Shot At Love

Capturing Hearts: From Art Direction To Online Connection With Joe Heroun


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In this week's episode, meet Joe Heroun, a man who’s mastered the art of capturing attention. He’s a multifaceted talent in the world of photography, fashion, art direction and design. Joe’s been the creative force behind iconic magazine covers for decades and was a driving force at the Improper Bostonian Magazine. Today, his mission is to help men elevate their style and up their dating game. He’ll share secrets to online appeal and what’s behind the perfect image for the digital age? How to enhance your image through clothing, from the timeless white tee, layering up,  or choosing the right accessories.  What makes a lasting impression visually, and how to be yourself in front of the camera.  And what it takes to look put together in a photograph. Because in the world of dating, appearances matter. 

Kerry Brett welcomes the incredibly talented Joe Heroun.  It's an engaging conversation between Kerry and Joe as they dive into photography, art direction, and dating. Whether you are looking to upgrade your dating profile or want to enhance your style, this episode is packed with practical advice and creative insights. 

Joe's expertise extends beyond the world of magazines and media. Today, he's on a mission to help men elevate their style and enhance their dating game. This episode is filled with valuable insights, dating tips, and secrets to online appeal, all brought to you by an industry veteran.

Key Talking Points:

  • Joe's unconventional path to becoming an art director.
  • The chaos and creative problem-solving behind iconic magazine covers.
  • The significance of preparation and clear authority on set.
  • The art of styling and how to enhance your personal image for dating success.
  • The importance of the leading photograph in online dating.
  • Joe's collaboration with dating expert Blaine Anderson and the importance of variety in dating profile photos.
  • The psychology of getting your subject to open up during a photoshoot.
  • The impact of first impressions in online dating.
  • The nuances of looking well-groomed, confident, and approachable in photographs.
  • Embracing personal style and projecting confidence in your online dating profile.

Joe's message is clear: it's not just about what you wear but how you wear it, and confidence and authenticity play a vital role in making a lasting impression in dating.

Tune in to discover how to make a memorable impact in your dating journey. To learn more about Joe Heroun's work, go to  jherounportrait.com or follow him on Instagram @jheroun.

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Shot At LoveBy Kerry Brett

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