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“Sometimes people share for the sake of sharing, but my philosophy is always that it’s got to be customer-focused. We need to share our messages through the eyes of the people that we’re serving.”
— Mallika Malhotra
Want to know the secrets behind making your brand the hottest person at the party?
In this episode, brand strategist and photographer Mallika Malhotra shares 6 legit rules for building brands that captivate clients — as well as the simple steps you can take TODAY to build buzz, attract dreamy clients, and snag the type of visibility that makes it easier to grow your biz!
Mallika helps female entrepreneurs stop hiding behind their logo, show up confidently as the face and voice of their business, and become a brand leader in their space.
She’s a big believer in the power of connection. And if you want to resonate, you need to be relevant and authentic!
“Your brand needs to represent your values and your mission... all of those foundational elements that are gonna build that stronger connection to the right people,” she says. “They’re gonna be inspired by you. They’re gonna feel like you’re speaking to them in a language that really resonates — that they can feel in their heart. And once you’re able to captivate them and work with them… then they become an ambassador or a raving fan or a referral source.”
Having a clear message, killer storytelling skills, and a keen knowledge of your target audience are crucial when it comes to captivating your dream clients!
Hit play and find a new way to work! In this episode, you’ll learn:
Subscribe now and never miss a single episode!
About Mallika Malhotra
Mallika Malhotra is a brand strategist, brand photographer and brand mentor. She’s the founder of MikiFoto + Co and author of The Brand Photography Playbook.
Highlights:
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MALLIKA MALHOTRA
https://www.mikifoto.com
https://www.instagram.com/mikifotoco
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CONNECT WITH CHRISTY ON INSTAGRAM:
https://www.instagram.com/christycegelski
Qs about anything you heard on the show? Just want to continue the conversation? Join me inside The Copy Connection - my private Facebook community for women in biz. It's a place to connect, have the bigger convos around the challenges of building your business, get support, and of course, tips galore! https://www.facebook.com/groups/copyconnection
“The types of cold pitches that I think of as ethical have only one recipient. They’re clearly crafted for that one brand or that one decision-maker, and they’re targeting a specific problem rather than pitching somebody’s self worth or abilities.”
— Bree Weber
Can you imagine getting a genuine ‘thank you’ for sending out a cold pitch?
Bree Weber teaches others how to write pitches people actually appreciate.
Her secret? Ethical cold pitching.
“I generally think of cold pitching in two camps: traditional cold pitching, which we all have some associations with... it’s a relatively generic template that you maybe personalize a little bit, that is meant to operate at scale,” Bree says. “When I talk about ethical cold pitching, I’m talking about not just pitching for work, but starting conversations and building relationships. When it comes from a place of connection and when it comes from a place of truly desiring to help someone, it’s a completely different experience for you, but also for the recipient of that cold pitch.”
The proof is in the numbers. After creating her ethical cold pitch framework, Bree put it to the test, using the method to try to grow her own business.
30 days later, her monthly revenue had leapt from $2k to $10k!
Did I mention her response rate is 100%??
Compare THAT to traditional cold pitching! Want to try the method yourself?
Hit play and find a new way to work! In this episode, you’ll learn:
Subscribe now and never miss a single episode!
About Bree Weber
Bree Weber, AKA the cold pitch evangelist, helps introverted service providers sell more with ethical cold pitching — without sounding sleazy, feeling annoying, or coming off desperate!
Highlights:
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BREE WEBER
https://www.coldpitchcopy.com/email
https://www.instagram.com/coldpitchcopy
MASTERCLASS
https://www.coldpitchcopy.com/captivate
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CONNECT WITH CHRISTY ON INSTAGRAM:
https://www.instagram.com/christycegelski/
Qs about anything you heard on the show? Just want to continue the conversation? Join me inside The Copy Connection - my private Facebook community for women in biz. It's a place to connect, have the bigger convos around the challenges of building your business, get support, and of course, tips galore! https://www.facebook.com/groups/copyconnection
“Creating a basic email marketing funnel for them allowed them to bring in more leads on a consistent basis and automate the sales process.”
— Christy Cegelski
For my first year in business, give or take, I worked on all kinds of projects.
And I mean ALL kinds: I wrote blog posts, came up with social media captions, developed course scripts, created newsletters… you name it, I wrote it. I ran the whole gamut.
This was great for learning about what I liked or didn’t like, but not so great for establishing a niche.
I decided to focus on email marketing as one of my main services, because I was working on a lot of email campaigns and my clients were seeing some really great results — their open rates were doubling (or tripling!) and they were booking more discovery calls than ever.
This definitely got me interested in figuring out how to optimize the lead gen cycle and sales process.
I wanted to make it easier for them to bring in more leads and clients (and cement myself in their minds as a copywriter/consultant extraordinaire!).
The first challenge: helping them earn a more consistent and predictable income, rather than riding what I call the “revenue rollercoaster.”
The secret? Niching down into three specific services that move their prospects through the sales funnel, start to finish.
(And I’ll give you a hint — social media is NOT one of those services!)
Hit play and find a new way to work! In this episode, you’ll learn:
Subscribe now and never miss a single episode!
Highlights:
Please remember to subscribe, rate, and review!
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CONNECT WITH CHRISTY ON INSTAGRAM:
https://www.instagram.com/christycegelski/
Qs about anything you heard on the show? Just want to continue the conversation? Join me inside The Copy Connection - my private Facebook community for women in biz. It's a place to connect, have the bigger convos around the challenges of building your business, get support, and of course, tips galore! https://www.facebook.com/groups/copyconnection
How is your LinkedIn game?
The site is a great place for freelancers and service providers to hang out, because it’s where business people network.
But it can be hard to figure out how to harness its power to connect with the prospects of your dreams. (To be honest, I struggle with it too!).
That’s why I asked technical copywriter and LinkedIn expert Aly Goulet to come on the podcast.
“It’s very different from Instagram or Twitter, where people are there to talk about their life and be casual. All of that’s good and great, and lots of people get clients there, too, but on LinkedIn specifically, people want to talk about their career and they want to know what’s going on in their industry,” Aly explains. “They’re open to connecting with service providers, freelancers, other people that can add value in their space.”
The catch: LinkedIn was initially designed to connect people who had already worked with each other. This has changed, but people still tend to be a little suspicious about accepting cold connection requests.
That makes first impressions and choosing the right connections absolutely key!
This episode covers how to find prospects, when to pitch them, and whether joining LinkedIn groups is worth the trouble!
Hit play and find a new way to work! In this episode, you’ll learn:
Subscribe now and never miss a single episode!
About Aly Goulet
Aly Goulet is a technical copywriter in the SAAS space and a LinkedIn expert. She believes in the importance of brand identity and that everything a business publishes online needs to communicate why buyers should choose them.
Highlights:
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ALY GOULET
https://freelancingflow.com
LINKEDIN: https://www.linkedin.com/in/alyssagoulet
TWITTER: https://twitter.com/alyssagwrites
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CONNECT WITH CHRISTY ON INSTAGRAM:
https://www.instagram.com/christycegelski
Qs about anything you heard on the show? Just want to continue the conversation? Join me inside The Copy Connection - my private Facebook community for women in biz. It's a place to connect, have the bigger convos around the challenges of building your business, get support, and of course, tips galore! https://www.facebook.com/groups/copyconnection
“It wasn’t just a passion project where we were only doing a podcast and that was it. We just didn’t know what else it was going to become.”
— Rob Marsh
The magic that can grow from a simple podcast is astonishing.
Kira Hug & Rob Marsh are co-founders of The Copywriter Club (TCC), which offers memberships, courses, masterminds to copywriters looking to level up their skills.
They met at a mastermind (not Tinder, as rumor would have it) and instantly clicked. When Rob wanted to start a podcast, Kira was a natural choice for co-host.
The Copywriter Club podcast was born… but didn’t stop there.
“We didn’t have a map or a blueprint of how we were going to build everything out and what type of products,” Kira says. “I think we both were open, and knew that it would go to maybe courses. But I don’t think we knew a membership was going to come out of it, or mastermind groups were going to come out of it.”
Now, Rob and Kira split the responsibilities of running TTC as dual CEOs with a 50/50% partnership… while also running their own solo copywriting brands!
In this episode, we find out how the two decide which brand a new idea belongs under, how they deal with community members that aren’t a good fit, and which of them the true diva!
Hit play and find a new way to work! You’ll learn:
What goes into taking a new business idea from conception to fruition
How Kira and Rob navigate the tensions of running a business as a 50/50 partnership
What the The Copywriter Club currently offers — and what it may look like in the future
Subscribe now and never miss a single episode!
About Kira Hug & Rob Marsh
Kira Hug and Rob March are conversion copywriters, co-founders of The Copywriter Club, and co-hosts of the podcast of the same name. Rob has written everything from direct mail and TV to case studies for clients like American Express and Pluralsight. Kira has worked with global brands like Estee Lauder Companies, and led marketing teams for startups like ActionableBooks.com and global health nonprofits.
Highlights:
Remember to subscribe, rate, and review!
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THE COPYWRITER CLUB
https://thecopywriterclub.com
TCC GIVEAWAY
https://thecopywriterclub.members-only.online/growonthego
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CONNECT WITH CHRISTY ON INSTAGRAM:
https://www.instagram.com/christycegelski
Qs about anything you heard on the show? Just want to continue the conversation? Join me inside The Copy Connection - my private Facebook community for women in biz. It's a place to connect, have the bigger convos around the challenges of building your business, get support, and of course, tips galore! https://www.facebook.com/groups/copyconnection
“I’m 100% here for anything that makes life easier.”
— Christy Cegelski
I’m switching gears just a little bit for this episode of Captivate + Convert…
… and I’m actually super excited about it!
Allow me to welcome you to my very first Q+A episode!
I put out the call for questions a little while ago via Instagram and my private Facebook group, and let me tell you — you all did NOT disappoint!
In this episode, I tackle a variety of questions.
Are you curious about how to optimize CTAs on your website to boost your conversions?
Have you ever wondered whether your online course is better suited to a launch or an evergreen funnel?
Are you interested in creating one of those nifty little podcast audio snippet videos… but aren’t sure how the heck to make one?
Do you ever wish you knew the secret recipe to promoting your opt-in and getting your landing page in front of your best audience?
Hit play and find a new way to work!
In this episode, you’ll learn:
Subscribe now and never miss a single episode!
Highlights:
Please remember to subscribe, rate, and review!
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CONNECT WITH CHRISTY ON INSTAGRAM:
https://www.instagram.com/christycegelski/
FREE RESOURCE:
https://christy-cegelski.mykajabi.com/grow-your-email-list-for-free
THE COPY CONNECTION FACEBOOK GROUP
https://www.facebook.com/groups/copyconnection
Are you tired of spending time hustling in your DMs and Facebook groups every month in the hopes of finding your next client? What if you had potential clients coming to you on the regular? I created a FREE GUIDE to show you how to build a community of people who know, like, and trust you and CAN’T WAIT to click the Buy Button on your next offer. Download it now!
Cara Alwill always dreamed of becoming a best-selling author… but adding Master Life Coach and 'major inspiration to female entrepreneurs across the globe' to her title was an unexpected twist!
Cara started her blog, The Champagne Diet back in 2008 while working full-time at MTV and has since built a global brand around its message to 'live your most effervescent life.'
With 9 books under her belt and a "product suite" that includes a podcast, coaching services, online courses, a clothing line, and a vintage boutique, Cara is the ultimate multi-passionate entrepreneur.
In this episode, she shares how she manages her many interests and how she decides whether something should be a business venture or just a hobby.
We also chat about why choosing yourself is always your best bet and why the advice to "niche down" doesn't necessarily apply to everyone.
Hit play and find a new way to work! In this episode, you’ll learn:
Subscribe now and never miss a single episode!
About Cara Alwill
Cara Alwill is a best-selling author, Master Life Coach, and the founder of The Champagne Diet. Her mission is to help other women choose themselves and blaze their own trail - in business and in life.
Highlights:
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THE CHAMPAGNE DIET
https://www.thechampagnediet.com
CARA ALWILL
Instagram:
https://www.instagram.com/thechampagnediet
REJECT THE TYRANNY OF BEING PICKED AND PICK YOURSELF
https://seths.blog/2011/03/reject-the-tyranny-of-being-picked-pick-yourself
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CONNECT WITH CHRISTY ON INSTAGRAM:
https://www.instagram.com/christycegelski/
FREE RESOURCE:
https://christy-cegelski.mykajabi.com/grow-your-email-list-for-free
Are you tired of spending time hustling in your DMs and Facebook groups every month in the hopes of finding your next client? What if you had potential clients coming to you on the regular? I created a FREE GUIDE to show you how to build a community of people who know, like, and trust you and CAN’T WAIT to click the Buy Button on your next offer. Download it now!
“The P.I. Method is really how I am able to create such high-converting copy.”
— Nicola Moors
Copywriter Nicola Moors has a unique approach to market research — she calls it the P.I. Method!
In addition to just sounding cool, the method has helped her produce six-figure launches and 200% sales increases for her clients!
No, Nic isn’t a private eye. But she did learn both this skill and her awesome talent for crafting story-centric copy through her 6 years of work as a journalist.
Nic wrote first-person, ‘real-life’ features based on interviews with people who lived through remarkable (and often traumatic) events. She developed legit interviewing skills and became a total pro at extracting all of the juicy details.
Nic loved being a journalist, but took a copywriting course in 2018 because she wanted to learn a new skill and maybe launch a side hustle...
...and she got her first client the day that she launched!
“Before becoming a copywriter, I had no idea what one was. I’d never watched Mad Men,” Nicola says. But she quickly became OBSESSED with the buzz of working on launches and up-leveling her skills.
....and discovered that there is a ton of crossover between journalism and copywriting.
Nic uses specific interview techniques learned during her journalism career to extract crucial information during chats with clients and research methods that help her write consistently compelling copy with messaging that always hits the mark.
Hit play and find a new way to work! In this episode, you’ll learn:
Subscribe now and never miss a single episode!
About Nicola Moors
Nicola writes funnel copy for her client’s launches using research and interviewing techniques learnt during her 6-year career as a journalist. She has extensive experience in the art of storytelling and injecting emotion into copy. Her writing has been featured in publications across the world including Mail Online, The Telegraph, Huffington Post, and dozens more.
Highlights:
Please remember to subscribe, rate, and review!
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NICOLA MOORS
https://www.nicolamoors.com
https://www.instagram.com/nicolamoors
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CONNECT WITH CHRISTY ON INSTAGRAM:
https://www.instagram.com/christycegelski
FREE RESOURCE:
https://christy-cegelski.mykajabi.com/grow-your-email-list-for-free
Are you tired of spending time hustling in your DMs and Facebook groups every month in the hopes of finding your next client? What if you had potential clients coming to you on the regular? I created a FREE GUIDE to show you how to build a community of people who know, like, and trust you and CAN’T WAIT to click the Buy Button on your next offer. Download it now!
“You can have all the strategies in the world from the top online business gurus, but if you’re struggling some way — physically, mentally, spiritually — you’re not going to be able to do what you came here to do. At least, not effectively.”
— Christy Cegelski
This isn’t a regular episode of Captivate + Convert— you’ll be getting one of those next week, don’t worry!
This episode is a little bit different (and a whole lot shorter)...
No guest interview this time. Instead, I want to give you a quick rundown of what’s been going on behind the scenes — and how it’s impacting the direction of the podcast.
If you’ve been listening since the beginning (thank you!), you’ve probably noticed that I’ve been inviting a wide range of guests on the show.
There's still plenty of masterclass-style episodes where I give you tips and strategies about things like copywriting and marketing...
And of course, there are interviews with guests who come on and share their expertise in things like branding and biz strategy.
And that won't change.
But as I've become more interested in things like leveraging my feminine energy, leaning into my intuition, human design, and overall well-being, I decided I wanted to host discussions on those topics as well.
And I realize if you've been tuning in for straight-up marketing advice and biz strategy, you may have been wondering why I'm talking about this stuff...
Or what it has to do with captivating your audience and converting them to clients.
The long-ish answer is this: my mission has always been to help women grow and scale their businesses --
But lately, it's become equally important for me to share the tools to do that in a much more sustainable way.
I want to help change the narrative that glorifies hustle culture and leads to burnout.
I want every single woman running a business to know it's 100% possible to become wildly successful without struggling, forcing, and grinding your way to the top.
The even longer answer? You’ll have to hit play to find out!
In this episode, you’ll learn:
Highlights:
Please remember to subscribe, rate, and review!
CONNECT WITH CHRISTY ON INSTAGRAM:
https://www.instagram.com/christycegelski/
FREE RESOURCE:
https://christy-cegelski.mykajabi.com/grow-your-email-list-for-free
Are you tired of spending time hustling in your DMs and Facebook groups every month in the hopes of finding your next client? What if you had potential clients coming to you on the regular? I created a FREE GUIDE to show you how to build a community of people who know, like, and trust you and CAN’T WAIT to click the Buy Button on your next offer. Download it now!
“Times of giving myself a break really just open up the space for creativity.” — Christy Cegelski
When it comes to launching a business, approach is everything.
My guest, Kaley Sparling, knows that all too well. Kaley owns two online retail businesses, Hair Love and Gem + Love, and her radically different launch experiences demonstrate how changing your approach and mindset transforms the way your business comes together.
While launching Hair Love, Kaley took a very by-the-book approach. She fought against what her soul and body needed and did what she thought she was SUPPOSED to do at every stage.
And she was completely miserable.
Between launching Hair Love and launching Gem + Love, Kaley became interested in Human Design, crystals, and different modalities for spiritual healing.
When launching Gem + Love, Kaley worked in ways that honored her Human Design type and built in periods of rest and creativity. The launch felt effortless because it was done in alignment with Kaley’s needs and the way she naturally works best.
In addition to Human Design, Kaley has also been working at honoring her feminine energy. As business owners in a masculine society, we’re taught to use masculine biz-building strategies — which is why the hard sell, hustle, no-sleep culture has become so popular. When you operate from more of a feminine energy perspective and use feminine strategies, things flow and become more fun and effortless!
Hit play and find a new way to work! In this episode, you’ll learn:
Subscribe now and never miss a single episode!
About Kaley Sparling
Kaley Sparling is the founder of two product-based online businesses, Hair Love and Gem + Love. She was crowned Mrs. World 2013 and is a wife and mom of two.
Highlights:
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LEARN MORE ABOUT KALEY’S WORK:
https://www.hairlove.com Use promo code christy15 at checkout for 15% off
https://gemandlove.com
FOLLOW KALEY ON INSTAGRAM: @hairloveofficial, @gemandlove, @kaleysparling
LEARN ABOUT HUMAN DESIGN: https://humandesign.net/basic-concepts.html
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CONNECT WITH CHRISTY ON INSTAGRAM:
https://www.instagram.com/christycegelski/
FREE RESOURCE:
https://christy-cegelski.mykajabi.com/grow-your-email-list-for-free
Are you tired of spending time hustling in your DMs and Facebook groups every month in the hopes of finding your next client? What if you had potential clients coming to you on the regular? I created a FREE GUIDE to show you how to build a community of people who know, like, and trust you and CAN’T WAIT to click the Buy Button on your next offer. Download it now!
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