Captivate + Convert with Christy Cegelski

“Words on the page really don’t mean anything and they won't convert if there’s no purpose or strategy behind it.”

—  Ash Chow

This episode is dedicated to biz owners going through a launch or looking to launch in the near future! My guest, Ash Chow, is sharing her secret sauce on making your launch an epic success… before your offer even goes live. Yup, you heard me.

Ash is a launch strategist and copywriter who works with course creators and online entrepreneurs, and specializes in setting her clients up for success before their cart opens.

Ash believes that the pre-launch runway is just as vital to your sales as your actual launch, and her clients have the revenue numbers to prove it. 

“What we’re really doing in the pre-launch stage is identifying what beliefs your prospects hold about your industry or your topic, and then slowly reframing those beliefs or tackling those objections or shifting your mindset towards a place where they will see the value of the offer,” Ash explains.

This conversation digs DEEP into the ways that pre-launch content varies from launch content and why it’s so important to create both — trust me, you’ll want to take some notes.

Bonus: Ash also shares her three go-to social media post styles for the pre-launch process!

Hit play and find a new way to work! In this episode, you’ll learn:

• The 3 types of pre-launch content that will prime and warm up your audience 
• When the pre-launch runway starts — and what you need to fill it with  
• How to research prospect objections before they pop up — so that you’re ready to counter them

Subscribe now and never miss a single episode!

About Ash Chow: Ash Chow provides launch strategy and copy for course creators and online entrepreneurs who want to leave the world a better place than they found it.

Highlights:‌ ‌

01:44  Meet Ash Chow

04:08  Niching down

09:22  Pre-launch phase

12:48  Objection research

17:03  Inaction to action

20:26  Pre-launch content v. launch content

24:43  Social media posts

30:12  Learning from other copywriters

33:22  ‌The Christy Questions

Please remember to subscribe, rate, and review!

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https://ashchow.com

Instagram: https://www.instagram.com/itsashchow 

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HOW MUCH CAN YOU GET DONE-IN-A-DAY? You might be surprised! Work with me for a Done-In-a-Day session + walk away with a brand new, optimized email sequence or landing page! Let’s take your copy from ho-hum to HELL YES!

https://christycegelski.com/hire-me 

CONNECT WITH CHRISTY ON INSTAGRAM: https://www.instagram.com/christycegelski

“I really view style as, first and foremost, self expression… and also self care.”

—  Swapna Patel

Knowing what to wear for brand photoshoots, Zoom meetings, or speaking gigs can be tough — unless you’re getting advice from a styling genius!

My guest Swapna Patel is a personal style expert and former designer who specializes in helping women business owners and entrepreneurs discover and upgrade their personal style and feel confident and empowered.

It’s not about seeking out the hottest designers or following every trend out there. It’s about finding clothes that make you feel good and express your authentic style and self. 

Of course, it doesn’t hurt if the clothes also make you feel like a total boss! “It’s not about the price tag or the label or who is going to see you in it,” Swapna says.  “The way I dress sets the tone for the rest of my day.”

In this conversation, Swapna explains how to feel more confident on camera, why your Instagram feed will benefit from including your photograph, and how to supersize your ‘know, like, and trust’ factor through polished and authentic styling!

Ready to stop hiding behind Canva graphics and start embodying your brand? Hit play and find a new way to work! In this episode, you’ll learn:

• How to develop your personal brand style — and why it’s SO important 
• How many looks you should be photographed in to carry you through your content creation
• How to use color psychology  to get more clients (and get more done)!

Subscribe now and never miss a single episode!

About Swapna Patel: Swapna Patel is a fashion designer turned personal style expert who helps women in business level up their personal style and boost their confidence, so they can build their brands and go from best kept secret to household name.

Highlights:‌ ‌

01:51  Meet Swapna Patel

05:55  Women & visibility

07:43  Optimize your Instagram feed

10:16  Showing up online

12:47  What is a personal brand?

16:10  Cleaning tips

16:41  Using style & photos to reflect your brand

20:14  Tips for confidence on camera

22:00  Color psychology

24:32  ‌The Ultimate Brand Photoshoot Style Kit

26:26  ‌The Christy Questions

Please remember to subscribe, rate, and review!

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https://www.styleremixx.com 

https://www.styleremixx.com/photoshoot 

Instagram: http://www.instagram.com/style.remixx 

https://www.facebook.com/swapnastyleremixx

http://www.pinterest.com/styleremixxfashion 

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HOW MUCH CAN YOU GET DONE-IN-A-DAY? You might be surprised! Work with me for a Done-In-a-Day session + walk away with a brand new, optimized email sequence or landing page! Let’s take your copy from ho-hum to HELL YES!

https://christycegelski.com/hire-me 

CONNECT WITH CHRISTY ON INSTAGRAM: https://www.instagram.com/christycegelski

“It’s always about timing… just do not undersell yourself.”

—  Queen Chioma

PR and media coach Queen Chioma knows good publicity — and she helps her female entrepreneur clients secure more than their fair share of great press!

Her clients have been featured in Forbes, the BBC, MTV, OK!, and a ton of podcasts, and last year she launched her own media platform called She Rises in the Media, which gives women entrepreneurs the resources and support they need to land speaking gigs and boost their profile in the media.

“It’s important to have those moments where we’re shining, because it boosts our self esteem and our morale,” Queen says. “It’s also important because we get to give back. We get to be heroes or she-roes to women or other girls out there that need us, desperately… when we share our story, we change lives.”

In this episode, Queen breaks down the basics of PR — when you should seek it, how to reach out and pitch yourself, and the common myths that hold so many business owners back from claiming their time in the spotlight!

Hit play and find a new way to work! In this episode, you’ll learn:

• When you should consider working with a publicist to boost your brand profile — and recommendations for first steps
• How to gain visibility when you’re not totally comfortable with being on camera or speaking to large audiences
• Queen’s Dos & Don’ts checklist for coming up with a great hook or story angle

Subscribe now and never miss a single episode!

About Queen Chioma: Queen Chioma Nworgu is an international motivational speaker, 

TV presenter,  PR and media coach, publicist, and professional singer. She works with women entrepreneurs and coaches, helping them to break into the media and attract great PR for their brands.

Highlights:‌ ‌

01:49  Meet Queen Chioma

04:22  Knowing when you’re ready

07:41  Visibility for the camera-shy

11:55  Big myths about PR

14:46  Own your expertise

15:53  Do’s & don’ts for story angles

20:56  Dress for success

23:30  Recommendations for first steps

27:43  Choose the right outlets

31:11  Easy wins to start with

36:07  Develop a celebrity mindset

40:17  Queen Moments

43:42  The Christy Questions

Please remember to subscribe, rate, and review!

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https://www.queenchiomamedia.com 

Instagram: https://www.instagram.com/queenchioma 

Twitter: https://twitter.com/queenchioma 

https://www.youtube.com/user/festivesuccesscoach 

https://www.sherisesinthemedia.com 

Instagram: https://www.instagram.com/sherisesinthemedia

https://www.facebook.com/groups/sherisesinthemedia 

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HOW MUCH CAN YOU GET DONE-IN-A-DAY? You might be surprised! Work with me for a Done-In-a-Day session + walk away with a brand new, optimized email sequence or landing page! Let’s take your copy from ho-hum to HELL YES!

https://christycegelski.com/hire-me 

CONNECT WITH CHRISTY ON INSTAGRAM: https://www.instagram.com/christycegelski

“I’m still experimenting with what it’s going to look like… I don’t ever want to say never.”

—  Emily Aborn

With so many Facebook groups out there, how do you build a community that people want to keep coming back to, day after day?

… and how can you turn it into a profitable business?

Emily Aborn is a content writer and the founder of She Built This, an empire that includes a membership, a podcast, and a thriving Facebook community.

And on this episode of Captivate + Convert, she is spilling all of her amazing community-building secrets!

It takes strong and savvy leadership to keep a community group not only alive, but full of life. So, how does Emily keep the group’s engagement up and the vibe consistent — and how did she create her revenue streams without compromising the community aspect?

This episode reveals all the juicy details of Emily’s journey from mattress store owner to content writer to successful community head, so you won’t want to miss a single second!

Hit play and find a new way to work! In this episode, you’ll learn:

• How Emily transitioned from owning a brick-and-mortar store to running a profitable online community
• Where Emily recognized opportunities for monetization — and how she implemented
• How Emily’s initial vision for the community evolved as the community grew (and the importance of being flexible)!  

Subscribe now and never miss a single episode!

About Emily Aborn: Emily Aborn has been a business owner since 2014, with experience in both brick-and-mortar and online businesses. She is the founder and owner of She Built This, LLC™, a community for women entrepreneurs and professionals  and has worked with executives and entrepreneurs in marketing, administrative, copywriting, and creative roles since 2006.

Highlights:‌ ‌

01:49  Meet Emily Aborn

03:28  From mattresses to content writing

08:50  Copywriter story commonalities

13:30  How She Built This was born

16:35  Online businesses & loneliness

18:24  Initial vision v. reality now

20:59  Monetization

24:05  Profitability without losing the vibe

29:02  Mindset & money

33:02  ‌The Christy Questions

Please remember to subscribe, rate, and review!

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https://www.emilyaborn.com

https://www.shebuiltthis.org 

Instagram: https://www.instagram.com/shebuiltthisgroup

https://www.facebook.com/groups/shebuiltthis 

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HOW MUCH CAN YOU GET DONE-IN-A-DAY? You might be surprised! Work with me for a Done-In-a-Day session + walk away with a brand new, optimized email sequence or landing page! Let’s take your copy from ho-hum to HELL YES!

https://christycegelski.com/hire-me

CONNECT WITH CHRISTY ON INSTAGRAM: https://www.instagram.com/christycegelski

“As business owners, we all struggle from time to time… you don’t have to get it right every time to be successful.”

—  Christy Cegelski

Another short, sweet, and solo episode — this one focusing on a topic that far too many women entrepreneurs and biz owners can relate to.

Self-sabotage.

This, along with imposter syndrome, is something that a lot of people don’t really like to talk about. But dealing with self-sabotaging tendencies is absolutely crucial to building the kind of business you want to own… and being able to enjoy the lifestyle you’ve put so much work into creating for yourself!

So, this episode is going to act as a mini-masterclass on recognizing and repairing your self-sabotaging behaviors — so that you can get back to rocking your zone of genius and racking up new clients!

I talk about what self-sabotage really looks like, as it can show up in insidious ways that sometimes we don’t even recognize. I dive into the reasons why we engage in these types of destructive actions. And I give some tips on how to turn it all around and heal those harmful behaviors.

Your first act of cutting down on self-sabotage and fully supporting your business? Hitting play on this episode! Let’s go!

In this episode, you’ll learn:

• The self-sabotaging patterns that may appear in your life — and how to identify them
• What the 2 Ps are —  and how to react when they pop up while you’re working on projects
• The psychological reasons that lie behind your self-defeating behaviors 

Subscribe now and never miss a single episode!

Highlights:‌ ‌

01:33  Introduction

01:33  Avoiding the finish line

02:49  The 2 Ps

04:36  Other common self-sabotage patterns

05:38  How to recognize behaviors

06:28  Why do we do this?

07:38  How can we stop?

Please remember to subscribe, rate, and review!

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HOW MUCH CAN YOU GET DONE-IN-A-DAY? You might be surprised! Work with me for a Done-In-a-Day session + walk away with a brand new, optimized email sequence or landing page! Let’s take your copy from ho-hum to HELL YES!

https://christycegelski.com/hire-me 

CONNECT WITH CHRISTY ON INSTAGRAM: https://www.instagram.com/christycegelski

“You have to find the entry point that’s going to resonate with you.”

—  Tamika Auwai

As business owners, we tend to focus mostly on clients — how do we attract the people we want to work with? How do we keep them happy? Are we taking care of their needs?

Obviously, you should be thinking about your clients, but what about your own needs and wants?

Why did you decide to launch your biz in the first place? Did you want more freedom? Were you following your passion? Your business should be set up in a way that supports the quality of life that you want and deserve. 

This episode dives deep into an aspect of biz-building that is almost always overlooked: thinking about the experience we want to create for ourselves as business owners.

Tamika Auwai is the CEO of Orisha Creative and inventor of The Nurture Matrix™, a unique evergreen nurture marketing framework that helps you stay connected with your audience and keep your leads warm — without you having to churn out new content regularly. This helps biz owners grow their business in the background, without giving up more of their time.

An excellent step toward creating the experience you want, if you ask me!

How do you want each day to unfold? What are your medium- and long-term goals? Grab a pen and get ready to take notes, because we’re about to change the way that you do business!

Hit play and find a new way to work! In this episode, you’ll learn:

• What it means to build your biz with your own experience in mind — and what it can look like in practice
• How to get over the resistance to the idea of changing your business practices
• 2 things we should stop doing right now in order to create the businesses we want

Subscribe now and never miss a single episode!

About Tamika Auwai: Tamika Auwai is the CEO of Orisha Creative, an inventive nurture marketing agency that serves leaders in the online coaching industry. She is the creator of The Nurture Matrix™, a unique evergreen nurture marketing framework that’s revolutionizing the way master coaches approach social media and email marketing.

Highlights:‌ ‌

01:35  Meet Tamika Auwai

03:59  The Nurture Matrix™

06:52  Building with experience in mind

08:42  Setting the right goals

11:13  Tamika’s experience

14:37  Systems & processes

16:31  Find your entry point

19:19  What we should stop

21:39  Outsourcing & hiring

23:56  The comparison game

27:40  Personal lessons

31:59  Burnout

35:12  The Christy Questions

Please remember to subscribe, rate, and review!

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https://www.orishacreative.com

https://www.instagram.com/tamikaiscontent 

https://instagram.com/orishacreative

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HOW MUCH CAN YOU GET DONE-IN-A-DAY? You might be surprised! Work with me for a Done-In-a-Day session + walk away with a brand new, optimized email sequence or landing page! Let’s take your copy from ho-hum to HELL YES!

https://christycegelski.com/hire-me 

CONNECT WITH CHRISTY ON INSTAGRAM: https://www.instagram.com/christycegelski

“Part of the strategy behind great copywriting is to get the messaging down.”

—  Christy Cegelski

Another short and sweet solo episode for you today! This one is inspired by some conversations I’ve been having lately with newbie copywriters and content creators on Facebook. 

It all comes down to this: there are a lot of people out there who don’t really understand the difference between content marketing and copywriting.

Full disclosure: I also didn’t know the difference when I started out.

Like so many other copywriters, I was writing a little bit of everything when I started out. It took me a while before I was able to start dividing up my work into these separate categories.

But knowing the differences between the two types of writing is a great first step in figuring out your niche — and then OWNING it.

Once you know where your strengths and weaknesses lie, you’ll know which projects to take on, which to avoid, and which to outsource.

In this episode, I break down the purpose and strategy behind each type of writing — and reveal why they tend to be priced differently.

Let’s dive in!

Hit play and find a new way to work! In this episode, you’ll learn:

✔  What types of writing are considered content marketing — and how they’re used to support sales

✔  How to use copywriting strategically in order to effectively drive action

✔  The reasoning behind the difference in pricing between content marketing and copywriting

Subscribe now and never miss a single episode!

Highlights:‌ ‌

00:33  Introduction

01:41  Content marketing v. copywriting

02:43  Content marketing

05:13  Copywriting

07:22  Pricing

08:10  Find me + freebie

Please remember to subscribe, rate, and review!

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HOW MUCH CAN YOU GET DONE-IN-A-DAY? You might be surprised! Work with me for a Done-In-a-Day session + walk away with a brand new, optimized email sequence or landing page! Let’s take your copy from ho-hum to HELL YES!

https://christycegelski.com/hire-me 

CONNECT WITH CHRISTY ON INSTAGRAM: https://www.instagram.com/christycegelski

“All of the women that I work with are so fearful of raising their prices.”

—  Deepshikha Sairam

Did you know that smashing the patriarchy is actually the ultimate business move?

Deepshikha Sairam helps her clients throw away the patriarchal “hustle” blueprint and build businesses based on their own cyclical nature and energetic gifts.

Known as The Client Attraction Queen and the Creator of Dream Lives, Dee is all about helping female service providers and coaches build thriving businesses and create success by design, so you know that I HAD to have her on the podcast!

Living in a patriarchy has huge effects on us, not only as women but as entrepreneurs. Have you ever wondered why so many female creators suffer from imposter syndrome?

Dee regularly sees these effects on her clients, who deal with fears over showing up and raising their prices. “When we keep doubting ourselves, then we limit ourselves from the opportunities,” Dee says.

In this episode, we talk about balancing energy, patriarchy stress disorder, and why you NEED to start charging what you’re worth.

Hit play and find a new way to work! In this episode, you’ll learn:

✔  What exactly the patriarchy is and how it affects us — not just as women, but as business owners

✔  How women support patriarchy against their own interests — and what we can do to opt out

✔  What it means to tap into your masculine and feminine energies (and how to use them)!

Subscribe now and never miss a single episode!

About Deepshikha Sairam: Deepshikha is a spiritual business mentor who helps create curated business strategies for her clients that really allow them to leverage their energetic gifts. She hosts the How to Womxn: Buck the System Live your Truth podcast.

Highlights:‌ ‌

02:00  Meet Dee Sairam

04:17  What is patriarchy & where did it start?

09:56  How women buy in

12:28  Effects of patriarchy

16:11  80-year-old exercise

17:15  Masculine + feminine energies

18:56  Patriarchy Stress Disorder

24:14  Processing trauma

29:20  What can we do?

36:00  The art of allowing

41:30  The Christy Questions

Please remember to subscribe, rate, and review!

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https://socialiquegroupe.com  

https://www.instagram.com/deepshikhasairam  

https://www.facebook.com/groups/thebadassleadgenclub  

Patriarchy Stress Disorder: The Invisible Inner Barrier to Women’s Happiness and Fulfillment by Dr. Valerie Rein 

https://www.drvalerie.com/book 

The Body Keeps the Score: Brain, Mind, and Body in the Healing of Trauma by Dr. Bessel van der Kolk 

https://www.amazon.com/Body-Keeps-Score-Healing-Trauma/dp/0143127748 

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HOW MUCH CAN YOU GET DONE-IN-A-DAY? You might be surprised! Work with me for a Done-In-a-Day session + walk away with a brand new, optimized email sequence or landing page! Let’s take your copy from ho-hum to HELL YES!

https://christycegelski.com/hire-me 

CONNECT WITH CHRISTY ON INSTAGRAM: https://www.instagram.com/christycegelski

“There’s something really intimate about listening to someone speak on a podcast.”

—  Christy Cegelski

Whether or not you’re a podcaster yourself, making guest appearances on other people’s podcasts is a fantastic way to build your visibility among audiences that may never have heard of you otherwise. 

And if you can nail your appearance, you’re another step closer to establishing yourself as THE thought leader in your niche.

I already know that you’ll succeed once you get booked on your dream podcast (you brilliant entrepreneur!), so today’s episode is all about creating foolproof pitches designed to create an eye-opening first impression, make you irresistible to hosts, and snag you that easy HELL YES.

Why should podcasts be part of your marketing strategy? Because they’re a powerful, intimate way to create a connection to audiences, build trust, and enhance your reputation.

After listening to this episode, you’ll have the tools you need to create your killer pitch — then all you’ll need is a decent mic!

Hit play and find a new way to work! In this episode, you’ll learn:

>  The core research you need to do BEFORE making your move

>  How to clearly explain the value you’ll deliver to a podcast’s specific audience (and the host!)

>  Exactly how to structure your pitch email so that it gets the attention it deserves.  

Subscribe now and never miss a single episode!

Highlights:‌ ‌

00:45  Intro.  

01:50  Why are podcasts powerful?  

02:20  Your core research.  

03:38  What’s your value to the audience?  

04:43  What’s your value to the host?  

05:43  Growing the audiences.  

07:18  How to get your email read.  

08:42  Be patient.  

Please remember to subscribe, rate, and review!  

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HOW MUCH CAN YOU GET DONE-IN-A-DAY? You might be surprised! Work with me for a Done-In-a-Day session + walk away with a brand new, optimized email sequence or landing page! Let’s take your copy from ho-hum to HELL YES!  

https://christycegelski.com/hire-me 

CONNECT WITH CHRISTY ON INSTAGRAM: 

https://www.instagram.com/christycegelski

“I knew it would help me… get a pulse on who my audience was.”

—  Sara Vartanian

Does your lead magnet need a glow-up? It may be time for you to consider going high-touch.

 This week’s guest is Sara Vartanian, an incredible launch strategist and copywriter who happens to be one of my besties! Sara has been featured in Forbes and shared her amazing skills in countless popular online programs, so I know you’re going to love what she shares in this episode!

Here’s the scoop: Sara has a really unconventional approach to creating lead magnets — she calls it the Unscalable Lead Magnet Method. It was through this method that Sara was able to land her first few long-term clients… and generate over $75k in revenue.

I’m going to let you know right now — this definitely isn’t your typical PDF freebie!

 This conversation is a no-nonsense, no-filter look at the good, bad, and ugly of lead magnets. From lack of focus to bloated value, you’re going to find out in detail where most typical lead magnets go wrong. And after you learn why your freebies aren’t giving you the conversions you crave, you’ll discover how to create lead magnets that’ll position you as your niche’s newest genius unicorn (and earn you some jaw-dropping social proof).

Basically, this is a mini-masterclass you’re not going to want to miss! So hit play and find a new way to work! 

 In this episode, you’ll learn:

>  The common issues plaguing conventional lead magnets — and why they often fall flat.  

>  How to create super-personalized lead magnets that deliver real value to your audience (and your own biz).  

>  How to eventually scale your unscalable lead magnet.  

  Subscribe now and never miss a single episode!

  About Sara Vartanian: Sara Vartanian is a content strategist, copywriter, and happy introvert. She helps introverted entrepreneurs stand out (and show up) with words, so they can make their audience feel deeply seen and heard — while they stay home in their comfy pants.

 Highlights:‌ ‌

01:58  Meet Sara Vartanian.  
05:14  Accidental copywriter + imposter syndrome.  
07:25  Where magnets go wrong.  
10:21  The Unscalable Lead Magnet Method.  
15:16  The results.  
17:56  Social proof + two-way value. 
19:51  Unscalable lead magnets + transformation.  
24:02  How to resonate.  
25:30  ‌Scale+ repurpose.  
28:44  Building relationships.
29:51  Keep it simple + low-pressure.  
33:25  The List Playbook.  
34:19   ‌The Christy Questions

 Please remember to subscribe, rate, and review!

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https://www.saravartanian.com

https://www.instagram.com/saravartanian 

https://www.facebook.com/saravartaniansocial 

The List Playbook: https://www.saravartanian.com/list-playbook 

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HOW MUCH CAN YOU GET DONE-IN-A-DAY? You might be surprised! Work with me for a Done-In-a-Day session + walk away with a brand new, optimized email sequence or landing page! Let’s take your copy from ho-hum to HELL YES!  

https://christycegelski.com/hire-me  

CONNECT WITH CHRISTY ON INSTAGRAM:   

https://www.instagram.com/christycegelski