Porsche has competed in the 24-hour Le Mans classic every year since 1951. The company's prototypes have won 18 times - more often than the vehicles of any other manufacturer in the history of this racing series.

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Few manufacturers have been as active in the USA and Europe as early as Ford - and with success. While the Mustang thrilled American youth, the Capri turned the heads of Europeans.

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Henry Ford paved the way for the automotive revolution at the beginning of the 20th century. With the Ford Model T, the company conquered not only the USA but the whole world and made its inventor one of the richest men.

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In 1932, the economic crisis led to the merger of the Horch, DKW, Audi and Wanderer brands under the name Auto Union, the second largest German car manufacturer at the time, which made motor sport history with the famous Silver Arrow racing cars.

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Audi is one of the most successful car manufacturers of the present day. The brand with the four rings stands for innovation, superior technology and unique design. Founded over 100 years ago, Audi is now a successful global player.

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In no other industry is marketing as important as in the automotive industry. Brands, models and advertising campaigns have been closely intertwined for decades. How has car advertising developed since the 1990s? Part 3 of 3.

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50 years of Porsche 911, 60 years of Chevrolet Corvette: two legends, two myths, two dream cars, and two philosophies. The Porsche 911 and the Chevrolet Corvette are the sports car icons in Europe and the USA.

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The Chevrolet Corvette is the best-selling sports car in the world. It belongs to the USA like the Statue of Liberty, the Superbowl and John Wayne. Since its market launch  the Corvette has developed into an automotive icon.

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In the 1970s and 80s, car production booms and with it car advertising. Television advertising for cars picks up speed. Even the oil crisis cannot stop worldwide car production or the corresponding advertising. Part 2 of 3.

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No consumer good is fought over as fiercely and as cost-intensively as the car. No sooner had the first car been launched in 1886 than advertising began touting the great benefits of the motor car for mankind. Part 1 of 3.

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