Car History

Audi is one of the most successful car manufacturers of the present day. The brand with the four rings stands for innovation, superior technology and unique design. Founded over 100 years ago, Audi is now a successful global player.

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In no other industry is marketing as important as in the automotive industry. Brands, models and advertising campaigns have been closely intertwined for decades. How has car advertising developed since the 1990s? Part 3 of 3.

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50 years of Porsche 911, 60 years of Chevrolet Corvette: two legends, two myths, two dream cars, and two philosophies. The Porsche 911 and the Chevrolet Corvette are the sports car icons in Europe and the USA.

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The Chevrolet Corvette is the best-selling sports car in the world. It belongs to the USA like the Statue of Liberty, the Superbowl and John Wayne. Since its market launch  the Corvette has developed into an automotive icon.

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In the 1970s and 80s, car production booms and with it car advertising. Television advertising for cars picks up speed. Even the oil crisis cannot stop worldwide car production or the corresponding advertising. Part 2 of 3.

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No consumer good is fought over as fiercely and as cost-intensively as the car. No sooner had the first car been launched in 1886 than advertising began touting the great benefits of the motor car for mankind. Part 1 of 3.

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The development of engineering at BMW has always been closely linked to motorsport. Racing has always played a decisive role in shaping the brand and setting the pace for its future.

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Racing has been a matter of the heart for Ford for over 100 years. Henry Ford already wins the first race with his first car. Thousands of other victories were to follow.

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In the 1980s and 90s, Porsche races from victory to victory. A McLaren with Porsche engine wins the Formula 1 World Championship three times. In Le Mans in 1982, Porsche starts an unbelievable winning streak with the new 956/962 prototype.

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The Porsche 550 Spyder is small and fast, but only 140 units were built. It was Porsche's first racing sports car and laid the foundation for the German manufacturer to be considered a force in car racing today.

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