Capture The Chaos: Time Management Solutions for Busy Moms & Business Owners

Struggling to reach the right clients can be overwhelming and exhausting. You might be tirelessly posting on social media every day without seeing the results you want. Simply posting on Instagram and considering it marketing won't get you far or fast enough, and it can leave you feeling frustrated and burnt out. In this episode, we will discuss which marketing methods provide the best return on your investment of time and money. We'll examine the effectiveness of word of mouth, referrals, websites, SEO, blogging, Pinterest, email marketing, and social media.

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This episode is from a guest podcast appearance I had on Girl Means Business with Kendra Swalls. During our conversation, we delved into various strategies and tips for balancing the demands of running a photography business with family responsibilities. Our discussion was focused on helping photographers manage their time effectively and build a thriving business while devoting less than 15 hours per week to work.

We dive into so many practical strategies you can make your own for productivity, time management and parenting including batching, my famous time audit, and fun family routines.

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I understand the challenges you face as a photographer. Are you ready to increase your profitability and reduce your workload? You might be wondering how to achieve this desired outcome. But don't worry, I have the solution that will help you achieve higher earnings and a more manageable schedule.

Highlights in this episode:

• Explore successful pricing strategies adopted by leading photographers.

It is crucial to understand the intricacies of pricing strategies in photography in order to achieve profitability and sustainability. This involves calculating costs and potential income to help set fair yet profitable prices. Consistency, value addition, and maintaining a specific portfolio-building phase are also integral parts of this pricing strategy, all of which work together to create a successful photography business.

When Should You Raise Your Prices?

Knowing when to raise your prices is a critical aspect of managing a photography business. This usually happens when you notice regular bookings, improvements in your work, and positive client experiences. Careful timing and gradual increase in prices can promote sustainability and prevent work burnout, creating a healthy workload and income balance.

Increasing Revenue Without Added Work

Integrating valuable add-ons and offering upsells can contribute significantly to your revenue without necessarily raising session prices. This strategy enhances the average session income while providing clients with more tailored options. By offering gallery upgrades, prints, albums, or limiting images per session and charging for extra, photographers can add more value to their services and, in turn, increase profitability.

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You know it, and I know it: This job is a literal dream come true when we work with amazing clients. I love my clients, and so does my guest Jenny Brower. In this episode, we're talking about how we get such great clients and how we set up good systems and boundaries so that we can continue to love working together!

Listen in to hear us chat all about:

• How to run a photography business as a mom of young kids.

Want to know more about Simplify the Chaos? Be sure to get on the waitlist: brittnierenee.com/simplify-the-chaos

Connect with Brittnie:

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Bringing you a guest episode of an appearance I did on the podcast Take it Personally. Big thanks to Maddie Peschong for a wonderful interview about our favorite topics as photographers! 

Let’s dive right into it! Here’s what we cover:

• How I got into photography backwards at age 19.

Connect with Maddie Peschong:

https://podcast.maddiepeschong.com/

Want to know more about Simplify the Chaos? Be sure to get on the waitlist: brittnierenee.com/simplify-the-chaos

Connect with Brittnie:

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As the school year comes to a close, it's time to prepare for the summer chaos. Are you a working mom looking for some tips to make the transition smoother? I've got some strategies that work for me and my family that I'd love to share with you. 

We recently moved, so finding a good work-life balance has been on my mind a lot. One concept that has really resonated with me is the idea of glass balls and plastic balls. Author Nora Roberts uses this metaphor to illustrate how we should prioritize our responsibilities. We can afford to drop the plastic balls, but it's crucial not to drop our glass balls!

Want to know more about Simplify the Chaos? Be sure to get on the waitlist: brittnierenee.com/simplify-the-chaos

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As a photographer, the primary product that you offer is your photographs. However, sometimes, your photos alone may not be enough to tell the whole story. This is where the importance of copywriting comes in. The words that you use to describe your work, your business, and yourself can provide a comprehensive understanding of your brand and differentiate you from the competition. 

In this episode we are joined by Sara Gillis, a talented copywriter, to dive deeper into why copywriting is so crucial for your business. A well-crafted copy can help you convey your brand's personality and values, tell your story effectively, and build a strong connection with your audience. It can also help you showcase your expertise, highlight your unique selling points, and persuade potential clients to choose you over your competitors. 

Therefore, as a photographer, it is essential to invest in high-quality copywriting to complement your outstanding visual work and maximize your business's potential.

What we cover: 

How do we create demand for our service, especially when you are at a higher price or you sell a “non necessity” product? 

Where do we value putting our money and what that value means for everyone else? 

Even if your photos are fantastic, they can still be pretty similar to other photos. Words, however, can communicate exactly what makes you different and special.

How we can use AI as a tool to help improve our writing and ideas 

You shouldn’t compete with people as far a prices oges, but rather something you can control like the quality of your work

Connect with Sara: 

Website: https://whatsarasaid.com 

Instagram: https://www.instagram.com/hellosaragillis/ 

Copywriter on Call Podcast: https://whatsarasaid.com/podcast 

Want to know more about Simplify the Chaos? Be sure to get on the waitlist: brittnierenee.com/simplify-the-chaos

Connect with Brittnie:

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Rachel Traxler joins the podcast to discuss her secret to booking premium photography clients. Rachel is a Wisconsin-based wedding photographer, photography business coach, and podcaster, and she is a true expert when it comes to booking premium clients. Rachel has a wealth of knowledge and experience on the topic, and she has identified the common mistakes that photographers make when trying to attract and work with premium clients.

During our conversation with Rachel, she will be sharing her insights on marketing your photography business and building your ideal clientele. She will explain how to find and attract premium clients who are willing and ready to invest in your services. Rachel's tips will be valuable to anyone looking to improve their client base and grow their business.

We all know that attracting and booking the right clients is crucial for any photography business. But it can be challenging to identify the types of clients we want to work with and to figure out how to reach them. Rachel's expertise can help us with just that. By the end of our conversation, you will have a better understanding of how to avoid the mistakes that are holding you back from working with premium clients and how to market your business effectively to attract the right clientele.

What we cover: 

The secret to booking premium clients 

Marketing your business without social media

Three mistakes that people are making in their marketing 

Three different types of buyers and how we interact and sell to them

Pivoting and shifting our marketing strategies to achieve our best results 

Listen to Rachel talk about similar topics: 

https://www.youtube.com/@RachelTraxler/videos 

https://podcasts.apple.com/us/podcast/037-re-defining-what-client-experience-means-for-photography/id1617838824?i=1000576337689 

https://www.youtube.com/watch?v=N73egFg-oWQ 

Connect with Rachel: 

Website: www.racheltraxler.com 

Instagram: https://www.instagram.com/racheltraxler/ 

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Want to know more about Simplify the Chaos? Be sure to get on the waitlist: brittnierenee.com/simplify-the-chaos

Connect with Brittnie:

Listen to more episodes of the Capture the Chaos podcast!

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Developing your email list is one of the most effective ways to expand your business and increase your revenue over time. Email marketing is still a highly effective method of reaching out to potential customers and staying connected with existing ones. It allows you to communicate with your audience in a personalized way, building trust and loyalty. 

Despite the rise of social media platforms and other digital marketing strategies, email marketing remains a vital tool for businesses of all sizes. In fact, according to recent studies, email marketing is still one of the most cost-effective marketing channels, generating an average return on investment of $38 for every dollar spent. 

So, if you want to grow your business, you need to start building your email list. In this episode, I will discuss why email marketing is so crucial for your business and provide you with three practical ways to grow your email list. By implementing these strategies, you will be able to increase your reach, build your brand, and ultimately drive more sales.

Highlights of the episode: 

Consistency is the key to growth 

We need to stop thinking about our businesses in short-term bursts

The importance of investing in paid email platforms and all of their benefits

Three tips to growing your email list  

Want to know more about Simplify the Chaos? Be sure to get on the waitlist: brittnierenee.com/simplify-the-chaos

Connect with Brittnie:

Listen to more episodes of the Capture the Chaos podcast!

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Once you have perfected your photography skills and have a clear idea of your editing style, the most efficient way to save time in your photography business is by outsourcing your editing work to someone else. In this regard, I have invited my editor, Nicole Olson, to share some valuable tips and insights on how to outsource your editing work and improve your photography business. Tune in to hear her expert advice!

Highlights in this episode:

• How to decide if you’re ready to outsource your culling, your editing, or both

Reach out to Nicole Olson for culling services and Lightroom color correction services, and photoshop services:

www.photosbynicolemarie.net

Want to know more about Simplify the Chaos? Be sure to get on the waitlist: brittnierenee.com/simplify-the-chaos

Connect with Brittnie:

Listen to more episodes of the Capture the Chaos podcast!

Listen on: Apple | Spotify | Google