Captivate + Convert with Christy Cegelski

“A lot of people believe that a personal brand is what your website looks like or the style of email that you send. But that is really just the tip of the iceberg.”

—  Tamara Glick

What goes into your personal brand — and why does it matter?

My guest Tamara Glick is exactly the person to answer these questions!

Tamara is a brilliant image consultant who helps highly visible leaders represent their personal brand on stage, on video, in meetings, and in photos with confidence.

Your personal brand is much more than just your website design or email copy. “Your personal brand is what people say about you when you’re not in the room,” Tamara explains. “Your personal brand is every interaction that a prospect has with you, whether that is in a photo, or on video, or in a message, or on a stage.”

Styling, image, and how you show up can be very powerful, strategic personal branding. When you’re in front of clients or prospects, it’s important to consider how well you’re conveying who you are and what you’re capable of.

Are you a hotshot copywriter with a brilliant knack for building authentic connections and a weakness for Doritos? Are you a modern web designer with the heart of an artist? Are you a soulful shop curator who is all about being intentional and eco-friendly?

How well are you conveying those things to those meeting you for the first time? Or even to those you’re already working with?

If you help people form opinions about you that are in alignment with who you are and what your mission is, you’ll be able to build deeper, more authentic connections!

In this episode, you’ll find out:

• How to develop and refine your own personal brand — and exactly why it is SO important
• Amazing tips for showing up and standing out on video like a total boss
• How to show up authentically in the work-from-home age (yes, yoga pants & all)

Subscribe now and never miss a single episode!

About Tamara Glick

Tamara Glick helps highly visible leaders represent their personal brand on stage, on video, in meetings, and in photos with the confidence, consistency, and quality that they are known for.

Highlights:‌ ‌

• 01:08  Introducing Tamara Glick
• 04:23  What goes into your personal brand?
• 07:34  Matching your personal brand to your desired state
• 09:21  Authenticity & work-from-home
• 12:54  Using video to build your brand
• 19:05  2 tips for standing out on video
• 23:47  The Work From Home Masterclass
• 30:35  The Christy Questions ‌

Please remember to subscribe, rate, and review!

TAMARA’S WORK FROM HOME MASTERCLASS https://www.knowtheterrain.io/?via=tamara

TAMARA’S FREEBIE: 15 VIDEO SPOILERS AND HOW TO FIX THEM: https://tamaraglick.com/captivateandconvertpod

LEARN MORE ABOUT TAMARA’S WORK: https://tamaraglick.com

FOLLOW TAMARA ON INSTAGRAM: @tamaraglick

CONNECT WITH CHRISTY ON INSTAGRAM: https://www.instagram.com/christycegelski/ 

FREE RESOURCE: https://christy-cegelski.mykajabi.com/grow-your-email-list-for-free 

Are you tired of spending time hustling in your DMs and Facebook groups every month in the hopes of finding your next client? What if you had potential clients coming to you on the regular? I created a FREE GUIDE to show you how to build a community of people who know, like, and trust you and CAN’T WAIT to click the Buy Button on your next offer. Download it now!

“The data shows that 93% of people say online reviews impact their buying decisions.”

—  Licia Morelli

Okay, be honest…what’s the first thing you do before you sign on the dotted line to work with a new coach or whip out your credit card to buy that mascara you’ve been eyeing?

If you’re like the vast majority of us, you probably read every review and testimonial you can get your hands on.

Social proof has the potential to make or break a sale — that’s why sites like TripAdvisor, Yelp, Consumer Reports, or MakeupAlley are so popular.

Bad news if you’re getting negative reviews. But great news if your customers are singing your praises!

My guest for this episode, copywriter Licia Morelli, calls testimonials one of the most important pieces of impact for buying decisions. Prospects want to know who you are, how you do business, whether your offer is valuable to them and what they can expect from a customer experience perspective.

Knowing how to leverage testimonials makes it much easier to sign new clients or sell more products. Plus, you can use the language and specific details found in your testimonials to craft more resonant copy that will attract even more of your ideal customers!

So, how do you get killer testimonials from satisfied customers?

Here’s the big secret: if your clients are happy with the work, they’ll be thrilled to give you a glowing recommendation — you just need to ask!

Do you have a solid customer relationship? Have you met their needs? Were they excited about the work? If you’ve built a great relationship, then go ahead and request that they put it in writing!

Many clients don’t really know where to start when it comes to writing a testimonial — so Licia put together a brilliant template for listeners of the Captivate + Convert podcast, designed to help your clients list out all the reasons why people should work with you!

Hit play to discover:

• How and when to approach customers to get that red-hot testimonial (or referral!) that’ll help you close more sales
• The legal do’s and don’ts of sharing testimonials — and how to avoid getting fined by the Federal Trade Commission
• A bonus testimonial template that makes getting that killer review a total breeze

Subscribe now and never miss a single episode!

About Licia Morelli

Licia Morelli has been a copywriter since 2008. She writes copy that makes cash for some of the most well-known personal brands on the internet. 

Highlights:‌ ‌

• 02:09  Introducing Licia Morelli
• 07:23  How much do reviews & testimonials really matter?
• 11:19  How to ask for testimonials
• 19:08  The ‘law-abiding citizen’ component
• 24:19  Onboarding & nurturing
• 30:09  Your ultimate testimonial template
• 34:27  The Christy Questions
• 40:46  Landing & keeping big name clients

 ‌Please remember to subscribe, rate, and review!

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LEARN MORE ABOUT LICIA’S WORK: https://www.liciamorelliwriter.com

LICIA’S TIME-SAVING & FOOLPROOF TESTIMONIAL TEMPLATE: https://www.liciamorelliwriter.com/testimonialtemplate

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CONNECT WITH CHRISTY ON INSTAGRAM: https://www.instagram.com/christycegelski/

FREE RESOURCE:https://christy-cegelski.mykajabi.com/grow-your-email-list-for-free

Are you tired of spending time hustling in your DMs and Facebook groups every month in the hopes of finding your next client? What if you had potential clients coming to you on the regular? I created a FREE GUIDE to show you how to build a community of people who know, like, and trust you and CAN’T WAIT to click the Buy Button on your next offer. Download it now!

“Local business to online business marketing is like night and day.” —  Ashley Monk

Is your business pandemic-proof?

This week’s guest, Ashley Monk is the CEO of It Media, a boutique digital marketing agency, and she helped dozens of clients move at least part of their businesses online in 2020. Using Ashley’s strategies, her clients have created exciting new offers that boosted their revenue during a time when most businesses struggled to stay afloat. 

In fact, they’ve generated more monthly revenue during the pandemic than they had in previous years!

So, what goes into an online glow-up??

Ashley believes all businesses can move at least part of their offerings or processes online - they may just need to get creative and do things a little differently.

For businesses just dipping their toes into the online waters, Ashley recommends starting with small changes and adding new ways to sell, like letting customers pre-order online ahead of time and offering curbside pickup.

When it comes to developing bold new offers, Ashley says, “some local businesses will have to think a little bit more outside-of-the-box.” You need to figure out what people want, even if you already have a successful brand.

You also need to figure out what you want to offer — what lights you up? What’s your zone of genius? Are there people that you’re serving right now that want that from you?

Psst! Here’s a bonus tip from Ashley: your new offer doesn’t even have to be ready in order  to start getting paid — you can pre-sell and create the final touches based on the feedback from clients who’ve already bought it!

Want more hot tips? Tune into the episode and you’ll learn:

• What goes into creating a bold new offer that will net you a big, swift cash injection
• How digital marketing differs from local marketing — and the key strategies that will help you excel online
• Why email marketing just may be your #1 secret weapon for building an incredible local fanbase for your business

Subscribe now and never miss a single episode!

About Ashley Monk

Ashley Monk is the CEO of It Media, a boutique digital marketing agency that specializes in organic social media and paid ads for local business and helping course creators and coaches launch online. Their tight-knit team consists of specialized marketers focused on providing unmatched quality.

Highlights:‌

• 01:00  About Ashley Monk
• 08:46  Is ‘online’ a good choice for all businesses?
• 11:55  The necessary shifts
• 16:15  The power of test drives
• 20:38  Digital marketing strategies for local
• 24:10  Email marketing isn’t dead
• 27:08  Creating a bold new offer
• 33:56  Market research is important
• 36:16  The Christy Questions

Please remember to subscribe, rate, and review!

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LEARN MORE ABOUT ASHLEY’S WORK: https://byitmedia.com

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CONNECT WITH CHRISTY ON INSTAGRAM: 

https://www.instagram.com/christycegelski/ 

FREE RESOURCE:

https://christy-cegelski.mykajabi.com/grow-your-email-list-for-free

Are you tired of spending time hustling in your DMs and Facebook groups every month in the hopes of finding your next client? What if you had potential clients coming to you on the regular? I created a FREE GUIDE to show you how to build a community of people who know, like, and trust you and CAN’T WAIT to click the Buy Button on your next offer. Download it now!

Running A Business As A Highly Sensitive Person
With TEDx Speaker and ICF Mindset Coach, Gemma Sandwell

If you’re an HSP, you’re likely to face some unique challenges as you build your business but the good news is, it’s 100% possible to be highly sensitive AND highly successful. 

In this week’s episode, I talk with the founder of The Happiness Branch, Gemma Sandwell. Gemma wears a lot of hats - she’s a TEDx speaker, mindset coach, mindfulness teacher, and reiki master and she helps highly sensitive and intuitive entrepreneurs use their superpowers.

During our conversation, we touched on the characteristics that define an HSP and how being an HSP differs from being an introvert. Gemma addresses some of the challenges unique to entrepreneurs who identify as HSPs and how to overcome them while honoring your needs at the same time. She also shares how to use positive psychology techniques to become more productive, creative, and resilient.

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LEARN MORE ABOUT GEMMA’S WORK & WATCH HER TEDx TALK: https://www.thehappinessbranch.com/

JOIN GEMMA’S FACEBOOK GROUP FOR INTUITIVE ENTREPRENEURS:
https://www.facebook.com/groups/beanintuitiveentrepreneur

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CONNECT WITH CHRISTY ON INSTAGRAM: 
https://www.instagram.com/christycegelski/

FREE RESOURCE:

https://christy-cegelski.mykajabi.com/grow-your-email-list-for-free

Are you tired of spending time hustling in your DMs and Facebook groups every month in the hopes of finding your next client? What if you had potential clients coming to you on the regular? I created a FREE GUIDE to show you how to build a community of people who know, like, and trust you and CAN’T WAIT to click the Buy Button on your next offer. Download it now!

If 2020 threw you (and your biz) for a loop, you’re not alone. Entrepreneurs everywhere found themselves scrambling to come up with the proverbial Plan B and pull it all together when sh*t hit the fan. Well, As the saying goes, “out with the old, in with the new!”

If you’re ready to kick last year and it’s bad juju to the curb, this episode will help you create a plan to scale your biz to 6-figures fast in 2021. I share 4 tips to help you make up for lost time and move your business forward in a way that feels right for YOU. I also offer up several different options for scaling (including a few you might not have considered.)

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LEARN MORE ABOUT THE 6-FIGURE SALES FUNNEL MINI-COURSE: 
https://christycegelski.com/6-figure-sales-funnel

FREE RESOURCE: https://christy-cegelski.mykajabi.com/grow-your-email-list-for-free

Are you tired of spending time hustling in your DMs and Facebook groups every month in the hopes of finding your next client? What if you had potential clients coming to you on the regular? I created a FREE GUIDE to show you how to build a community of people who know, like, and trust you and CAN’T WAIT to click the Buy Button on your next offer. Download it now!

Your Intuition: The Ultimate Biz Building Tool
With Artist and Life Coach, Camille Kelley

How successful could you become if you knew exactly what moves to make and when? How would it feel to trust yourself to do the right things? That’s what Camille Kelley and I explore in this week’s episode…

Camille is an artist and life coach who helps aspiring business owners overcome the mindset blocks preventing them from following their dreams so they feel inspired and empowered to go after them. 

Camille explains why learning to trust yourself is key to building a successful business doing what you love and how to identify your true inner wisdom, so you no longer confuse it with thoughts and beliefs that don’t move your business forward.

She shares some great tips on how to follow your intuition so you can make decisions confidently and effectively, as well as how to feel more energized, inspired, and fulfilled in your business and your personal life.

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LEARN MORE ABOUT CAMILLE’S ACTIVATE ABUNDANCE PROGRAM:
https://www.finding-sparks.com/activate-abundance

CONNECT WITH CAMILLE ON INSTAGRAM:
https://www.instagram.com/camille.the.creative/

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FREE RESOURCE:
https://christy-cegelski.mykajabi.com/grow-your-email-list-for-free

Are you tired of spending time hustling in your DMs and Facebook groups every month in the hopes of finding your next client? What if you had potential clients coming to you on the regular? I created a FREE GUIDE to show you how to build a community of people who know, like, and trust you and CAN’T WAIT to click the Buy Button on your next offer. Download it now!

If you’re the person responsible for creating or managing the content for your business, you might be struggling to find your brand voice  - especially if you don’t have a lot of prior experience in copywriting or content creation.

The good news is, you can stop over complicating it TODAY because in this episode, we’re going to break down what your brand voice is and why it matters. 

I’m also going to share 5 super simple tips to help you discover and develop your brand voice so you can boost your fame-factor, stand out from the crowd and get paid to be YOU.

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JOIN THE COPY CONNECTION FACEBOOK COMMUNITY: https://www.facebook.com/groups/copyconnection/

LEARN MORE ABOUT THE 6-FIGURE SALES FUNNEL MINI-COURSE:
https://christycegelski.com/6-figure-sales-funnel

DOWNLOAD THE FREE BRAND VOICE CHEAT SHEET:
https://christy-cegelski.ck.page/650b2e8f3f

If you’re building a brand, being able to share stories that are: A) relevant to your ideal clients and B) showcase your expertise is the key to connecting with your audience and converting them to paying customers. Your stories are what help you stand out from the crowd; they make you relatable. And they have the ability to inspire action...if you know which stories to share.

This week’s guest, Jillian Yawney is a Story Coach who works with TedX speakers, entrepreneurs and other leaders and in this episode, she shares her 7 Core Stories for Business Framework. Jilliane developed this framework to empower her clients and help them create a collection of stories to have at the ready for every business situation. 

So, whether you’re looking to form a deeper connection with your audience, improve your video or podcast skills, or add professional speaking engagements to your offers, you definitely want to listen in on this conversation.

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LEARN MORE ABOUT JILLIANE’S 7 CORE STORIES FOR BUSINESS FRAMEWORK: https://www.anarrativeapproach.com/

CONNECT WITH JILLIANE ON INSTAGRAM: https://www.instagram.com/jillianeyawney/

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LEARN MORE ABOUT THE 6-FIGURE SALES FUNNEL MINI-COURSE: https://christycegelski.com/6-figure-sales-funnel

FREE RESOURCE: https://christy-cegelski.mykajabi.com/grow-your-email-list-for-free

Are you tired of spending time hustling in your DMs and Facebook groups every month in the hopes of finding your next client? What if you had potential clients coming to you on the regular? I created a FREE GUIDE to show you how to build a community of people who know, like, and trust you and CAN’T WAIT to click the Buy Button on your next offer. Download it now!

If you struggle with anxiety, you know it can keep you from showing up fully in your business. BUT the good news is there are tools and techniques that can help you release anxiety so you can thrive -- in business and in life.

This week I had the privilege of chatting with Mindset and Anxiety Coach, Kate Carter. Kate has experienced panic attacks since the age of 10, so she knows first hand how frustrating and paralyzing anxiety can be. These days she works with female entrepreneurs in her coaching practice and holds certifications in psychotherapy, counseling, NLP, and Cognitive Behavioral Therapy.

In this episode, Kate talks about some of the ways anxiety might be affecting your ability to grow your business and shares several tips to help you release anxiety, let go of self-limiting beliefs, and boost your confidence so you can build the business of your dreams.

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LEARN MORE ABOUT KATE’S RELEASE AND RISE ACADEMY: https://kate-carter-coaching.lpages.co/

CONNECT WITH KATE: http://www.instagram.com/katecartercoaching

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JOIN THE COPY CONNECTION FACEBOOK COMMUNITY: https://www.facebook.com/groups/copyconnection/

FREE RESOURCE: https://christy-cegelski.mykajabi.com/grow-your-email-list-for-free

Are you tired of spending time hustling in your DMs and Facebook groups every month in the hopes of finding your next client? What if you had potential clients coming to you on the regular? I created a FREE GUIDE to show you how to build a community of people who know, like, and trust you and CAN’T WAIT to click the Buy Button on your next offer. Download it now!

How many times have you downloaded a freebie and dragged it to file on your laptop, never to be seen or heard from again? We’ve all done it! And none of us wants to create a freebie that just ends up in the digital trash bin, right? But what’s the secret to creating a freebie your audience actually wants and uses?

Well, you’re about to find out! In this episode, I cover everything you need to know to create a phenomenal freebie your ideal clients will drool over. 

I share the three questions you need to ask yourself before you create ANY content, the key things you really want to dig into when it comes to your ICA, how to create a freebie that will wow your audience, showcase your expertise, and organically lead to sales in the future. I also give you the deets on when it might be time to offer multiple freebies.

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JOIN THE COPY CONNECTION FACEBOOK COMMUNITY: https://www.facebook.com/groups/copyconnection/

LEARN MORE ABOUT THE 6-FIGURE SALES FUNNEL MINI-COURSE: https://christycegelski.com/6-figure-sales-funnel

FREE RESOURCE: https://christy-cegelski.mykajabi.com/grow-your-email-list-for-free

Are you tired of spending time hustling in your DMs and Facebook groups every month in the hopes of finding your next client? What if you had potential clients coming to you on the regular? I created a FREE GUIDE to show you how to build a community of people who know, like, and trust you and CAN’T WAIT to click the Buy Button on your next offer. Download it now!