With all that's been happening in the world and cat business over the past few years it can be tough to stay true to the sales steps that have been there to guide us to theses we work so hard to get. You have to be true to the "Rod to the Sale" but sometimes it might be wise to take a detour.

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The sales process is not exactly rocket science, but if you shortcut the process too many thing can go wrong.

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We research everything that we have an interest it, yet the things that help supply our income is left to our customers to research. Why is that we know our favorite sports figures statistics but we don't know the first thing about the products we sell? Listen up, it's time to become a real pro!

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With Fuel prices at an all time high, selling trucks and SUV's is getting tough to say the least. We need to be able to help the customer find the dollars to justify their purchase by working with them to develop a budget at least until the economy rebounds, because it will. Or just remind them to fill up before the tank is on empty.

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Taking shortcuts is the quickest way to shortcut your pay. Whether you are a green pea or a seasoned pro, it's time to get back to doing things the way they were meant to be done, do it right the first time.

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Lets face it, we all get bogged down with the sub prime customers and we all tend to migrate to the fun loving below average salespeople on our sales floor. The only way to turn this around is to stay away from the shit apples we encounter. Listen up!

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Sometimes we find it necessary to switch a customer to another vehicle for several different reasons. This is not an easy task but it can be made easier if we are prepared to suggest another unit to the customer. Let's discuss how this can be done.

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With the current car selling atmosphere we are tempted to revert to being order takers. If we are to survive this feeding frenzy, we are going to need to remember the sales process and what it took to sell cars before the chip shortage. The horse will drop, will you be ready to march on without missing a beat?

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A new year is here and the market is bound to change. It's time to get back to the basics of selling and time to hone our selling skills. This career is dependent on customers coming back to see us for most all future car purchases, not to mention the referrals they can produce.

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