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If you’ve ever been confused about how to use storytelling in your email copy and social media captions, this episode will give you the goods on what kind of stories will captivate your ideal clients and make them your biggest fans.
On today’s show, I sit down with one of my favorite fellow email copywriters, Brenna McGowan. We talk shop about all things copywriting, like...the biggest mistakes we see people making in their copy, why storytelling is so important when it comes to writing copy for your business, how to decide what stories to share (and why your stories are more interesting than you think they are), and how to tie your stories in with your biz topic or offer.
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GET BRENNA’S SEGUE GUIDE: https://thesocialrescue.com/segues/
CONNECT WITH BRENNA ON INSTAGRAM: https://www.instagram.com/brennamcgowanco/
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FREE RESOURCE: https://christy-cegelski.mykajabi.com/grow-your-email-list-for-free
Are you tired of spending time hustling in your DMs and Facebook groups every month in the hopes of finding your next client? What if you had potential clients coming to you on the regular? I created a FREE GUIDE to show you how to build a community of people who know, like, and trust you and CAN’T WAIT to click the Buy Button on your next offer. Download it now!
Harnessing The Power Of Your Emotions To Build Your Biz
With Therapist, Trained Psychic, and Life Coach, Adrian Hall
Traditional “wisdom” suggests that there’s no place for sensitivity in business, but what if you could actually harness the power of your emotions and be more creative, more productive, and build a better business?
That’s what today’s episode is all about!
I sat down with Adrian Hall for today's show; she’s a licensed therapist, trained psychic, coach, and one heck of an interesting woman. We discussed the benefits of relying on feminine energy/strategies to grow and scale your business vs. (more typical) masculine energy/strategies.
Adrian also shares what we can learn from Crystalline Emotion, which she describes as a biotechnology that facilitates a shift in our emotional processing system from 3D to 5D -- and how “multidimensional living” can serve you as an entrepreneur.
This is a good one, friends!
TAKE ADRIAN’S QUIZ: HOW ALIGNED ARE YOU WITH YOUR SENSITIVITY?
http://bit.ly/aligningwithsensitivityquiz
CONNECT WITH ADRIAN ON INSTAGRAM
https://www.instagram.com/5dcrystallineemotion/
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FREE RESOURCE:
https://christy-cegelski.mykajabi.com/grow-your-email-list-for-free
Are you tired of spending time hustling in your DMs and Facebook groups every month in the hopes of finding your next client? What if you had potential clients coming to you on the regular? I created a FREE GUIDE to show you how to build a community of people who know, like, and trust you and CAN’T WAIT to click the Buy Button on your next offer. Download it now!
In last week’s episode, you got the backstory of how I became a copywriter and what I did before I started my business (including my past failures in other endeavors.) The struggle was REAL.
In this episode, I walk you through the 5 things I did (in the exact order I did them) to go from charging $35 an hour as a copywriter, to selling $5k-$10k packages and having my first 5-figure months -- just over a year into my business.
So, pull out the notes app on your phone or (if you’re old school, like me,) grab a notebook and your favorite pen because there’s a ton of tips and takeaways you’ll get from today’s show.
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JOIN THE COPY CONNECTION FACEBOOK COMMUNITY
https://www.facebook.com/groups/copyconnection/
LEARN MORE ABOUT THE 6-FIGURE SALES FUNNEL MINI-COURSE
https://christycegelski.com/6-figure-sales-funnel
FREE RESOURCE:
https://christy-cegelski.mykajabi.com/grow-your-email-list-for-free
Are you tired of spending time hustling in your DMs and Facebook groups every month in the hopes of finding your next client? What if you had potential clients coming to you on the regular? I created a FREE GUIDE to show you how to build a community of people who know, like, and trust you and CAN’T WAIT to click the Buy Button on your next offer. Download it now!
I’ve never had the opportunity to share my full story before, so this episode is super personal…
From the outside, it might look like I built a successful business overnight because within about a year (14 months to be exact), I went from charging $35 an hour for my copywriting services to selling $5k-10k packages and having my first 5-figure months. But there’s a whole lot more to the story.
In this episode, I share part one of my story, which is the backstory. I go into how I became a copywriter (Spoiler Alert: it wasn’t exactly on purpose) and what I did before I started my current business...including all the stops and starts and previous business failures.
If you love a good origin story like I do, this one’s for you!
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CONNECT WITH ME ON INSTAGRAM
http://www.instagram.com/christycegelski
FREE RESOURCE:
https://christy-cegelski.mykajabi.com/grow-your-email-list-for-free
Are you tired of spending time hustling in your DMs and Facebook groups every month in the hopes of finding your next client? What if you had potential clients coming to you on the regular? I created a FREE GUIDE to show you how to build a community of people who know, like, and trust you and CAN’T WAIT to click the Buy Button on your next offer. Download it now!
How To Avoid Burnout As You Build Your Business
With Holistic Nurse Practitioner & Health Coach Jaclyn Bacon
As women, we often take on a majority of the child care as well as the responsibilities associated with managing a household -- even as we’re hustling to build our businesses. On top of that, there’s a very real pressure to strive to be the perfect wife, mom, and #bossbabe (oh...and BTW...you should look FIERCE while we’re doing it!)
Unfortunately, some of us have learned the hard way that trying to do it all is a recipe for burnout.
In this episode, I chat with holistic nurse practitioner and health coach, Jaclyn Bacon about the impact chronic stress can have on your business and your personal life and how to recognize when you’re headed toward burnout.
Jaclyn stresses (no pun intended) the importance of simplicity and ease when it comes to self-care and shares some super practical tips for managing stress so you can grow your business without feeling like you’re in hustle mode 24/7.
DOWNLOAD JACLYN’S FREE CHECKLIST TO FEEL HAPPIER AND HEALTHIER IN 30 DAYS
https://jaclynbacon.com/free-checklist
CONNECT WITH JACLYN ON INSTAGRAM
http://www.instagram.com/jaclyn_bacon
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CONNECT WITH ME ON INSTAGRAM
http://www.instagram.com/christycegelski
LEARN MORE ABOUT THE 6-FIGURE SALES FUNNEL MINI COURSE:
https://christycegelski.com/6-figure-sales-funnel
FREE RESOURCE:
https://christy-cegelski.mykajabi.com/grow-your-email-list-for-free
Are you tired of spending time hustling in your DMs and Facebook groups every month in the hopes of finding your next client? What if you had potential clients coming to you on the regular? I created a FREE GUIDE to show you how to build a community of people who know, like, and trust you and CAN’T WAIT to click the Buy Button on your next offer. Download it now!
Getting Started With Facebook Ads
With Facebook Ads Expert Olivia Hutchison of oliviahutchison.com
Think Facebook Ads are just for the fancy people who already have 6-figure + businesses? Think again! As it turns out, Facebook ads are one of the fastest and most cost-effective ways to grow your business...IF you know how to use them effectively.
If you’re curious about how Facebook ads can get your business in front of the right audience and you want the deets on what you need to know before you pull the trigger, this episode is for you! Facebook Ads Expert (and fellow Office fan) Olivia Hutchison and I break it down the basics of advertising on Facebook and Instagram.
We chat about why Facebook ads work, what makes them different from other forms of advertising, and what you must do before you start running ads for your business. Things get a little personal towards the end of the show when we dive into the Christy Questions and talk about a common struggle so many of us can relate to as entrepreneurs. You don’t want to miss it!
WATCH OLIVIA’S FREE TUTORIAL ON INSTALLING YOUR FACEBOOK PIXEL:
http://bit.ly/placeyourpixel
GET OLIVIA’S FACEBOOK ADS COPY TEMPLATES & CREATIVE BUNDLE FOR $37:
http://bit.ly/coldconversion
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JOIN THE COPY CONNECTION FB COMMUNITY:
https://www.facebook.com/groups/copyconnection/
CONNECT WITH ME ON INSTAGRAM:
https://www.instagram.com/christycegelski
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FREE RESOURCE:
Are you tired of spending time hustling in your DMs and Facebook groups every month in the hopes of finding your next client? What if you had potential clients coming to you on the regular? I created a FREE GUIDE to show you how to build a community of people who know, like, and trust you and CAN’T WAIT to click the Buy Button on your next offer. Download it now: https://christy-cegelski.mykajabi.com/grow-your-email-list-for-free
If you feel like writing copy for your business is intimidating AF, you’re not alone! How do you know what to say? Or how much to share? Or how to write words that sell without sounding like a D-list celeb hawking their wares on late-night TV?
In this episode, you’ll learn how to write copy that connects + captivates + converts so you’ll know what to say to make the sale (or sign that new client) without the slimy sales pitch or trying to convince anyone to buy something they don’t want or need.
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CONNECT WITH ME ON INSTAGRAM:
https://www.instagram.com/christycegelski
LEARN MORE ABOUT THE 6-FIGURE SALES FUNNEL MINI COURSE: https://christycegelski.com/6-figure-sales-funnel
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FREE RESOURCES:
Are you tired of spending time hustling in your DMs and Facebook groups every month in the hopes of finding your next client? What if you had potential clients coming to you on the regular? I created a FREE GUIDE to show you how to build a community of people who know, like, and trust you and CAN’T WAIT to click the Buy Button on your next offer. Download it now: https://christy-cegelski.mykajabi.com/grow-your-email-list-for-free
JOIN THE COPY CONNECTION FB COMMUNITY:
https://www.facebook.com/groups/copyconnection/
How To Grow Your Audience With Podcasting
With Podcast Producer Emily Milling of theultimatecreative.com
If you’ve been tossing around the idea of starting your own podcast but you’re not sure if it’s right for your business and you don’t know where to start, this episode is for you, my friend.
Podcast producer Emily Milling and I sit down and dive into how creating a podcast can help you grow your audience and build your business. We cover things like, why you should consider adding podcasting to your marketing mix, various ways to generate revenue from your podcast, the key steps to starting and growing a podcast, and the common roadblocks would-be podcasters face (and how to kick ‘em out of the way.)
Emily is hilarious and adorable so not only can you expect to learn a lot about podcasting for you biz from today’s show, you’ll also get a few laughs as well!
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JOIN OUR FREE MASTERCLASS: HOW TO START YOUR FIRST PODCAST
https://theultimatecreative.com/how-to-start-your-first-podcast-captivate-convert/
CONNECT WITH EMILY ON IG AND LISTEN TO HER PODCAST
https://instagram.com/the_ultimatecreative
https://theultimatecreative.com/podcast/
CHECK OUT EMILY’S INDIE HORROR FILM
https://impossiblehorror.com
How Human Design Can Help You Build A Better Business
With Mindset + Intuitive Biz Coach Vanessa Hallick of vanessahallick.com
What if you could build your business without the struggle? Seriously...what if it was easy and you were able to scale to 6-figures + by doing the things that excite and energize you instead of drain the life out of you?
In this episode, I chat with one of my mentors, Vanessa Hallick. Vanessa is a Mindset and Intuitive Business Coach who helps visionary women create profitable businesses online using a variety of modalities, from energy and breathwork to human design (which is the topic of today’s show.)
Vanessa explains what Human Design is and what the 5 Human Design types are. Then she goes even deeper into each individual energetic type’s unique gifts and how we can use those gifts to build super successful businesses with ease and flow.
CHECK OUT VANESSA’S WILD, BOLD, & FREE MEMBERSHIP:
https://vanessa.clickfunnels.com/sales-page1596857091000
CONNECT WITH VANESSA ON INSTAGRAM:
https://www.instagram.com/vanessabusinesscoach/
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Want me to feature you on social media and/or a future episode of the Captivate + Convert Podcast?
Word on the street is it’s officially “launch season” (in case you haven’t noticed the crazy amount of promo emails dropping into your inbox lately.) Since I’ve been working on dozens of sales pages for my clients’ upcoming launches over the past few months, I thought it would be helpful if I shared a few of my copywriter secrets for sales pages that convert. That way, you’ll know how to write sales copy that’s persuasive, attention-grabbing, and action-driven for your own launches.
In today’s episode, I talk about the differences between short-form sales pages and long-form sales pages and which performs best depending on your offer. I also share tips on how to write copy that connects with your dream clients and makes your offer irresistible to them, how to create a sense of urgency so they feel like they gotta have it now, and the simplest ways to drive sales and boost conversions.
GET INSTANT ACCESS TO MY SALES PAGE COPY SWIPES & WIREFRAME TEMPLATE
https://christy-cegelski.mykajabi.com/offers/3UEzzkvY
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JOIN THE COPY CONNECTION FB COMMUNITY
https://www.facebook.com/groups/copyconnection
CONNECT WITH ME ON INSTAGRAM
https://www.instagram.com/christycegelski
From the publisher's feed