think there’s more room for creativity WITHIN my structure, because I base it off of when my brain is working best on certain things.”

—  Jill Wise

Ready to supercharge your productivity without the hustle headache?

This week's guest, Jill Wise is about to show you how to get sh*t done and reduce your Ibuprofen budget in the process!

Jill is a multi-passionate entrepreneur who has mastered the art of systems, processes, and structure... 

Which has helped her reduce stress AND boost her results in her own business. 

She spills all her secrets in this week's episode of the podcast and trust me, you don't want to miss it!

Whether you're not sure what systems will have the most impact or you're like me, and you've avoided setting up too much of a structure for yourself because you didn't want to be boxed in, this episode is for you.

It's packed with powerful tips on how to work smarter in your business -- from optimizing your weekly schedule to allowing yourself to be flexible AND finding freedom in structure.

In fact, I followed Jill's advice in this interview and it's giving me LIFE! Seriously, I don't know how I managed without it!

Hit play and find a new way to work! In this episode, you’ll learn:

>  Jill’s #1 tip for entrepreneurs struggling with their time management  

>  The difference between working ON your business and IN your business — and how to hit the perfect balance

>  How Jill built up a client base as a multi-passionate and multi-specialized entrepreneur

Subscribe now and never miss a single episode!

About Jill Wise

Jill Wise is a brand strategist, organic marketing expert, conversion copywriter, and business coach. When you work with her, you get a back-pocket copywriter and ceaseless cheerleader ready to help you get to that next level you never thought was possible because—real talk—she knows her sh*t.

Highlights:‌ ‌

01:40  Meet Jill Wise

‌04:41  Building a client base

‌06:45  Niching

‌07:58  Working ON v. IN your business

‌09:00  Time-blocking

‌11:47  Creativity + energy mapping

‌14:52  Balance v. burnout

‌18:14  Freedom in structure

‌20:11  Jill’s #1 takeaway

‌23:19  The Christy Questions

Please remember to subscribe, rate, and review!

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CONNECT WITH JILL 

https://www.wordsbyjill.com 

https://www.instagram.com/wordsbyjill

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CONNECT WITH CHRISTY ON INSTAGRAM: 

https://www.instagram.com/christycegelski

Long-form sales page not converting? Or maybe your website copy needs a little zhuzh? My Done-In-a-Day session is the quickest (and most cost-effective) way to work with me to take your copy from ho-hum to HELL YES! And make sure it’s optimized for conversions. Click the link below to find out how it works.

https://christycegelski.com/hire-me 

“If you feel pulled towards something and you can’t stop thinking about it, there’s a reason.”

—  Christy Cegelski

Are you pressing pause on the thing you REALLY want to do because you're afraid that A) It's already been done and B) You have nothing new to offer?

The truth is, there's plenty of room at the table for you and it's 100% possible to get paid to do what only YOU can do -- even in a wildly competitive online market.

And in this solo episode, I share the top five things you can do to boost your fame factor and stake your claim.

But before you hit play, you might want to grab a pen and paper — I think you’ll want to take some notes!

A lot of would-be entrepreneurs and side hustlers out there hold back from pursuing what they truly feel called to do because they're afraid the market is "too saturated" and they don't know how to set themselves apart (or if that's even possible.) 

Here’s the thing — in the online space, EVERY market is saturated. 

But that doesn't have to stop you from becoming successful.

Nobody is able to do what you do exactly the way you do it.

And being one of many in your field actually offers you a unique opportunity to showcase what makes YOU different and sets your process and offers apart. 

Which BTW, is what will resonate with those dream clients of yours...

If you're ready to get all Queen Bey in your niche so you can render the competition irrelevant?

Hit play to learn:

>  How to position yourself as an expert without feeling like a one-trick pony

>  Why collaboration helps you build your brand, not dilute it

>  How to build trust + provide value through the right kind of teachable content 

Subscribe now and never miss a single episode!

Highlights:‌ ‌

‌01:14  Saturated markets

‌02:13  Follow your passion anyway

03:47  Specialization

‌04:46  Create teachable content

‌05:37  Build visibility

‌06:52  Collaborate with others

‌08:04  Show up consistently

Please remember to subscribe, rate, and review!

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CONNECT WITH CHRISTY ON INSTAGRAM: 

https://www.instagram.com/christycegelski

Long-form sales page not converting? Or maybe your website copy needs a little zhuzh? My Done-In-a-Day session is the quickest (and most cost-effective) way to work with me to take your copy from ho-hum to HELL YES! And make sure it’s optimized for conversions. Click the link below to find out how it works. 

https://christycegelski.com/hire-me 

“A lot of people focus on just being on page one… but you also have to rank for the right phrases”

—  Per Andreasen

Want to take your SEO to OMG?

My guest Per Andreasen used his mad SEO skills to rank in the TOP 5 on Google search for fitness copywriters.

Per is an expert in using SEO to attract the right audience and gain legit exposure. This is a subject I knew nothing about before sitting down to chat with him, and let me tell you — this interview is an eyeopener!

If you want to drive more targeted traffic to your website, SEO is the way to go. It’s the practice of taking into account what people search for when you’re writing copy and coming up with your marketing strategy.

By upleveling your SEO, you can actually move your webpages up in Google search rankings, making it easier for your best-fit customers to find you (you won’t reach many of them if you don’t show up in the first five pages of results).

There are a few things you have to think about when coming up with your strategy: what keywords do your ideal clients use when searching for services similar to yours? Which keywords perform the best? How many of them should you use in your copy?

And, importantly, how do you niche down and position yourself as a leader in your space? 

Yes, SEO seems intimidating and technical, but Per breaks it down into easily digestible bites. This episode is perfect for both SEO beginners and those looking to upgrade their skills.

Hit play and find a new way to work! You’ll learn:

>  How to use meta descriptions to convert people from seeing your search result to visiting your site

>  How to refresh + upgrade your older content to attract new readers

>  Tools + software you can use to upgrade your SEO more easily

Subscribe now and never miss a single episode!

About Per Andreasen

Per Andreasen ranks top 5 in the Google search for fitness copywriters. After working out for a decade, he fell deeply in love with no-nonsense businesses in the fitness industry — his dream clients. 

Highlights:‌ ‌

01:32  Meet Per Andreasen

‌06:00  SEO: what and why 

‌08:26  DIY or not?

‌09:19  Definitions

‌10:26  What your audience wants to know

‌12:30  Meta descriptions + titles

‌15:50  SEO Spider

‌17:50  Refresh old content

‌22:32  Writing tools

‌25:50  The Christy Questions

Remember to subscribe, rate + review!

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PER ANDREASEN

https://strongestcopy.com/cc

https://www.instagram.com/strongestcopy 

Answer the Public

https://answerthepublic.com 

Screaming Frog

https://www.screamingfrog.co.uk/seo-spider 

SEM Rush

https://www.semrush.com 

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CONNECT WITH CHRISTY ON INSTAGRAM: 

https://www.instagram.com/christycegelski

HOW MUCH CAN YOU GET DONE-IN-A-DAY? You might be surprised! Work with me for a Done-In-a-Day session + walk away with an optimized email sequence or landing page. Let’s take your copy from ho-hum to HELL YES!

https://christycegelski.com/hire-me 

“The online world is so flooded. I teach that you should build that brand foundation first, before you even worry about social media.”

—  Taylor Daniels

I’ve heard your requests, and now I’m delivering — this episode is all about best practices for growing your biz using Instagram! My guest for today is Taylor Daniels, brand strategy coach and Instagram expert extraordinaire. 

In 2019, Taylor was running a virtual assistant agency and noticed a lot of clients were requesting help in standing out on their socials in a saturated market. She also noticed that a lot of them weren’t putting in the effort to build their brand. 

She found herself teaching them how to up their Insta game and build a solid brand foundation... two things which happened to be her specialties. In 2020, she became a coach.

Taylor is a genius at leveraging social media and is one of the few people using Instagram the right way, in my opinion.

“Instagram is a tool to bring people into your space. It’s a place to connect and then bring people into your sales funnel — your email list or Facebook group,” Taylor says. “Yeah, you can close clients on Instagram, but it should be more used as a driving force to get people into YOUR community. And then you can show up in your community every day with warm, hot leads that are ready for you to nurture them.”

Hit play and find a new way to work! In this episode, you’ll learn:

> The biggest misconceptions entrepreneurs have about using Instagram as a business tool

> How many times per week you should be posting (it’s probably less than you think!)

> Best practices for boosting meaningful and authentic engagement

Subscribe now and never miss a single episode!

About Taylor Daniels

Taylor Daniels helps online service providers take their businesses from side hustle to sold the f*ck out. She offers guidance on brand strategy and marketing, and a big part of what she teaches is how to use Instagram to build your business.

Highlights:‌ ‌

02:16  Meet Taylor Daniels

04:36  Instagram as part of brand strategy

06:11  Foundation over details

07:17  Stop sweating vanity metrics

08:22  When + how to post

10:02  Instagram as a driving force

11:26  Show up authentically

12:53  Seriously, stop sweating metrics!

14:52  Niche down + reach out

17:27  Detach from the outcome

21:09  Follow/unfollow game

23:17  Stay focused

27:49  The Christy Questions

Please remember to subscribe, rate, and review!

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TAYLOR DANIELS

https://www.instagram.com/itstaydaniels_llc 

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HOW MUCH CAN YOU GET DONE-IN-A-DAY? You might be surprised! Work with me for a Done-In-a-Day session + walk away with a brand new, optimized email sequence or landing page! Let’s take your copy from ho-hum to HELL YES!

https://christycegelski.com/hire-me 

CONNECT WITH CHRISTY ON INSTAGRAM: 

https://www.instagram.com/christycegelski

Believe it or not, there's a prerequisite to writing emails that sell...

You need to have subscribers who actually open and engage with your newsletters.

But if you happen to have a pretty big chunk of subscribers who haven’t opened your emails in the last several months, it's probably time to clean up your list. 

There are a lot of legit reasons why subscribers go cold (and I share them in this episode) but as business owners, we tend to have a lot of resistance to the idea of letting them go. 

I mean...it seems counterintuitive, right? Why would you want to be sending out your stuff to fewer people?

I get it, I do. But when you see how getting rid of the dead weight improves your open rates, boosts engagement, and even increases conversions - you'll be a convert for sure!

In this episode, I break down all the deets of how, why, when to scrub your list — so you can finally build a community of subscribers who actually read, open, and reply to your emails!

In this episode, you’ll learn:

• Which subscribers you should be identifying for deletion — and which you want to hold onto
• The most common reasons why your subscribers would suddenly stop opening your emails
• The great (and immediate) benefits you get from cleaning up your list a couple of times per year

Subscribe now and never miss a single episode!

Highlights:‌ ‌
00:54 Why I love this topic
01:15 What scrubbing your list means & why do it
02:07 Why people stop opening your emails ‌
03:08 Why cleaning your list is so important
04:12 The tech stuff
05:22 How to scrub your list

Please remember to subscribe, rate, and review!

CONNECT WITH CHRISTY ON INSTAGRAM:
https://www.instagram.com/christycegelski

“I’ve just always had the attitude of like ‘I’ll figure it out when I get there’ and ‘why not me?’”

—  Brittany McBean

What do you think life will be like when your biz hits that magical six figures?

My guest for today’s episode knows that life on the other side of six isn’t just butterflies and rainbows. So, get ready for some real talk!

Brittany McBean is a launch expert and copywriter who knows all about the growing pains of hitting six figures (or multiple six figures) in your business — let’s call it the dark side of growth.

You could say that Brittany took the fast lane to six figures. Her income in 2019 was $7,000. 

Less than 12 months later, she’d made $170,000.

All without having taken a single business class.

“It’s a lot of solving things after the fact,” Brittany says. “In the past two years, I’ve had to hire, I’ve had to fire, I’ve had to have really hard conversations. I’ve had contractors who were not a good fit leave and it was not a good situation. I’ve had to fire clients who were not a good fit out of values… our family can’t afford for me to give up on this, so I just had to figure it out. There wasn’t another option.”

In this episode, Brittany breaks down her road from four figures to six, including her move from entry-level pricing to five-figure premium services and how she landed her first big-name client.

She also shares some really smart tips on how to start client (and team member) relationships off on the right foot!

Hit play and find a new way to work! In this episode, you’ll learn:

• The first hire Brittany made — and why she doesn’t recommend getting a VA right away
• How to knock the socks off your prospects with killer systems and sales calls
• The top 3 systems you need to set up in your business

Subscribe now and never miss a single episode!

About Brittany McBean

Brittany McBean is a launch strategist and copywriter who helps educators, course creators, and coaches make moolah online with conversion copy pumped full of personality, persuasion psychology, and market research.

Highlights:‌ ‌

• 02:07  Meet Brittany McBean
• 05:22  ‌$7,000 to $170,000
• 09:11  Landing her big client
• 12:58  Getting the confidence
• 16:20  Pricing & services
• 20:07  The first hire
• 21:52  Systems & active listening
• 25:17  Setting the client relationship tone
• 28:49  Fast growing pains
• 33:58  Building a team
• 43:42  3 systems you HAVE to have
• 49:29  The Christy Questions

Please remember to subscribe, rate, and review!

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BRITTANY MCBEAN

https://brittanymcbean.com 

https://www.instagram.com/brittanylmcbean 

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CONNECT WITH CHRISTY ON INSTAGRAM: 

https://www.instagram.com/christycegelski

Qs about anything you heard on the show? Just want to continue the conversation? Join me inside The Copy Connection - my private Facebook community for women in biz. It's a place to connect, have the bigger convos around the challenges of building your business, get support, and of course, tips galore! https://www.facebook.com/groups/copyconnection 

“When we’re in the eye of our own hurricane, it doesn’t make any sense.”

—  Kasey Mathews

Do you make excuses every time an opportunity comes up that aligns with what you want for yourself?

Why do we DO that?

On this episode, transformational life coach Kasey Mathews is here to talk about who is REALLY running your business — you or your unconscious beliefs.

Kasey teaches that behaviors are driven by beliefs. Your limiting beliefs and mindset heavily influence the way that you show up in your biz, without you even realizing it. 

“It’s like we’ve created this incredible recipe, we’ve put all these luscious, gorgeous ingredients into it… and yet you’re putting it on a plate that was never fully washed,” Kasey says. “It’s still got sticky bits and junk on it from those beliefs that live within yourself.” 

Those sticky beliefs can include thoughts like “I’m not good enough,” “I don’t have enough experience,” or “No one is going to want what I have to offer.”

At some point or another, we all wind up feeling like we’re stuck in place. We seem to be doing everything right on the surface, but can’t seem to get the results that we want. In this episode, you’re going to learn how to identify and heal those sticky, negative thoughts that get in the way of you running your business the way you want to. 

Hit play and find a new way to work! In this episode, you’ll learn:

• How to turn on your awareness and tap into those unconscious beliefs  
• The common limiting beliefs that haunt entrepreneurs — especially women 
• The #1 question to ask yourself in order to flip your imposter syndrome on its head

Subscribe now and never miss a single episode!

About Kasey Mathews

Kasey Mathews is a book-writing and transformational life coach, an inspirational speaker, and the author of Preemie: Lessons in Love, Life and Motherhood & Mom's Guide to Creating a Magical Life.

Highlights:‌ ‌

• 01:34  Meet Kasey Mathews
• 04:46  The dish metaphor ‌
• 06:53  ‌Belief-driven behavior
• 09:18  ‌Becoming aware
• 14:00  Common limiting beliefs 
• 16:30  Reframing the issue
• 18:28  ‌Healing your beliefs
• 26:58  Magical Living daily planner ‌
• 28:12  Worthiness‌
• 30:11  Your business is your partner
• 31:41  The Christy Questions

Please remember to subscribe, rate, and review!

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KASEY MATHEWS

https://kaseymathews.com 

https://www.instagram.com/kaseymathews 

https://twitter.com/kaseymathews 

https://www.facebook.com/kaseymathewsmagical 

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CONNECT WITH CHRISTY ON INSTAGRAM: 

https://www.instagram.com/christycegelski

Qs about anything you heard on the show? Just want to continue the conversation? Join me inside The Copy Connection - my private Facebook community for women in biz. It's a place to connect, have the bigger convos around the challenges of building your business, get support, and of course, tips galore! https://www.facebook.com/groups/copyconnection